This document provides an overview and analysis of strategic management for The Walt Disney Company. It includes sections on the company's history, divisions, mission and vision statements, SWOT analysis, external and internal audits, strategic formulation matrices, and proposed implementation and assumptions. Key information presented includes Disney's growth through theme parks, acquisitions, and global expansion over the decades since its founding. Strategic analysis tools such as PESTEL, BCG matrix, QSPM, IE, Space, Grand Strategy and CPM matrices are utilized to evaluate Disney's business units and strategies.
The document discusses Walt Disney Company's strategic management and portfolio. Disney employs a growth and differentiation strategy centered around high-quality family content and technological innovation. Its portfolio includes media, parks and resorts, studio, consumer products, and interactive media. The industries in Disney's portfolio are generally attractive, with media and parks/resorts being the most attractive. Disney has strong competitive positions across its business units due to branding, leveraging successes between units, and deploying assets globally. Financial performance has been strong, with revenue and earnings growing over time.
- Founded in 1923, Disney operates in media networks, studio entertainment, consumer products, interactive media and parks and resorts. It created Mickey Mouse in 1928 and owns properties like Marvel, ABC and Pixar.
- Disney has 201,000 employees worldwide and owns theme parks, resorts, and retail stores. It has acquired companies like Pixar, Marvel and Lucasfilm to expand its digital media and franchises.
- Disney faces competition from companies like Viacom, Time Warner, Sony and Comcast across its business segments but has a leading market share in box office revenues.
The document discusses the Walt Disney Company and provides rankings and information about its performance and history. It summarizes that the entertainment industry is the 16th most profitable industry in the world, Walt Disney ranks 63rd in 2006 and 54th in 2005. Walt Disney is the 2nd largest entertainment company and 40th largest by employees. It also provides a brief overview of Disney's mission, vision, history under Walt Disney and later leadership, business diversity, competitors, and famous characters.
Presentation on the Strategies of Disney over the years.
How Disney started to animate our world and how the iconic brand stuck with their core competency and leveraged their assets which are timeless.
The Walt Disney Company is a leading diversified international family entertainment and media enterprise with four business segments: Media Networks, Parks and Resorts, Consumer Products, and Studio Entertainment. It operates numerous TV channels, broadcast networks, radio stations, and publishing businesses under its Media Networks segment. Its Parks and Resorts segment includes world-famous theme parks and resorts. Consumer Products licenses Disney-branded merchandise worldwide. Studio Entertainment produces and distributes films under studios like Walt Disney Pictures, Pixar, and Touchstone Pictures. In 2011, Disney saw increases in revenue, income, and earnings per share across many of its business segments.
Walt Disney Company began in 1923 and has since grown to be a global entertainment leader through strategic acquisitions and expanding into new business lines like theme parks, television networks, and consumer products. It faces challenges in maintaining innovative creative content while managing high costs across its diverse operations. The document analyzes Disney's business units, resources, competitors and recommends further diversification, outsourcing, and developing corporate synergies through human resources.
Disney was founded in 1923 by Walt and Roy Disney. It created the first full-length animated film, Snow White and the Seven Dwarfs. Over the decades, Disney launched more animated classics and films that resonated well with families. Today, Disney consists of five business segments and focuses on innovation while respecting its heritage. It segments markets based on geography, demography, and psychology to effectively target audiences like families, kids, and teens. Disney connects with customers through high-quality products, strategic pricing and promotion, and immersive experiences across its businesses.
In this Harvard Business School Case, I have analysed the case study of Disney Consumer Products : Marketing Nutrition to Children during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
The Walt Disney Company is the world's largest media conglomerate, with assets in film, television, publishing, the internet, music, and recreation. It has five business segments that support its original business model of producing animated content and exploiting it across platforms. Disney has a history of disruptive innovation and listening to consumers. It applies a business model of building revenues by repeatedly exploiting original content across multiple platforms like films, television, parks, consumer products and interactive media. Moving forward, Disney will need to continue reinventing its business model to shift to new formats and platforms as media consumption changes.
The document provides a corporate overview and analysis of The Walt Disney Company. It summarizes the company's five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive Media. It then examines Disney's vision, mission, and principles statements, finding them well-aligned and focused on achieving admiration through ethical exceptional performance. Finally, it outlines Disney's strategy of linking principles to values, strategies, and goals, providing examples of environmental footprint goals and measurements.
Disney- A Brand Management PerspectiveRohan Telang
The document discusses the brand Disney. It provides a brief history of Disney from its founding in 1923 through key milestones like Steamboat Willie in 1928 and opening of Disneyland in 1955. Disney's business segments are outlined including media networks, parks and resorts, studio entertainment, consumer products and interactive media. The mission, value proposition and positioning statements focus on providing magical, fun experiences for children and families. Key aspects of Disney's consistent, enduring and distinctive brand personality are also summarized.
Walt Disney started as a cartoon studio in 1923 and has since diversified into a mass media and entertainment conglomerate. Key events in Disney's timeline include opening Disneyland in 1955, hiring Michael Eisner in 1984, opening the first Disney Store in 1987, and announcing a deal to acquire ABC in 1995. Under Eisner's leadership in the 1980s and 1990s, Disney pursued strategies like cost cutting, corporate synergy, international expansion, and managing its brand and creativity. Disney has grown through diversification, horizontal and vertical integration, and leveraging media synergy across its businesses.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
The Walt Disney Company is the largest media conglomerate in the world, founded in 1923. It has divisions in theatre, radio, publishing, online media and films. Some key aspects of its business include 14 theme parks worldwide, Disney Channel, ownership of Pixar and its popular characters from films.
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
The document provides information about The Walt Disney Company, including its headquarters, employees, founding date, founder, key leadership, parent company, subsidiaries, products, revenue, net profit, and the 4 P's of marketing - price, place, promotion, and product. Regarding price, Disney takes many opportunities to upsell customers on additional products and services. For place, it expanded internationally by building country-specific theme parks. Disney engages in continuous promotion and constantly creates new products.
This document provides a strategic business analysis for an unnamed company, likely The Walt Disney Company. It includes an internal and external audit, analyzing the company's strengths, weaknesses, opportunities, and threats. Strategic tools like the IFE, EFE, SWOT, SPACE, and QSPM matrices are used to evaluate the company's strategic position. Recommendations are made to update the mission statement and set short- and long-term goals to take advantage of opportunities and strengthen weaknesses through new implementation strategies. The analysis provides a comprehensive overview of the company's current strategic situation.
Walt Disney Company was founded in 1923 and is now the world's largest entertainment conglomerate. It operates media networks, parks and resorts, studio entertainment, and consumer products divisions. Some key events include launching Mickey Mouse in 1928, opening Disneyland in 1955, Epcot Center in 1982, and acquiring Capital Cities/ABC for $19 billion in 1995. The company's mission is to be a leading producer and provider of entertainment globally. It uses its portfolio of brands like Disney, Pixar, and Marvel to create innovative entertainment experiences.
Walt Disney founded Disney in 1923 and it has since grown to be worth $165 billion through its studio entertainment, parks and resorts, consumer products, and media networks. Disney has a strong brand recognition through its 116+ cartoon characters and 690 animated movies. It uses social media campaigns and engages over 700,000 fans on Facebook to connect with customers and position itself as a provider of family entertainment.
Walt Disney founded the Walt Disney Company in 1923 along with his brother Roy O. Disney. Their early attempts at creating animated characters were unsuccessful until Mickey Mouse was created. Mickey Mouse became their most famous character and led to huge successes like Snow White and the Seven Dwarfs. After Walt Disney's death in 1966, Roy O. Disney took over as CEO. Disney also struggled after Roy's death but had a resurgence in the 1980s-2000s with many iconic films. Today, Disney is a massive multinational conglomerate with businesses in film studios, parks and resorts, media networks, and consumer products. It positions itself as providing family entertainment and preserving the magic of childhood for audiences around the world
The document summarizes key information about the Disney brand, including its mission to balance business goals with environmental stewardship. It discusses Disney's history from its founding in 1923, major divisions and characters. Disney's brand image centers around youth, fun, and happiness. The document also outlines Disney's marketing mix, product differentiation, advertising strategies, competitive analysis, strengths, weaknesses, opportunities and threats. Finally, it proposes that Disney's brand mantra should be "Fun Family Entertainment" to consistently represent the essence of providing a magical experience for people of all ages.
The document summarizes the history and marketing strategy of The Walt Disney Company. It discusses that Disney was started in 1923 by Walt and Roy Disney and produced short films. Over 14 years, Mickey Mouse and other iconic characters were created. The document then outlines Disney's evolution from 1928 to present and discusses how it has targeted families, children and teens through segmentation. It also notes Disney's recent acquisitions and positioning as a brand providing entertainment through its various business divisions.
The Walt Disney Company was founded in 1923 by Walt Disney and Roy O. Disney. It is now a global entertainment company with annual revenue over $55 billion. Disney uses strategies like nostalgia, reusing content, establishing destination brands, and storytelling to be successful. Their core values include igniting childhood wonder and entertaining the world through vision and storytelling. Disney also focuses on excellent customer service and creating memorable experiences to connect with customers.
Strategic ManagementFinal Case StudyAndrea BarilAs.docxsusanschei
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
Strategic ManagementFinal Case StudyAndrea BarilAs.docxrjoseph5
Strategic Management
Final Case Study
Andrea Baril
Ashley Cleary
Sylvia LaBrie
Marie-Michele Lachance
05/03/2012
Overview
Company Overview
• The Founder
• Growth
• Location Map
• Walt Disney’s Division
Existing Mission
Proposed Mission and Vision
SWOT Analysis
External Audit
• CPM
• Positioning Map
• EFE
Internal Audit
• Organizational Chart
• Financial Trends
• Balance Sheet
• Financial Ratios
• IFE
Strategic Plan
• SWOT Matrix
• Space Matrix
• IE Matrix
• Grand Strategy Matrix
• BCG
• Matrix Analysis
• QSPM
Implementation
• Assumptions
• Projected Income Statement
• Projected Balance Sheet
• Projected Ratios
Evaluation
• Stock Price
• Balance Scored Card
• Strategies
• Recommendations
• Objectives
The founder
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
Walt, after the Studio
had won 4 Academy
Awards
Walt Disney 1901-1966
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
History
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
Growth
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
Growth cont.
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per.
Walt Disney is the largest media conglomerate in the world with holdings in film, television, travel, theme parks, radio, music, publishing, and online media. It owns production companies, TV networks, theme parks, record labels, theaters, and publishing companies. Founded in 1923, Disney grew from silent films to include television in the 1940s, theme parks in 1955, theaters in the 1980s, and acquired Pixar and Lucasfilms. Disney's mission is to be a leading producer of the most creative, innovative, and profitable entertainment experiences in the world.
This document provides an overview and agenda for a presentation on the Walt Disney Company. It includes details on Disney's history, business segments, product lines, target markets, strategies, and SWOT analysis. The presentation will cover Disney's product levels and classifications, product mix, segmentation and positioning, application of the 4Ps, key factors for success, opportunities to watch, and recommendations for the future. It is split between three presenters who will each cover different sections.
Walt Disney was born in 1901 and showed an early interest in art, enrolling in art school at age 14. He founded several animation companies, producing the first Mickey Mouse cartoon in 1928. Disney expanded into feature films, TV, and theme parks, opening Disneyland in 1955. Some of Disney's most successful films included Snow White in 1937 and Mary Poppins in 1964. Disney diversified his business over his career and worked until his death in 1966 to grow The Walt Disney Company into a global entertainment empire.
The document summarizes information about the Walt Disney Company and Disney Channel. It outlines the company founders and businesses, Disney Channel's launch and shows, and Anne Sweeney's tenure leading improvements as president from 1996-2003. During her time, Disney Channel grew its audience from 14 million to 83 million homes and negotiated higher subscriber fees. Her success was due to continuous research, a commercial-free experience, and leveraging Disney's trusted brand and relationships across properties.
The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. It has grown to become a diversified multinational mass media and entertainment conglomerate. Disney owns production studios, TV networks, theme parks, record labels, and publishing companies. Their mission is to entertain, inform, and inspire people around the globe through storytelling. Disney has experienced success through strategic diversification and expansion into new markets like cruise lines. They continue pursuing growth opportunities through new projects, mergers, and collaborations while addressing challenges from competition and technological disruption.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
Disney has grown significantly since its founding in 1923 through acquisitions of companies like Pixar, Marvel, and Lucasfilm. It operates across business segments like studios, parks and resorts, consumer products, and media networks. Disney focuses on fun, family entertainment through its iconic brands and properties. While it has strengths in its portfolio and reputation, it faces threats like integration of acquisitions, changing consumer preferences, and intense industry competition. Disney strives to stay relevant through innovation while maintaining its heritage, and connects with consumers through its segments and by creating memorable experiences.
The document discusses Walt Disney Company, including its mission statement to be a leading producer and provider of entertainment using its portfolio of brands. It notes Disney's headquarters in Burbank, California and its operations of studios and television networks. Strengths include its recognizable brands and media networks, while weaknesses include a narrow target market and declining revenue in some divisions. Competitors are listed as Sony, 20th Century Fox, Dreamworks, and others.
The document provides a history of key events and growth of The Walt Disney Company from 1923 to 1998. It started as The Disney Brothers Studio in 1923 and grew to become a global entertainment company with major divisions including Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products. Disney has expanded internationally with parks and resorts in Florida, Tokyo, Paris, and Hong Kong. The company has pursued various acquisitions and integrations to grow its media networks, distribution channels, and entertainment properties over the decades.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
The document provides an overview of Walt Disney and his company. It discusses Disney's history beginning in 1923, his mission to be a leading producer of entertainment, and his vision of creating the "happiest places on earth." It also outlines the company's various products, parks located around the world, marketing strategies, competitors, and some of its most popular movies.
The Walt Disney Company was founded in 1923 by Walt and Roy Disney. Walt created early successful characters like Oswald the Lucky Rabbit and Mickey Mouse. Disney found major success with Snow White and the Seven Dwarfs in 1937 which led to many other animated classics. Disneyland theme park opened in 1955 and Walt Disney World in Florida in 1971, expanding the company. Disney now has major divisions in theme parks, movies, TV, merchandise, and interactive media, and earned over $52 billion in revenue in 2015 through these various businesses.
3. Walt, after the Studio
The founder
had won 4 Academy
Awards
Walt Disney 1901-1966
• Walt Disney was born on December 5, 1901 in Chicago
• During the fall of 1918, Walt Disney attempted to enlist for
military service but he got rejected.
• He started a small company called Laugh-O-Grams, which
eventually fell bankrupt.
• With his suitcase, and $20 Walt headed to Hollywood to start
anew.
• After making a success of his "Alice Comedies," Walt became a
recognized Hollywood figure.
• Disney took a deep interest in the establishment of California
Institute of the Arts, a college-level professional school of all the
creative and performing arts.
• Walt Disney passed away on December 15, 1966.
• Urban legend maintains his corpse would be
frozen and stored beneath the Pirates of the
Caribbean ride at Disneyland. . .
4. History
October 16, 1923:
This date is considered the start of the Disney Company first known as
The Disney Brothers Studio.
1928:
First Mickey Mouse cartoon, and the first appearance by Minnie Mouse.
1932:
Flowers and Trees, first full-color cartoon and first Academy Award
winner.
1939:
The Disney Studio begins its move to Burbank, California.
1940:
Walt Disney Productions issues its first stock.
5. Growth
1955:
Mickey Mouse Club debuts on television.
1971:
Walt Disney World Resort opens with the Magic Kingdom and two hotels near
Orlando, Florida.
1982:
EPCOT Center opens at Walt-Disney World Resort .
1983:
Tokyo Disneyland, the first international Disney theme park, opens in Japan.
1987:
The first Disney Store opens, in Glendale, California.
6. Growth cont.
1989:
Disney-MGM Studios opens at Walt Disney World Resort.
1992:
Disneyland Paris opens.
1995:
Disney agrees to purchase 25 percent of the California Angels baseball
team, Disney agrees to purchase Capital Cities/ABC for $19 billion. The
Disney Channel begins operation in the UK.
1996:
Disney Online launches Disney.com.
Radio Disney, a live 24-hour music-intensive radio network, debuts.
1998:
ESPN Magazine debuts, Disney’s Animal Kingdom opens at Walt Disney
World Resort, Disney Magic cruise ship departs on its inaugural cruise.
7. 2009
Disney purchased Marvel Entertainment
Gave a $0.35 dividend per share
Roy Disney died at age 79
He was a key person in Disney’s animation
legacy
Received approval to build a theme park in
Shanghai
Released the movie Up
8. LOCATION MAP
Disney Resorts:
1. California
2. Florida
3. Tokyo
4. Hong Kong
5. Paris
9. Walt Disney Divisions
Media Networks Park and Resorts
• ESPN • Disney Land Resorts
• Disney/ABC Television • Walt Disney World Resort
Group • Tokyo Disney Resort
• ABC Entertainment Group • Disneyland Paris
• ABC News • Hong Kong Disneyland
• ABC Owned Television • Disney Cruise Line
Stations Group • Disney Vacation Club
• ABC Family • Adventures by Disney
• Disney Channels • Walt Disney Imagineering
Worldwide
• Hyperion Book s
10. Walt Disney Divisions Cont.
The Walt-Disney Studios Disney Consumer Products
• Walt-Disney Studios • Disney Licensing
Motion Pictures • Disney Publishing
• Marvel Studios Worldwide
• Touchstone Pictures • Disney Store
• Disneynature
• Walt Disney Animation Disney Interactive Media
Studios Group
• Pixar Animation Studios
• Disney Music Groups • Disney Online
• Disney Theatrical Group • Disney Games
11. Mission Statement
"The mission of The Walt Disney Company is
to be one of the world's leading producers
and providers of entertainment and
information. Using our portfolio of brands to
differentiate our content, services and
consumer products, we seek to develop the
most creative, innovative and profitable
entertainment experiences and related
products in the world."
12. Proposed Vision
Walt Disney strives to be the world’s
most famous entertainment
company by creating an amazing
experience for individual of all ages.
13. Proposed Mission
Our Mission is to be one of the world’s leading producer
and provider of entertainment and information, from
parks to network media, and website for all ages. We
seek to provide a great experience for our customers, as
well as for our employees. By using our unique portfolio to
differentiate our content, services and consumer
products, we seek to develop the most creative,
HISTORY
innovative and profitable entertainment experiences,
which would produce financial rewards to our
shareholders. In everything we do, we try to contribute to
our communities by giving them the best experience.
15. Strengths
One of the most recognizable entertainment company in the
world
Strong advertising
Wide and unique portfolio
Innovative entertainment business
Strong customer service
Strong Media Networks and Broadcasting division
Disney owns a variety of companies, which allows them to
generate more profits from different industry such as Media
Networks and Broadcasting, Park and Resorts, Studio
Entertainment and Disney Consumer Products
Disney is the largest worldwide licensor of character-based
merchandise and producer of children’s film-related products
based on retail sales
16. Weaknesses
Disney sends a corrupted influence to children
Jasmine was in a forbidden relationship with Aladdin
Snow White lived alone with 7 men
Pinocchio was a liar
Robin Hood was a thief
Tarzan walked without clothes on
A stranger kissed sleeping beauty and she married him
Cinderella lied and sneaked out at night to attend a party
Coyote runs off cliffs and blows himself up
17. Weaknesses
Studio Entertainment and Disney Consumer Products divisions
have been experiencing declining revenue for the last 3 years
Disney as a narrow target market
Disney as such a diversify product range that it can reduce
efficiency and lead to a lack of strategic focus
High cost of entertainment production
High employee turnover
Poor working conditions in factories
Walt Disney’s Park and Resorts are not easily accessible which
leads people to associate Disney World with a costly trip
18. Opportunities
Opportunity to renovate attractions in Park and Resorts Division
due to increase in profit
Growth from cable and satellite operators creating even more
potential for Disney to make money with their network
Prospect to build more theme park and resorts worldwide
Openings in other areas of the travel business
Opportunity to invest in building theme parks to satisfy the
increase in guest spending, theme park attendance, and hotel
occupancy
Target new costumers group
19. Threats
Lasting economic recession leading to slow growth rate
High unemployment rate
Park and Resorts Divisions’ success is unpredictable because of
exchange rate fluctuations; travel industry trends; amount of
available leisure time; oil and transportation prices; and
weather patterns and seasonality.
Changes in technology leads customers to stream online
instead of buying DVD.
Online streaming makes Disney vulnerable to piracy and
violation of its intellectual property.
Retail distribution business are influenced by seasonal consumer
purchasing behavior and by the timing and performance of
animated theatrical release
Increase in labor cost which will have a noticed impact in Walt-
Disney expenses due to their large amount of employee.
25. Internal Audit
Disneyland will never be completed. It will continue to grow
as long as there is imagination left in the world.
- Walt Disney
26. Organizational Chart
Theme Parks & Resorts
International
ABC Television Group
Co-Head Interactive
Co-Head Interactive & Playdon
Human Resources
Motion Picture Distribution
Communication
CEO Stategy and Business Development
Government Relations
Disney Consumer Products
ESPN & ABC Sports
ESPN & Disney Media Networks
CFO
Legal and Secretary
CID
Security
28. Income Statement
(in Millions, except per share data) 2009
Revenues $36,149.00
Costs and expenses $(30,452.00)
Restrucuring and impairment charges $(492.00)
Other income (expense) $342.00
Net interest expense $(466.00)
Equity in the income of investees $577.00
Income from continuing operations before income taxes and minority interests $5,658.00
Income taxs $(2,049.00)
Minority interests $(302.00)
Income from continuing operations $3,307.00
Discontinued operations, net of tax -
Net income $3,307.00
Diluted earnings per share:
Earnings per share, continuing operations $1.76
Earnings per share, discontinued operations
Earnings per share $1.76
Basic earnings per share
Earnings per share, continuing operations $1.78
Earnings per share, discontinued operations
Earnings per share $1.78
Weighted average number of common and common equivalent shares outstanding:
Diluted $1,875.00
Basic $1,856.00
36. Strategies:
Space Matrix
Market Development
Market Penetration
Product Development
Forward Integration
Backward Integration
Horizontal Integration
Related Diversification
Unrelated Diversification
37. IE Matrix
Total IFE Score
Strong 3-4 Average 2-2.99 Weak 1-1.99
Media Networks
High 3-4
Studio Entertainment
Total EFE Medium Consumer Products
Score 2-2.99
Parks and Resorts
Low 1-
1.99
Interactive media
38. Strategies:
Grand Strategy Matrix
Market Development
Market Penetration
Product Development
Forward Integration
Backward Integration
Horizontal Integration
Related Diversification
Unrelated Diversification
43. Implementation
“Disneyland will never be completed. It will
continue to grow as long as there is imagination
left in the world.”
Walt Disney
“Pixar is the most technically advanced creative
company; Apple is the most creatively advanced
technical company. “
Steve Jobs 2005-02-21
44. Assumptions
Eliminate 10 billion out of the borrowings
from the retained earnings
Finance 1 billion to buy a land in order to
open indoor resort in New York in the next
three years.
Invest 10 million for advertisement
Spend 1 billion in each of the five existing
Park for renovation and new attractions.
= Total of 5 billion
Total Investment of 19.01 billion
51. Balanced Score Card
Area of Objectives Measure of Target Time Expectations Primary Responsibility
Customers
1. Costumer satisfaction Customer Survey Yearly Human Resources &
Webinar CEO
Representatives
1. Employee Conditions Employee Satisfaction Biannually CEO
2. Career Opportunity Lower employee turnover Biannually CEO
Community / Socially
Responsible
1. Eco-Friendly Company Maintain clean environment in Yearly CEO
resorts Marketing Department
Increase presence of recycling in
resorts
Limit food, paper and water
waste
Limit land destruction
2. Ethical Company Increase in donations and Yearly CEO
presence of charitable events Marketing Department
Operations/Processes
1. Innovation Number of new products in each Yearly CEO
segment Marketing Department
Number of renovated products in
each segment
2. Brand expansion/ Accessibility Numbers of new resorts built Yearly CEO
Financial
1. Reduce cost of production Decrease in cost of Parks, Resorts Yearly CFO
and other property
2. Increase profitability Increase Sales Quarterly CFO
Reduce Expenses
52. Strategies
Use product development to renovate and
build new attractions in order to attract an
older target market.
Use market development to build a new
theme park which will be more accessible to
the North East area.
53. Recommendations
In the next three years Walt Disney should..
Build an indoor theme Park and Resort in New
York.
Improve advertising to promote
entertainment which target a more mature
audience.
Remove the Interactive Media Segment.
Remodel and build new attractions in every
Park and Resorts to stay appealing to our
customers.
54. Objectives
In the next year Walt Disney should…
Improve advertising to promote
entertainment
Remove the Interactive Media Segment
Buy a land in New York City
56. Sources
““Home, The Walt Disney Company”, < http://thewaltdisneycompany.com/<ALDRIDGE, B. “Walt Disney”,
Brad Aldridge Productions, Berkley, CA, August 2002, http://www.justdisney.com/walt_disney/’>
“ Annual Reports, The Walt Disney Company”,
<http://thewaltdisneycompany.com/investors/financial-information/annual-report>
“ Who Owns the Media? Media Ownership Charts, Free Press”, Florence, MA,
<http://www.freepress.net/ownership/chart>
“ Investor Relations, The Walt Disney Company”, <http://thewaltdisneycompany.com/investors>
“ Walt Disney Company (DIS) News – The New York Times”
<http://topics.nytimes.com/top/news/business/companies/disney_walt_company/index.html>
“ Stock Quote for Walt Disney Co – MSN Money”, page generated 9:55PM,
<http://investing.money.msn.com/investments/stock-price?Symbol=dis&ocid=qbeb>
“ DIS: Summary for Walt Disney Company (The) Common – Yahoo! Finance”
<http://finance.yahoo.com/q?s=dis&ql=1>
“ Organizational Chart The Walt Disney Company – TheOfficialBoard”,
<http://www.theofficialboard.com/org-chart/walt-disney>
“ Disney Corporate Press Releases , The Walt Disney Company”,
<http://thewaltdisneycompany.com/disney-news/press-
releases?tid=All&field_press_release_date_value[value][year]=2009&title=&page=3>