We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
Twitter has become a major player in the marketing world, and everyone wants to be part of its expansive reach. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough time growing their list of followers.
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
Follow recommendations allow Twitter users and businesses to suggest accounts for new users to follow during sign-up. This helps new users discover relevant accounts and helps grow the audience for the recommending user or business. To provide follow recommendations, users can create a public list of accounts they want to recommend and include #WelcomeToTwitter in the list description. Any new users who sign up through the recommending profile will see the list of suggested accounts to follow.
This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
Planning your Job Search from beginning to end requires a personalized Plan.
Ever wonder why some people are successful at finding a job and others are not?
And did you know there are New Rules all job seekers should be following in order to find a job?
Applying for jobs through the want ads, job sites and directly applying with the employer to fill out an application is not enough. You will need a job search plan to help you target how and where to find employment.
Job search planning is NOT a Science but an Art. The stages of the job search planning process work together to help you create a plan to finding a job that is a good fit for you.
The RESEARCH Stage is all about YOU, your skills and what you want/need from an employer to be productive. You will need to Research Companies to learn who they are as a business, their goals and their needs. The NETWORKING Stage is about selling your skills in a 2 minute pitch that will connect you with strangers who will later become part of your professional contacts. The COVER LETTER is a short personalized letter invites the reader to take a closer look at your individualized resume. At the RESUME Stage it’s all about your accomplishments. An individualized skill based resume targets the needs of the employer and gets you the interview. They call the INTERVIEW Stage the most critical stage of the job search planning process. Preparation, preparation, and more preparation before, during, and after the interview are very important to getting the job.
Finding a job will vary for everyone pending the industry and job title you are searching for. According to career development and outplacement agencies like the Five O’clock Club statistics show that for professionals and middle managers it can take 4 to 6 months on average to find a job they want. And for career changes it takes longer. And for people currently employed, it usually takes longer to find a new job because they do not work as hard at the job hunt.
Remember, it can take 35 to 40 hours every week with practice, practice and more practice before you will see results. Therefore, AIM for the job you want and put your Plan into Action.
Remember when you are job searching you are in the business of one…..YOU!
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
Twitter for Business is a workshop presentation I delivered to SME's in Worthing on 2nd September 2009.
What is Twitter; Why a business should be using Twitter and the Tools that you can use.
This document provides an introduction and overview on how to use Twitter for marketing purposes. It explains what Twitter is, how it works, who uses it and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, including choosing a username, adding important profile information and customizing the look. The document concludes by explaining how to engage on Twitter through tweeting, replying to others, using hashtags and direct messaging.
This document provides an introduction to using Twitter for marketing purposes. It discusses what Twitter is, how it works, who uses it, and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, how to tweet, find people to follow, and engage with others on Twitter. The document concludes by discussing some common mistakes to avoid and additional tools that can help users get the most out of Twitter.
The document provides a guide on how to use Twitter for business purposes. It discusses setting up a Twitter account and optimizing the profile. The key steps include:
1. Choosing a username and signing up for an account.
2. Personalizing the profile by adding a photo, name, location, website URL, and brief bio.
3. Beginning to tweet in order to engage others and get your content visible before focusing on finding people to follow.
The document emphasizes making the account and profile look authentic and personalized in order to effectively engage with others on Twitter for business goals.
The document provides an introductory guide on how to use Twitter for business. It discusses setting up and optimizing a Twitter profile, including signing up, personalizing the profile, finding people to follow, getting followers, and engaging with your network. It then covers using Twitter for marketing, lead generation, public relations, customer service, and tracking campaigns. The goal is to help businesses understand how to develop relationships and promote their brand on Twitter.
This document contains terms and conditions for a report on building a business using Twitter marketing. It notes that while the publisher has tried to be accurate, the content of the Internet changes rapidly so errors may occur. It advises readers to use their own judgment and seek professional advice. The document contains chapters that discuss topics like the basics of Twitter marketing, building a Twitter profile, gaining followers, marketing strategies, and integrating Twitter with other websites and blogs.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
- The document discusses various ways that people use Twitter, such as following celebrities, promoting businesses or products, and finding career opportunities in social media. It also covers how Twitter can be used positively for keeping up with news and connecting with customers.
- Key features of Twitter mentioned include trends, retweeting, following/unfollowing accounts, direct messages, customizing profiles, and gaining and verifying followers. The document provides guidance on using various Twitter functions and growing an engaged audience.
This document provides best practices for luxury brands on Twitter in India. It analyzes the Twitter strategies of luxury brands like Burberry, Tiffany, and Louis Vuitton. Key observations are that conversations on Twitter should be personal and aspirational to maintain brand value. Luxury brands aim to be trend setters through sophisticated yet informative tweets. The recommended strategy is to identify influencers, engage in conversations, provide different content like events and products, and integrate Twitter with other platforms to increase reach. Tweets should be short with images and hashtags to drive higher engagement.
The document provides tips for integrating social media plans into communications and marketing campaigns. It advises to plan goals and content in advance, create engaging content around your brand or cause, monitor analytics and mentions, and capitalize on trends and memes. Social media should be coordinated with other marketing strategies and supported by offline elements as part of an integrated campaign.
In this short guide you can find some basic information about Twitter such as what it is, how to sign up, the terminology, tips on who to follow and how to get others following you. Enjoy!
Socialmedia 4 success - best practices for facebook, twitter, linkedin, and o...robin fay
slides to accompany social media 4 success presentation. Presentation was an intro to social media including best practices, social media policies, usage, etc. by robin fay, georgiawebgurl@gmail.com
The document discusses how Twitter can be used for personal, professional, and company purposes. It provides tips on setting up a Twitter account, following relevant people, posting tweets, using hashtags, and searching Twitter. It also gives examples of how multifamily companies like Essex and UDR are using Twitter for community building and customer service.
Here's the slides delivered for the 1st time on 20th Aug.
Part of http://twitter.com/twitbizday
When is your city getting on Twitter.
Were doing it by 9th Sept 2009
Join us.
Hastags #TWBIZ #090909
http://twitter.com/nickkellet
Military service members often face extreme stress from uncertainties about deployment, culture shock, risk of injury or death, difficult living conditions, and separation from family and friends. These stressors can negatively impact physical and mental health, leading to issues like depression, anxiety, PTSD, substance abuse, and in some cases suicide. However, how one thinks about and interprets stressful experiences influences their emotional and behavioral responses. Maintaining spiritual values and a positive outlook through mindfulness and living courageously with fear can help build resilience during difficult times.
This travel itinerary summarizes the flight details for a trip from Kuala Lumpur, Malaysia to Clark, Pampanga in the Philippines. The itinerary includes:
- Flight details for the outbound trip from Kuala Lumpur to Clark on Friday, November 26, 2010 and return trip from Clark to Kuala Lumpur on Monday, December 6, 2010.
- Guest details for one passenger, Mr. Reynaldo Jr. Bonifacio.
- Standard economy class terms and conditions related to changes, cancellations and baggage allowance.
This document lists various branding and signage services including outdoor and indoor signage, vehicle graphics, laptop graphics, and vinyl applications for clients such as State Bank of India, I-Runway, Group Off 4x4, Tally Solutions, Karnataka Udyog Mitra, and Audi A4. The signage and graphics services include sign boards, backlit vinyl, foam board, acrylic boards, vehicle wraps, laptop wraps, and indoor/outdoor vinyl applications using materials like 3M vinyl and lamination for durability.
The document discusses the various digital technologies the author used to create their product, conduct research, and for evaluation. These included Blogger to create an online diary of the process; Photoshop to create images; InDesign to assemble the final product; Adobe Bridge to organize photos; Final Cut Express to create videos; Apple Macs for research, planning and evaluation; cameras to take photos; internet research; SlideShare to share PowerPoint presentations online; Prezi to creatively showcase information; GoAnimate and Scrapblog as alternative ways to present information besides text; Poll Junkie to conduct audience research; and Pixton to create a comic strip showing the production process. The author learned how to use the features
Abhyanga therapy is an ancient massage practice that manipulates the body to increase strength, mobility, and flexibility. Ritual Indio is a warming massage performed by two therapists on a couple in the same room. Massage directly impacts the blood, nerve, and lymph circulatory systems by targeting marmas or pressure points. Treatments include a feet bath, whole body massage, steam, sauna, rose bath, and tea. Udvarthana is a unique powder massage recommended for weight loss and lymphatic drainage. Navarakizhi is a full body massage that rejuvenates the skin using linen bags containing cooked rice soaked in warm milk and Ayurvedic herb decoctions.
The ultimate guide to Twitter – 50 useful tipsSocjomania
This document provides 50 tips for using Twitter effectively from a presentation by Socjomania, a Polish social media consulting company. The tips include suggestions like using hashtags strategically, engaging in conversations to be seen as an expert, and using images to get more retweets. Socjomania has provided training and consultations to many large Polish companies and organizations.
Presentation of "Marketing Without Money" session at Startup Saturdays in Pune, India. The talk included tips for startups and small businesses on using content marketing to reach their target audience and attain their objectives.
Abhyanga therapy is an ancient massage practice that manipulates the body to increase strength, mobility, and flexibility. Ritual Indio is a warming massage performed by two therapists for couples. Massages like Udvarthana and Navarakizhi target specific health benefits like weight loss, lymphatic drainage, and skin rejuvenation. The spa offers various Ayurvedic massage procedures and encourages visitors to contact them to learn more.
This document provides best practices for using Facebook and Twitter to engage followers. It recommends splitting posts between talking about yourself, common interests, and responding to fans. It also suggests keeping tweets brief at 115 characters or less to increase sharing. Other tips include using punctuation, personal pronouns, avoiding auto-posting across platforms, and asking questions to engage followers.
Using data to drive marketing decisions: a workshop for members of the Pune Open Coffee Club on April 20, 2013.
Numbers can trick you: incomplete marketing data leads to bad business decisions. Dig deeper into your data to get a better picture.
What does an increase in website visits tell you? By itself, next to nothing. Look at other metrics like top pages, referrals, search terms, pages per visit, time on site, and so on to get a better idea of whether your marketing activities are working for you.
Workshop presentation for defining the marketing strategy for your startup or small business. Think through basic but important questions you have to answer to get your marketing strategy, and don't fall into common traps many businesses do.
Download exercise template here: http://markitty.com/blog/strategy-presentation.
This document provides guidance on effectively live tweeting conferences and events on Twitter. It recommends preparing in advance by creating a hashtag, listing speaker details, and using tools like TweetDeck or Hootsuite. During the event, it suggests limiting tweets to 2 per minute, enlisting a partner, taking photos, and focusing on insightful content. Afterward, using an app like Chirpstory to structure tweets into a story. The document also includes a glossary of common Twitter terms to help new users understand concepts like hashtags, retweets, and mentions.
The document provides an introductory guide on how to use Twitter for business. It discusses setting up and optimizing a Twitter profile, including signing up, personalizing the profile, finding people to follow, getting followers, and engaging with your network. It then covers using Twitter for marketing, lead generation, public relations, customer service, and tracking campaigns. The goal is to help businesses understand how Twitter can be used as a relationship-building tool to meet potential customers, promote brands, and interact with client bases.
The document provides an introductory guide on how to use Twitter for business. It discusses setting up and optimizing a Twitter profile, including signing up, personalizing the profile, finding people to follow and engage with, and tracking analytics. It also covers using Twitter for marketing, lead generation, PR, customer service, and social search. The overall document serves as an introduction to Twitter and provides strategies for businesses to utilize Twitter's relationship-building capabilities.
This document provides an overview and introduction to using Twitter for beginners. It discusses what Twitter is, how to create an account, who to follow, how to post tweets, and basic Twitter terminology like hashtags and retweets. The document also gives tips for common mistakes to avoid and recommends tools to enhance the Twitter experience.
This document provides tips for using Twitter to build influence and engage with others. It discusses logging into Twitter, introducing yourself, following relevant accounts and brands in your industry, creating lists to organize accounts, using hashtags to join conversations, engaging with others by commenting on discussions, sharing others' content, and gaining genuine followers rather than focusing only on numbers. The overall summary is how to use Twitter effectively to connect, share ideas, and build relationships with others in your field.
Of all social media platforms, Twitter can often be the most difficult one for businesses to master. Here's a beginner's guide to help get you started!
The document provides an overview of how to use Twitter for business purposes. It discusses setting up a Twitter account, including profile, photo, and background setup. It recommends regularly tweeting helpful content, following industry leaders, and engaging with your audience. Measuring engagement through followers, retweets, and website traffic can help evaluate your return on investment from Twitter marketing.
Twitter is a popular social media network for sharing news updates and connecting with audiences. The guide recommends businesses establish a Twitter presence to create brand awareness and thought leadership. It provides tips for what to post, including different content types, hashtags, images and engaging with others; when to post, such as at different times and repeating tweets; how to build a following by engaging with others in your industry; and how to sign up and set up your Twitter profile completely.
Twitter is a social media platform that allows users to post short messages called tweets. It has experienced rapid growth over the past year, gaining over 1,500% more users. To be effective on Twitter, users must build a targeted following of interested followers and post a majority of useful, keyword rich information while also developing some personal presence. The future of Twitter is uncertain but it is established and continuing to develop new applications to engage its large user base. Resources for learning more are provided.
The document provides guidance on using Twitter for business purposes. It begins with an overview of establishing a Twitter presence by choosing a username and profile details that align with your brand. It then discusses following others, starting conversations by tweeting regularly while engaging with followers. The document also covers driving traffic to your website, developing a content plan, using tools to schedule tweets, and analyzing metrics. Guidelines are provided around transparency, truthful representation, and respectful engagement.
Twitter: From the Basics to Creating a StrategyKelly Rigotti
This document provides an overview of how to use Twitter effectively for business purposes. It discusses the basics of Twitter, including what tweets and hashtags are. It recommends choosing a clear username, filling out your profile completely, and not protecting your tweets. The document then gives tips for finding people to follow on Twitter and provides guidelines for starting to tweet, such as introducing yourself and thanking followers. It also lists dos and don'ts of Twitter and recommends using a management system like HootSuite.
This document provides a guide to building an audience on Twitter. It discusses monitoring customer service mentions, using Twitter to reach different parts of the sales funnel like prospecting and driving traffic, and measuring the ROI of Twitter through metrics like engagement, followers, and sentiment. The guide also covers creating an effective profile, targeting the right followers to follow, and engaging your audience through sharing varied content in tweets.
This document provides tips for how meeting planners can use social media to promote themselves and their events. It recommends using platforms like blogs, LinkedIn, Facebook, and Twitter to connect with potential clients, build expertise in your field, and drive traffic to your website. The key is to engage with others by sharing valuable content, listening, and developing relationships over time through social media rather than just self-promoting.
The document provides tips for small businesses on using social media to promote their brand. It discusses how social media allows businesses to connect directly with customers in a conversational way. It recommends businesses choose the social media site that best fits their needs and develop a consistent presence by listening to others and sharing content regularly to build trust and expertise over time. The key is focusing on building relationships and being helpful rather than just pitching your business.
Twitter Chats & Hashtags- test content by Stephanie Frasco, VP Social Media M...Sheri Gauthier
Quick PowerPoint created from the article "Twitter Chats & Hashtags - 5 Strategic Ways To Increase Twitter Engagement" by Stephanie Frasco, VP Social Media Marketing. BIO: Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!) Her great article exists here:http://www.convertwithcontent.com/twitter-chats-hashtags-5-strategic-ways-increase-twitter-engagement/
This is a TEST content submission through Slideshare.
This document discusses using Twitter as a case study for social media as a tool for business expansion. It provides examples of social media, background on how businesses use social media to connect with customers, generate leads, and manage reputation. The document then focuses on Twitter, explaining what Twitter is, providing facts about Twitter, and how businesses can use Twitter to connect with customers, increase brand awareness, and potentially increase sales. It offers tips for setting up a Twitter account and strategies for writing engaging content and getting more retweets to maximize the benefits of Twitter for business.
This document provides 16 tips for getting more followers on Twitter, including optimizing your profile, defining your target audience, tweeting relevant content, being active, setting a representative tweet at the top of your profile, using hashtags properly, inviting people from other sites, including share buttons, asking questions, retweeting relevant content, interacting with influencers, using Twitter cards, paying attention to statistics, asking followers to retweet, repeating popular tweets, and being responsive to direct messages and mentions. The overall goal is to engage your audience and share content they find valuable in order to attract new followers over time.
This document provides 16 tips for getting more followers on Twitter, including optimizing your profile, defining your target audience, tweeting relevant content, being active, setting a representative tweet at the top of your profile, using hashtags properly, inviting people from other sites, including share buttons, asking questions, retweeting relevant content, interacting with influencers, using Twitter cards, paying attention to statistics, asking followers to retweet, repeating popular tweets, and being responsive to direct messages and mentions. The overall goal is to engage your audience and share content they find valuable in order to attract new followers over time.
This document provides 16 tips for getting more followers on Twitter, including optimizing your profile, defining your target audience, tweeting relevant content, being active, setting a representative tweet at the top of your profile, using hashtags properly, inviting people from other sites, including share buttons, asking questions, retweeting relevant content, interacting with influencers, using Twitter cards, paying attention to statistics, asking followers to retweet, repeating popular tweets, and being responsive to direct messages and mentions. The overall goal is to engage your audience and share content they find valuable in order to attract new followers over time.
Similar to The Beginner's Guide to Twitter for Business (19)
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
An invited talk given by Mark Billinghurst on Research Directions for Cross Reality Interfaces. This was given on July 2nd 2024 as part of the 2024 Summer School on Cross Reality in Hagenberg, Austria (July 1st - 7th)
How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/intels-approach-to-operationalizing-ai-in-the-manufacturing-sector-a-presentation-from-intel/
Tara Thimmanaik, AI Systems and Solutions Architect at Intel, presents the “Intel’s Approach to Operationalizing AI in the Manufacturing Sector,” tutorial at the May 2024 Embedded Vision Summit.
AI at the edge is powering a revolution in industrial IoT, from real-time processing and analytics that drive greater efficiency and learning to predictive maintenance. Intel is focused on developing tools and assets to help domain experts operationalize AI-based solutions in their fields of expertise.
In this talk, Thimmanaik explains how Intel’s software platforms simplify labor-intensive data upload, labeling, training, model optimization and retraining tasks. She shows how domain experts can quickly build vision models for a wide range of processes—detecting defective parts on a production line, reducing downtime on the factory floor, automating inventory management and other digitization and automation projects. And she introduces Intel-provided edge computing assets that empower faster localized insights and decisions, improving labor productivity through easy-to-use AI tools that democratize AI.
AC Atlassian Coimbatore Session Slides( 22/06/2024)apoorva2579
This is the combined Sessions of ACE Atlassian Coimbatore event happened on 22nd June 2024
The session order is as follows:
1.AI and future of help desk by Rajesh Shanmugam
2. Harnessing the power of GenAI for your business by Siddharth
3. Fallacies of GenAI by Raju Kandaswamy
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
Are you interested in learning about creating an attractive website? Here it is! Take part in the challenge that will broaden your knowledge about creating cool websites! Don't miss this opportunity, only in "Redesign Challenge"!
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
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Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
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In the rapidly evolving landscape of blockchain technology, the advent of quantum computing poses unprecedented challenges to traditional cryptographic methods. As quantum computing capabilities advance, the vulnerabilities of current cryptographic standards become increasingly apparent.
This presentation, "Navigating Post-Quantum Blockchain: Resilient Cryptography in Quantum Threats," explores the intersection of blockchain technology and quantum computing. It delves into the urgent need for resilient cryptographic solutions that can withstand the computational power of quantum adversaries.
Key topics covered include:
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Current cryptographic standards and their vulnerabilities in the face of quantum threats.
Emerging post-quantum cryptographic algorithms and their applicability to blockchain systems.
Case studies and real-world implications of quantum-resistant blockchain implementations.
Strategies for integrating post-quantum cryptography into existing blockchain frameworks.
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GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
The lecture titled "Automating AppSec" delves into the critical challenges associated with manual application security (AppSec) processes and outlines strategic approaches for incorporating automation to enhance efficiency, accuracy, and scalability. The lecture is structured to highlight the inherent difficulties in traditional AppSec practices, emphasizing the labor-intensive triage of issues, the complexity of identifying responsible owners for security flaws, and the challenges of implementing security checks within CI/CD pipelines. Furthermore, it provides actionable insights on automating these processes to not only mitigate these pains but also to enable a more proactive and scalable security posture within development cycles.
The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
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2. http://markitty.com The Beginner's Guide to Twitter for Business Page 2
What Is Twitter?
Twitter is an online social network "that connects you to the latest stories, ideas,
opinions, and news about what you find interesting. Simply find the accounts you find
most compelling and follow the conversations."
• 500 million+ registered users
• 110 million+ active monthly users
• 1 million+ new registrations every day
• 50 million+ tweets every day
• 2 billion+ search queries every day
• 9,000+ tweets per second
Why should businesses and executives use Twitter?
1. Reach out to prospects and customers: Share information with people
interested in your products and services
2. Connect with experts and influencers
3. Listen to what your customers, competitors, and industry experts are talking
about
What You Will Find in This Guide
1. How to get started with Twitter
2. Who you should follow on Twitter
3. How to find people to follow
4. Mistakes you should avoid
5. Twitter for executives and entrepreneurs, in 15 minutes every day
6. Resources and tools
Market
Research
Branding Sales
Customer
Support
3. http://markitty.com The Beginner's Guide to Twitter for Business Page 3
Getting Started With Twitter
Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but
aren’t sure how to start? This post tells you what common Twitter terms mean, and
how you can make use of Twitter features.
The Basics
Your “Twitter handle” is your Twitter username.
When you tweet, it shows up on the timeline of everyone who is following you.
Tweets of people you are following will show up on your timeline in chronological
order. Most of the time you will only see the last few tweets, unless you scroll
down and look for more.
So, tweet at times when more of your followers are likely to be online.
If someone is not following you, they can still come to your profile and see all your
tweets (unless your profile is private).
You can add links or upload photos and use them in your tweets.
Retweet
You can retweet any tweet — you can see the “Retweet” button when you hover
over a tweet or click on it.
A retweet will show up in your followers’ timelines with the name (and profile
picture) of the person who originally tweeted it, with a note that you retweeted it.
Mentions
Using @<twitter_handle> links to that person’s profile. This is known as a
“mention.”
If you mention someone, that person can see your tweet under the Connect
menu, and depending on their Twitter settings might get an email and/or push
notification on a mobile app.
4. http://markitty.com The Beginner's Guide to Twitter for Business Page 4
You can mention someone when you are tweeting about them or about things
they might be interested in. Be careful with this: don’t spam!
If you start your tweet by mentioning someone (@<twitter_handle), then that
tweet will show up only on the timelines of users who are following you both.
(However, anyone can come to your profile and still see that tweet, so it’s not
private.)
You can mention more than one person in a tweet.
Reply
You can reply to a tweet by hitting Reply on any tweet and that new tweet will
start with that person’s Twitter handle. In Twitter terms, this becomes a
Conversation.
Replying to a tweet is a good way to get into a conversation.
You could reply to any compliments or positive mentions with a note of thanks.
5. http://markitty.com The Beginner's Guide to Twitter for Business Page 5
Direct Message (DM)
You can send a private message to anyone who is following you.
During a Twitter conversation, if you want to share personal information like your
email address or phone number, send a direct message instead of a tweet.
Many people don’t use this feature so don’t rely on this for any urgent
communication (or at least tweet to the other person that you are sending a DM).
There will be a small mark under the “Me” menu item when you have unread
direct messages.
Hashtags (#)
Add # as a prefix to the word you want to highlight in your tweet. It’s like tagging
your tweet — you’re telling Twitter what category your tweet falls into. For
example, we often use hashtags like #marketing, #SEO, or #Pune.
Don’t use spaces or punctuation marks in a hashtag, else the hashtag will be
broken.
Most events publicize official hashtags for the event. If you are attending an event
that has a official hashtag, you should include that in your tweet. Other attendees
or interested people are likely to search Twitter for that hashtag and you tweet
will be included along with others’.
Or you can follow a hashtag to see what others are tweeting on and reply or
mention those people to start a conversation.
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Trends
Twitter publishes a list of top topics (global as well as region wise) based on what
people are tweeting about.
You can click on any trending topic and see what people are tweeting about that
topic. This is a good way to find people interested in that topic.
Too much? Don’t get overwhelmed: just start tweeting and you’ll figure it out.
We use Twitter to have conversations and to meet interesting
individuals and organisations that we might otherwise not have
come across.
I’d also say that Twitter has been important for us in securing
and maximizing press coverage. We share most of our reviews
via Twitter, and have used the platform to reach out to
journalists.
– Maegan Chadwick-Dobson of Tara Books
http://markitty.com/blog/publisher-tara-books/
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Who to Follow on Twitter
Twitter is a tricky medium for small businesses. You will find a lot of people saying it’s a
waste of time and enough people who swear by its benefits. You need to build your
following, but when you start out you have to focus on following the right people.
Here is a quick guide on what kinds of people you should follow.
1. Customers – Current Customers or People in Your Target
Customer Group
You should follow your customers to see what they are talking about — what they are
interested in, what products/service they like, and what they are complaining about.
This is a also good way of letting them know that you are on Twitter. If they are
interested in what you offer, they might even follow you back.
But don’t start selling to them on Twitter, not yet. Listen, engage, and offer help, but
don’t be pushy.
2. Industry Leaders and Domain Experts (Including Competitors)
You probably know a few people in your industry whose views are well respected.
Follow them and learn from what they are talking about and look for opportunities to
participate in conversations.
You can retweet some of their insights and content. Thank them when you find their
tweets useful or ask a question they might want to answer.
Apart from the actual message in their tweets, keep an eye on hashtags they are using,
events they are attending, or links they are sharing.
3. Influencers Like Bloggers, Journalists or Analysts
These are people who may not be directly related to your business or industry but
might be influential in the broader domain or local community. Just as for #2, follow
what’s they are talking about, participate, or just retweet content that might be
interesting and relevant to your business.
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Following these people will help you learn more about your customers and engaging
with them will help build credibility. And down the line, they might be able to help you
with that PR break you need.
4. Local Celebrities and Influencers
These people may not be related to your business, but it’s good to engage in topics that
are important or interesting to your customers. This will help your brand get a more
human face.
There could also be opportunities to associate with these individuals. Who knows, a
mention or a retweet from the drummer of a popular band might give just the visibility
you need in your early days.
5. Friends and Other Personal Connections
These are the people who will engage with you, and retweet or share your content in
the early days. Engage with them but be sure to not get carried away — the majority of
your tweets and people you follow should still be relevant to your business.
But don’t sweat it: go out and follow as many people as seem interesting and relevant.
You can always unfollow them later if their tweets don’t work for you.
For news sites like ours, Twitter is king. Twitter lends itself to
alerting people about new articles. Also, Twitter is simple and
easier to learn than many other sites... Plus, you can pretty much
see who’s doing what on Twitter, making experimentation and
measurement much easier to do.
– Anita Campbell of Small Business Trends
http://markitty.com/blog/anita-campbell
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Find the Right People to Follow
One of the common questions business owners using Twitter ask us is “How do I find
relevant people to follow?”
1. Twitter Advanced Search
A useful but rarely used feature of Twitter is Advanced Search.
Using different filters you can narrow down your search results to relevant people.
Search results will by default show Top Tweets, so click on People on the left to see
Twitter users who match your criteria.
2. Hashtags
This is probably the most obvious way to search for people but many of us don’t use it
as often as we should. Click on a hashtag or a trending topic to see who is talking about
it. Twitter by default shows you the Top Tweets for that hashtags and that is a good way
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to find influencers. But you can click on “All Tweets” to see the latest tweets and find
other relevant people.
3. Lists
Once you find a few people who are relevant, you can check if they are part of any lists
created by others. For example, if you found a blogger who writes for Mashable,
chances are someone has that person in a list of “Mashable Bloggers” or “Social Media
Bloggers” and you can find others included that list easily.
How do you find this? Go the Twitter profile of the person, then click on Lists. By default
Twitter will show you the lists created by that user, but click on the link “Member of” to
see which lists that person is part of. Once you get to the lists you can see all the
members of that list.
4. Conventional Sources
Email signatures or business cards of your customers, suppliers, or industry experts
might have their Twitter handle. Don’t forget to look through that. You can go to a
business’ website or refer to other promotional materials. Or search by the business
name or person on Twitter. And sometimes we miss the obvious — just Google it.
5. Third-Party Tools
There are third party tools that provide more advanced search options than what you
can get from Twitter. For example, FollowerWonk lets you search bios.
11. http://markitty.com The
Twitter will suggest you more people to follow, but it will learn from the people you
already follow or engage with. So the more relevant your first few followers, the better
Twitter’s suggestions will be.
Twitter makes meeting new people and establishing relationships
so simple.
The Beginner's Guide to Twitter for Business
Twitter will suggest you more people to follow, but it will learn from the people you
already follow or engage with. So the more relevant your first few followers, the better
Twitter’s suggestions will be.
Twitter makes meeting new people and establishing relationships
– Bhaskar Sarma, B2B Marketing Consultant
http://markitty.com/blog/bhaskar
Page 11
Twitter will suggest you more people to follow, but it will learn from the people you
already follow or engage with. So the more relevant your first few followers, the better
Twitter makes meeting new people and establishing relationships
Bhaskar Sarma, B2B Marketing Consultant
http://markitty.com/blog/bhaskar-sarma
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Twitter Mistakes You Should Avoid
Twitter is a tricky medium to get right, and many, many brands make a few simple
mistakes.
Not Following Anyone (or Following Too Few People)
Twitter is a social medium. If you’re not following anyone, that tells me you’re not
interested in listening, only talking. A big brand with tens (or hundreds) of thousands of
followers, you can get away with this, but small businesses can’t.
Not Tweeting
Listening’s necessary, but why are you on Twitter if you’re not tweeting?
No, tweeting once or twice isn’t going to help. If you are on Twitter, you need to be
active, which means send out a few tweets at least every couple of days.
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Only Scheduling Tweets
Brands that tweet once every hour. Others that tweet a few times during the same time
every day. This tells me you’re scheduling tweets and are not coming to Twitter at all. So
again, you’re not interested in listening, are you?
Not Participating in Conversations
Look again at the picture above. Not only are there regular tweets with pictures, there
are… no replies, i.e., no tweets starting with @someoneelse. Just hashtags for Nokia
phones.
Do you think no one’s mentioning a brand like Nokia? If you do a quick Twitter search,
you’ll find many tweets about Nokia, some of them positive reviews of Nokia phones.
But no thanks, no retweets. (You might find a few if you scroll down enough, but still.
14. http://markitty.com The Beginner's Guide to Twitter for Business Page 14
If you don’t listen, don’t reply, don’t engage… you’re not social.
Auto DMs
We’ve all seen this: the automated direct message that comes in as soon as you follow
someone. Don’t do this: it’s spammy and makes you look stupid.
What you can do instead is engage with new followers by sending them a friendly
welcome tweet or starting a conversation on something they’re interested in (that you
can tell from their bio or their recent tweets).
Directing People to Other Contact Info
What’s even worse than an auto-DM? An auto-DM that tells you to like the brand’s
Facebook page or send them an email or call them. Hello, I just connected with you
here. Now you’re telling me this is worthless and I need to go connect with you
elsewhere?
Spammy Tweets
Have you seen those brands who mention people and ask them to buy or like
something? Or who insert themselves into a conversation and ask you to buy
something? It’s really annoying.
Instead, reply with a suggestion. If someone’s complaining about their frizzy hair and
you’re managing the Twitter account of a hair salon, offer a suggestion (if possible,
without naming a specific brand of product). Say, “Have you tried this?” not “Buy this!”
Only Tweeting Self-Promotional Links
So many publications have Twitter accounts that just have links to their own content.
No retweets, no replies, no conversational tweets. HBR can get away with broadcasting,
but you can’t.
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Pepper your tweets with links to other interesting stuff and general observations, don’t
just push users to your site.
Automated Cross-Posting
Twitter and Facebook are different platforms, and different things work on each. Why
would you post exactly the same thing on both sites? You end up with a too-long
truncated tweet that makes no sense.
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Markitty Pro-tip:
Twitter in 15 Minutes a Day
Think you don’t have enough time for Twitter? If you have 15 minutes in the day,
you can do this.
Day 1: Sign up and Create Your Profile
Choose a username that is as close to your name or your business name as
possible and is easy to remember. For example, we didn’t get markitty, so we got
markittyapp.
Make your profile description interesting and snappy. Don’t just copy your
boilerplate company description. Make it clear what your business is about or what
you stand for; people should be able to look at this and figure out what you tweet
about and whether to follow you.
Done? That’s it for today.
Day 2: Start Following and Tweeting
Let’s keep it easy, since it’s only your second day. If you know of any friends who are
on Twitter, find and follow them. You can put a name into the search bar on top and
search for it. To filter by location, try advanced search: https://twitter.com/search-
advanced.
To keep it really easy, find five people you know: friends, business contacts,
competitors, employees. Follow them. Tweet directly at them by putting their twitter
handle (e.g., @markittyapp) at the beginning of your tweet. Say hi or that you’re glad
to connect with them or something else that’s polite.
And remember, your tweets aren’t private (unless you make your account private,
but you don’t want to do that if you’re using Twitter for marketing).
Day 3: Create and Upload a Cover Photo
The ideal size you need is 1252×626 pixels but you can crop it after uploading it.
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Your profile info gets imposed on top of it, so if you use any text it should be on the
top (but not in the top center, where your profile pic goes) or right at the bottom.
Day 4: Follow “Celebrities”
Search for influencers in your segment and see how they tweet. If you like a tweet,
you can share it with your followers by clicking on the Retweet link, or paste their
tweet onto your tweet editor and add “RT” and a space before their username (RT
@whatever).
Day 5: Make Sure You’re Checking Who’s Interacting with You
Click on the gear box on the top right and go to your Settings. Make sure your
notifications are set to email you when you are mentioned or retweeted or
someone sends you a direct message.
But don’t just rely on the email notifications: start every day by checking for
mentions (by clicking on the @Connect link on top) and direct messages (click on
the gear button for the option). Thank people for retweeting you and reply to
mentions; Twitter is no fun without conversations.
Day 6: Follow Your Customers
Do you have a client list? Maybe a mailing list? Get hold of it and start following your
customers on Twitter. Either search for them on Twitter or go to their website and
see if they have a Twitter profile link.
Don’t have time for this? Hand it off to an employee or pay someone to do it for
you.
Day 7: Follow Bloggers, Journalists, or Media Outlets in Your
Industry
Who is writing about you/your industry/your customers? Find publications,
journalists, and bloggers who cover your niche. If they tweet something you agree
with or can add to, reply to them. Don’t pitch: strike up a conversation. You can
pitch once you’re sure they’ll recognize your name again.
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Day 8: Follow More Customers; Tweet Some More
Have you followed all your customers yet? Get back to it!
Start sharing stuff about you: a link to an interesting page on your site, an event
you’re going to attend, your thoughts on a piece of industry news.
Day 9: Follow Industry Groups and Events; Keep Tweeting
Does your industry have any conferences and associations? Find their Twitter
profiles and see if they are using hashtags. Follow and participate in the
conversations.
Day 10: Follow Local Celebrities and Influencers
Are you following enough people? Are some people following you back?
Now branch out: follow celebrities and influencers you like. Maybe your mayor, that
local band you like, a TV newsperson. If you’re a B2B business, think reputed CEOs
of companies that aren’t in your industry, or that business blogger you follow (even
though she doesn’t write about your niche). Twitter is a great way to talk to people
who wouldn’t notice you otherwise.
Day 11: Start Sharing Tips
Why should anyone follow you? If you tweet interesting and useful stuff. So start
tweeting tips that your followers would appreciate. This is just the same as content
marketing on any other channel. For example, a laundry can offer quick tips for
cleaning clothes or hanging them up or storing them for winter.
Some of these tips can be in the form of links to your web pages and blog posts, but
don’t just tweet that. Share content from others as well. The ratio of your stuff to
others’ stuff shouldn’t be more than 50% at the most.
Day 12: Download the Mobile App
Now you’re tweeting regularly and following people and reading their tweets. Good.
So download the mobile app and don’t make excuses. Tweet when you’re
commuting (but not driving!) or while you’re waiting for a meeting.
https://twitter.com/download
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Day 13: Try out a Scheduling Tool
The time you are tweeting might not be the time your audience is most active. So
schedule some tweets for your followers to read when they are around. We swear
by Buffer, but there are tons of scheduling tools available.
Scheduling tweets is especially good for sharing links, especially links to your blog
posts. You can share the same link several times (but not too many times) through
the day.
But don’t just schedule tweets and think your job is done. No, go to Twitter, see
what others have tweeted, and reply and engage. There’s just no substitute for that.
Day 14: Build on Your Network
Okay now. It’s nearly two weeks and you’re swimming along nicely. You’re going to
keep doing this, right?
So let people know. Put your Twitter link on your website, and maybe also on your
email signature, business card, email newsletter, brochure, presentations, etc.
Day 15: Follow New Customers
Have you got any new customers in the last week? Go follow them. Start making it a
habit to follow new customers if there’s an easy way to get to their Twitter profiles.
Apart from searching for their names, here are some ways:
• If you have a feedback form or any other form for customers, ask for their
Twitter username in it
• Offer a coupon code if people follow you on Twitter; then you can follow them
back (and only people interested in your product will want a coupon)
• If you have an active Facebook page or LinkedIn group or other community, start
a thread asking for people to share their Twitter usernames
Day 16 Onwards: Keep Following and Tweeting
The more you tweet and engage with other people, the more followers you’ll get
and – more importantly – relationships you’ll build. So keep working at it! Soon it will
seem like fun, not work, and you’ll be giving yourself more than the allocated 15
minutes...
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Resources
Official Twitter Tools:
To create an account and use Twitter on on web: http://twitter.com
Use Twitter on mobile: http://twitter.com/download
Manage multiple Twitter accounts and feeds and schedule tweets:
http://www.tweetdeck.com
Integrate your Twitter account with your website of blog: https://dev.twitter.com/
Third-party Tools and Services
Buffer (http://bufferapp.com): Easily share content and schedule tweets with
browser and mobile extensions
Hootsuite (http://hootsuite.com): Manage multiple Twitter accounts, collaborate and
schedule tweets
SproutSocial (http://sproutsocial.com): Manage multiple twitter accounts,
collaborate and schedule tweets
Followerwonk (http://followerwonk.com): Find people and see Twitter statistics
Topsy (http://topsy.com): Search for any tweet since 2006 and get statistics for any
Twitter user
CrowdBooster (http://crowdbooster.com): Twitter stats and tips
Markitty (http://markitty.com): Get stats and personalized recommendations every
day to get the most out of using Twitter for business
22. http://markitty.com The
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Page 22
Markitty helps small businesses and entrepreneurs use online
marketing more effectively. Our tools and services are designed to
become a better marketer.
Better Marketing blog for online marketing
http://markitty.com/blog
Contact Unmana for marketing consulting or speaking
unmana@markitty.com
.com/markittyapp