This document presents a SWOT analysis of Patanjali Ayurveda Pvt Ltd. It outlines the company's strengths as its affordable yet high quality products, strong branding, innovative leadership, and large retail network. Weaknesses include a lack of standard advertising and lower marketing strategies targeted at younger consumers. Opportunities lie in promoting Indian brands and reducing dependence on foreign products. Threats consist of government regulations, increased taxes, and more competitors entering the market. The document provides an overview of Patanjali's business, products, partnerships, and achievements in becoming a leading FMCG company in India in just five years.
Patanjali is an Indian FMCG company founded in 2006 by Baba Ramdev and Acharya Balkrishna. The document provides an overview of Patanjali's history, products, marketing strategies, and environmental factors. It discusses Patanjali's introduction of the FMCG industry in India, the roles and importance of its marketing department, its use of the 4Ps marketing mix framework, and a SWOT analysis identifying its strengths in natural ayurvedic products and brand ambassador Baba Ramdev, weaknesses in promotions and rural distribution, opportunities in the domestic market and exports, and threats from competitors and economic slowdowns.
Patanjali Ayurveda Ltd. was founded in 2006 in Haridwar, India by Acharya Balkrishna. It started as a small pharmacy but expanded into manufacturing herbal medicines, foods, beverages and cosmetics. Under Baba Ramdev, Patanjali adopted an indigenous "Swadeshi" approach to provide an alternative to FMCG companies. It has grown from 150 outlets to over 10,000 outlets across India. Patanjali aims to be a top Ayurvedic company and establish Ayurveda in India by providing good quality products at cheaper rates than MNCs through its organic and low-cost business model.
Patanjali Ayurveda Ltd. was founded in 2006 by Acharya Balkrishna and Baba Ramdev as an Indian FMCG company selling ayurvedic products. It has become the fastest growing FMCG company in India through its wide range of affordable, natural products and extensive promotion through Baba Ramdev. Patanjali aims to create a healthier India and has seen tremendous success through its marketing strategies like competitive pricing, large production, and promotion of Indian goods and self-sufficiency. It now generates over Rs. 5000 crores annually and continues to expand its product lines and global reach.
Patanjali Ayurved was established in 2006 by Acharya Balkrishna under the guidance of Yogrishi Ramdev Baba. It has grown significantly over the past decade to become a major FMCG and healthcare company in India with over 300 Ayurvedic medicines and annual revenues of approximately $780 million. Patanjali uses low-cost penetration pricing and extensive promotion through TV and other channels to market its natural and affordable products across India. It competes against other major Ayurvedic brands and aims to continue its expansion nationwide.
Patanjali Ayurved is an Indian FMCG company established in 2006 and headquartered in Haridwar, Uttarakhand. It manufactures herbal and Ayurvedic products in categories such as food, personal care, home care, and medicines. The company has grown exponentially in recent years with revenues reaching 50 billion INR in 2015-2016. Its success is attributed to affordable prices, quality natural products, and promotion through Baba Ramdev's yoga teachings and media appearances. Patanjali is projected to continue high growth and become the second largest FMCG company in India by focusing on rural expansion, R&D, and increasing exports.
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
The document provides details about Patanjali Ayurved Limited, an Indian FMCG company. It discusses Patanjali's product portfolio, production facilities, products, sales and distribution network, and marketing strategies. It also analyzes the factors responsible for Patanjali's growth such as building trust among followers of yoga guru Baba Ramdev, visibility of the brand, smart pricing, awareness through social media, retail outlets, and variety of products. Finally, it outlines Patanjali's future prospects including a rural push, increasing research and development, and focusing on exports.
Patanjali Ayurved was established in 2006 with the goal of combining ancient Ayurvedic wisdom with modern technology. It has expanded its product portfolio from just aloe vera gel to include other cosmetic, food, and personal care products. Key to its success has been creating a brand image of using only natural ingredients without chemicals, competitive pricing 15-20% lower than competitors, and leveraging existing distribution channels. Patanjali has seen tremendous growth in recent years through strategic partnerships and expansion into new product categories and markets, with the goal of reaching Rs. 10,000 crore in revenue by 2016-2017.
Patanjali Ayurved is an Indian FMCG company founded by Baba Ramdev that produces herbal and natural products. It has experienced rapid growth since its founding, with revenues crossing 10,000 crore rupees in 2016-2017. Patanjali utilizes Ayurvedic principles and focuses on herbal and natural products to build trust with consumers. It has established a large distribution network and brand recognition in India. Patanjali's goal is to promote indigenous Indian companies and replace multinational corporations with Swadeshi products.
- The document provides an overview of the Indian FMCG sector and Patanjali Ayurved Ltd. It notes that the Indian FMCG sector grew at a CAGR of 11-12% from 2003-2015 and is one of the fastest growing in the world. Food and personal care are major growth opportunities.
- Patanjali Ayurved Ltd started as a small pharmacy in 1997 and today produces over 800 products across categories. It has seen strong growth with revenues increasing from Rs. 1185 crore in FY2014 to Rs. 2028 crore in FY2015.
- The document analyzes Patanjali's business model, value chain, strategies and competitive position versus
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
Patanjali Ayurved Ltd is an Indian consumer goods company founded in 2006 by Baba Ramdev and Acharya Balkrishna. It has grown rapidly to become a leader in the herbal and ayurvedic products category in India. The company generates over $1.6 billion in annual revenue primarily through products like ghee, toothpaste, soap and medicines. Patanjali attributes its success to strategies like sourcing raw materials directly from farmers, pricing products significantly lower than competitors, and associating the brand closely with health and Indian culture through the promotion of Baba Ramdev. The company aims to continue expanding its product portfolio and distribution channels both within India and globally.
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
Patanjali Ayurved Limited is an Indian consumer goods company established in 2006 that manufactures Ayurvedic and herbal products. It has 3 manufacturing units in Haridwar and is a public limited company led by a board of directors chaired by Acharya Balkrishna, who owns 93% of the company. The company aims to connect rural communities with healthcare products while pursuing profit and nation building. It strives to provide only natural and herbal products without negative side effects.
Patanjali Ayurveda Limited is an Indian FMCG company founded in 2005 by Baba Ramdev, Acharaya Ramkrishna, and Pankaj Shrivastava. It manufactures herbal and mineral products across food, beverages, cleaning agents, personal care, and ayurvedic medicines. Patanjali has experienced exponential growth, with revenues increasing from 163 crore in 2009-10 to an estimated 5,000 crore in 2015-16, making it the fastest growing FMCG company in India. The company's vision includes becoming a top ayurvedic company globally and reinventing traditional Indian knowledge of yoga and ayurveda, while its mission focuses on producing quality
Established in 2006 by Acharya Balkrishna, Patanjali Ayurveda is an Indian FMCG and healthcare company with annual turnover of around Rs. 3000 crore. Headquartered in Haridwar, India, it manufactures over 300 ayurvedic medicines and has expanded into food, cosmetics, and other product categories. Known for its chemical-free and affordable products, Patanjali has grown rapidly to become a formidable competitor to foreign companies in India. It utilizes an umbrella branding strategy across its wide portfolio of goods and relies on volunteer employees and online/physical stores for marketing and distribution.
Patanjali was founded in 2006 by Baba Ramdev and Acharya Balkrishna with a vision of creating a healthy society through Ayurveda and yoga. It manufactures herbal products like medicines, cosmetics and food. It achieved success through affordable pricing, nationalism, Baba Ramdev's popularity, and extensive distribution network. However, it saw some downfall in 2018 due to GST introduction and lack of advertising. Currently it produces over 300 medicines and 1000 products. It aims to expand globally with a planned research park and production facility.
Patanjali Ayurved is the fastest growing FMCG company in India. It was founded in 1997 as a small pharmacy in Haridwar by Yog-Guru Ramdev. Patanjali manufactures over 300 medicines and 400 consumer products across categories like personal care, food, and home care. It has a nationwide supply chain including 5000 franchised stores. Patanjali differentiates its products based on Ayurveda and natural ingredients and prices them 15-30% lower than competitors through low advertising spending. Baba Ramdev promotes Patanjali through his large yoga following.
This document provides an overview of Patanjali Ayurved Ltd., an Indian FMCG company founded in 2006 by Acharya Balkrishna and Baba Ramdev. It discusses the company's vision, marketing mix, strategies, product lines, and success formula. Key points include that Patanjali aims to promote Ayurveda and Indian products, offers affordable herbal products, and has experienced rapid growth through strategies like yoga promotions and distribution expansion. It analyzes Patanjali's strengths in natural products and distribution against weaknesses like over-reliance on Ramdev and potential controversies.
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
IRJET- Establishment of Brand Identity –A case study on Patanjali Products in...IRJET Journal
This document discusses the brand identity and establishment of Patanjali products in the Indian market. It analyzes how Patanjali leveraged Baba Ram Dev's brand personality as a yoga guru to establish its brand. It discusses Patanjali's strategies, including offering similar products to existing brands but promoting them as herbal and chemical-free, leveraging existing consumer awareness of chemicals, building a loyal customer community through Ram Dev's yoga work, relying on its own large distribution network rather than advertising, and keeping prices affordable. Patanjali has seen tremendous growth and become one of the largest FMCG companies in India in a short time through these interconnected branding and business strategies.
251558Presentation 18_ Case study III-1699274913596.pptxAvinashMishra45088
Patanjali Ayurved Limited grew quickly using SWOT analysis to leverage strengths like its founder Baba Ramdev, affordable pricing, and herbal products, while addressing weaknesses such as overreliance on Ramdev and limited international presence. It also utilized opportunities in global markets and food but faced threats from controversies and competition. A BCG matrix showed products like toothpaste as stars and ghee as a cash cow.
Patanjali Ayurveda was established in 2006 by Acharya Bal Krishna and Baba Ramdev to establish Ayurveda according to modern science and technology. It started by manufacturing medicines and has expanded into food, cosmetics, and other FMCG products. Patanjali uses natural ingredients and herbs in its products. Key products like ghee, toothpaste, and hair oils have significantly contributed to Patanjali's rising revenues and profits. Patanjali aims to become a top Ayurvedic company and compete with MNCs using disruptive marketing strategies focused on rural areas, digital promotion, and association with Baba Ramdev's yoga teachings.
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
This document is a project report submitted by Avinash Pandey for the degree of Bachelor of Business Administration. The report provides an introduction to Patanjali, including its founding, vision, product range, organizational structure, revenues, production facilities, and mission. A SWOT analysis is also included, identifying Patanjali's strengths as rapid growth, marketing, brand ambassador, and employees, and weaknesses as too many products and issues with advertising councils. Key factors in Patanjali's success are identified as media attention, lower prices, retail outlets, and variety of products.
Success Mantra Behind The Success of Baba Ramadev’s Patanjali ProductsVARUN KESAVAN
THIS ARTICLE ON SUCCESS MANTRA BEHIND THE SUCCESS OF BABA RAMDEV'S PATANJALI PRODUCTS HAS MAINLY FOCUSED ON THE MOST CRUCIAL FACTORS WHICH LED TO THE SUCCESS OF PATANJALI PRODUCTS IN INDIAN FMCG SECTOR.
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Baba Ramdev. It discusses Patanjali's vision, products, marketing strategies, and competitors. Key points include:
1) Patanjali aims to reintroduce Indian Ayurveda and produce good quality products at cheaper rates than competitors.
2) It manufactures over 300 medicines and 400 FMCG products across categories like personal care, food, and home care.
3) Patanjali's low-cost strategy allows it to price products 15-30% lower than competitors, aided by limited advertising expenses.
4) Baba Ramdev promotes Patanj
Patanjali was founded in 2006 and has grown rapidly to become one of the largest fast moving consumer goods (FMCG) companies in India. It produces a wide range of natural and herbal products across categories like food, personal care, home care, and medicines. Patanjali uses an integrated marketing communications approach with Baba Ramdev promoting the brand's message of Indian nationalism and an Ayurvedic lifestyle. Their campaigns compare Patanjali favorably to multinational corporations and position the brand as a affordable, natural alternative. Through sponsorships, television advertisements, and digital marketing, Patanjali has been able to increase awareness and market share significantly in a short period of time.
Patanjali is an Indian FMCG company founded in 1990 that manufactures Ayurvedic medicines and products. It is 92% owned by Acharya Bal Krishna and Baba Ramdev. Patanjali aims to introduce Indian Ayurveda to the modern world and become a top Ayurvedic company globally. It has experienced rapid growth, with revenues increasing over 2000% in the last 5 years, and plans to continue its expansion in India and internationally.
Patanjali (Change Management) Success and aboutAshis Kyal
Its all about the star performing company patanjali which is creating an storm in the market by its product and low price.
Main person behind it is baba ramdev!
This document provides a comparative study between Himalaya and Patanjali companies. It outlines the objective as investigating consumer perception and factors affecting sales. Criteria for comparison include company profiles, demand drivers, distribution channels, awareness levels, marketing strategies, growth, weaknesses, and product ranges. Key findings are that Himalaya has been operating since 1930 while Patanjali was founded more recently. Patanjali has seen stronger recent growth while Himalaya maintains a wider international presence. Both companies offer a variety of herbal healthcare products with differing strengths in areas like affordability, quality, and celebrity promotion.
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
Patanjali Ayurved is an Indian multinational conglomerate founded in 2006 by Ramdev and Balkrishna. It manufactures cosmetics, ayurvedic medicine, personal care and food products. The company aims to reintroduce Indian ayurveda to the world and make quality products available at affordable prices. It follows a strategy of swadeshi (made in India) and herbal products. Patanjali promotes its products through Ramdev's popularity as a yoga guru and emphasizes affordable pricing. It has grown rapidly due to increasing health consciousness and uses a mix of online/offline distribution and promotions.
Decoding marketing strategies of patanjaliPooja Patel
Baba Ramdev's decades-long promotion of yoga and Ayurveda created a large, loyal consumer base when Patanjali was launched. Patanjali offers affordable herbal products that appeal to Indian nationalism while providing healthier alternatives to mainstream brands. Through word-of-mouth promotion, large production facilities, and an emphasis on natural ingredients, Patanjali has achieved great success, becoming a top FMCG company in India within only 5 years and posing a major threat to multinational corporations.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
This document provides an analysis of Patanjali's marketing strategies. It discusses how Patanjali promotes itself through digital marketing and content marketing. Key strategies discussed include having a single brand strategy rather than multiple brands, going against conventional branding theories, and following the model of modern technology companies in using a generic sub-brand attached to the main brand. The analysis concludes that having fewer brands, ideally just one main brand, makes distribution and customer recognition easier while significantly reducing advertising costs.
This document analyzes the marketing strategy and marketing mix (4Ps) of Patanjali, an Indian FMCG company. It discusses Patanjali's product strategy, including its diverse product range across categories like cosmetics, food, healthcare, and more. It then examines Patanjali's pricing strategy, noting that prices are set in relation to competitors in each segment. The document also summarizes Patanjali's distribution strategy through partnerships with retailers and its online presence. Finally, it outlines Patanjali's promotional strategy, highlighting the role of yoga guru Ramdev Baba as brand ambassador and the company's aggressive advertising campaigns.
Life of Ah Gong and Ah Kim ~ A Story with Life Lessons (Hokkien, English & Ch...OH TEIK BIN
A PowerPoint Presentation of a fictitious story that imparts Life Lessons on loving-kindness, virtue, compassion and wisdom.
The texts are in Romanized Hokkien, English and Chinese.
For the Video Presentation with audio narration in Hokkien, please check out the Link:
https://vimeo.com/manage/videos/987932748
Demonstration module in Odoo 17 - Odoo 17 SlidesCeline George
In Odoo, a module represents a unit of functionality that can be added to the Odoo system to extend its features or customize its behavior. Each module typically consists of various components, such as models, views, controllers, security rules, data files, and more. Lets dive into the structure of a module in Odoo 17
Benchmarking Sustainability: Neurosciences and AI Tech Research in Macau - Ke...Alvaro Barbosa
In this talk we will review recent research work carried out at the University of Saint Joseph and its partners in Macao. The focus of this research is in application of Artificial Intelligence and neuro sensing technology in the development of new ways to engage with brands and consumers from a business and design perspective. In addition we will review how these technologies impact resilience and how the University benchmarks these results against global standards in Sustainable Development.
APM event held on 9 July in Bristol.
Speaker: Roy Millard
The SWWE Regional Network were very pleased to welcome back to Bristol Roy Millard, of APM’s Assurance Interest Group on 9 July 2024, to talk about project reviews and hopefully answer all your questions.
Roy outlined his extensive career and his experience in setting up the APM’s Assurance Specific Interest Group, as they were known then.
Using Mentimeter, he asked a number of questions of the audience about their experience of project reviews and what they wanted to know.
Roy discussed what a project review was and examined a number of definitions, including APM’s Bok: “Project reviews take place throughout the project life cycle to check the likely or actual achievement of the objectives specified in the project management plan”
Why do we do project reviews? Different stakeholders will have different views about this, but usually it is about providing confidence that the project will deliver the expected outputs and benefits, that it is under control.
There are many types of project reviews, including peer reviews, internal audit, National Audit Office, IPA, etc.
Roy discussed the principles behind the Three Lines of Defence Model:, First line looks at management controls, policies, procedures, Second line at compliance, such as Gate reviews, QA, to check that controls are being followed, and third Line is independent external reviews for the organisations Board, such as Internal Audit or NAO audit.
Factors which affect project reviews include the scope, level of independence, customer of the review, team composition and time.
Project Audits are a special type of project review. They are generally more independent, formal with clear processes and audit trails, with a greater emphasis on compliance. Project reviews are generally more flexible and informal, but should be evidence based and have some level of independence.
Roy looked at 2 examples of where reviews went wrong, London Underground Sub-Surface Upgrade signalling contract, and London’s Garden Bridge. The former had poor 3 lines of defence, no internal audit and weak procurement skills, the latter was a Boris Johnson vanity project with no proper governance due to Johnson’s pressure and interference.
Roy discussed the principles of assurance reviews from APM’s Guide to Integrated Assurance (Free to Members), which include: independence, accountability, risk based, and impact, etc
Human factors are important in project reviews. The skills and knowledge of the review team, building trust with the project team to avoid defensiveness, body language, and team dynamics, which can only be assessed face to face, active listening, flexibility and objectively.
Click here for further content: https://www.apm.org.uk/news/a-beginner-s-guide-to-project-reviews-everything-you-wanted-to-know-but-were-too-afraid-to-ask/
Topics to be Covered
Beginning of Pedagogy
What is Pedagogy?
Definition of Pedagogy
Features of Pedagogy
What Is Pedagogy In Teaching?
What Is Teacher Pedagogy?
What Is The Pedagogy Approach?
What are Pedagogy Approaches?
Teaching and Learning Pedagogical approaches?
Importance of Pedagogy in Teaching & Learning
Role of Pedagogy in Effective Learning
Pedagogy Impact on Learner
Pedagogical Skills
10 Innovative Learning Strategies For Modern Pedagogy
Types of Pedagogy
The word “Gymnosperm” comes from the Greek words “gymnos”(naked) and “sperma”(seed), hence known as “Naked seeds.” Gymnosperms are the seed-producing plants, but unlike angiosperms, they produce seeds without fruits. These plants develop on the surface of scales or leaves, or at the end of stalks forming a cone-like structure.
1. A case study on
Presented by:
Jyoti Singh
Ph.D. scholar
Department of RS and BK
2. Contents
• Introduction
• Baba Ramdev-Yoga
• Origin of Patanjali Ayurveda
• Why Patanjali is growing so fast?
• What is FMCG
• Turnover of Patanjali Ayurveda
• Acharya Balakrishna-key element for Patanjali
• Patanjali marketing style
• Quality control of Patanjali
• Patanjali distribution network
• Why patanjali saw the downfall?
• Conclusion
• References
4. Baba Ramdev- Yoga
It all started in 2002 when Baba Ramdev’s mass yoga camps telecasted
through the leading spiritual channel across the country.
5. Origin of Patanjali Brand
Patanjali Ayurved is an Indian
FMCG Company.
Founded in 2006 by Acharya
Balkrishna and Baba Ramdev.
Amongst top 5 brands of india “
HIGHEST RECALL VALUE”
6. The competing brands like
Baidyanath, Humdard has
annual turnover of 700 cr
each, Dabur 8500 cr
whereas Patanjali’s
turnover is at 10,500 cr.
7. Why Patanjali is growing so fast ? Unified undivided
business
Baidyanath and Humdard brands are still
working on classical formulas in their
ayurvedic business since past 100 years.
Patanjali is doing the same ayurvedic
business but incorporated the science of
Ayurveda in FMCG from past 15 years.
8. What is FMCG ?
Fast moving consumer goods
(FMCG) are products that are sold
quickly and at relatively low cost.
Examples includes non-durable
goods such as packaged foods,
beverages, toiletries etc.
FMCGs are consumed by all age
group people like kids youth & old
age.
9. FMCG products of Patanjali normally consumed by
all age group consumers
10. This is called UNDERSTANDING “THE NEED OF YOUR
CONSUMERS”
11. Top FMCG companies in India
All vendors and contractors
of these brands are hired by
Patanjali
14. Acharya Balakrishna- key element for Patanjali’s success
CEO, MD of Patanjali Ayurved
limited-70,000 cr Net worth.
Leadership qualities
• Data driven intellect
• Fast decision making
• Periodic review system
• High tolerance for risk and failure
• Developed a core team for
evaluating new opportunities
• Core team with character &
competence
18. Patanjali marketing style
They promote their
parent brands whereas
others FMCGs promote
their product brands.
Now Patanjali is one of
the most influential
brand.
23. • Big Bazaar
• Relience retail
• Star Bazaar
• Hyper city
• More (Birla group)
• D mart
• Appolo pharmacy
• Spencers
• E-commerce
Distribution network
24. • 2.01 M follower on Twitter
• 412,000 subscriber on YouTube
channel of Patanjali
• While 3.39M subscriber on
YouTube channel of baba
Ramdev.
• 96,00000 total likes on Facebook
Social media networking
25. Major Reasons Why Patanjali Saw The
Downfall In 2018
• Demonetization
• GST
• Rapid expansion
• Lack of Advertising
• Third party suppliers
• Strong competition with global
FMCG companies like HUL Ltd
27. • Patanjali is a trendsetter in the Indian FMCG sector.
• It is an FMCG empire that was not in the competition a couple of years
back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its
path. From local stores to Amazon, Patanjali Products are everywhere.
• Patanjali has brought the revolution in the FMCG industry, and it wants to
do the same by entering into other industries as well. It has achieved so
much in these small span of time but it still has a long way to go.
Conclusion
28. • Will Patanjali reach a turnover of close
Rs.20,000 crore by 2020?
• Whatever the answer to these questions
is, nobody can take the success away
from both Baba Ramdev and Acharya
Balkrishna at the present moment. The
disruptive force that they have created in
the Indian FMCG industry is set to benefit
the consumers for a long time to come.