The document is a 56-page e-book titled "The Sophisticated Marketer's Guide to LinkedIn" published by LinkedIn in 2014. The e-book provides both instructional and strategic content for marketers interested in using LinkedIn, covering topics such as building brand awareness, generating leads, and measuring results. According to Jason Miller, the e-book has been one of LinkedIn's best sources of qualified leads over the past two years. The e-book establishes LinkedIn as a valuable platform for B2B marketers, noting that 50% of members are more likely to purchase from an engaged company and 80% want to connect with companies for professional insights.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
10 ways to build stronger, more successful teams. Be a better manager. Weekdone.com
How to be a better manager, a top leader for your team? See the practical steps in the new Weekdone (http://weekdone.com/) infographic below.
Leadership and management are a mix of art and science. Gut feeling and emotions are definitely important. Having good tools, organized processes and methodologies can still be an immense help to any leader.
So how do you build stronger, more successful teams? Below are 10 simple ways. We analyzed what are some of the top processes and practical tips from world's greatest leaders. Statistics prove the point.
These are all practical suggestions. You can implement them in your team already today. Try them out, if you haven't. Start by saying something nice to one of your team members right now.
For some of these actions, using Weekdone team management tool can save you a lot of hours. It will automate the best practices in just one click. Give it a go for free at: http://weekdone.com/
See the related infographic: https://blog.weekdone.com/10-ways-build-stronger-successful-teams-infographic/
This document provides a summary of digital marketing services that an agency, Example Agency, can provide to a client, Example Client. The agency has experience in digital marketing and employs over [agency.employee.number] staff. The proposal includes an analysis of the client's website and social media presence, as well as recommendations for services including social media marketing, SEO, PPC, and content creation. The proposal provides cost estimates and an expected timeline of 2-3 months for implementation.
The document discusses best practices for libraries to embrace social media and online engagement. It recommends that libraries 1) listen to their communities online, 2) use basic online communication tools like adding pictures and being conversational, and 3) get involved in doing community events with less control and more interaction. The goal is to transform libraries into places that have more face-to-face interactions and connections by being present online.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
B2B Lead Generation—Using Content to Acquire New CustomerseMarketer
The document discusses strategies for B2B content marketing to generate leads. It outlines a four-step process: 1) build content tailored to the audience and buyer journey, 2) gate content to collect leads while balancing needs and wants, 3) promote content through social media, paid media, and mobile, and 4) measure success through metrics and integrating CRM with marketing automation. Examples are provided of companies like Citrix, IBM and American Express that effectively use content marketing.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It outlines 3 keys to a successful website and 4 tips for redesigning a website. The tips are to audit website assets and protect them during redesign, spend more on content than design, make conversion experiments easy, and make results easy to measure. The document promotes HubSpot as an all-in-one marketing software that can help with content, search optimization, lead generation, and analytics to put all the pieces together for an effective website redesign.
LinkedIn Presentation 101 - Beginners Guide To LinkedInSelene Kinder
A beginners guide to LinkedIn explores what LinkedIn is, how to use LinkedIn as a business and how to use LinkedIn for personal use. At the end of the presentation you will be able to determine if LinkedIn is for you.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Nagarro is a custom software development and consulting company headquartered in San Jose, California. The document analyzes Nagarro's current LinkedIn marketing strategy and provides recommendations. It finds that Nagarro has over 50,000 LinkedIn followers but posts infrequently. Competitors like Mindtree and Polaris are more active with daily posts. The document then sets goals to increase brand awareness and leads. It proposes tactics like regular content sharing on LinkedIn, Slideshare, and Pulse. Key performance indicators like followers, engagement, and leads are identified to measure the strategy's success. Other recommended platforms include blogs, emails, webinars and podcasts to generate leads and nurture relationships.
ReportGarden’s social media proposal template will provide a comprehensive example to let your client know the workflow with case studies,deliverables etc and explain how your social media strategies like brand promotion, campaigns, engagement, lead generation, will increase the conversion rate while providing a definite timeline for your client.
LinkedIn is a social media platform for professional networking. It has over 225 million users globally. The presentation discusses LinkedIn's marketing strategy, revenue models, and success stories. LinkedIn's strategy focuses on targeting specific professional audiences through member profiles and groups. Revenue comes from display ads, sponsored content, polls and messages. The document provides examples of companies that successfully used LinkedIn to grow their business and generate new opportunities.
In comparing their preliminary task to the final product, the document discusses several key areas of improvement:
1) A wider range of camera shots and movements were used in the final product compared to only a few stationary shots in the preliminary task.
2) Better understanding and application of techniques like shot composition, the 180-degree rule, lighting, editing, and shot reverse shots improved the flow and engagement of the final product.
3) Valuable lessons were learned around efficiently incorporating different shots and camera movements, adhering to filming rules, and ensuring shots flowed coherently through editing.
The Lumière brothers were French inventors who devised one of the earliest motion picture cameras and projectors called the Cinematographer. Their films showed scenes of everyday life and were influential in the development of cinema. The Great Train Robbery directed by Edwin Porter in 1903 used techniques like continuity editing to make it seem like the story was unfolding in a single, massive scene through well-timed cuts. Georges Méliès was a French filmmaker and illusionist who led technical and narrative developments in early cinema with films like A Trip to the Moon that used primitive special effects to show a group of men traveling to the moon in a capsule shot from a giant cannon.
Eventr is an event planning application that allows users to manage events, view and import guest lists from services like Facebook, send messages to attendees, and view local venue rental options. The home page offers navigation options to schedule new and view past events. Users can manage events, view guest lists, send mass messages to attendees, and find venues advertising their spaces for rent. Having an attendee list on Eventr reduces liability for event organizers.
El documento describe los conceptos básicos de los medios de cultivo para microorganismos. Explica que los medios de cultivo contienen nutrientes y sustancias que permiten el crecimiento de poblaciones de microorganismos. El agar es un elemento común utilizado para solidificar los medios, y se añaden colorantes para detectar procesos como la formación de ácido. Además, factores como la temperatura, humedad y oxígeno afectan el desarrollo de los microorganismos en los cultivos.
Este documento contiene 42 preguntas de opción múltiple sobre diversos temas de ciencias naturales como química, física y biología. Las preguntas abarcan conceptos como propiedades de la materia, estructura atómica, fuerzas y movimiento, circuitos eléctricos, procesos biológicos y cambio climático. Cada pregunta tiene 4 opciones de respuesta y al final se indican las respuestas correctas.
DPN 3 bertujuan untuk meningkatkan pendapatan dan sumbangan sektor pertanian melalui peningkatan keselamatan makanan dan produktiviti, penguatan hubungan dengan sektor lain, penciptaan sumber pertumbuhan baru, dan penggunaan sumber asli secara lestari dengan pendekatan baru seperti perhutanan dan berasaskan produk.
Lead Generation and Conversion in Inbound Marketing and Social MediaHubSpot
You have fans – so NOW what? Conversion, Landing Pages, Offers
The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.
The 12 Pillars of Email and Marketing AutomationFilipp Paster
Segmentation is a core part of marketing for nearly all businesses surveyed. Over 90% said segmentation was important, and 84% agreed that marketing automation helps drive better segmentation. Effective segmentation allows businesses to identify different customer groups and their unique needs in order to target products, services, and messaging more precisely. The benefits of segmentation include making communications more relevant, enabling behavior modeling from data, and facilitating granular data analysis.
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
Users aren't seeing as many ads thanks to ad-blocking technology. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. The industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.
But immersive video through virtual and augmented reality could change all that.
Kipp Bodnar discusses social media lead generation in a presentation containing several slides. He outlines a 5-step framework for social media lead generation that includes getting the basics right, maximizing content discovery, creating conversion ubiquity, testing and failing fast, and optimizing for maximum leads. Throughout the presentation, Kipp emphasizes regularly sharing content, monitoring social media, placing calls-to-action, testing different strategies, and using data to continually improve the process.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
This document provides guidance on email marketing best practices. It discusses building an audience through website capture forms, data cleansing to ensure accurate subscriber information, using surveys to gather feedback and cleanse data, planning email marketing campaigns carefully considering the right frequency of emails, improving email reputation through deliverability best practices, designing effective email copy and content, and ensuring high deliverability rates. The overall message is that taking time to implement these best practices through an integrated approach can help email marketers achieve better response rates and returns on their email marketing campaigns.
LinkedIn provides businesses opportunities for relationship building, brand awareness, and lead generation. With over 259 million users, it is the world's largest professional network. Members spend time on LinkedIn to further their careers and are receptive to content that helps them learn and succeed. This makes LinkedIn a valuable platform for marketers to engage professionals, build trust, and cultivate relationships that can translate into increased revenues over time. Effective use of LinkedIn requires a sophisticated approach that goes beyond social media tactics alone to produce real results and prove the value of marketing efforts.
8 Ways to Tap into the Power of LinkedIn - Ultimate Linkedin Marketing GuidePOPUPSMART.COM
Why Does Your Business Need LinkedIn?
These days in the business world, relationships matter more than ever.
People tune out irrelevant or promotional messages. But they do want
to engage with companies that focus on sharing useful and relevant
information and content. The companies that inform and engage aren’t
just selling — they’re building relationships.
LinkedIn is where, by far, the largest
number of professionals gather to stay
connected and informed, advance their
careers, and work smarter. More than
467 million professionals are on LinkedIn.
These are the decision makers, influencers,
and leaders of today and tomorrow — the
people you want to target, all in one place.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
This document provides tips and strategies for using social media and social selling. It defines social selling as leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. It discusses establishing a professional personal brand on social networks like LinkedIn. It also explains how social media has transformed cold calls into warm introductions by providing insights into prospects. The document recommends using LinkedIn to search for prospect information and engage with prospects to build relationships and a robust sales pipeline.
The document provides guidance on social selling. It defines social selling as leveraging one's professional brand to fill the sales pipeline with the right people, insights, and relationships. It discusses how social selling has evolved from a concept that many sales executives were skeptical of, to one that is seen as fundamental to success. Examples are given of companies that have increased revenue and hit quotas by implementing social selling strategies that utilize platforms like LinkedIn. Tips are provided on building one's personal brand on social networks and engaging with prospects in a thoughtful, non-salesy manner.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
Sophisticated Marketers Guide To LinkedinHarsha MV
The document provides guidance for marketers on using LinkedIn to market themselves and their business. It discusses optimizing profiles on LinkedIn to increase visibility and engage with other professionals. It also offers tips on publishing content on LinkedIn to establish oneself as a thought leader and engage with the LinkedIn community. Finally, it provides an overview of how to market a company on LinkedIn through content marketing and paid advertising solutions to reach the right professional audiences.
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
The document provides 10 tips for using LinkedIn effectively for social selling and sales productivity. It recommends establishing a solid company LinkedIn page, using features like the "who's viewed your profile" to start conversations, and leveraging LinkedIn groups, @mentions and InMail messages. It also suggests applying the 4-1-1 content sharing rule and getting other employees involved to build personal brands and share relevant content.
The document discusses how leading sales professionals are using LinkedIn for social selling. It provides an overview of how social selling has become essential for B2B sales due to buyers doing more research online and only engaging with salespeople who can provide additional value. It then discusses how sales professionals are using LinkedIn specifically to conduct social selling through building professional brands, finding the right prospects, engaging with relevant content, and building strong relationships. It also provides tips on how to use LinkedIn Sales Navigator to improve performance on these key pillars of social selling and increase one's Social Selling Index score.
The document provides advice from sales leaders on using social selling strategies effectively. It discusses how sales executives can lead with a focus on relationships by using LinkedIn to build credibility, identify where buyers are in the sales cycle, and encourage collaboration and alignment between sales and marketing teams through consistent messaging. The sales leaders emphasize focusing relationships over quantity, using metrics like the Social Selling Index to measure performance, and sharing quality content to position themselves as thought leaders in their industry.
Social Selling - Proven Strategies from the Worlds Best SellersMark Walton
The document provides strategies from top sales professionals on using social media, specifically LinkedIn, for sales. It discusses how social selling can help salespeople lead with a focus on relationships by building credibility through consistent messaging, identifying high and low performers using the Social Selling Index, and encouraging collaboration. Adopting these practices can help sales executives address challenges in managing complexity while driving growth. The document shares tips from industry leaders on effectively using conversations on LinkedIn to discuss value propositions, align sales and marketing messaging, and motivate sales teams to optimize social selling.
G-Mark Agency provides professional services for creating and managing your social medias. We give you a voice and a way to communicate with your potential consumers.
Visibility is one of the most important parts of your business.
The best way to boost your visibility and to increase the number of customers is to present your products and services on the biggest social medias network, as Facebook, Instagram, Linkedin, Youtube, Pinterest, Twitter.
WE ARE THE BEST TEAM TO ACCOMPLISH YOUR MISSION.
The document is a report submitted by Madhu Verma for their summer training project on digital marketing at Youth4Work.com. It includes sections on preface, acknowledgements, declaration, industry overview, company overview, and a description of Madhu's internship activities. Some key points:
- Madhu conducted content writing and social media marketing through Facebook ads as part of their internship.
- For content writing, Madhu wrote over 150 exam descriptions and coordinated with the SEO team.
- For social media, Madhu created over 500 advert images and 200 Facebook ads for various exams.
- The industry overview section discusses trends in digital marketing and social media usage in India. It provides
Why social media? The average U.S. consumer spends 15 hours per week on social media. It is where your customers are. This ebook is intended to help you navigate the ever-changing landscape of social media.
Proven Strategies From the World's Top Sales ProfessionalsJohn Crowley
The document discusses proven social selling strategies from top sales professionals. It highlights the importance of focusing on relationships, demonstrating thought leadership, and using data-driven efficiency. Interviews with sales executives provide insights on how to lead with relationships on LinkedIn, identify prospects, and measure social selling performance.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Digital PR combines traditional PR techniques with content marketing, social media, and search engine optimization. It allows news to spread further and faster to targeted audiences online through sharing and repurposing content. Effective digital PR strategies include collaborating with influencers, communicating your brand's values to build trust, and creating engaging content rather than advertisements. Traditional techniques like securing press in newspapers are still important alongside developing an online presence through blogs, social media, and thought leadership.
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Similar to The Content: Marketers Guide to Lead Generation (20)
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
[2018] Tech Trends For Journalism and Media – The Future Today InstituteFilipp Paster
Key Takeaways
2018 marks the beginning of the end of smartphones in the world's largest economies. What's coming next are conversational interfaces with zero-UIs. This will radically change the media landscape, and now is the best time to start thinking through future scenarios.
In 2018, a critical mass of emerging technologies will converge finding advanced uses beyond initial testing and applied research. That’s a signal worth paying attention to. News organizations should devote attention to emerging trends in voice interfaces, the decentralization of content, mixed reality, new types of search, and hardware (such as CubeSats and smart cameras).
Journalists need to understand what artificial intelligence is, what it is not, and what it means for the future of news. AI research has advanced enough that it is now a core component of our work at FTI. You will see the AI ecosystem represented in many of the trends in this report, and it is vitally important that all decision-makers within news organizations familiarize themselves with the current and emerging AI landscapes. We have included an AI Primer For Journalists in our Trend Report this year to aid in that effort.
Decentralization emerged as a key theme for 2018. Among the companies and organizations FTI covers, we discovered a new emphasis on restricted peer-to-peer networks to detect harassment, share resources and connect with sources. There is also a push by some democratic governments around the world to divide internet access and to restrict certain content, effectively creating dozens of “splinternets.”
Consolidation is also a key theme for 2018. News brands, broadcast spectrum, and artificial intelligence startups will continue to be merged with and acquired by relatively few corporations. Pending legislation and policy in the U.S., E.U. and in parts of Asia could further concentrate the power among a small cadre of information and technology organizations in the year ahead.
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
Facebook IQ: Mapping Travel Digital Path to PurchaseFilipp Paster
More than half of US travelers take three or more domestic trips per year, and a quarter go on at least one international trip. When planning trips, travelers visit an average of 56 digital travel sites and sources. Mobile devices fuel the planning process, with 85% of travelers using a smartphone and 63% using a tablet to plan their last trip. Travelers draw inspiration from hearing other people's travel stories and following travel providers online.
Google Report: A Definitive Guide to What Teens Think Is CoolFilipp Paster
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Gen Z values authenticity and individuality in celebrities, music and self-expression. Sports, junk food, reading and video games are also commonly seen as cool activities.
- There are some differences in what males and females view as cool, but both value feeling connected to friends through shared interests.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
The document discusses the concept of data-driven cities and provides examples from several major cities. It finds that while there is no single definition of a data-driven city, key elements include the generation and analysis of data to improve living standards through social, economic, and environmental initiatives. The study analyzed 28 global cities and identified Moscow, New York, London, Barcelona, and Sydney as technological leaders due to their extensive use of data-driven solutions across areas like transportation, utilities, security and citizen engagement. While each city demonstrates strengths in various technologies and policy areas, New York stands out as the overall leader in terms of development and implementation of data-driven practices in urban management.
FEED vs READ: Impact of Scroll VelocityFilipp Paster
1) The document analyzes how ad visibility, attention, and memory differ across editorial, social media, and search environments on mobile devices.
2) It finds that ads receive the highest visibility and longest viewing times in the editorial environment, with ads visible for an average of 44 seconds, compared to just 3 seconds in social media and 6 seconds in search.
3) However, ads are more likely to be actually viewed by users in social media (99% view rate) and search (93% view rate) compared to editorial (72% view rate), likely due to how content and ads are presented.
The CMO Survey: Highlights and Insights [August 2016]Filipp Paster
The document summarizes key findings from the 17th administration of The CMO Survey conducted in August 2016. 427 CMOs responded to questions about their outlook on the economy, company growth strategies, marketing budgets, and spending. Key findings include CMOs being more optimistic about their own companies than the overall economy, investments focusing on existing markets and offerings, marketing budgets expected to increase 7.2% on average in the next year, and continued growth in digital marketing spending outpacing traditional advertising.
Brain Food! Volume 2: Winners of the year 2016 [Awwwards].Filipp Paster
This document describes the Paper Planes interactive experience created by Active Theory for Google I/O 2016. Paper Planes allowed users around the world to create and throw paper planes that would fly between devices in real-time. It used WebSockets and servers on Google Cloud Platform to connect thousands of mobile devices and public screens. Modern web technologies like WebGL powered the real-time graphics. The experience was optimized to work smoothly across different devices and networks through techniques like load balancing and adaptive plane simulation.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Criteo: State Of Cross Device Commerce 2016 | 2-nd QuarterFilipp Paster
Кросс-девайс – это надолго
В этом году более половины розничных онлайн
транзакций были совершены с использованием как
минимум двух устройств.
Старые подходы не работают
Ритейлеры, использующие традиционные методы
аналитики, ориентированные на устройства, рискуют,
поскольку недооценивают вовлеченность
потребителей и упускают возможность
оптимизировать рекламные расходы
Никаких исключений
Кросс-девайс покупки становятся нормой во всех
категориях ритейла.
Забудьте вариант «Выбирай со смартфона,
покупай с компьютера».
Поскольку на смартфонах теперь не только
выбирают товар, но и покупают, ритейлеры должны
позаботиться о том, чтобы пользователи уверенно и
успешно работали не только с мобильными, но и со
всеми другими устройствами и платформами
The document summarizes Twitter trends in the UK for February 2017. It provides data on the most popular accounts and tweets during this period. The biggest accounts were One Direction, BBC Breaking News and Adele. J.K. Rowling, Dan Howell and Manchester United had the most user engagement. The most popular hashtags were #BRITs, #MUFC and #BRITVIDONEDIRECTION.
The document analyzed Facebook fanpage trends in the UK for various industries in February 2017. It provided data on the largest fanpages, fan growth, most engaging posts and pages, and customer service metrics like response times to user posts. The biggest alcohol fanpages were Smirnoff and Jack Daniel's Tennessee Whiskey. The highest percentage fan growth was seen on Three Olives Vodka, Jägermeister and Bacardi. The most engaging alcohol pages were Smirnoff, Grant's Whisky and Jack Daniel's Tennessee Whiskey based on number of engaged users.
LLM powered contract compliance application which uses Advanced RAG method Self-RAG and Knowledge Graph together for the first time.
It provides highest accuracy for contract compliance recorded so far for Oil and Gas Industry.
❻❸❼⓿❽❻❷⓿⓿❼ SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY
❻❸❼⓿❽❻❷⓿⓿❼ SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY
Amazon Aurora 클러스터를 초당 수백만 건의 쓰기 트랜잭션으로 확장하고 페타바이트 규모의 데이터를 관리할 수 있으며, 사용자 지정 애플리케이션 로직을 생성하거나 여러 데이터베이스를 관리할 필요 없이 Aurora에서 관계형 데이터베이스 워크로드를 단일 Aurora 라이터 인스턴스의 한도 이상으로 확장할 수 있는 Amazon Aurora Limitless Database를 소개합니다.
How We Added Replication to QuestDB - JonTheBeachjavier ramirez
Building a database that can beat industry benchmarks is hard work, and we had to use every trick in the book to keep as close to the hardware as possible. In doing so, we initially decided QuestDB would scale only vertically, on a single instance.
A few years later, data replication —for horizontally scaling reads and for high availability— became one of the most demanded features, especially for enterprise and cloud environments. So, we rolled up our sleeves and made it happen.
Today, QuestDB supports an unbounded number of geographically distributed read-replicas without slowing down reads on the primary node, which can ingest data at over 4 million rows per second.
In this talk, I will tell you about the technical decisions we made, and their trade offs. You'll learn how we had to revamp the whole ingestion layer, and how we actually made the primary faster than before when we added multi-threaded Write Ahead Logs to deal with data replication. I'll also discuss how we are leveraging object storage as a central part of the process. And of course, I'll show you a live demo of high-performance multi-region replication in action.
2. 2
The Content Marketer’s Guide to Lead Generation
Table of
Contents
Introduction 4
I. Like a rock 5
II. Watch and learn 9
III. Return to form 12
IV. The need to nurture 16
V. Trends 19
Conclusion 23
Cover photography by Getty Images
3. 3
The Global Marketer’s Guide to Localisation and Translation
“The blog is certainly not the
sexiest piece of social media,
but I think it’s certainly the
most important. It lays the
foundation for your content
strategy. None of this really
works if you don’t have some
sort of story.”
—JASON MILLER, GLOBAL CONTENT MARKETING LEADER AT LINKEDIN
4. 4
The Content Marketer’s Guide to Lead Generation
Five years ago, if you asked Jason Miller to pick lead
generation or brand awareness as the most important
part of B2B marketing, he would’ve chosen lead
generation without hesitating. But since then, things
have changed.
Miller, who worked as the senior manager of social
media strategy for Marketo until 2013, now serves as
global content marketing leader at LinkedIn, where
he’s responsible for developing content that helps turn
the network’s 450 million users into leads who may be
interested in paying for LinkedIn’s business solutions
and premium subscriptions. As his team has published
more on the company’s Marketing Solutions blog,
they’ve learned firsthand that you can’t just push lead
generation without putting time into brand awareness.
“It used to be gate everything and don’t give away
any content for free,” he said. “Now I see you have
to find a balance, to have an engine and a blog that
creates content to drive awareness to that bigger
piece of high-value [lead gen] content.”
This balance tells us a lot about the ways businesses
have to communicate with today’s consumers. If all
you’re doing is hitting people up for information, you
risk undermining trust and pushing potential readers
elsewhere. But if you publish a blog without the right
system in place to capture and score leads, then your
efforts won’t lead to ROI.
So how can you pursue leads without compromising
your relationship with your audience?
In this e-book, we’ll examine how forward-thinking
companies have taken innovative approaches with
their content, detail ways to improve lead-form
conversions, and explore what the future of lead gen
content may look like.
Introduction
5. 5
The Content Marketer’s Guide to Lead Generation
I.
Like a rock
Miller is probably best known for introducing “big
rock” into the marketing lexicon. The term describes
“a substantial piece of content based on the idea of
becoming the definitive guide to a conversation that
you want to own.” The most traditional type of big rock
is the e-book—like the one you’re reading right now.
Big rocks are essential for a number of reasons. They
tend to offer significant value to the audience compared
to the average blog post. They help companies and
individuals establish a clear point of view on key
issues in their industry. And most importantly, they
are efficient investments that can drive both leads and
awareness for a long period of time.
7. 7
The Content Marketer’s Guide to Lead Generation
“The beautiful thing is that we just revive it every year,” he explained. “Maybe change
the cover, change the creative. We change the creative quite a bit because we do so much
testing on everything to see what really resonates.”
Since 2014, LinkedIn has sliced and diced the 56 pages into shorter stories that have no
problem standing on their own. And at the bottom of each repackaged blog post, readers
will find a call-to-action with a link to a lead form for the original asset.
“The blog is certainly not the sexiest piece of social media, but I think it’s certainly the
most important,” Miller said. “It lays the foundation for your content strategy. None of
this really works if you don’t have some sort of story.”
At Contently, we use a similar approach to maximize our investment in our biggest stories.
We’ve found that longer e-book excerpts—which may end up weighing in at 1,500 words—
consistently result in more downloads.
For example, in July, Contently associate editor Dillon Baker wrote “Media 2020: The
Marketer’s Guide to the Present and Future of the Internet,” a 30-page e-book about
how the evolution of media and technology will impact digital marketing. To extend its
shelf-life after the initial rush of downloads, we chopped the asset up into three additional
articles that were published separately over the following month. While the main e-book
generated over 2,100 downloads, the excerpts brought in more than 400 subsequent leads.
I. Like a rock
8. 8
The Content Marketer’s Guide to Lead Generation
I. Like a rock
Even though readers could gather a good chunk of the
e-book piece by piece on our website without filling
out a lead form, we were confident that the excerpts
provided enough value in exchange for their contact
information. Additionally, our social media editor
promoted those three standalone articles with paid
spend on social distribution networks (like Facebook) to
get our content in front of a larger audience.
Producing a big rock can cost thousands of dollars if you
add together the creation, design, and promotion. Only
promoting that major asset one time is just a wasted
opportunity. Webinars, podcasts, infographics, and
slideshows are all effective ways to divide your big rock
into valuable pieces.
“It starts with one remarkable piece of content that you
researched the hell out of, that tackles the topic better
than anyone else.” Miller said. “More with less, that’s
where the big rock comes in.”
“[Big rocks] start with one remarkable piece of content that you researched the hell
out of, that tackles the topic better than anyone else.”
9. The Content Marketer’s Guide to Lead Generation
9
E-books aren’t the only big rocks capable of driving leads
to your business. Recently, video has emerged as one
way for content marketers to separate themselves from
the pack. In fact, Unbounce, a landing page software
company, discovered that adding video to a landing page
can lift conversions by 80 percent. And a 2014 Google
study found that 70 percent of B2B buyers are watching
video throughout their purchase process—a 52 percent
bump compared to 2012.
“We believe that interactive video is the best technique
to not only drive leads to purchase, but to accelerate
the lead cycle to purchase,” said Jennifer Burak, VP
of marketing at Rapt Media, a video platform based out
of Colorado.
II.
Watch and learn
10. 10
The Content Marketer’s Guide to Lead Generation
II. Watch and learn
Rapt specializes in interactive multimedia content that lets the
viewer select different narrative paths. (The concept is referred to
as “branching.” If you ever read Goosebumps books growing up,
you’ll know it as choose-your-own-adventure stories.) Branching
video isn’t just a cool visual element; it also gives Rapt a unique way
to understand how its viewers think and prioritize information.
“We use choice points within our interactive videos to learn more
about the buyer’s preferences, and then we can personalize future
communications to them based on their choices.” Burak added.
“When you let your customers interact with your content, they make
choices that are relevant to them, and you learn more about them
each time they click a button within the video. This helps you create
better content and continue to optimize your existing content.”
In January 2015, Rapt produced its most ambitious piece of content,
a three-part series titled “The Future of Content,” which incorporated
both interactive animated videos and PDFs with data analysis and
playful illustrations. The report was built off of a series of surveys the
company sent out to 500 marketers and 1,000 consumers.
“The Future of Content” generated more press coverage than
any of Rapt’s other campaigns, and brought major brands
including Disney and Caterpillar into the sales cycle.
11. The Content Marketer’s Guide to Lead Generation
11
Rapt pursued all possible distribution channels to spread the word, including email,
social media accounts, paid social distribution, and external PR placements. In the
end, the company was able to accomplish two critical goals: One, it gave the internet
a reliable report that covered how marketers and consumers feel about topics like
content personalization, ad blockers, and branding. And two, it was able to make a case
for the importance of personalized video content without just shilling its own product.
According to Rapt, “The Future of Content” generated more press coverage than any of
its other campaigns. The project also had 40 percent conversions to “sales-ready leads,”
which brought major brands including Disney and Caterpillar into the sales cycle.
“Video creates an emotional connection with your audience by putting them in the
driver’s seat, which is so critical because we are all visual communicators,” Burak said.
“If viewers feel that your content is high quality and that they’re actually benefiting
from it, a sense of positivity and trust is formed that then comes back to you, making
your relationship with the viewer stronger. You can leverage that gratitude in exchange
for getting your audience to complete whatever action you want them to do.”
II. Watch and learn
When you let your
customers interact with
your content, they make
choices that are relevant
to them, and you learn
more about them each
time they click a button
within the video.”
— JENNIFER BURAK, VP OF MARKETING
AT RAPT MEDIA
“
12. 12
The Content Marketer’s Guide to Lead Generation
Say you’re walking on the sidewalk, minding your own business on the way back
from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in
some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause. You
want to support the cause, but you also hate the intrusion of the hard sell and don’t
want to give away your personal information. She opens her mouth to initiate small
talk, but you walk right by, avoiding eye contact and trying to stifle the guilt.
Lead forms are the canvassers of the marketing world. In any exchange of value, both
sides need to evaluate whether they’re getting something useful in return. On the
street, it’s not worth it for most people to take out a credit card and hand over sensitive
information to donate to a charity when they can just do so on the computer in their
homes. Perhaps if the canvassers only wanted a name or an email address, they’d have
more access. Likewise, when brands and publishers gate their content, the success of
an e-book or a video will likely come down to how much they ask for in return.
How many fields should you include in the lead form? What do you prioritize? Should
you ask for a phone number? Do you need to care about age? Location? What about
placement—do you want the form to be the first thing someone sees on a web page?
III.
Return to form
13. The Content Marketer’s Guide to Lead Generation
13III. Return to form
Here’s an
example of
a lead form
we use on
The Content
Strategist:
Despite looking fairly basic, lead forms
come with their own special sort of
marketing calculus. Even if you have a
brilliant piece of content hiding behind
the gate, nobody is going to see it if
you turn people away by asking for too
much information on a form.
Research from Docalytics, an analytics
and tracking company acquired by
Contently in 2016, found that forms with
only three fields have an average
conversion rate of 25 percent, but that
rate drops to 15 percent for forms with
six or more fields.
“I think the perfect ideal scenario is
to start with an email address,” Miller
said. “Then keep that person engaged
with content and you progress your
profiling, taking a little bit of information
each time.”
14. 14
The Content Marketer’s Guide to Lead Generation
In 2011, Marketo conducted a study on different lead forms and found that shorter
forms of five fields outperform longer forms of seven or nine fields. A five-field form
had a cost-per-lead of $31.24, while the cost-per-lead was $34.94 for seven fields and
$41.90 for nine fields. The shorter form also boasted a 13.4 percent conversion rate
while the other two options were both under 12 percent.
If marketers want to maximize how many leads they bring in, then they have to
be economical with their forms. Certain third-party tools, like Clearbit, can look up
a person’s information off of an email. Others, including Marketo, can pinpoint a
user’s approximate location from an IP address, which means you won’t need to ask
for an address.
Another way to get more people to fill out a form and download your content is to
optimize the call-to-action (CTA). Marketers would be wise to do a little research
rather than going off of intuition, because one word can have a big impact on your
conversion rate.
I think the perfect ideal
scenario is to start with
an email address [...]
then keep that person
engaged with content
and you progress your
profiling, taking a little bit
of information each time..”
— JASON MILLER, GLOBAL CONTENT
MARKETING LEADER AT LINKEDIN
“
III. Return to form
15. 15
The Content Marketer’s Guide to Lead Generation
III. Return to form
Two years ago, Formstack, a form builder software
company, surveyed 400,000 people and found that
the most common CTA button copy—words like
“Submit,” “Subscribe,” and “Send”—weren’t the most
effective ways to drive leads. Simply changing a button
that reads “Register” to “Register Now!” improved
conversions by five percentage points.
Lastly, it’s in your best interest to make the process
as simple as possible for anyone who comes across your
lead form. Add an auto-fill functionality so potential
leads don’t have to waste time typing in their names and
contact information. Perhaps you can offer an external
log-in option, which lets your audience fill forms with
social profiles on networks like Facebook and Twitter.
These may seem like minor tweaks, but when you’re
making that hard sell, each second matters.
12
T H E 2 0 1 4 F O R M C O N V E R S I O N R E P O R T
Submit Button Conversion Metrics
Think about the moment when your user is hovering over the submit button. It’s the last
opportunity to convince them to click, and it’s important. Don’t believe us? Check out these two lists
below: the most popular Formstack submit buttons and the highest converting. As you can see,
changing just one word on your website can result in 2.5 times the conversions.
Register
Submit Order
Subscribe
Send
Submit
Submit Form
Register
Submit Request
Envoyer*
Register Now!
Submit Application
Submit Registration5.33%
1.34%
7.78%
3.01%
7.75%
10.66%
18.72%
16.66%
15.67%
15.47%
10.66%
12.4%
Most Popular Highest Conversions
*”Envoyer” is French for “Send”
Image via Formstack
16. 16
The Content Marketer’s Guide to Lead Generation
Any e-book about lead generation wouldn’t be complete without discussing lead
nurturing, which is the process of communicating with prospects once they give
you their information.
Encouraging leads to become clients takes time. Marketo discovered that 50 percent
of the leads in any system are not yet ready to buy. So there should always be a healthy
balance between content at the top of the marketing funnel (articles, infographics) and
big rocks in the middle of the funnel that can help your prospects address key issues.
“You want valuable content that will rank over a long period of time, to continuously
drive more and more demand,” said HubSpot demand generation manager Amanda
Sibley. “Offer the readers enough value in the blog post that they trust you as a person
or company that can help them solve a problem, and you then offer something even
more robust to dive deeper into their problem.”
IV.
The need to nurture
You want valuable content
that will rank over a
long period of time, to
continuously drive more
and more demand”
— AMANDA SIBLEY, DEMAND
GENERATION MANAGER AT HUBSPOT
“
17. 17
The Content Marketer’s Guide to Lead Generation
HubSpot, which sells inbound marketing software, has stocked its respected blog over
the last few years with helpful content meant to educate leads. For instance, HubSpot
consistently covers infographics—both work from other publishers as well as its own
creations. Every week, you can find a new post about a high-quality infographic that’s
designed to educate the reader on a marketing topic.
Once HubSpot built up enough credibility on the topic, it decided to capitalize
with a more ambitious piece of content that could drive leads. Sibley pointed to “15
Free Infographic Templates in Powerpoint” as a major asset that makes life easier
for HubSpot’s audience.
“It’s great utility content that appeals to a large market,” she said. “ If possible,
create utility-type content [like a] template or tool that can help them. We have found
that the templates we create for our audience are some of our highest performing
offers, especially when paired with a relevant blog post.”
Eventually, though, you want to pursue relationships with a more focused target
audience. Segmenting based on different factors like industry, title, and behavior
is key because it allows you to deliver content that can both identify and solve your
audience’s problems, which could convince people to become clients down the line.
IV. The need to nurture
Every week, HubSpot covers an infographic that’s designed to educate readers on a marketing topic.
18. 18
The Content Marketer’s Guide to Lead Generation
One of the surest ways to nurture an audience through the marketing
funnel is email. Many marketers like to use a drip campaign, which
is a schedule of automated emails that go out based on certain
user behaviors. While drip campaigns can be effective if structured
sparingly, they also run the risk of spamming prospects. That’s why
email newsletters are so important if you publish content.
Organic traffic is great, but when you’re starting out, newsletters give
marketers a steady connection to subscribers. As the subscriber list
grows, you will eventually be able to segment it based on your needs.
As Neil Patel, an entrepreneur who’s built audiences of over 100,000
monthly visitors for three blogs, told Contently editor-in-chief Joe
Lazauskas: “In terms of distribution, it’s the biggest thing you can do.”
At Contently, we publish two newsletters: a daily email that goes to
60,000 readers and a weekly email that goes to 90,000. With our email
service provider (ESP), we can now send different pieces of content
to certain segments. If we run a story about content approval inside a
finance company, we can deliver the article just to finance marketers
on our daily list. Ideally, that granular targeting makes it easier to give
audience segments the most relevant content we have.
IV. The need to nurture
19. 19
The Content Marketer’s Guide to Lead Generation
The stories you choose to tell will always be a crucial part of a lead gen strategy,
but how you tell those stories is also extremely important. Here are three lead
generation trends on the rise that could boost your content efforts.
PERSONALIZATION
Personalized content isn’t exactly new. Every time you log in to Amazon, Spotify, or
Netflix, you see recommendations based on your behavior. But marketers are starting
to use personalization more for other kinds of content, particularly in a space like B2B,
to improve lead nurturing.
According to a March 2016 study Demand Metric conducted in partnership with
Seismic, 61 percent of businesses have incorporated personalization into their content
marketing strategies. And for those that do, 80 percent claimed that personalized
content was more effective than unpersonalized content.
V.
Trends
20. The Content Marketer’s Guide to Lead Generation
20V. Trends
With the proper setup, you can
serve the right content to the right
audience at the right time. Best of
all, a lot of personalization functions
anonymously. You can optimize your
blog to serve a particular e-book
or article on a homepage based on a
user’s previous behavior.
Image via Demand Metric
21. The Content Marketer’s Guide to Lead Generation
21
ACCOUNT-BASED MARKETING
Account-based marketing (ABM) flips the usual process marketers
use to bring in clients. Instead of casting a wide net as you build
an audience, this model relies on immediate specificity: Marketers
focus only on their ideal customers and narrow the funnel as
much as possible.
Last year, more than 60 percent of marketers said they expected to
invest in ABM technology to “better align sales and marketing,” per
a SiriusDecisions survey.
While this approach can be risky if you’re unable to win over your
targeted customers, ABM does give content creators clear direction.
This level of refinement makes it harder for marketers to waste money
producing top-of-funnel content that doesn’t drive leads.
In a 2015 SlideShare, Engagio CEO Jon Miller described ABM like
“fishing with a spear,” as opposed to traditional marketing, which
is more akin to fishing with a net.
V. Trends
22. The Content Marketer’s Guide to Lead Generation
22
PARTNERSHIPS
After a while, even if you’re consistently publishing great content on your blog,
you can exhaust your ability to drive leads. That’s why partnerships are such an
important trend for sustained growth.
Content partnerships give marketers a chance to get in front of a new set of leads
who aren’t in your system already. The goal is to find a company who operates in
your industry but isn’t a direct competitor. Contently, for example, partners with
companies like HubSpot, AMA, and CMI on projects like webinars, co-sponsored
studies, and email newsletter sponsorships.
After the content portion of the partnership ends, both sides put together a joint
list of contacts and try to get new leads to convert.
V. Trends
23. 23
The Content Marketer’s Guide to Lead Generation
According to Forbes, 93 percent of B2B marketers claim content marketing drives
more leads than traditional marketing. Why? Because content gives marketers the
opportunity to have a voice and help their potential customers solve their most
pressing issues.
If you’re going to master the art of lead generation, you need to start with high-quality
content. Whether you’re producing an e-book, shooting a video, or just starting to
build an audience, remember that. There are tips and tricks that can make you more
efficient, but driving leads ultimately comes back to a fair exchange of value between
company and audience.
“I think a lot of people over-complicate the process of lead generation,” Jason Miller
said. “If you start at the core, which is answering questions with content and gating it
based on value, that’s really what it’s all about.”
Conclusion
If you start at the core,
which is answering
questions with content
and gating it based on
value, that’s really what
it’s all about.”
— JASON MILLER, GLOBAL CONTENT
MARKETING LEADER AT LINKEDIN
“
24. Introduction 24
The Content Marketer’s Guide to Lead Generation
Want more insights into the state
of content marketing?
For more tips, trends, and timely analysis,
subscribe to The Content Strategist.
And if you’d like to talk to someone about
Contently’s services, please reach out to us at
sales@contently.com or visit contently.com.
Thank
you.