How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
Anchorman 2 Changed what it Means to Be a MovieGary Vaynerchuk
It's not just enough to make a movie, market it with trailers, and call it a day. Check out how the team behind Anchorman 2 went above and beyond to change the way movies are sold.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
Gary Vaynerchuk provides tips for using Snapchat effectively. He notes that while only 1% of marketers currently use Snapchat, it has over 100 million active monthly users, making it a good platform to engage younger audiences. He then provides several tips, such as making emojis huge, finding hidden colors, using geofitlers to tag locations, replaying snaps once per day, drawing on an iPad for better quality, cross-promoting to other networks, using QR codes, and checking out the new Snapchat Discover feature. He encourages readers to get started using these tips on Snapchat.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Discover The Top 10 Types Of Colleagues Around YouAnkur Tandon
The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology.
Hope you enjoyed reading the Infographic.
Feel free to share your feedback with us at @CareerBuilderIn
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Ingredients to Spice Up Your Content MarketingSemrush
Spice up your content marketing with just 3 ingredients! Discover how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow.
In this presentation by Jonathan Crossfield, you'll discover:
- The three ingredients of exceptional and persuasive content
- How to generate original and powerful content ideas
- A five-step workflow from Ancient Greece that still works today!
You can also watch video version of the presentation here: www.semrush.com/webinars/3-ingredients-to-spice-up-your-content-marketing/
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
(3 day) the 7 Steps to Becoming a Super Affiliate and Make $10k/monthShivam Jaiswal
With this 2nd Guide you can setup and start running your new online business in 3 days!
Even if you are a NEWBIE and don't have any existing business of yours.
This is The "Leave Your Soul Sucking 9-5 Job" Blueprint
Step by Step Guide by Jonathan Montoya.
The document discusses six video marketing secrets that powerful brands use to win business. The secrets are: 1) Understanding their target audience inside and out. 2) Knowing their specific goals for each video in the marketing process. 3) Focusing videos on telling compelling stories rather than direct sales pitches. 4) Creating videos that intrigue viewers and spark discussion. 5) Leveraging human psychology around sharing and social influence. 6) Providing educational value to viewers through "how-to" videos and tutorials that establish them as thought leaders. The document advises using these secrets to create engaging video campaigns.
Zach King became very successful on Vine by posting short, creative videos featuring special effects. He started by posting one video per day for 30 days and gained 200,000 followers. His most popular videos depict relatable scenarios and situations. As his following grew on Vine, Zach gained more exposure and clients like Coca-Cola. Vine attracts a young demographic and brands can work with influencers, but marketing options are limited since Vine isn't monetized. Zach also posts longer versions of his videos on YouTube and Instagram to further engage his audience. He recommends good audio quality and lighting for shooting Vine videos.
The document provides tips for making money from Instructables projects in 3-7 sentences. It recommends monetizing projects through the Instructables Marketplace, creating a website or blog to generate ad revenue, selling items through Etsy or eBay stores linked from projects, earning revenue from YouTube videos by becoming a YouTube Partner and adding ads, and becoming an iTunes or Google AdSense affiliate to earn commissions from links included in projects. The key is to create compelling projects with good descriptions, tags, and images/videos to drive traffic that can be monetized through these various platforms.
The document discusses how the producers of Anchorman 2 differentiated the movie's marketing by creating brand new content featuring Ron Burgundy in various situations, rather than just reusing existing assets. This included having Burgundy report on real news events or introduce a new product. This allowed the movie to reach broader audiences and extend its lifespan beyond the theater. The document argues this approach changes what it means to be a movie by continually delivering new content through online channels.
The document discusses the importance and benefits of using video for businesses. It provides statistics that show video increases click-through rates on emails by 200-300%, executives watch work-related videos weekly, 92% of mobile users share videos, and listings with video get 403% more inquiries. It also discusses that users spend 88% more time on websites with video and conversion rates increase by 20% with video on the homepage. The rest of the document provides tips on how to leverage video for businesses by discussing where to post videos, how to record them, and focusing on the message, sound, and visuals when creating videos.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
Chat GPT destroyed.
As of my last knowledge update in September 2021, there was no information available about ChatGPT being destroyed. ChatGPT is a language model developed by OpenAI, and it has been used for various tasks like answering questions, generating text, and providing conversational interactions. It's important to note that developments and events may have occurred after my last update, so I recommend checking the latest news or official sources for the most up-to-date information on ChatGPT or any related events. If you have a specific question or topic in mind, please provide more details so I can assist you further.
Getting started with videoblogging and getHEAVENTV
Should you require sounds for your videoblog, you need a microphone. Record you
voice as a voice over for promoting the product and its benefit to consumers. Sounds are
as important as videos on a videoblog. It is advisable to make your sound effects as
enticing as the video.
Your video editing software can be any program. You need this to finalize your work. You
can add sounds, delete some bad angles, or insert some still pictures in there too. Some
programs are user-friendly and can be used even with zero knowledge on video editing.
Even simple video editing programs should do the trick. Select your background
carefully too. The light affects the presentation so make sure that the background and
the light complements each other.
Videoblogging is a great tool but it also has it downside. It may slow down the computer
so other may steer clear of it. Download time may also be time consuming especially ifcustomer is still on a dial- up connection.
This document discusses the importance of video content creation and distribution across various social media platforms. It emphasizes that video has become the standard format and that 300 hours of video are uploaded to YouTube every minute. It recommends posting video content natively on Facebook, as the platform's algorithm is prioritizing videos, which can help increase organic reach.
Vlogging session from Blog Camp Birmingham April 2015Helpful Mum
Vlogging is creating video blogs that are shared on platforms like YouTube. The document provides tips for starting a vlogging channel, including considering what content to share and if you are prepared for potential negative comments. It recommends using equipment like a phone camera or tripod and gives advice for filming, editing videos, adding branding, and using analytics to improve content. The goal is to create engaging videos while being confident and true to your own style.
Vine and Other Video Content Creators (Sept 2014)Rachel Eichen
Self-created content dominates the web. Short videos created on mobile devices from services like Vine can help you create fun, quirky and impactful video without a lot of technical know-how. During this two-part class, we will:
Explore the basics of Vine and how it's different from other video sites
Learn the tips and tricks for a successful Vine
Show how to find and share Vine content appropriate for your audience
Discuss other video content creator sites
During this two part class, attendees will create their own Vine, customize it for their audience, and have the option to receive feedback.
1) The student created an advertising campaign for the GoPro Hero 5, including a TV advert and print ads. Pre-production went well as the student stuck to their original proposal and production schedule.
2) During production, the student filmed additional footage ahead of schedule. They learned about GoPro's history and future. Their TV advert was inspired by GoPro's style and they received copyright permission for the music.
3) The project was a success due to thorough pre-production and research. Strengths included variety of clips that showed off the GoPro's versatility. The main weakness was feeling rushed which impacted clip quality and choices. Feedback praised the professionalism and quality, making the product appealing.
How a digital video is different from a TVC? Can we plan for a viral video? What does video distribution mean?
Some basic principles I have learned over time and sharing here
Download all the decks at
https://www.yawp.agency/private-access
https://www.linkedin.com/company/26586622/admin/
https://www.linkedin.com/in/massimilianolafranca/
Promote This Stupidly Simple 3-Click Software That Makes $500/Day Posting LAME 15 Sec Videos... WITHOUT Traffic, WITHOUT Any Skills, Budget, Or Experience!
Exploiting A *SECRET* Platform 99.99% Marketers Have NO IDEA About!
Copy The Fastest, Easiest & SILLIEST Method Newbies, People With No Skills, Talent & Some By Pure Luck Using To Generate 10,000+ Visitors/Day!
This document provides information on how to create effective YouTube videos for marketing purposes. It discusses preparing a script and optimizing videos for search engine ranking through techniques like keyword optimization of titles, descriptions and tags. It also recommends outsourcing video creation through Fiverr if needed and encouraging viewer interaction through likes and comments. The document suggests creating separate YouTube channels for different video themes to maintain relevance.
This document summarizes amante's social media strategy and performance in 2015 and plans for 2016. In 2015, amante saw significant growth across platforms but engagement dipped after contests. The key takeaways were that the target group responds to experiences, likes variety beyond just products, and enjoys offline activations. For 2016, the plan is to focus on lifestyle content showcasing experiences to build engagement to 4% and increase followers through storytelling and user-generated content, especially videos. Platform-specific content types and target KPIs are outlined.
This document discusses emerging social media platforms and how to engage with them. It provides overviews of Periscope, Snapchat, and Instagram Video. For each platform, it describes what it is, who uses it, how to get involved, and examples of how businesses and organizations can use it. The key message is that social media is constantly changing and these new platforms provide engaging ways for users to connect and share content.
Vine is a promising platform for financial brands to tell stories in 6 seconds or less, but only if used correctly. It can engage audiences more than other platforms like Instagram if the content is entertaining, adds value, and stands alone rather than feeling like a shortened ad. Examples of effective financial brand Vines include Lowe's home improvement tips and GE's science videos. Vine requires a creative approach and team rather than just copying marketing materials. It also needs a distribution strategy beyond Vine itself to reach audiences.
Similar to The Rise of Social Media Video Marketing (20)
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
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Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
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adipiscing elit. Sed mattis id libero bibendum mattis.
GARY VAYNERCHUK
Facebook video has become the best way
to reach MY fans at scale.
23. GARY VAYNERCHUK
Now I’m not talking about putting something on YouTube
and linking out to it on Facebook.
24. LOREM IPSUM dolor sit amet, consectetur
adipiscing elit. Sed mattis id libero bibendum mattis.
GARY VAYNERCHUK
I’m talking about natively posting video content
directly to Facebook.
26. GARY VAYNERCHUK
and that means Facebook’s Newsfeed algorithm is
placing an enormous amount of weight on videos
(which translates into organic reach).
27. LOREM IPSUM dolor sit amet, consectetur
adipiscing elit. Sed mattis id libero bibendum mattis.
GARY VAYNERCHUK
Couple that with their
new video ad products
for sales and direct response...
28. GARY VAYNERCHUK
and you have some serious reasons to spend some real
money on video content for Facebook.
32. LOREM IPSUM dolor sit amet, consectetur
adipiscing elit. Sed mattis id libero bibendum mattis.
GARY VAYNERCHUK
Say you’re a local ice cream shop.
You want to bring in some families for
the summer months.
33. GARY VAYNERCHUK
If you upload a
video natively,
you can target it to
people who:
1. Love ice cream
2. Live in your area
3. Have kids
34. GARY VAYNERCHUK
Just like that, you’re only reaching the audience that is
most relevant and profitable to you.
69. GARY VAYNERCHUKGARY VAYNERCHUK
On top of that, the ability
to draw over your images is
massively important and
allows for tremendous
amounts of creativity.
71. GARY VAYNERCHUKGARY VAYNERCHUK
The importance of Snapchat
as a marketing and
communications tool right
now is even further validated
by Snapchat Discover.
72. GARY VAYNERCHUKGARY VAYNERCHUK
A big-brand marketing feature that is
basically gift wrapping the 13-34 demo for
brands like Dailymail and Cosmo.
74. GARY VAYNERCHUKGARY VAYNERCHUK
...but what you should know is that it’s the
most underpriced inventory for meaningful
conversation in the 13 to 35 demo.