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Social Media for Business Promotion
- 1. + Why Social Media is important for your business? Devesh Purohit PR and Brand Practitioner
- 2. + Definition Social Media is an amalgamation of several online websites, apps and portals, involving users across the globe to utilize it for communicating and sharing in the form of text, image and video or links with various user options, irrespective of the credibility and authenticity, thereby making this era a Digital and Virtual World. - Devesh Purohit.
- 3. + Information Capitalization Every social media account you use is an Asset for you. So why not optimize the value of your Virtual Asset? Even at basic level you can create several valuable links for yourself for FREE. Connect at sphere.devesh@gmail.com to learn more. See, how I used this platform to promote myself.
- 4. + Social Media Campaigning Social Media has become so significant that Corporates, Political Parties and Celebrities have used it successfully for ‘Campaigns’. Barack Obama’s ‘Vote For Change’ social media campaign is an authentic case-study in itself. A hashtag can build a self-network for yourself. Just search on Facebook and Instagram #DeveshPR for example. Social Media is about Sociology and Psychology more than Technology.
- 6. + Why Social Media is significant for you if you are into a business?
- 7. + 1. Visibility The more you are on Social Media, the more ‘Links’ you create, and the more visibility you get. Don’t worry about the likes, subscribers, followers. Even if you reach out to one right person, you can generate leads and business. The links you create can be shared on your multiple-channels for communicating.
- 8. + 2. Communicating If you don’t give the market the story to talk, they’ll define your story. It is always better to present your side of the story. You can have a direct feedback of your audience and present your views. You can build your audience over a period of time with consistent communication. Your Content is fire. Social Media is gasoline.
- 9. + 3. Advertising, Marketing and PR Social Media has evolved to such an extent that there are thousands of Agencies and Firms specializing in Social Media Marketing and Digital Marketing. There are several Social Media Executive job opportunities in the Market today. I am using this opportunity to ‘promote’ myself as a Gold- Medallist in MA-PR from Hinduja College, Mumbai University, as a soft-selling technique with almost no expense, directly to you. So can you promote yourself through various techniques.
- 10. + 4. Manipulating Several ‘Agencies’ and ‘Personalities’ have used Social Media to Manipulate in an organized manner to a huge audience and they have been successful. You can too manipulate if you wish to do so, unethically. One of the example that can be cited is of, some anonymous group of persons manufactured a fake tweet image of Shah Rukh Khan where he mentions that if Narendra Modi is elected as the PM of India, he would leave the country. It got viral, creating a huge hatred and outrage against the Superstar and manipulated the people in the name of religion and nationalism, thereby favoring the political agenda of a certain section of people.
- 11. + 5. Brand Building You can create your own perceptions, build trust and create a brand of yourself, through social-media. You still do, it if you are an active Facebook and Whatsapp user, knowingly or unknowingly. Connect with me at sphere.devesh@gmail.com to have a consultation on HOW you can do it in your favor.
- 12. + 6. Economic All the Communicating, Content Creation, Branding Exercises are of minimal cost compared to Print, OOH, Broadcasting mediums. There is a Real-Time Data Analysis of your content. For example, you can detect the current views and comments of your YouTube video. Many of the activities can be done for FREE, except it needs a device, internet connection and Time.
- 13. + PR tip: Build relationships, not links. By Social Media, I don’t only mean Facebook, WhatsApp, Instagram, YouTube and Twitter. Please collaborate Blogs, LinkedIn, Slideshare, Google Plus, Google Page, Wikipedia and few other tools. (Connect to know more.)
- 14. + Recommended sites for Social Media Insights Hubspot Social Media Examiner
- 15. + The changing dynamics. We are living in an era where YouTube, Instagram, Facebook, LinkedIn, Bloggers, Twitter users with a decent following and subscribers and viewers have become Influencers just like celebrities for endorsing, promoting or affiliating several brands, opinions and causes.