Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
Search engines work by using web crawlers to retrieve web pages, analyze their contents, index important information, and provide search results in response to user queries. The first search engine was Archie, created in 1990, while Google rose to prominence around 2000 using its innovative PageRank algorithm. Today's major search engines like Google, Yahoo, and Bing use complex algorithms and techniques like web crawlers, boolean operators, proximity searching and natural language queries to efficiently index the web and return relevant results. They generate revenue through advertising shown alongside search results.
SharePoint Lists and Libraries Configurationamitmathur31
A link list can be created in SharePoint to share web page links. To create a link list, go to site settings and click "Links" under the tracking heading to define the name and description. Common actions that can be performed on lists include adding, removing, and modifying list items through the web interface, object model, or web services. A document library is a type of list that can store documents and allow searches within the documents. To create a document library, click "Site Actions" and select "Create" then choose the document library link to provide a name and description.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Google began in 1996 as a research project by Larry Page and Sergey Brin. It uses PageRank, an algorithm that assigns websites a numerical weight based on the number and quality of links to it, to index websites and determine search results. When a user searches on Google, it examines its index of websites and returns the most relevant results based on the user's search terms and PageRank. Google crawls the web with its bots to constantly update and improve its index of websites to provide the most useful search results to users.
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
A search engine is designed to search for information on the World Wide Web by using a spider to index web pages and store them in a database. The search engine then uses algorithms to find matching documents for search queries and displays results according to relevance. SEO, or search engine optimization, is the process of improving the visibility of a website in un-paid search engine results. It involves on-page and off-page optimization techniques to increase search engine rankings and attract relevant traffic. Common metrics for measuring SEO success include increased keyword rankings, website traffic, and revenue.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
The document provides an overview of search engine optimization (SEO) techniques. It discusses 10 essential SEO practices including writing good content, doing keyword research, using keywords wisely, getting backlinks from other sites, structuring sites for SEO, analyzing site performance, keeping up with latest SEO news, avoiding black hat techniques, preventing duplicate content, and using meta description and keyword tags effectively. The techniques aim to help websites rank higher in search engine results pages.
Search engines are databases that contain references to thousands of web pages and help users locate information on the web. They use software components like web crawlers to index web pages and a search interface to return relevant results. The search engine looks up keywords in its index rather than searching the live web. It uses software to search the index and returns relevant pages with snippets. The results are ranked based on factors like keyword frequency and link analysis. Advanced search options allow refining results through Boolean operators and other criteria.
The document discusses the inner workings of the Google search engine. It begins with facts about Google's founding and history. It then explains the basic components of how any search engine works, including web crawlers that index pages, and how keywords are matched to search results. The bulk of the document focuses on Google's specific architecture, including its web crawler called Googlebot, its indexer that catalogs words in a database, and its query processor that matches searches to relevant pages based on factors like PageRank. It also discusses related topics like search engine optimization techniques and using "Google digging" to refine searches.
This document provides an overview of search engines and how they work. It discusses the major components of search engines including spiders that crawl websites to index their content, the indexing process that analyzes websites and stores essential information, and the search engine program that matches user queries to indexed content. It also describes common search options available on most search engines like phrase searching, boolean operators, and searching by date or file type. Finally, it discusses related tools like meta search engines, desktop search programs, and ways to stay up-to-date on search engine developments.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
The document provides an overview of search engines and search engine optimization (SEO). It defines key SEO concepts like crawling, indexing, and serving results which are the main components of a search engine's architecture. It also explains on-site optimization techniques like optimizing titles, meta tags, headings, links, and images. Off-site optimization techniques discussed include link building through press releases, article submissions, social media, and directory submissions. The document emphasizes the importance of user experience, relevant content, and authority/backlinks when optimizing a site.
How search engines work
- Early search engines ranked pages primarily based on on-page content, which allowed results to be easily manipulated.
- Google launched in 1998 with an innovative PageRank algorithm that analyzed the link structure of websites to determine importance.
- Modern search engines continuously crawl and index billions of webpages, storing relevant information across vast data centers to quickly return search results based on relevance and importance across hundreds of ranking signals.
The document provides an overview of search engine optimization (SEO) and how search engines work. It discusses the main components of search engines: spiders that download web pages; crawlers that follow links to find new pages; indexers that analyze page elements; databases to store downloaded pages; and results engines that return relevant pages for user queries. It also covers SEO best practices like optimizing title tags and keywords, maintaining a clear site structure, and avoiding cloaking techniques that provide misleading content to search engines.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
1) Google provides many advanced search features beyond basic keyword searches, including tools for unit conversions, weather lookups, package tracking, stock prices, and more.
2) Some techniques include using special search operators like filetype, site, and - to exclude results, and using quotes for exact phrase matching.
3) Google's search algorithms aim to provide the most relevant results first based on factors like keywords in the page title, incoming links, and text on the page.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
The document provides an overview of search engine optimization (SEO) presented by the company seOverflow. It discusses key aspects of on-page and off-page optimization including keyword research, link building strategies, and measuring SEO success through analytics and tracking rankings, traffic, and conversions. seOverflow specializes in SEO and paid search marketing solutions to help other companies offer these services to clients.
The document provides an overview of search engine optimization (SEO), including defining SEO, explaining the importance of SEO, describing the different types of SEO (on-page, off-page, technical), and summarizing some major updates to Google's algorithms. SEO involves optimizing websites and content to rank higher in search engine results and get more visitors from search engines by focusing on keywords, links, site speed and structure. The goal of SEO is to help websites be more discoverable online and improve organic traffic and sales.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Presentation on Internet Marketing! Batra Computer Centrejatin batra
Are you searching for computer training in Ambala?
Now your search's ends here ..... Batra Computer Centre provides you training in Internet marketing i. e., SEO. We also offer many other courses like training in Basic Computer Course, Langauage C & C++, Training in Web Designinig, Training in Web Development etc..
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Understanding SEO - Green Dot Management SolutionsNirav Trivedi
The document discusses search engine optimization (SEO) and key strategies for improving a website's visibility in search engine results. It explains that SEO involves making small changes to a website to help it naturally appear higher in search results. Some important SEO techniques mentioned include optimizing domain names, keywords, meta tags and linking strategies. The document also outlines the major search engines and their respective market shares, with Google being the largest.
This document discusses search engine optimization (SEO) techniques. It defines SEO as improving web pages to rank higher in search engines for targeted keywords. SEO can help websites, businesses, and online services get to the first page of search engine results. The document outlines various SEO strategies like on-page optimization of titles, meta tags, and content; off-page techniques like link building; and submitting sites to search engines. It also discusses analyzing traffic sources using tools like Google Analytics and using social media to promote websites.
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
This document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses the importance of SEO given that most internet users begin their sessions through search engines. The document then outlines a seven step process for improving search engine rankings, including getting a site fully indexed, optimizing page content and structure, building links, leveraging PageRank, encouraging clicks, tracking metrics, and avoiding bad practices. Specific techniques are provided for each step, such as optimizing title tags and meta descriptions. The presentation warns against spammy techniques and emphasizes creating useful, relevant content.
The document provides an overview of on-page SEO optimization techniques. It discusses important on-page elements like URLs, heading tags, images with ALT text, content, internal and external links, and footers. It emphasizes using the main keyword in the H1 heading tag and URL. Images should include descriptive ALT text for crawlers. Content must be high-quality and follow Google's guidelines. Internal links should link to other relevant pages on the site while external links point to other authoritative sites. The footer is also mentioned as an on-page element.
The document discusses optimizing event websites for search engine optimization (SEO). It recommends taking a holistic approach to SEO that focuses on providing high-quality, relevant content for users rather than trying to manipulate search engines. Specific techniques mentioned include optimizing page titles, images, internal and external links, and using analytics to measure results. The document also discusses using social media to enhance SEO through viral sharing and increased backlinks.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, why it is important to optimize websites for search engines. Key factors that affect search engine rankings are covered, including on-page elements like titles, meta descriptions and keywords; and off-page elements like backlinks, social sharing and authority sites. Common SEO myths are debunked. Best practices for SEO are outlined, such as optimizing titles and content, building high-quality links, using keyword research tools, and submitting sitemaps to search engines.
This document is a presentation about search engine optimization (SEO) techniques given by Pete Hooley, an SEO consultant. The presentation covers the basics of SEO, how search engines view websites, keyword research, link building strategies like article submissions and forum posts, and two case studies showing large increases in organic traffic from SEO campaigns.
Digital Marketing Important Questions and Answers.Pampari Akhil
This a word document provided with the basic concepts of Digital Marketing. Prepared a list of questions and answered the queries which might help the job aspirants crack the interview. Please have a look at the document and I am sure it would be helpful.
Digital marketing 102 search engine optimizationShreyans Nahar
The document provides information on search engine optimization (SEO). It discusses key topics like on-page optimization, off-page optimization, keyword research, local SEO, and SEO reporting. Some main points covered include optimizing titles, meta descriptions and content; building high-quality backlinks; targeting relevant local keywords; and using tools to track rankings, backlinks and competitors.
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
Welcome to Cyberbiosecurity. Because regular cybersecurity wasn't complicated...Snarky Security
How wonderful it is that in our modern age, every bit of our biological data can be digitized, stored, and potentially pilfered by cyber thieves! Isn't it just splendid to think that while scientists are busy pushing the boundaries of biotechnology, hackers could be plotting the next big bio-data heist? This delightful scenario is brought to you by the ever-expanding digital landscape of biology and biotechnology, where the integration of computer science, engineering, and data science transforms our understanding and manipulation of biological systems.
While the fusion of technology and biology offers immense benefits, it also necessitates a careful consideration of the ethical, security, and associated social implications. But let's be honest, in the grand scheme of things, what's a little risk compared to potential scientific achievements? After all, progress in biotechnology waits for no one, and we're just along for the ride in this thrilling, slightly terrifying, adventure.
So, as we continue to navigate this complex landscape, let's not forget the importance of robust data protection measures and collaborative international efforts to safeguard sensitive biological information. After all, what could possibly go wrong?
-------------------------
This document provides a comprehensive analysis of the security implications biological data use. The analysis explores various aspects of biological data security, including the vulnerabilities associated with data access, the potential for misuse by state and non-state actors, and the implications for national and transnational security. Key aspects considered include the impact of technological advancements on data security, the role of international policies in data governance, and the strategies for mitigating risks associated with unauthorized data access.
This view offers valuable insights for security professionals, policymakers, and industry leaders across various sectors, highlighting the importance of robust data protection measures and collaborative international efforts to safeguard sensitive biological information. The analysis serves as a crucial resource for understanding the complex dynamics at the intersection of biotechnology and security, providing actionable recommendations to enhance biosecurity in an digital and interconnected world.
The evolving landscape of biology and biotechnology, significantly influenced by advancements in computer science, engineering, and data science, is reshaping our understanding and manipulation of biological systems. The integration of these disciplines has led to the development of fields such as computational biology and synthetic biology, which utilize computational power and engineering principles to solve complex biological problems and innovate new biotechnological applications. This interdisciplinary approach has not only accelerated research and development but also introduced new capabilities such as gene editing and biomanufact
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The Zaitechno Handheld Raman Spectrometer is a powerful and portable tool for rapid, non-destructive chemical analysis. It utilizes Raman spectroscopy, a technique that analyzes the vibrational fingerprint of molecules to identify their chemical composition. This handheld instrument allows for on-site analysis of materials, making it ideal for a variety of applications, including:
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Quality control: Ensure the quality and consistency of raw materials and finished products.
Pharmaceutical analysis: Verify the identity and purity of pharmaceutical compounds.
Food safety testing: Detect contaminants and adulterants in food products.
Field analysis: Analyze materials in the field, such as during environmental monitoring or forensic investigations.
The Zaitechno Handheld Raman Spectrometer is easy to use and features a user-friendly interface. It is compact and lightweight, making it ideal for field applications. With its rapid analysis capabilities, the Zaitechno Handheld Raman Spectrometer can help you improve efficiency and productivity in your research or quality control workflows.
COVID-19 and the Level of Cloud Computing Adoption: A Study of Sri Lankan Inf...AimanAthambawa1
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that 87.7% of the organisations currently use cloud-enabled services, whereas 12.3% do not and intend to adopt.
Considering the benefits, cloud computing is the solution post COVID-19 pandemic to run the business way
forward.
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In the presentation, the focus is on the transformative impact of artificial intelligence (AI) in cybersecurity, particularly in the context of malware generation and adversarial attacks. AI promises to revolutionize the field by enabling scalable solutions to historically challenging problems such as continuous threat simulation, autonomous attack path generation, and the creation of sophisticated attack payloads. The discussions underscore how AI-powered tools like AI-based penetration testing can outpace traditional methods, enhancing security posture by efficiently identifying and mitigating vulnerabilities across complex attack surfaces. The use of AI in red teaming further amplifies these capabilities, allowing organizations to validate security controls effectively against diverse adversarial scenarios. These advancements not only streamline testing processes but also bolster defense strategies, ensuring readiness against evolving cyber threats.
"Hands-on development experience using wasm Blazor", Furdak Vladyslav.pptxFwdays
I will share my personal experience of full-time development on wasm Blazor
What difficulties our team faced: life hacks with Blazor app routing, whether it is necessary to write JavaScript, which technology stack and architectural patterns we chose
What conclusions we made and what mistakes we committed
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This session is focused on providing you with an introduction to task mining. We will go over different types of task mining and provide you with a real-world demo on each type of task mining in detail.
Choosing the Best Outlook OST to PST Converter: Key Features and Considerationswebbyacad software
When looking for a good software utility to convert Outlook OST files to PST format, it is important to find one that is easy to use and has useful features. WebbyAcad OST to PST Converter Tool is a great choice because it is simple to use for anyone, whether you are tech-savvy or not. It can smoothly change your files to PST while keeping all your data safe and secure. Plus, it can handle large amounts of data and convert multiple files at once, which can save you a lot of time. It even comes with 24*7 technical support assistance and a free trial, so you can try it out before making a decision. Whether you need to recover, move, or back up your data, Webbyacad OST to PST Converter is a reliable option that gives you all the support you need to manage your Outlook data effectively.
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The power of Snowflake analytics enables CRM systems to improve operational efficiency, while gaining deeper insights into closed/won opportunities.
In this webinar, learn how infusing Snowflake into your CRM can quickly provide analysis for sales wins by region, product, customer segmentation, customer lifecycle—and more!
Using prebuilt connectors, we’ll show how workflows using Snowflake, Salesforce, and Zendesk tickets can significantly impact future sales.
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesSAI KAILASH R
Explore the advantages and disadvantages of blockchain technology in this comprehensive SlideShare presentation. Blockchain, the backbone of cryptocurrencies like Bitcoin, is revolutionizing various industries by offering enhanced security, transparency, and efficiency. However, it also comes with challenges such as scalability issues and energy consumption. This presentation provides an in-depth analysis of the key benefits and drawbacks of blockchain, helping you understand its potential impact on the future of technology and business.
2. Imagine Web Solutions is a IT software & web development company, sells
its software through online promotion activities. We’re into data recovery,
password recovery, database recovery, email conversion and so on to these
mentioned domains: Cloud Computing, SharePoint Migration, Exchange
Online, Office 365, Google Apps, Email Migration, Data Recovery, Email
Conversion etc.
3. Agenda What We Follow
• What is a Search Engine?
• Examples of popular Search Engines
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
5. What is a Search Engine?
Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user. Commonly
used to refer to large web-based search engines that search through billions of
pages on the internet.
Locally Search
Global Search
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
relevance ( Exact Keyword, Phase, broad)
Frequent updates to documents searched and ranking
algorithm ( According to Update)
6. How Do Search Engines Work?
Web crawling (Spider “crawls” the web to find New Documents (web pages, other
documents) typically by following hyperlinks from websites already in their
database)
Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1
Searching Crawler-Based, Human-Powered Directories, Hybrid Or Mixed
Results ( Manual submit + Google to Index)
8. Why is Search Engine Marketing important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view top
10)
Search engine traffic is low and websites aren’t indexed because they are
generally poorly optimized
Clear and measurable (ROI ) Return of Investment
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads
9. What is SEO
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic")
search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site
appears in the search results list, the more visitors it will
receive from the search engine's users. SEO may target
different kinds of search, including image search,
local search, video search, academic search,[EDU]
news search
and industry-specific vertical search engines.
10. Steps to developing a good SEO
strategy:
Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
Identify search phrases to target (should be relevant to business/market, obtainable
and profitable)
“Clean” and optimize a website’s HTML code for appropriate keyword density, title
tag optimization, internal linking structure, headings and subheadings, etc.
Help in writing copy to appeal to both search engines and actual website visitors
Study competitors (competing websites) and search engines
Implement a quality link building campaign
Add Quality content
Constant monitoring of rankings for targeted search terms
11. Multi-regional and Multilingual SEO
MARKETING: SEO for your home market is one thing, taking
it across borders with the same language is another – but adding
multilingual into the mix adds yet another layer of complexity.
But there are ways of getting your head around it all world.
12. Effective Ways to Do SEO
Send Alert for competitor website content & link changes
www.followthatpage.com, Google Alert, etc.
Safe your content with the help by Google Alert “Content Para”
Global market Finder
http://translate.google.com/globalmarketfinder/index.html
• http://ostpstkonverter.blogspot.in/
• http://converterostpst.blogspot.in
How to get Quality Back link
site:.edu guestbook
site:.edu+inurl:guestbook
.edu+inurl:guestbook
.edu+inurl:guestbook
.edu guestbook
14. What is Image Role in SEO
Images play a very important role in search engines and is one of the factors which is
generally ignored by many webmasters. Search engines are trying to incorporate more
images into SERPs (Search Engine Page Results) and ignoring this could cause you loss
of good and sizable traffic. So lets look out all the major factors for implementing ‘SEO
for Images’.
Search engines can detect an image but not the content inside the images which
makes it difficult for them to sort out images based on user query.
With the evolution of Universal Search Results, images have been added to the main
page search results in Google resulting into more traffic.
You must have heard this quote ‘Images speak louder than words‘ so images can help
in presenting your content in a more user friendly manner which can help in building
your audience.
Images can also act as link bait if you allow image sharing in exchange of an link.
Easier sharing with sites like Pinterest getting more popular.
(http://picasa.google.com/)
15. How to Found Related Quires in
Social Networking Sites
http://www.bing.com/social/ Any Keyword
(updated)
site:facebook.com ”SEO”
What is Google Disavow Links Tool
16. Benefit of Data Highlighter
Data Highlighter is a webmaster tool for teaching Google about the pattern of
structured data on your website.
17. Ranking factors
On-Page Factors (Code & Content)
Title tags <title>
Header tags <h1>
ALT image tags
Content, Content, Content (Body text) <body>
Hyperlink text
Keyword frequency & density
Off-Page Factors
Directory submission: 20 per week
Social Bookmarking: 20/week
Yahoo Answers: 1/week
Classifieds Ads Posting: 10/week
Social Networking: Updated facebook, G+, linkedin, twitter and pinterest
account daily
Article Submission: 1 article content on 10 website/week
Forum Submission: 15 forums reply with signature
18. How to do More Attractive our Landing Page & How to decrease your web
page bounce rate
Have an online demo movie.
Offer a free trial.
Offer a money back guarantee.
Have a clean and professional website.
Add case studies to your website.
Make sure your website functions with all the major browsers.
Talk to visitors in a language they understand i.e. not technical jargon, unless they are techies.
Add a product FAQ to your website.
Show your price prominently.
Include your contact details on the website.
Make sure the people can understand what your software does within 2 seconds of arriving at your site.
Make the ‘download’ button more prominent on your website.
Fix any errors in your website.
Include screenshots on your home page.
Add (genuine!) testimonials to your website.
Add a privacy policy to your website.
Add live online support to your website.
Check your web logs/analytics to find out why/where visitors are leaving your website.
19. Online Reputation Management
Traditional/mainstream websites.
Professional networks like LinkedIn.
Social networks like Facebook and others.
Consumer Review sites such as epinions, MouthShut and others.
Social news / bookmarking sites like del.icio.us, technorati, dig and others.
Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
Independent discussion forums based on categories and general interest by profession.
Guest Posting, Wikipedia
Blogging communities as the Open Diary, LiveJournal, Xanga.
Microblogs e.g. Twitter.
20. Efficient way to Prevent broken
links
Fix Code : - ErrorDocument 404 /404.html
21. What is Zebra Update?
Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social
Too many retweets with keywords included around a link (spammy)
Facebook updates with too many shares from people not in your industry
Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
Owning a Pinterest page - brands only use these for SEO benefit no?
22. How to Win People's Trust
Strive to produce “better”, more relevant results than competitors
( don’t copy other)
Improve customer satisfaction by gaining insights
from consumers about what is good and bad about
our product or services.
Gain insights about competitors and their customers’
perceptions about their products and services.
Email Newsletters, provide a best Offer
Add a list of famous customers to your website.
Add in Social Networking Sites
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED. Some of the common characteristics of today’s search engines are as follows: * A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today. In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
According to Nielsen/Net rating
Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7 th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.