The document discusses six video marketing secrets that powerful brands use to win business. The secrets are: 1) Understanding their target audience inside and out. 2) Knowing their specific goals for each video in the marketing process. 3) Focusing videos on telling compelling stories rather than direct sales pitches. 4) Creating videos that intrigue viewers and spark discussion. 5) Leveraging human psychology around sharing and social influence. 6) Providing educational value to viewers through "how-to" videos and tutorials that establish them as thought leaders. The document advises using these secrets to create engaging video campaigns.
Video Is Branding by BUZZEFF MEA; ArabNet Beirut 2015ArabNet ME
Branding is important for advertisers to connect products with consumers. Short-form video is easily created and consumed, getting the biggest audiences by forcing creators to get straight to the point. To succeed with online video in 2015, creators should tell a story using the right platforms and formats, get viewers to share content to reach new audiences, and give users what they want across devices by being meaningful.
This document introduces an opportunity presentation by Stiforp.com for success in home businesses. It summarizes that (1) traditional jobs are insecure while direct sales businesses are growing due to economic hardship; (2) Stiforp provides online tools, training and information to help people succeed in any direct sales opportunity; and (3) for a low price, Stiforp's tools package allows users to professionally promote their business instantly online through customized pages and management centers.
Advanced YouTube discoverability optimization using nested keywordsjeremy vest
This document discusses using nested keywords to optimize video discoverability on YouTube. It recommends saying nested keywords in the video content, including them in the title, tags, description, playlists, channel keywords, and about section to target those keywords. Using nested keywords throughout the video and channel metadata can help videos rank higher and gain more views organically by targeting "bigger picture keywords". The document also discusses becoming a content hub by centralizing branded, curated, and user-generated content around a specific topic to be seen as a authority on that topic.
Using video online to increase sales slideshareDIYMarketers
If you're not marketing with video, your customer can't find you. By 2013 90% of all web traffic will be through video! Use these simple tips to get started quickly.
17 ways to promote your Youtube channelAnimaker .com
This document outlines 17 ways to promote a YouTube channel, including using email marketing, social media profiles, branded materials, video SEO, blogging, forums, meetup groups, commenting and replying, car advertisements, guest posts, email signatures, YouTube programs, channel art, playlists, titles/tags/hashtags, and creating high-quality videos. The key methods discussed are optimizing video and channel content for searchability, engaging with other creators, and consistently sharing content across multiple platforms to grow an audience for a YouTube channel.
This document provides tips and examples for small business video marketing on a budget. It discusses an effective RAM truck ad that tells a story through images alone without mentioning truck features. It emphasizes using pictures that bring people together and rekindle appreciation for one's product. The document also lists six tips for video marketing: include branding, display the URL, make an attention-grabbing title with keywords, provide valuable content, always link to the website in descriptions, and embed videos on one's own website beyond just YouTube.
Vidcon Thumbnail Best Practices - Vidcon Presentation - Jeremy Vestjeremy vest
The document discusses how to increase YouTube views through custom thumbnails. It recommends using thumbnails that are 1280x720 pixels, saturated colors, and over-sharpened with a focus on eyes and emotion to catch viewers' attention. The thumbnail should represent what is actually in the video to improve view duration, which is important for organic reach. Examples of effective thumbnails are provided, and A/B testing of thumbnails using AdWords for video is suggested to track success.
A clean, readable website, that can be easily navigated will keep your visitors clicking through content and returning for more. Here are 10 web design mistakes to avoid. http://www.happymarketer.com/
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
This document provides information and tips about video marketing. It discusses inexpensive video marketing ideas like creating videos that solve customer pain points without using words. Videos should integrate with a company's core sales strategy to build emotional bonds with customers. The document also provides tips for video marketing, such as including the company logo and URL in videos, writing attention-grabbing titles with keywords, providing valuable content, and embedding videos on a company website in addition to posting on YouTube.
Video Client Portfolio Doug Lehman February 2015Doug Lehman
Social Video Marketing Services. Video Client Portfolio. Video Marketing Services for Sales Trainers, Authors, Speakers and Small Business Owners leveraging Social Video. Specializing in sales training videos, brand identity videos, client testimonials and video spotlights with portable green screen capability.
The document provides information about a free video marketing course consisting of 4 videos that teach about choosing video equipment, creating an online video campaign, and a formula for market domination. The videos were created by an expert named Mike Koenigs and received positive reviews from marketers who appreciated the valuable information provided for free. The document also shares 6 tips for effective video marketing, such as using logos and URLs in videos, making engaging titles, providing useful content, and embedding videos on websites to increase views and drive traffic.
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
The document outlines a video marketing strategy and provides tips for creating and implementing a video plan. It notes that video traffic now accounts for 80% of internet usage and that marketers using video see 49% faster revenue growth. The strategy recommends defining marketing goals for video, deciding on content points, considering all uses of video, creating a timeline, and measuring results. It also lists popular video creation tools and the benefits of video for small businesses, such as improved search engine ranking and increased brand awareness.
The document provides 5 tips for using Instagram videos to drive traffic: 1) Shoot a how-to video with a conversational tone, 2) Use Instagram Stories to promote temporary offers, 3) Schedule Instagram Live videos with calls to action, 4) Give followers a behind-the-scenes look at your work, and 5) Produce short commercial videos specifically for Instagram. The tips recommend engaging audiences with authentic, interactive content.
What do I do with a VideoStir floating clip? Shy Frenkel
What do I do with a VideoStir floating clip? What is it good for?
Creating a floating clip has never been easier - see this presentation for some great inspiration and ideas.
El documento describe los diferentes elementos que componen un cuento, incluyendo los personajes, el ambiente, la trama, el tono, y la estructura. Explica que un cuento típicamente tiene una introducción, un desarrollo de la trama con tensión creciente, y un desenlace. También discute aspectos como el punto de vista, el estilo, y las condiciones que debe cumplir un buen cuento.
O documento discute estratégias avançadas de vendas e coaching. Ele destaca como o mundo, economia, consumidores e tecnologia mudaram e como as estratégias do passado podem não funcionar no futuro. O documento enfatiza a importância de saber a vantagem competitiva do produto e de fazer perguntas cuidadosamente planejadas para descobrir as necessidades do cliente.
El poema describe cómo el hombre a menudo se siente grande debido a su poder, conocimiento y valor, pero que en realidad solo Dios es verdaderamente grande. A través de la vida, el hombre a veces cree que es como Dios, pero al mirar desde el cielo, se da cuenta de lo pequeño que es el mundo en comparación.
Smarter meetings: a revenue generator for the hospitality industryBarco
More than mere places to stay, “business hotels” have transformed into “business facilitating venues”. Business people prefer to meet or attend a conference in a hotel in the city, rather than travelling many miles to the place where the factory is located. This has been the subject of a true revolution in the hospitality market: business hotels generally earn 40-50% of their total revenue through non-room related revenue. Not only the meetings are charged, also food and beverage sales spice up the total tab. What’s more, business people prefer to stay in the hotels where they have their meetings. In other words, meetings also account for part of the room revenue, making them additionally important for the hotel’s profitability.
In order to attract people to your hotel, your meeting services must excel. This means an excellent environment, good food, perfect location, and also the right meeting room infrastructure. But how can you really differentiate from the competition?
This presentation will give you some ideas how to do this.
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
This document discusses video transcoding workflows at Yahoo and the transition from using Hadoop MapReduce to a new generic YARN-based architecture. The current MapReduce-based system works well for batch jobs but has limitations for near real-time processing needs, particularly for user-generated content. The new architecture uses a simple master-worker framework on YARN with long-running worker containers to improve latency and elasticity while maintaining fault tolerance and resource management capabilities.
Investing in Tech Startups & Building Startup Ecosystems (PreMoney Miami, Mar...Dave McClure
The document discusses changes in building technology startups and venture capital investing. It notes that startups now require less capital to build products and reach customers due to reduced infrastructure costs and access to online platforms with billions of users. Venture investing has also changed with the rise of micro funds, incubators, accelerators, and funding platforms. Investors are advised to make many small bets and expect most startups to fail, while doubling down on the most promising companies.
Emerging luxury in a serene location. Acacia Villas is a brand new development 2 km from Kitengela. Fully serviced by the developer, the estatate offers quality and luxury from only Kshs. 7,000,000
The changing face of the American Investor: Tools, Advice, and Do It Yourself...OurCrowd
Investing has changed a lot in the past few years. In this presentation, OurCrowd's Zack Miller looks at how technology and the Internet has changed the way we invest and what investing tools are getting popular with U.S. investors.
A simple guide on how to use Microdata semantic annotations on your own HTML5 markup. An easy survey on what Microdata is and how can you use it to increase the visibility of your web pages.
WHITE PAPER▶ Insecurity in the Internet of ThingsSymantec
The Internet of Things (IoT) market has begun to take off. Consumers can buy connected versions of nearly every household appliance available. However, despite its increasing acceptance by consumers, recent studies of IoT devices seem to agree that “security” is not a word that gets associated with this category of devices, leaving consumers potentially exposed.
To find out for ourselves how IoT devices fare when it comes to security, we analyzed 50 smart home devices that are available today. We found that none of the devices enforced strong passwords, used mutual authentication, or protected accounts against brute-force attacks. Almost two out of ten of the mobile apps used to control the tested IoT devices did not use Secure Sockets Layer (SSL) to encrypt communications to the cloud. The tested IoT technology also contained many common vulnerabilities.
All of the potential weaknesses that could afflict IoT systems, such as authentication and traffic encryption, are already well known to the security industry, but despite this, known mitigation techniques are often neglected on these devices. IoT vendors need to do a better job on security before their devices become ubiquitous in every home, leaving millions of people at risk of cyberattacks
[PREMONEY MIAMI] 500 Startups >> Bedy Yang, "500 Invest: Intro to the Playbook" 500 Startups
500 Invest is a global seed fund and accelerator that has invested in over 1000 companies across 12 countries and 20 languages. They have a founder network of 2,500 and expert mentor network of 250. Their 7-module Insider's Guide to Silicon Valley Investing program partners 500 Startups with Stanford to provide networking opportunities with 30+ startups, exposure to the 500 Startups platform and process, and lessons from Silicon Valley stakeholders over 14 days. The goal is for participants to learn modeling the accelerator selection and investment process to build their own investment thesis and portfolio approach.
[PREMONEY MIAMI] Quotidian Ventures >> Pedro Torres-Picón, "How To : Build an...500 Startups
This document discusses how to build an effective investment thesis. It begins by defining what an investment thesis is - a statement or theory that is put forward to be maintained or proved. It then asks the reader to consider what type of industries or sectors they invest in, and what their overall investment approach is. The main points made are:
1) To develop a strong thesis, investors should ask themselves what industries or types of companies they invest in, and what beliefs they have that others may not agree with.
2) An effective thesis states clearly what types of companies an investor focuses on and what key qualities they look for in those companies.
3) Having a clear, publicized thesis provides focus, allows the
Trends + Trendsetters: The Best in Automotive Content MarketingNewsCred
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
Video marketing can powerfully promote brands and drive people to take action. Creating high-quality videos requires the right tools to add elements like sound, editing, and calls to action. Distributing videos across sites like YouTube and Google Video is important for exposure, and automation tools can help. Enhancing response involves compelling calls to action and optimizing videos for searchability through keywords, tags, and descriptions.
The document discusses how companies in the food industry can use videos to promote their brand. It provides several examples of how videos can be used to educate customers, inform stakeholders, promote social responsibility initiatives, showcase production processes, involve customers, feature testimonials, partner with celebrities, create "how-to" guides, and train employees. Overall, the document advocates that videos are an effective tool for companies to connect with various audiences and achieve marketing and educational goals.
The document provides tips and examples for effective video marketing. It discusses several viral video campaigns from 2013, including the Harlem Shake and Dove Real Beauty Sketches, and what made them successful. It also outlines principles for crafting engaging video titles, providing valuable content, including website URLs in videos, using videos to build branding, and distributing videos beyond YouTube. The goal is to leverage viral videos and apply lessons to attract an audience and promote a company or product in a creative and enjoyable way.
Topic 12-9 Youtube Page and Posting Tips.pptJaySears2
This document provides tips for optimizing a YouTube page and creating effective video content. It discusses setting up the channel page with a profile picture, banner, and description. It recommends creating different types of popular video content like reviews, tutorials, vlogs, and comedy. It also provides examples of hook intros, call-to-action endings, and concise versus rambling styles. Tips are given for trailer descriptions, channel descriptions, and increasing subscribers. Overall the document aims to help creators optimize their YouTube presence and video strategy.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
Premier Detroit 2018 Social Video Strategy GuideJohn Susko
This document provides guidance on building a winning social video strategy in 2018. It discusses seven questions to consider when designing a social video strategy, including objectives, metrics, time and budget commitments, target audience, platforms, and types of videos. The questions are meant to help strategize an achievable plan for creating and distributing videos on platforms like Facebook, Instagram, YouTube and Twitter. Additional tips and examples are provided to illustrate answers to the questions.
23 tips to help with your video marketing strategyVivek Mishra
In today’s business world, competition is rising. Producing online marketing videos is one way to get a leg up on other businesses, but there are a few things to remember before you get started.
Profitable Video Content Marketing - http://samurai.successfulleadsystem.com/
Read the Full Article here - http://www.goodbuddy.co/profitable-video-content-marketing/
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
Video Marketing for Retailers - Video TipsSage Island
Video is taking over the internet, but it’s not as simple as pointing, shooting, and uploading. In this presentation, learn video marketing strategies that will help retailers connect with customers, increase brand awareness, and sell products.
This document provides an introduction and overview to a social media marketing guide for selling videos online. It discusses how to leverage social media effectively to build an audience and convert them into customers for video content. The guide teaches how to create a strategic social media plan around the AIDA process of attracting attention, interest, desire and action from consumers. It also provides a case study example of a business using videos on Gbox to showcase products and drive sales.
The document provides 10 ideas for video content marketing that any business can use, along with tips for effective video marketing. The 10 content ideas are product demos, tips & how-tos, customer testimonials, value propositions, webinar invites, expert Q&As, interviews, video infographics, whiteboards, and holiday greetings. The tips section recommends taking advantage of branding opportunities, including your URL, making impactful titles, providing excellent content, always including an HTML link, and going beyond YouTube by embedding videos on your own website.
Inside this, you will discover the topics about How to optimize the video for your content, How to create simple valuable video, How to rank on #1 in google and youtube and more included..
This document provides tips for using video marketing to promote products and drive sales. It recommends demonstrating how to use the product, giving an accurate overview, conveying importance to customers, highlighting unique features, including testimonials, backing up written information, using the full capabilities of video, making it compelling, considering presentation, reusing footage, keeping it professional, avoiding overwhelming customers, tailoring to the target market, being creative, placing video prominently, sticking to one message, editing properly, testing the video, giving customer control, changing videos occasionally, choosing images and people carefully, getting ideas from commercials, keeping costs low, scoping out other videos, understanding video's power, using emotion, capitalizing on attention, keeping it
VIDTASIA REVIEW – DISCOUNT AND HUGE BONUSĐức Nguyễn
http://glennreview.com/vidtasia-review/
Vidtasia (from the name itself) is a comprehensive training on how to use the best tool in creating marketing (and educational) videos – Camtasia.
But unlike other Camtasia training out there, Vidtasia is application based, meaning it’s not just a training on how to use Camtasia, but also on how to create effective marketing videos using this tool.
The Training includes:
-Professional Screen Capture Video Creation
-Live Action Video Editing
-Motion Graphics
-Greenscreen Video Editing
-Visual Effects
-Video Publishing
-And More!
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Did you know that earlier this year Facebook began rolling out the capability to use video as the cover photo on your business page?
That ought to put a twinkle in your mind's eye. Yet few businesses seem to have taken advantage of this new feature so far. That's probably because there were some issues with it early on. But they seem to have most of the bugs worked out so there's no good reason not to take advantage of this slick new feature.
Here are just a few of the many ways you can use cover videos to more effectively promote your business on Facebook.
The document provides information about learning video marketing through free resources. It lists 25 blogs that offer tips and strategies for effective video marketing. Some key blogs mentioned include YouTube, Reel SEO, and Wistia. The document also provides 6 tips for video marketing, including using compelling titles, providing excellent content, including your URL in videos, taking advantage of branding opportunities, always including an HTML link, and distributing videos beyond just YouTube.
The document discusses video marketing blogs and tips for video marketing. It provides a list of 25 video marketing blogs that cover topics like video creation, video marketing strategies, YouTube marketing, and going viral. It then provides 6 tips for effective video marketing, such as writing attention-grabbing titles, including calls to action with your website URL, and embedding videos on your own website to drive traffic. The overall document serves as a resource for learning about and improving video marketing techniques.
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Whether you’re pitching for new business
or trying to reconnect with your existing
customers, video is a powerful tool to
engage your customers and build a
relationship with them.
Successful businesses are already using
video in incredible ways to build brand
awareness, connect with their audience
and drive revenue, here we share with you
six video marketing secrets that you can
learn from straight away to win more
business.
6 Video Marketing Secrets Powerful
Brands Are Using To Win Business
talkvideo
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Successful businesses know their audience
inside and out, and they use this knowledge to
speak their audience’s language.
Whether it’s toning down your assertiveness when talking
to someone who is shy or cranking it up for the aggressive,
high-energy type, everyone is different, and catching on to
these subtleties goes a long way toward getting them to
hear your point of view. It’s exactly the same when using
video, who are your audience and what do they care about
watching? Too often, businesses use video that might
appeal to themselves without thinking of the customer,
some questions you should be asking:
Who are my target audience?
What do they actually care about?
How do I help them?
A retrospective video that focuses solely on your
workforce and what they do won’t drive
engagement within the viewer, whereas a
tutorial video that keeps the viewers interests in
the forefront will make sure they aren’t clicking
off the video. A strong video marketing campaign
begins with a strong strategy, and knowing your
audience is the first absolutely critical step.
Successful companies know and understand
their audience1.
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Successful companies know and understand
their goals2.
Knowing your audience is the first step, knowing your goals is the next key stage.
Of course, the end goal is usually always ‘win more business, make more money’ but its very rare that a single
watch of a video without any other intervention will convert directly into a sale. Big brands know that video
is just one step in the sales process and whilst there is always the ‘super objective’ the journey consists of
smaller, specific goals.
Your process might look something like this:
Attract attention and increase brand awareness
Educate the viewer into why our product/service is important to them
Demonstrate value to the prospect
Show thought leadership
Generate leads
Generate appointments
Show credibility
Overcome objections at the point of sale
Thank the customer for their purchase
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Successful companies understand our
tendencies, habits and behaviours5.
Knowing your target customer is one thing, but understanding the
psychology of people is another. Big brands understand how people work
both online and offline, one of the big things we like to do as humans is share, another
is that we subconsciously look for cues - we are more likely to watch a video that has
a lot of views already as it shows credibility, if a friend or family shares with us a video
and recommends it, we are more likely to want to view it. People will share content
they find exciting or interesting, because it makes them feel like they are giving people
value and putting themselves in a position of influence.
A genius example of how ASDA used subliminal cues to create direct sales is in this
video. In the video, ASDA used Zoella - an internet sensation, who already has over a
million subscribers to talk about baking cupcakes, along with ASDAs ingredients which
were on show was some product placement completely unrelated to the cooking
topic, but nonetheless, the viewers eye is drawn throughout the video to a ‘casually’
placed Bunny lamp. Sure enough, in the description below the video is a link to the
bunny rabbit product page on ASDAs website, along with all the other hidden products
in the video. Understanding how people tick often inspires powerful ideas for your
video campaigns. ASDA reported sales of 17,000 bunny lamps, from this video alone.
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Big brands know the value of education, one of the most popular
forms of video online are ‘how-to’ videos and tutorials. When
people learn something, they feel rewarded and if a brand is seen to
be educational and helpful in this way, the viewer will keep coming
back for more. There’s nothing more powerful than showing
thought leadership and giving value in the form of education. But a
word of warning, teach them something about themselves and life,
not the product or service you offer. If you think that’s too risky, then
you can still add a call-to-action under or next to the video.
Successful companies are teachers6.
Thank you for reading, we hope you found this little eGuide helpful!
For more on how video can help your business, visit us at
www.adamandevie.com
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