This document provides tips for getting more value from a Google Analytics account, including tracking social media, emails, customizing dashboards, blocking internal traffic, setting up goals and funnels, improving website URLs, and linking Google AdWords accounts. Key recommendations include using tracking URLs to measure social media traffic, filtering reports to remove internal users, customizing dashboards to show important metrics, defining goals to understand website value, and linking AdWords to analyze paid search performance. The overall message is that taking these steps can provide deeper insights and accountability to optimize digital marketing efforts.
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
The document discusses 9 different types of influencers - celebrities, authorities, connectors, personal brands, analysts, activists, experts, insiders, and journalists - and provides suggestions for the best ways to engage with each type. For each influencer type, it gives a brief description of their mindset and recommends engagement tactics tailored to that type, such as finding sponsorship opportunities for celebrities, creating value for an authority's community, and boosting a journalist's readership with an exclusive story. The overall aim is to analyze the different influencer types in order to determine the optimal engagement strategy for each.
This presentation discusses Facebook marketing campaigns offered by Tick Square, including page promotion campaigns to increase page likes, post promotion campaigns to boost individual posts, and content marketing campaigns where Tick Square will post engaging content to a company's page daily. It provides details on best practices for Facebook pages and posts, such as posting at least once per day and ensuring content is relevant and engaging. Tick Square offers all of these campaign types for £59 per month.
This Social Media proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Basic Social Media Ads & Email MarketingTammy Tiffany
Slide decks that I presented for high schoolers regarding Social Media Ads and Email Marketing.
The content is suitably presented for a beginner's audience.
Sagar Taneja is a digital marketing strategist with experience in social media marketing, paid social advertising, digital marketing strategy, and data analysis. His portfolio highlights work for brands in industries such as telecom, finance, entertainment, beauty, and nonprofits. He specialized in developing social media strategies, running Facebook ad campaigns, creating digital roadmaps, and analyzing customer data to improve marketing outcomes.
This proposal provides a comprehensive website audit and strategy for improving a client's website. The audit will analyze the site's performance, architecture, SEO, and user experience to identify issues. A detailed report will be compiled with the site's traffic patterns, sources, conversion rates, and recommended improvements. The proposal outlines the audit process and timeline, deliverables, costs, and next steps to move forward with the project.
The document provides a summary of digital marketing and website development services by an agency. It summarizes several successful social media marketing campaigns across different industries that met business objectives like increasing sales, reservations, or brand awareness. It also summarizes Google Ads campaigns that generated high numbers of leads and conversions. The document highlights idea generation and website development work for clients across industries like healthcare, real estate, FMCG, jewelry, IT/ITeS, and wellness. Screenshots of developed websites are included.
When it comes to content marketing, finding writers and producing content is the easy part.
But creating quality content that hits your business KPIs? Well, that’s something else entirely.
If you want to succeed as a digital marketer, the key is to establish an effective content strategy as your foundation.
The right content strategy can help you outrank your competition and achieve your goals.
Watch our webinar, How To Analyze Your Content & Craft A Winning Strategy In 2023, and learn exactly that.
You’ll gain critical insights, practical knowledge, and hands-on techniques – all of which are fully compliant with Google's policies and highly relevant to their recent Helpful Content and Core algorithm updates.
Key Takeaways:
- How to analyze your content to strengthen your content strategy.
- Top things to consider in your content strategy for 2023.
- What not to do when creating content in 2023.
In this recorded session, Sabrina Hipps, VP of Client Success, and Jeremy Rivera, Director of Content Analysis at CopyPress, will walk you through how to create a winning content strategy that drives results.
Don’t miss out! Watch now and get a head start on your 2023 marketing goals.
Google Analytics & Performance Internet - FormationEmmanuel Borne
Google Analytics et la démarche d'amélioration de performance sur Internet.
Implémentation de Google Analytics. Concepts clés et définition des indicateurs clés.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Looking to maximize your return on ad spend and boost conversions for your business?
Want to start seeing significant increases in your Google Ads profits?
Sometimes the smallest improvements can make a big difference.
Come learn how to tweak your strategy to get the most gains from your Google Ads campaigns – in just three simple steps.
In this webinar, Corey Zieman, EO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately.
Your 3 Key Takeaways:
- Why using the digit '7' in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates.
- Keyword strategies to help you boost your paid campaign performance.
- Ways to increase conversion rates with laser-targeted landing pages using the most powerful keywords.
Watch us as we dive into some profitable Google Ads strategies that can be applied to any business type.
Whether you’re a service company, ecommerce brand, or local brick and mortar shop, these three simple steps are sure to help you increase performance, and profits.
Ready to take your Google Ads campaigns to the next level? Sign up for this webinar and get the tips and tactics you need to succeed!
This document provides a proposal for search engine optimization (SEO) services. The 6-month program aims to increase website traffic and visibility through on-page and off-page optimization across six stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. The proposal details each stage's process and deliverables. It guarantees submission to major search engines and directories, inclusion of client keywords, and that no black hat SEO techniques will be used. The total cost is Rs. 5000 per month.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
This document discusses different types of public speeches that blend deliberative and ceremonial goals. It provides examples like keynote speeches, which both unify an audience and set an agenda, and pep talks, which heighten a sense of community and increase motivation. After-dinner speeches are also mentioned, which are usually humorous but also contain a serious message. The document explores the purposes and characteristics of these various combined speech types.
Brazen Careerist is an online career management tool that allows users to build professional profiles, networks, and ideas-based resumes. It aims to help professionals advance their careers through an active online presence where they can share ideas, expertise, and connect with potential employers and collaborators. Users can complete resumes, join and create discussion groups, follow other professionals, and build their professional brand through blogging and social networking integration. However, it may not be as beneficial for some careers or geographic locations with smaller networks, like Alaska.
This document discusses school uniforms in K-12 public schools. It outlines pros and cons of school uniforms from different perspectives. Studies show that schools that implemented uniforms saw reductions in crime, suspensions, sex offenses and vandalism. While uniforms are debated, some research indicates they can promote safety and minimize distractions related to student attire.
Experience Centric Interaction - Presentation Tokyo, JapanBjoern Eichstaedt
This document discusses moving past traditional social media approaches and focusing on experience-centric interactions. It notes that social media pages often have low engagement rates and that companies need to identify moments of maximum attention to better connect with audiences. The mobile device is presented as an important tool for creating experiences. The document argues that digital platforms are becoming "event hubs" and the operating systems for digital experiences. It advocates enhancing events, changing experiences, and widening attention as the next steps and transforming events, attention and actions into brand experiences.
Presentazione Netlife s.r.l. Comunicazione e FormazioneNetlife s.r.l.
Netlife s.r.l. Società di Comunicazione e Formazione specializzata nella comunicazione online e web 2.0 dal 2000. Si occupa di uffici stampa online, storytelling, web communication, progetti culturali, eventi. Organizza e progetta attività di formazione sia frontak che in ,mmodalità e-learning.
We'll Suited provides business advice and expertise. They encourage following their experts on social media such as Facebook where their business experts profile can be found at www.facebook.com/businessexperts. Connecting with experts on social media allows access to their advice and knowledge.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
This document provides tips for reporting ROI from social media to executives. It recommends translating social metrics into business terms that executives understand, like revenue, sales, and costs. It suggests aligning social media goals with core business objectives. The document also provides examples of how to integrate social media data with analytics and CRM tools to measure outcomes like leads and conversions. Finally, it advises comparing social media performance to other channels to show its relative impact.
Social Media Measurement - Coast DigitalB2B Marketing
In this session James will give you a practical guide through the realities of measuring social media in the B2B environment, looking at the metrics which will define the success of your strategy and determine the ROI.
Session outcomes:
Learn about the different types of measurement, both qualitative and quantitative;
Learn which tools to utilise and how to get the most from them;
Learn what to measure; see practical metrics and how they demonstrate success;
Learn how to measure; which metrics will be most valuable when assessing the success of your strategy.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
How to make your social media marketing planSalma Alwan
This document provides guidance on effective social media marketing principles and strategy. It discusses the importance of digital marketing and outlines steps to define goals and objectives, including identifying target customers and key focus areas. Examples of SMART objectives are given for overall business goals as well as specific digital marketing objectives. Best practices for social media platforms like Facebook, Twitter, Google+, and LinkedIn are covered, along with content strategy, hashtags, and post scheduling.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
The document discusses using social media analytics to optimize social media marketing efforts. It covers analyzing data from platforms like Twitter, Facebook, Quora and Reddit to understand which platforms, content, times and influencers drive the most traffic, engagement and conversions. The key aspects covered are defining goals for social media use, tagging outbound URLs, using Google Analytics reports to analyze performance of posts, platforms, landing pages and influencers. The document recommends automating posting based on analytics and creating dashboards to streamline reporting.
This document provides guidance on effective social media strategies. It discusses things that were once common practices but are now outdated, like autoposting and using social platforms only as a broadcast tool. It then covers measuring social media performance, including sales, retention, engagement, consumption, and lead generation metrics. The document advocates selecting a few key performance indicators to monitor regularly to inform strategy. Finally, it discusses developing content pillars, targeting the right audiences and platforms, using personas, and leveraging tools like marketing automation. The overall message is that social media strategy requires understanding your business and audiences in order to provide them what they want.
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
The document discusses various digital marketing tools that can be used for different marketing functions. It provides details on tools for tasks like search engine optimization, paid search, analytics, social media marketing, content marketing, marketing automation, user experience testing, and personalization. Key tools mentioned include Google Analytics, Ahrefs, SEMrush, MailChimp, HubSpot, WordPress, and others. The document serves as a guide to choosing appropriate digital marketing tools.
Creating a Weekly Social Media Report: How to Make an Impression With Your BossMohamed Mahdy
This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including:
1) A snapshot of key metrics and trends across social channels to provide an overview.
2) A focus on goals and key performance indicators to show progress on important objectives.
3) Details on key initiatives to update others on important projects.
4) Identification of opportunities to improve future performance based on lessons learned.
5) Honest assessments of both successes and failures to have constructive discussions.
The tips emphasize keeping reports concise while still providing the most essential information.
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
Show me the Money: Digital Conversion webinarFluid
This webinar from Fluid Advertising discusses how to track digital marketing efforts and generate more revenue. It covers challenges marketers face with changing digital landscapes and pressure to show ROI. Solutions presented include focus, planning, learning, training and discipline. Specific tactics covered are email campaigns, retargeting, landing pages, content marketing and link building. Tools for tracking discussed are Google Analytics, Google Tag Manager, email service providers and content capture forms. The webinar encourages testing approaches to improve results.
Jon Wuebben, Content Launch - Speaking at the 2014 Content Marketing Retreat, Langley, WA
"The 6 Magic Metrics of Content Marketing"
Jon will explain the 6 primary metrics for measuring Content Marketing success.
Similar to Google Analytics: Make Your Site Work Harder from MIMA Summit (20)
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
This document summarizes a panel discussion about how sports teams use data to enhance fan engagement strategies. The panel discusses how the Minnesota Vikings use tools like CRM, ESP, and marketing automation platforms to implement their fan loyalty program and mobile app. Panelists from the Vikings and a digital marketing agency explain how they analyze fan data to create personalized journeys involving acquisition, engagement, and retention of fans from initial contact through ongoing interactions. Their goal is to use content, technology, and execution strategies to efficiently drive fans toward the team's business goals at each stage of the customer relationship.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
This document discusses Behr's efforts to add more personalization and color to their omnichannel marketing strategy. It outlines their goals of creating immersive experiences for customers and being the go-to source for home inspiration and color selection. It then describes Behr's transition from standard email campaigns and siloed channels to using behavioral triggers, advanced personalization, and improved data segmentation. The strategy for 2016 focused on measuring campaign performance and aligning content to the customer journey while continuing successful tactics from 2015 and introducing more personalization.
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
Here's the truth, the majority of marketers FAILat content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations.
Our presentation shares content marketing "do's" and "don'ts" and how content strategy is the foundation for successful content marketing.
SEO-201 teaches you how to optimize your content and strategy. Here are the slides from the June 22, 2016 Webinar to help you start growing your organic traffic.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
This document outlines the steps for conducting a 30-minute SEO checkup of a website. It involves using various tools like Screaming Frog, Google Search Console, Bing Webmaster Tools, Google Analytics, and the Panguin Tool to identify potential issues impacting a site's search engine optimization. The process involves crawling the site, analyzing crawl reports, checking for errors in search console, reviewing traffic data in analytics, and identifying any drops in indexing or traffic correlated with Google algorithm updates. Prioritized issues are added to a checklist to repair problems impacting the site's SEO health. The overall summary is a standardized 30-minute process for inspecting a website using various tools to diagnose SEO issues.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
This document provides an overview of search engine optimization (SEO) fundamentals. It begins with an agenda and introductions. It then discusses how organic search is the top driver of website traffic. The basics of SEO are explained as optimizing a website to be accessible to search engines and useful to users. Technical on-page factors and off-page factors that influence search engine rankings are outlined. Examples of on-page elements like titles, URLs and content are provided. The importance of links and citations is also summarized. The document concludes with a review of the SEO basics and a discussion of measurement and improvement.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.
Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!
How to Improve Your Landing Page Optimization | Landing Page TestingThree Deep Marketing
Jeff Sauer leads a session on how to improve your landing page optimization and the top 7 ways to improve your landing pages today.
Landing pages are often overlooked in many internet marketing initiatives when compared to Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC), but is a very important part of any internet marketing campaign. Whether you're looking to gain more qualified leads for your lead generation business, or improve your e-commerce sales, this presentation is sure to help you look at landing page optimization in a new light.
Dr. Nasir Mustafa CERTIFICATE OF APPRECIATION "NEUROANATOMY"Dr. Nasir Mustafa
CERTIFICATE OF APPRECIATION
"NEUROANATOMY"
DURING THE JOINT ONLINE LECTURE SERIES HELD BY
KUTAISI UNIVERSITY (GEORGIA) AND ISTANBUL GELISIM UNIVERSITY (TURKEY)
FROM JUNE 10TH TO JUNE 14TH, 2024
PRESS RELEASE - UNIVERSITY OF GHANA, JULY 16, 2024.pdfnservice241
The University of Ghana has launched a new vision and strategic plan, which will focus on transforming lives and societies through unparalleled scholarship, innovation, and result-oriented discoveries.
Codeavour 5.0 International Impact Report - The Biggest International AI, Cod...Codeavour International
Unlocking potential across borders! 🌍✨ Discover the transformative journey of Codeavour 5.0 International, where young innovators from over 60 countries converged to pioneer solutions in AI, Coding, Robotics, and AR-VR. Through hands-on learning and mentorship, 57 teams emerged victorious, showcasing projects aligned with UN SDGs. 🚀
Codeavour 5.0 International empowered students from 800 schools worldwide to tackle pressing global challenges, from bustling cities to remote villages. With participation exceeding 5,000 students, this year's competition fostered creativity and critical thinking among the next generation of changemakers. Projects ranged from AI-driven healthcare innovations to sustainable agriculture solutions, each addressing local and global issues with technological prowess.
The journey began with a collective vision to harness technology for social good, as students collaborated across continents, guided by mentors and educators dedicated to nurturing their potential. Witnessing the impact firsthand, teams hailing from diverse backgrounds united to code for a better future, demonstrating the power of innovation in driving positive change.
As Codeavour continues to expand its global footprint, it not only celebrates technological innovation but also cultivates a spirit of collaboration and compassion. These young minds are not just coding; they are reshaping our world with creativity and resilience, laying the groundwork for a sustainable and inclusive future. Together, they inspire us to believe in the limitless possibilities of innovation and the profound impact of young voices united by a common goal.
Read the full impact report to learn more about the Codeavour 5.0 International.
Topics to be Covered
Beginning of Pedagogy
What is Pedagogy?
Definition of Pedagogy
Features of Pedagogy
What Is Pedagogy In Teaching?
What Is Teacher Pedagogy?
What Is The Pedagogy Approach?
What are Pedagogy Approaches?
Teaching and Learning Pedagogical approaches?
Importance of Pedagogy in Teaching & Learning
Role of Pedagogy in Effective Learning
Pedagogy Impact on Learner
Pedagogical Skills
10 Innovative Learning Strategies For Modern Pedagogy
Types of Pedagogy
How To Sell Hamster Kombat Coin In Pre-marketSikandar Ali
How To Sell Hamster Kombat Coin In Pre Market
When you need to promote a cryptocurrency like Hamster Kombat Coin earlier than it officially hits the market, you want to connect to ability shoppers in locations wherein early trading occurs. Here’s how you can do it:
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How To Sell Hamster Kombat Coin In Pre Market
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In Odoo, Hooks are Python methods or functions that are invoked at specific points during the execution of Odoo's processing cycle. The pre-init hook is a method provided by the Odoo framework to execute custom code before the initialization of the module's data. ie, it works before the module installation.
This is an introduction to Google Productivity Tools for office and personal use in a Your Skill Boost Masterclass by the Excellence Foundation for South Sudan on Saturday 13 and Sunday 14 July 2024. The PDF talks about various Google services like Google search, Google maps, Android OS, YouTube, and desktop applications.
Google Analytics: Make Your Site Work Harder from MIMA Summit
1. Make Your Site W k H d
M k Y Si Work Harder
Simple Tips to Get More From Your Google Analytics Account
g y
Jeff Sauer
Three Deep Marketing
www.threedeepmarketing.com
651-789-7701
@jeffsauer
@threedeep
#mimasummit
6. It s
It’s on 50% of the world’s websites*
world s
*According to Google, Google Analytics is on 50% of the Alexa top 1 Million Websites
7. What can I do with Google Analytics?
• Track Social Media
• Track E il
T k Emails
• Customize Your Dashboards
• Block Internal Traffic
• Set Up Goals and Goal Funnels
• Website and URL Structure
• Link Adwords with Analytics
• Improve Site Search
• Segment Traffic
• Track Events
www.threedeepmarketing.com | @jeffsauer | @threedeep
9. Is Social Media Working?
Problem: W know we need to do Social
P bl We k dt d S i l
Media, so we have a presence on
Facebook and T itt
F b k d Twitter… but I have no
b t h
idea if this generates incremental visitors,
leads
l d or sales on my website
l b it
www.threedeepmarketing.com | @jeffsauer | @threedeep
10. Social Media Tracking
How Do I Track the Social Media Traffic To My Website?
www.threedeepmarketing.com | @jeffsauer | @threedeep
11. Step 1: Building a Tracking URL
Facebook or
Twitter or
LinkedIn
Google Analytics URL Builder: bit.ly/GAURLBuilder
12. Step 2: Use Your Tracking URL
Add your Tracking URL to each message
/?utm_source=twitter&utm_medium=so
cialmedia&utm_campaign=Twitterfeed
&utm_content=Twitter
13. Step 3: Segment Social Media Traffic
Create advanced segments to track social media visits
www.threedeepmarketing.com | @jeffsauer | @threedeep
14. Social Media Tracking in Action
Social Media
had 15
conversions
this month!
www.threedeepmarketing.com | @jeffsauer | @threedeep
15. Benefits of Tracking Social Media
Tracking Social Media in GA will:
• Help you understand how social media
visitors behave on your website
• Allow you to fine tune your messages to
match your goals
• Establish
E t bli h accountability f your social media
t bilit for i l di
campaigns and allow them to be compared
to other traffic sources
www.threedeepmarketing.com | @jeffsauer | @threedeep
17. Are emails generating revenue?
Problem: I know all about the open and
interaction rates of the emails I’m sending,
but I don’t know how much money they’re
generating.
How can I track the ROI of individual
emails, and my entire email program?
www.threedeepmarketing.com | @jeffsauer | @threedeep
18. Improperly Coded Email Traffic
Why does my email traffic show up as a referral or a
direct visit?
www.threedeepmarketing.com | @jeffsauer | @threedeep
19. Step 1: Add tracking to URLs
Using the URL builder, generate a unique tracking string for all URLs in your email. Add these to
your email as you would all URLs.
*If you link to a domain other than one you own, and you do not have access to that site’s
analytics, you do not need to add tracking to those URLs (i.e. Facebook, YouTube).
Google Analytics URL Builder: bit.ly/GAURLBuilder
20. Step 2: Filter site traffic by email
Select Campaigns from Traffic Sources
Filter by Medium
Look for ‘Email’ in the list
Select the Ecommerce tab to see revenue, goals tab to see goals
*Make sure ecommerce tracking is set up properly beforehand
www.threedeepmarketing.com | @jeffsauer | @threedeep
22. Benefits of Email Tracking
Tracking Email Marketing will:
• Assist in measurement of the ROI of your email
program in online retail
• Allow you to start determining the effectiveness of
your email campaigns RIGHT NOW
• Will not replace the reports provided by your ESP
(Email Service Provider), but it can enhance and
inform your email program with respect to:
• A/B testing
• Geographic campaign traction and penetration
• Consumer interest and preference
24. Right Metrics, Right Time
Problem: Wh I installed G
P bl When i t ll d Google l
Analytics, they created a dashboard for
me, b t th t d hb d d
but that dashboard doesn’t show me
’t h
the information that matters for MY
business and I d ’t h
b i d don’t have ti
time t di i
to dig in
and find what I need
www.threedeepmarketing.com | @jeffsauer | @threedeep
25. Typical Dashboard View
This information is easy to read, but what does it mean?
Is this good? Bad? Average?
g g
www.threedeepmarketing.com | @jeffsauer | @threedeep
26. Step 1: Add Reports to Dashboard
You can add any report or views to your custom dashboard!
www.threedeepmarketing.com | @jeffsauer | @threedeep
27. Step 2 (optional): Compare to Past
Add the “Compare to Past” feature for your analytics to
p
provide g
greater depth to y
p your reports
p
Pro Tip: You can also apply advanced segments,
report on goals and add e-commerce revenue to your
dashboard if they are applied to your report
28. Step 3: Email Dashboards
Once your dashboard is properly configured, you can share
with members of your organizations by sending the dashboard
directly to their inbox
Send as PDF to
Individuals, Other
Formats for automation
Send as often
as needed
www.threedeepmarketing.com | @jeffsauer | @threedeep
29. Customized Dashboard View
Compare last
month’s
th’
analytics with
current to
determine
growth and
th d
change
See where
sales are Discover if
coming from revenue is
and h
d how your increasing and
sales when orders
conversions are most likely
are to be placed
performing
f i
30. Benefits of Custom Dashboards
Customizing your dashboard will:
• P id you a quick overview of th
Provide i k i f the
performance of the metrics most important to
you business
your bus ess
• Can be emailed to you daily, weekly, monthly
and quarterly
• Can provide comparisons to performance in
previous days, weeks, months
• All
Allows for flexibility as your b i
f fl ibilit business grows
and changes
www.threedeepmarketing.com | @jeffsauer | @threedeep
32. Visitors Aren’t Really Visitors
Problem: E
P bl Everybody i our company
b d in
uses our corporate website as their
homepage and I’ not sure if our t ffi
h d I’m t traffic
reports are accurate
www.threedeepmarketing.com | @jeffsauer | @threedeep
33. Filter Internal Traffic
Is this really an accurate visitor count?
y
www.threedeepmarketing.com | @jeffsauer | @threedeep
34. Step 1: Find your IP address
Whatismyip.com
Whatismyip com
86.75.30.909
86 75 30 909
www.threedeepmarketing.com | @jeffsauer | @threedeep
35. Step 2: Filter out IP address
Company‐block.com
Choose the
profile you
want this
filter for
CompanyNo‐Block.com
Company‐Block.com
37. Benefits of Traffic Filtering
Filtering Internal Traffic will:
• Allow you to see exactly who visited your site
• Make reporting more actionable by showing a
true picture of what happened on your site
• Bring the best metrics to the forefront and
keep reporting on track
www.threedeepmarketing.com | @jeffsauer | @threedeep
39. What is the Value of my Website?
Problem: I have had this website for
years and I’m not sure if it is generating
new business for my company
www.threedeepmarketing.com | @jeffsauer | @threedeep
40. What does it mean?
All of this information
and I don’t know what
don t
it means!
41. Determine Your Goals
Examples of common website g
p goals include:
• Ecommerce Transactions
• Completion of a form (lead collection or
newsletter opt-ins)
• Visitors downloading a whitepaper or p
g p p product
brochure
• Visitor engagement ( g comment, adding or
g g (blog , g
editing a profile, time-on-site, pageviews)
www.threedeepmarketing.com | @jeffsauer | @threedeep
42. Step 1: Decide What to Measure
Product Locator Usage Tool Usage Time Spent on Site
Page Views
Site Registration
Sweepstakes Entry
43. Step 2: Map Conversion Process
Determine your path to success; your goal funnel
Paid Search Ad
We are offering 50% off on our
site! Take a look!
www.ourcompany.com
www ourcompany com
Thank you!
Pro Tip: Make sure that each
p
URL in the funnel is unique
45. Step 4: See Results
Visitors entering funnel step
Visitors abandoning funnel step
Where did
they go?
Why did they
leave?
46. Let’s Make it a Success
There is more than one path to success for
your website!
www.threedeepmarketing.com | @jeffsauer | @threedeep
47. Benefits of Goal Tracking
Defining and Tracking Goals will:
• Assist you in setting up funnels to determine
where visitors drop off on your site
• H l you establish value f actions t k on
Help t bli h l for ti taken
your website
• Allow you to report on the performance of
each individual traffic driver to your site
• Enable you to report on engagement metrics
y p g g
like time on site and total page views
• Let you report on up to 20 specific actions
www.threedeepmarketing.com | @jeffsauer | @threedeep
49. Page URLs Not User Friendly
Problem: Dynamic URLs don’t make any
sense when they show up in my Analytics
reports and it makes it really hard to do
www.threedeepmarketing.com | @jeffsauer | @threedeep
50. Step 1: Identify the Problem
These all look the same, I have no idea which page
is which?
www.threedeepmarketing.com | @jeffsauer | @threedeep
51. Step 2: Establish Page URL Structure
Your Site should have a URL structure that
reflects the pages, not query string ID's
– www.example.com/Products/Product.aspx?ProductId
=46116ccf-816b-4c09-a7e0-1b3oc1aech
– www.example.com /Total-
Stage/Preschooler/Education-Materials.aspx
Which is easier to read? Which URL would
be easier to identify in Google Analytics?
y g y
www.threedeepmarketing.com | @jeffsauer | @threedeep
52. Step 3: Fix Your URLs
There are many ways to fix your URLs
• Ch
Change URL structure i your CMS
t t in
• Custom Page Names (using
pageTracker._trackPageview(“fixed rl")
pageTracker trackPage ie (“fi ed url"); )
• Friendly URL rewrites (.htaccess for Linux
servers,
servers IIS for Windows servers)
www.threedeepmarketing.com | @jeffsauer | @threedeep
53. Easy to Read URLs
I know exactly which page I am analyzing now
www.threedeepmarketing.com | @jeffsauer | @threedeep
54. Benefits of Easy to Read URLs
Making your URLs easy to read will:
• Make page level analysis much easier and
effective
• Help with Organic SEO (search engines
don t
don’t like to read dynamic URLs either!)
• Minimize opportunity for errors in analysis
• Allow for better grouping of pages in custom
reporting
www.threedeepmarketing.com | @jeffsauer | @threedeep
56. What is my paid search ROI?
Problem: I think that my Google AdW d
P bl thi k th t G l AdWords
is successful because I get leads from my
website, b t I h
b it but have no id what
idea h t
keywords are the most valuable and ROI
is t i
i not in my vocabulary
b l
www.threedeepmarketing.com | @jeffsauer | @threedeep
57. Enhance Your Search Marketing
Without Linking AdWords, my keyword reports
can b b i
be boring
www.threedeepmarketing.com | @jeffsauer | @threedeep
58. Step 1: Link Your AdWords to Analytics
www.threedeepmarketing.com | @jeffsauer | @threedeep
59. AdWords Reports in Google Analytics
AdWords reporting provides standard analytics metrics at a
campaign, ad group, and keyword level
campaign ad group and keyword level
(Traffic Sources > AdWords > Campaigns)
www.threedeepmarketing.com | @jeffsauer | @threedeep
60. Day Parting AdWords in GA
Day Part reports shows AdWords performance
based on the time of day.
(Traffic Sources > AdWords > Day Parts)
www.threedeepmarketing.com | @jeffsauer | @threedeep
61. Position Analysis in Google Analytics
Keyword Position report gives insight into how keywords perform at
different ad positions on the search engine results pages
(Traffic Sources > AdWords > Keyword Positions)
(Traffic Sources > AdWords > Keyword Positions)
www.threedeepmarketing.com | @jeffsauer | @threedeep
62. Benefits of Linking AdWords with GA
Linking AdWords to Analytics will:
• Integrate standard AdWords metrics into the
Google Analytics interface, including: Clicks,
Impressions, Costs and ROI
p ,
• Hold your AdWords keywords to a greater level of
accountability
• All
Allow you t i
to increase conversion rates and l
i t d lower
expenses
• Enable you to tightly control your ad budget by
only bidding on keywords that produce positive
ROI
www.threedeepmarketing.com | @jeffsauer | @threedeep
64. What are they hoping to find?
Problem: I have a search box on my
website, yet I have no idea if people use
it, why they use it, and how they use it
www.threedeepmarketing.com | @jeffsauer | @threedeep
65. What do they want? Are they finding it?
What do people search for on my website?
www.threedeepmarketing.com | @jeffsauer | @threedeep
66. Step 1: Configure Site Search
Pro Tip: All you need to configure is enter the search query parameter from your
search results page URL. This is typically something like ?q=keyword or
h l hi i i ll hi lik ? k d
&search=keyword
www.threedeepmarketing.com | @jeffsauer | @threedeep
67. Dig Into Site Search Data
www.threedeepmarketing.com | @jeffsauer | @threedeep
68. Benefits of Site Search Reports
Configuring Site Search will:
• Allow you to improve navigation of your
site
• Get your visitors deeper into the content of
your site
• Help you measure how the search
functionality effects the user’s experience
user s
• Identify low hanging fruit on your website
design and information architecture
www.threedeepmarketing.com | @jeffsauer | @threedeep
70. Let’s Get Specific
Problem: When I look at the reports for
my website, the numbers rarely change
and I wouldn’t know what to do with it if
wouldn t
they did
“Don’t Puke Data… Focus your analytical and
reporting efforts on ‘What's Changed’. “
-Avinash Kaushik
www.kaushik.net/avinash
k hik t/ i h
www.threedeepmarketing.com | @jeffsauer | @threedeep
74. Example: Paid Facebook Ads
• Set up Multiple Profiles
• Use Analytics Intelligence
• Create Advanced S
C t Ad d Segments t
• Track E-Commerce Conversions
• Make Tracking SEO Friendly
www.threedeepmarketing.com | @jeffsauer | @threedeep
75. Apply Advanced Segments to Reports
Even though it’s a small percentage of visits, Twin Cities
Organic Traffic Performs Very Well!
www.threedeepmarketing.com | @jeffsauer | @threedeep
76. Benefits of Advanced Segments
Using Advanced Segments will:
• Enable you to provide true insights instead
of presenting data
• Increase your chances of finding
information th t will genuinely i
i f ti that ill i l impact your
t
business
• Allow you to drill down and go three levels
deep
www.threedeepmarketing.com | @jeffsauer | @threedeep
78. Can’t Track Clicks to Non-Pages
Problem: Measuring page views is greatgreat,
but we also want to track interactions with
our flash elements video interactions
elements, interactions,
outbound clicks and more
www.threedeepmarketing.com | @jeffsauer | @threedeep
79. Event Tracking
Who interacted with this flash movie?
www.threedeepmarketing.com | @jeffsauer | @threedeep
80. Step 1: Plan Event Tracking Strategy
1.
1 Define the events you want to track
2. Enable Event Tracking in your reporting
profile
3. For each set of events, create an event
instance
i t
4. Call _trackEvent() in the web page
source code
www.threedeepmarketing.com | @jeffsauer | @threedeep
81. Step 2: Configure Event Tracking
For each event you’d like to track, add the
following code:
<a href="http://www.facebook.com/threedeepmarketing"
p p g
onClick="pageTracker._trackEvent(‘Social Links', 'Click',
'Facebook');">Check us out on Facebook</a>
Comprehensive guide to event tracking: bit.ly/GAEventTracking
www.threedeepmarketing.com | @jeffsauer | @threedeep
82. Event Tracking Results
• Event Tracking is used to track events that
cannot be tracked by the standard page
view method of tracking
• Examples of Event Tracking use cases
include:
– Items within a Flash element
– AJAX or JavaScript functionality
– PDF or other file downloads
www.threedeepmarketing.com | @jeffsauer | @threedeep
83. Benefits of Event Tracking
Configuring event tracking will:
• Allow you to track events that happen on your
site that don’t generate pageviews, like in
Flash
Fl h moviesi
• Give insight into who left your site to external
websites
• Allow you to report on downloads of content
from your site like PDF files
site,
• Enable tracking of video views, plays, pauses
and more
www.threedeepmarketing.com | @jeffsauer | @threedeep
84. What can I do with Google Analytics?
• Track Social Media
• Track E il
T k Emails
• Customize Your Dashboards
• Block Internal Traffic
• Set Up Goals and Goal Funnels
• Website and URL Structure
• Link Adwords with Analytics
• Improve Site Search
• Segment Traffic
• Track Events
www.threedeepmarketing.com | @jeffsauer | @threedeep
85. What Else Can I Do?
• Set up Multiple Profiles Using Filters
• Use Analytics Intelligence
• Track E-Commerce Conversions
• Make Tracking SEO Friendly using # in
campaigns
• Benchmark Your Site vs. Industry
• A/B and Multivariate Tests with Google Website
Optimizer
www.threedeepmarketing.com | @jeffsauer | @threedeep