Web presence: librarians
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This document outlines a training session on developing a web presence as a librarian. It discusses understanding different types of web presences, including institutional, personal, and social media. Tools for developing a web presence like Google and blogs are explained. Best practices for writing for the web like using short paragraphs and emphasis are provided. The session also covers running training on web presence and includes tips.
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Web presence: librarians
- 1. Developing your web presence: the librarian’s guide Matt Lingard, Jane Secker, LSE Centre for Learning Technology 23 rd November 2010 Manchester Metropolitan University http://tinyurl.com/CSGILpresence
- 2. Aims of course Understand your web presence & its importance Consider institutional vs personal vs social web presence Highlight tools for developing your web presence Understand need to write for the web Provide knowledge for running a training session on web presence
- 3. Session Outline 10.30 Introductions & overview 10.50 Mapping your own and others’ web presence 11.50 Google tips 12.00 Web presence: institutional 12.30 Web presence: personal & professional activities 13.00 Lunch 13.45 Web presence presentation: personal & social 14.15 Creating an action plan 14.30 Writing for the web 14.50 Running web presence training: tips and issues to consider 15.20 Round up and questions 15.30 Close
- 4. Why? Showcase You! Your work Build professional network Reach wider audience Expected?
- 5. Biography Research Teaching Conferences
- 7. Googling ‘Jane Secker’ What do we find? Which pages are top of the list and why? Activity Groups of 3 Find out as much as possible about 1 of your group 10-mins
- 8. Google personalisation Can create a personal Google home page with short cuts to useful links and news feeds If signed in, Google behaves differently as it learns about you! Google behaves differently depending on version And where you are located in the world Google alerts
- 9. Your web presence Institutional Professional activities Personal Social Networks / Social Media
- 10. Jane’s institutional presence LSE Experts pages Includes my recent research LSE Research Online for publications Research appears in Google Scholar But can also appear on other pages LSE website CLT department page LSE Library web page
- 11. Your institutional presence Repositories for research and for your teaching materials Key advantages are often have RSS feeds so can generate dynamic list May be policy about contributions from library staff Departmental web pages Allow you to create a professional profile Usually focused specifically on your job
- 12. Activity – in groups How do you appear on your official institutional pages? Can you do anything to improve these pages? Are you free to edit them? Can you deposit material in an institutional repository and do you? Feedback good practice
- 13. Web presence: professional activities Check your profile on other websites that matter Membership of professional groups e.g. CILIP groups Committee membership Mentoring Conference websites Journal editorial boards
- 14. Personal Websites Why? Identity – personal! A home Control: content, design, updating Conversational How? Traditional vs web-based authoring Website vs blog Institutional vs external hosting Domain names
- 16. Social Networking Purpose? Relationships Public / private Security
- 17. Social Media YouTube (videos) Flickr (photos and videos) Slideshare (Presentations) LibraryThing (Books) Feeding & Embedding Social citation tools such as Mendeley
- 18. Discussion and plan of action Where am I? Is my profile up to date? Is it connected? Where should I be? Actions
- 19. Writing for the Web Audience & their purpose Impatient scanners not readers Important stuff first Structure & emphasis Eliminate redundancy Mind your language
- 20. F-Shaped Reading Pattern http://www.useit.com/alertbox/reading_pattern.html
- 21. Journalists’ Inverted Pyramid “ Above the fold”
- 22. Layout Headings Sub-headings Short paragraphs Lists – numbered or bulleted Start with information-carrying words
- 23. Emphasis & Links Emphasis CAPITALS Bold Italics Underline Colour Links X Click here to read my case study X Read my latest case study here Case study
- 24. Language Use plain language Avoid jargon & expand acronyms Avoid clichés, limit similes & metaphors Limit humour / sarcasm International language
- 25. Removing Redundancy Setting up your website involves co-operative collaboration between the various members of a team such as the designer and the commissioner, for example. The method is a simple one. 29 words Setting up your website involves collaboration between team members, such as the designer and the commissioner. The method is simple. 20 words
- 26. Running training on web presence What worked from today’s session? What do you need to change? Who are your audience? What format of session and for how long? What challenges will it present? What additional support might you need to offer to complement this course? Any technical issues Any other issues?
- 27. Tips Find out lots about institutional policies on IPR / copyright issues use of social media / networking Use of institutional repository Use of web 2.0 tools Try Googling participants beforehand Encourage lots of discussion and activities Ask delegates to bring laptops if they have them to avoid need to use a computer room Talk to staff in other departments: e-learning, IT Training, educational developers
- 28. Questions? Jane Secker [email_address] Matt Lingard [email_address] Links: http:// tinyurl.com/CSGILpresence