The document discusses Marcel Media's three-pronged approach to digital marketing, which includes search engine marketing, social media marketing, and web analytics. It provides details on search engine optimization, pay-per-click advertising, commonly used social media platforms like Facebook, Twitter, and LinkedIn. Case studies are presented on successful and unsuccessful brand social media campaigns. The document concludes by recommending initial steps for companies to get started with digital marketing.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
The document provides an overview of web marketing strategies, best practices, and trends for Web 1.0 and Web 2.0. For Web 1.0, it discusses search engine optimization, pay-per-click advertising, and analytics. For Web 2.0, it discusses social networking, blogging, podcasting and how these facilitate user collaboration and sharing. It also provides tips for using different Web 2.0 properties and platforms to engage customers and build brands.
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
The document discusses social media marketing and optimization strategies for companies. It defines social media marketing and optimization and explains why companies should utilize them. It outlines some of the main possibilities, difficulties, and provides examples of social media strategies including corporate blogging, RSS feeds, microsites, online games, networking sites, and sharing content on sites like YouTube and Flickr.
Do's and Don'ts of Social Media IntegrationAlex Grinyayev
The document provides guidance on using social media for businesses. It discusses who uses major social media platforms and why businesses should use social media. The main points covered are dos and don'ts for social media in general, as well as specific recommendations for LinkedIn, Twitter, and Facebook. It emphasizes engaging with customers, updating profiles and pages regularly, and tailoring the approach for each platform and audience.
19 ways to connect social media email marketing togetherAlex Grinyayev
Silverpop has introduced a new Share-to-Social feature that allows marketers to incorporate social sharing into their email campaigns. This feature allows customers to easily share email content on social networks like Facebook, Twitter, and LinkedIn. Marketers can then track how often the content is shared, viewed, and clicked on. The Share-to-Social feature helps marketers discover new audiences, increase reach, and identify their most influential customers who drive viral sharing.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
The document discusses how LinkedIn has evolved into an important marketing channel for brands, providing unprecedented opportunities to market directly to professionals on the world's largest professional network. It outlines best practices for leveraging LinkedIn for marketing, including creating an engaging Company Page, growing your audience, using targeted ads to reach new segments, and engaging your existing LinkedIn community through regular posting of relevant content. Following these guidelines will help companies make the most of LinkedIn's new tools to build their brand and generate leads.
The document discusses strategies for American Honey's social media presence across multiple channels. It begins with a social media audit that evaluates profiles and recommends updates. It finds fake accounts impersonating the brand and recommends having them removed. For Facebook, it suggests adding descriptions, videos, and curating engaging content. For Instagram, it analyzes past post performance and recommends lifestyle-focused visual content like bottle shots that inspire users. Videos generally get more engagement than photos on Facebook, while photos still perform better than videos on Instagram. The document provides analysis and best practices to optimize American Honey's social media marketing efforts.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
This document discusses how websites can add marketing value to businesses in the age of social media. It notes that websites are now dynamic hubs that are integrated with social media tools to both push content out and pull traffic in. The new communications model is many-to-many rather than one-to-many. Great content that is shareable on social media is key to getting noticed and building social capital and engagement. Blogging, linking to other sites, and social media activity can help boost a site's search rankings. Creating a dynamic website hub with social media elements and search optimization is recommended.
The document summarizes key aspects of digital marketing, including search engine optimization (SEO), social media, and analytics. It provides tips for on-page SEO, off-page link building, best practices for social media strategies and execution. Case studies show how SEO and social media were used to drive traffic and engagement for clients. Tools for SEO, social media and analytics are also listed.
The document discusses how to effectively keep up with literature, social media, and blogs. It recommends using tools like HootSuite for social media monitoring, NetVibes for RSS feeds, and Delicious for social bookmarking. Key sources of information outlined include searching blogs, following experts on social networks, using books for big picture guidance, and curating content through tagging and sharing. The presenter emphasizes the importance of reposting quality content from experts to stay engaged without needing to constantly create original posts.
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
Digital marketing refers to marketing activities carried out online, including activities like SEO, social media marketing, online display ads, email marketing, and mobile marketing. It offers more affordable costs, accurate targeting of audiences, and reliable reporting compared to traditional marketing methods.
The document then discusses various digital marketing channels like SEO, SEM, SMM, online display ads, email marketing, and mobile marketing. It provides details on how each channel works and examples of tactics used. Finally, it briefly discusses digital agencies and the types of services they provide to advertisers.
Social media optimization (SMO) involves using social media sites like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product or event. The goal is to drive traffic to a website and increase awareness, similar to search engine optimization. SMO can be done manually by experts or through automated software tools.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
This document provides an overview of how businesses can utilize various social media platforms to engage customers and promote their brand. It discusses the large user bases on Facebook, Twitter, blogs, and Instagram and how businesses can leverage contests, posts with valuable information, offers, and other engaging content to build their audience and drive traffic. The document also provides tips on how to manage a presence across multiple networks through scheduling tools and gathering content in batches.
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
John Foley, Jr. is the CEO/CMO of Grow Socially, Inc. and discusses social media marketing plans and strategies. He emphasizes starting with a clear strategy and goals, knowing your target audience, and measuring the effectiveness of your efforts through analytics and other tools. Foley also provides tips on optimizing various social media platforms like Twitter, Facebook, LinkedIn, and YouTube for business purposes.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
The document discusses the importance of social media for interior design businesses. It recommends setting up profiles on key platforms like LinkedIn, Facebook, Twitter, YouTube and establishing a company blog. Regular posting of helpful content, photos and videos engages customers and helps with search engine optimization. Tracking metrics with tools like Google Analytics allows measuring the success of social media strategies. Staying up to date on trends and monitoring conversations is important for businesses to benefit from social media.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Digital marketing involves promoting products and services online, including through social media platforms. It encompasses various electronic media like banners, search engine optimization, email marketing, social media, and more. A key benefit is that digital marketing allows companies to track campaign performance in real-time and adjust strategies based on metrics like views, responses, and purchases. Content marketing is also an important part of digital marketing, with the goal of creating valuable content to build brand awareness, drive traffic to websites, and generate sales leads.
Similar to 3 Prong Approach to Digital and Social Marketing (20)
Promote, Engage and Connect: How social media can enhance your eventMarcel Media
Social Media can help promote an event, boost engagement with attendees and help in staying connected during and once an event has ended. Its biggest benefits?
• Assists in getting the word out about the event
• Makes events more personable and interactive
• Allows attendees to share information more effectively
• Makes it easy to interact and keep in touch with attendees
Transforming Healthcare by Integrating Digital Marketing ChannelsMarcel Media
With over 60% of adults seeking medical information online, hospitals and healthcare institutions that use and integrate multiple digital channels will reach more potential patients and create stronger connections. Hear about the marketing program for “The Tower,” Rush University Medical Center’s new state-of-the-art facility, and how integrating search, paid, and social marketing programs increased web traffic. Learn how high level strategy translates into data and reporting; identify and understand advanced reporting on marketing integration including multi-channel funnels and conversion attribution; and hear how online marketing channels assist each other in overall conversions.
SEO 3.0 - Conversion Rate OptimizationMarcel Media
Kelly Cutler presented on conversion rate optimization (CRO). CRO focuses on improving user experience and converting website visitors into customers. Key benefits include increasing revenue and driving ROI. The CRO process examines site focus, page layout, navigation, copy, promotions, checkout, and imagery. Tools like conversion funnels, form analytics, and heatmaps help analyze user behavior. Case studies showed how redesigning pages for YourLabelsNow and changing copy for Allen Brothers increased conversions by 23% and 180% respectively through CRO.
Move Over Email There's a New Game in Town Marcel Media
This document discusses how social media is evolving as a new marketing channel that complements email marketing. It provides tips on how to optimize email with social media by promoting opt-in URLs, two-way promotion between email and social media, and driving calls to action. Measurement of social media is also discussed, including identifying goals and key metrics like followers, shares, and comments.
Lessons from the Social Edge: The Good, The Bad, The EngagedMarcel Media
#HCIC 2011 Presentation with our partner NorthShore. Check it out and learn how to put together a killer strategy for social med marketing, and have fun on Facebook!
CRO Presentation Kelly Cutler #MMSEM11Marcel Media
This document discusses conversion rate optimization (CRO) and provides examples from case studies. CRO focuses on monetizing existing website traffic by improving conversions. It involves analyzing user behavior, testing page elements like layout and copy, and using tools to track metrics like form submissions and drop-off points. Case studies show testing a quote form and redesigning a "Best Sellers" section led to 23% and 20% increases in conversions respectively. The document emphasizes testing variables and evaluating results to continuously optimize conversions.
Threadless Email and Social Media Presentation #MMSEM11Marcel Media
Threadless is an online design community and t-shirt retailer that leverages social media like Twitter and Facebook for email list growth, and uses email for driving engagement on social media. Threadless has over 950k email subscribers, 1.6 million Twitter followers, 300k Facebook fans, and 1.6 million site members. They run coordinated email and social media campaigns around events like March Mania and Leaderboards to promote designs and drive subscribers. Social media is also used to push people to sign up for their email newsletter through things like Twitter direct messages and apps at events.
InhouseCIO B2B Case Study from #MMSEM11Marcel Media
InhouseCIO partnered with Marcel Media to improve their online marketing efforts. Marcel Media launched a paid search campaign that made weekly optimizations, leading conversions to triple in the first month. They then launched an SEO program. Through continual tweaking of ads and keywords over 17 months, InhouseCIO saw a significant increase in qualified leads, improved website metrics, and a 31% increase in revenue. Top performing keywords focused on IT services in Chicago. Looking ahead, InhouseCIO plans to expand SEO efforts and compare results from SEO and paid search campaigns.
#eduweb preso- how to use social media to increase engagement Marcel Media
This document is a presentation about boosting student interaction with social media given by Kelly Cutler, CEO of Marcel Media. The presentation covers introducing Marcel Media as a full-service online marketing firm specializing in social media and search engine marketing. It then discusses key education 2.0 tools like Twitter, Facebook, YouTube and blogs and how schools can use them to attract students, create engagement and measure results. Specific social media strategies and successes of schools like Tufts, Johns Hopkins and Yale are also highlighted.
Oms chicago 2011_facebook_applicationsMarcel Media
This document is a presentation about how companies can engage with users on Facebook. It discusses how Facebook has expanded into new areas like video calling and deals. It then provides tips on using Facebook applications and plugins to drive engagement, including case studies of campaigns by Oscar Mayer and Clarisonic. The presentation outlines the top application platforms and social plugins companies can use on their websites and Facebook pages.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
How social media can carry your message to the massesMarcel Media
The presentation provided an overview of best practices for using social media for marketing, including establishing goals and objectives, utilizing key platforms like Facebook and Twitter, developing social media policies and response plans, and addressing potential crises through community engagement and transparent communication across multiple channels. Case studies demonstrated both effective and ineffective social media responses to issues.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to Use Social Media to Plan, Promote and Produce your Event Marcel Media
This document discusses how to use social media to promote and plan events. It recommends setting up profiles and pages on various social media platforms like blogs, Facebook, Twitter, LinkedIn and multimedia sites and encouraging engagement by sharing photos, videos and real-time updates. Hashtags and incentives can be used to encourage participation. Monitoring conversations and interactions allows organizers to engage with attendees and measure the event's online impact.
The document discusses trends in social media and strategies for businesses to remain agile. It covers tactics for Facebook like using page browser and increasing likes. YouTube trends like longer upload limits are covered along with tips for successful videos. Twitter interface changes and ways to increase followers are summarized. The presentation emphasizes integrating social channels, using metrics like comments and followers, and free tools to monitor effectiveness like HootSuite and TweetDeck. The key takeaway is to leverage social media growth while tracking results.
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
The document discusses trends in social media and provides tips for businesses to navigate changing platforms. It covers trends on Facebook like increased video length on YouTube and a new interface on Twitter. The presentation emphasizes establishing goals, mapping out a posting schedule, using analytics to track performance, and integrating across channels. It also provides examples of free social media monitoring tools like HootSuite and SocialMention to help optimize efficiency.
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How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
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2. 3/10/20112About Marcel Media Marcel Media is a full service, award-winning, interactive marketing agency specializing in Search Engine Marketing (SEM). We provide creative and customized marketing solutions such as Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media, Interactive Facebook Applications, Conversion Optimization, Website Development and Web Analytics.@marcelmedia Facebook.com/marcelmediawww.marcelmedia.com/blog 33
3. About Kelly Cutler Kelly Cutler is the CEO of Marcel Media, an award-winning, interactive, marketing firm specializing in Search Engine and Social Media Marketing. Beginning her career in 1997 with companies including AOL and Classified Ventures, Kelly’s currently serves as the first woman president of the Chicago Entrepreneurs’ Organization. She is also an instructor at the University of Chicago and DePaul University, and speaking on industry topics across the country. 3/10/20113Connect with Kelly on http://www.linkedin.com/in/kellycutleror http://twitter.com/kfcutler
4. How Does Your Customer Spend Their Time Online? 3/10/20114
7. Search Engine OptimizationWhat is Search Engine Optimization (SEO)? SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results. An SEO strategy is designed to help organizations generate awareness, traffic and sales through natural placement on the search engine results page.Elements of SEO: On Page SEO
13. URL Structure- Keyword heavy, static appearing (.html as opposed to .php or .asp) and hyphen delimited.
14. ALT Tags - ALT tags should be image specific keywords, image filenames should be all lowercase, image-specific keywords with hyphen delimiters
15. XML Site Map - Lays out the site architecture in an easy to process web document so all pages can be crawled and indexed by Search Engines
16. Title Tags – Should be comprised of two sections. A keyword portion first, separate with a pipe bar (|) then a branding portion. Keyword portion should be less than 65 characters and positioned with page-specific keywords (head terms)
18. Start a blog and syndicate content across the web on sites like Ezine, Scribd, social media (Facebook & Twitter) and social bookmarking (Tumblr, Digg, Delicious) sites
20. Pay-Per-Click (PPC) What is PPC? Paid search ads are highly-relevant ads displayed in response to a consumers search query. The ads appear at the top of or along the right-hand side of the search engine results page as sponsored listings. Each ad includes a link to the advertiser’s page, and the advertiser only pays when the ad is clicked on.Benefits of PPC: Ability to launch campaign quickly
28. What Is Analytics? Google Analytics provides detailed statistics about the visitors to your websites. It provides a better understanding of how people found your site, how they explored it, and how you can enhance their visitor experience. This information can help to increase conversions and improve return on investment.Benefits of Analytics: Gathers data that determinessearch behavior
31. Track Key Performance Indicators (KPIs) Additional Ideas: Add analytics to your Facebook PageGoogle Analytics 3/10/201111
32. What Is Conversion rate optimization (CRO)? CRO is essentially how a visitor interacts with your website. CRO is the science ofpersuading your site visitors to take actions that benefit your organization, or drive your ROI. CRO can be defined in a variety of ways, but common CRO actions are when a visitor makes an online purchase, offers an online donation, subscribes to a newsletter, or requests a quote.Conversion Optimization 3/10/201112
34. What Is Social Media Marketing? Social media marketing is the process of marketing through social media sites like twitter, Facebook, YouTube, etc. By utilizing social aspects of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.Benefits:Build an online community around your brand
44. 91% of small business employ social media for marketing purposes. Start out by focusing on the top social media sites, while also creating and maintaining a corporate blog. We recommend:Facebook
51. By 2012 half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME
52. 46% of micro business owners utilize social media – Vistaprint
53. 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
54. 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
55. 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
56. 46% of Internet users worldwide interact with social media on a daily basis –TNS
57. Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
58. Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – NielsenStaggering Social Media Stats 3/10/201119
60. RECENT UPDATES: Facebook “Like” Button now has “Share” functionality - When users click the Like or Recommend button on a third-party website or within a Facebook app, it now publishes a full news feed story instead of just a one-line Recent Activity story. Facebook Places – Allows users to share where they are at, check into a location and then post that check in to their newsfeed and wall so others can see where they are as well. Businesses can offer incentive, coupons and exclusive dealsFacebook Pages – Facebook recently updated the look of their “Business Pages.” Show pictures of the community managers who oversee the page
61. Allows you to comments on corporate or personal pages as your Business Page
62. Added a Featured Favorite Pages section to help you promote your partners and customers
63. You now receive notifications of comments and messages when upon log in Facebook Facts: 64% of Facebook users have liked a brand on Facebook –ExactTarget
64. 43% of users “unlike” a brand because of too much push marketing – Exact Target
65. 75 %of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)Facebook3/10/201121
66. Best Time to Tweet - Friday at 4pm ET is the most retweetable day/time of the week
68. TweetChat- Allows you to isolate the conversation based on the hashtag and great for TweetUps
69. HootSuite: Web-based app for multiple accounts with multiple admins and gives admins access on link stats right within their dashboard view of tweets (so long as you use their ow.ly URL shortener).
70. Twitter Trends: Identify real-time trends on Twitter. This tool can lead you into conversations that are very relevant during the moment, build your credibility and can gain you quick insight.
71. Splitweet: Designed around for managing multiple Twitter accounts. Good tool for viewing a stream of tweets from all your accounts, posting tweets to multiple accounts, and following brand mentions.
72. Seesmic Desktop: Is an alternative to TweetDeck and has no limitations on the number of accounts you can manage. It fully integrates with Facebook, allows for unlimited columns, and can be used from your desktop. Twitter Tip Sheet 3/10/201122
73. LinkedIn: The Professionals Platform LinkedIn Applications: Wordpress App- allows you to integrate your blog with your LinkedIn profile
74. The Slideshare.net app - allows you to showcase presentations yand add a video that autoplays when people land on your profile.
78. LinkedIn Polls App - allows you to easily find answers to your business and market research questions3/10/201123
79. The Power of YouTube YouTube is a great way to integrate dynamic, interactive, content into social media posts, blogs, or any other marketing campaign. Include content ranging from industry interviews, executive interviews, news reels, favorite viral videos, commercials, webcasts and podcasts. How to Create a Viral Video: Update Channel Regularly- Delivering useful information through video is more interactive and increases user engagement.
85. Create a playlist; playlists are fantastic ways to guide your new viewers through your content the way you prefer them to experience it./li>243/10/2011
86. How to Use FoursquareCreate incentives for new customers - offer a discount, free demo or complimentary tour to those who ‘check in’ to your company location, businesses can raise awareness, increase customer traffic and capture new business leads. Promote: Offer promotions, contests and giveaways Reward Superusers - Create a special offer for the Foursquare mayor of your business. This is the one person who has checked in at your location more than anyone else. Integration - Additional promotions and publicity can come from the hundreds and potentially thousands of extra people who see the check-ins when users post to Facebook and Twitter Add a Virtual Storefront – An example, a non-profit foundation for the homeless created locations at abandoned warehouses and bridges throughout their city to promote awareness for the homeless.Add a Tip - Every tip created is available for all of Foursquare to see. Tips should be valuable to people and with everything else, align with your brand. 3/10/201125
87. Benefits of Blogging 3/10/201126Creating a corporate blog is one of the strongest marketing strategies for many Reasons. Blogs help drive traffic to your website through on page and off page SEO, content marketing, social media syndication, customer relations, and industry credibility. Blogging Best PracticesIntegrate multimedia
97. Tweetmeme Social Media Monitoring Tools Google Alerts(free): You can use Google Alerts as a buzz monitoring tool. Social Mention (free): Allows you to set up email alerts and real time mentions of your brand on social media Trackur(free – nominal fees): Trackur is a buzz monitoring tool that is ideal for small businesses and bloggers who are on a limited budget. Radian 6 (enterprise level fees):This tool provides in-depth insight into real-time conversation around your brand. It also includes sentiment analysis and allows workflow assignments to attend to conversations you find relevant to your strategy.Klout(free): Determines the level of influence your brand has in the social media marketplace . 3/10/201128
99. Social Sampling: Kleenex lets people send free packs of tissues tofriends and family this flu season. The brand sent its millionth requested mini-box of tissues in North America last week. The "Softness Worth Sharing" campaign was aimed at introducing a new softer version of the tissue. The program lets people send samples to friends and family via Kleenex.com and through signups at more than 900 participating retailers in the U.S. and Canada. They can also send virtual Kleenex tissues to Facebookfriends. Case Study #1 (The Good) Kleenex 3/10/201130
100. Case Study #2 (The Bad but Redeemed) American Red Cross The dreaded tweet. The Red Cross managed to turn a PR disaster into a fundraising opportunity. All because they’ve built relationships with theirnetwork over the past few years and know how to deal with mistakes. Red Cross admitted on its blog that it accidentally tweeted something that was intended for a personal account, not the enterprise account. Thinking quickly, they did disaster recovery on the rogue Tweet. Deleting the tweet, and replacing it with the one below.3/10/201131
101. Honda recently released photos of their new 2010 crossover vehicle, the Accord Crosstour on a Fan Page on Facebook. 4,000 fans signed up on the day it was launched, and most immediately began posting negative comments about the car's design. And the Twitter response has been equally negative. Honda has attempted several responses, with lackluster results. One Honda employee began posting positive comments on the page without identifying himself as a company employee. Facebookusers quickly caught on to his identity, and Honda purged his comments from the page. The company posted a note to fans on the page, attempting to respond to the criticisms, and defending the design. They also blamed the photographer. The "blame the photographer" excuse is now being mocked once again in comments on the page.Case Study #3 (The Ugly) Dominos 3/10/201132
116. Merchant Circle Kelly Cutlerkelly@marcelmedia.comLinkedIn.com/kellycutlerTwitter.com/kfcutlerCONFIDENTIAL. All material and information herein is not to be reproduced, disseminated, or used in any other way without express consent of Marcel Media. 343/10/2011
Editor's Notes
If you take an average consumer and look at how they spend their time online; the use of social media/blogs account for almost ¼ of the overall online activity
What tools can you use to connect with your customers online
Examples of On Page SEO: Keyword research, URL structure, image optimization Examples of Off Page SEO ▪ Authority Links -links from relevant sites such as .edu sites, personal websites etc▪ Directory Links -include search engine and paid directories such as the "Yahoo Directory”▪ Real Time Links -links from regularly updated content-driven sites such as blogs, PR sites
Think in terms of PPC is a sprint and SEO is a marathon
Benefits of Conversion Rate Optimization: Convert website visitors into customers,Establish a stronger, more-engaged user base,Improve user experience,Increase site’s authority within its industry,Increase revenue and profits using pre-existing trafficGenerate more repeat business,Increase revenue and profitsExamples of Variables Tested:HeadlinesBody copyWeb Page Layout Form FieldsColors & FontsButton Shape & PlacementNavigation Labels, Elements & PlacementWebsite Architecture
Tangible ways social media helps business
Breakdown by site of which social media platforms are most popular
The social bookmarking sites like Digg/Delicious/StumbleUpon/Reddit are more for syndication. It is helpful to remain active on all four if you have time. If not choose one and focus on that. The worst thing you can do is create a social media profile and neglect it.
During the Launch stage, 100% of a company’s focus is on setting up the big four: LinkedIn, Facebook, Twitterand YouTube. The approach during this Launch stage is very executional with very little long-term planning. The primary objective is simply to get started. During this stage, roughly 60% of a company’s efforts are focused on the big four (or the big four plus more). About 10% of the focus is on creative and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook “Likes,” etc., and about 10% on qualitative metrics such as brand sentiment, survey results and customer polls. About 25% of the focus at this stage is on the “big four plus more,” and about 30% is evenly split among creative and offer development, quantitative metrics and qualitative metrics.Another 25% of a company’s focus is on improving conversion and optimization of campaigns
There is a delicate balance between soft, targeted, continued messaging and constant sales pitches.
Facebook is best used for branding and building an interactive, online environment
STATS: 17% of US online consumers have created a Twitter account. IDEA:Create a Twitter account dedicated to customer service issues
LinkedInis used less at an enterprise level and more at an individual executive level.It is recommended all executives have a LinkedIn profile, feature it on their “Contact Us” page, include it in your email signature and update your profile regularly. LinkedIn is a strong platform for companies to receive new and continued business. It is one of the strongest sites for referrals, recommendations, direct sales leads, and immediate contact with decision makers
You can use video to demo a product YouTube found that sales reps see 20 % higher close rates when they play a video at the beginning of their virtual sales demo. The power of video is that you can show prospective and existing customers your product instead of just telling them about it.
Foursquare is a location-based social networking website, software for mobile devices. 381,576,305 checkins were made in 2010. To fully understand Foursquare, you should sign up for a free user account at http://www.foursquare.com.
Conduct an interview series on your blog and integrate into your YouTube channel, or syndicate it across social video sites, Encourage conversation and engagement by asking your readers questions.
Tips included on the graph
Campaign has lifted market share 1.7 points since October 2010.
An alternate to this is how Gap handled the logo redesign disaster.