Patanjali Ayurveda Limited
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Patanjali Ayurveda Limited is an Indian FMCG company founded in 2005 by Baba Ramdev, Acharaya Ramkrishna, and Pankaj Shrivastava. It manufactures herbal and mineral products across food, beverages, cleaning agents, personal care, and ayurvedic medicines. Patanjali has experienced exponential growth, with revenues increasing from 163 crore in 2009-10 to an estimated 5,000 crore in 2015-16, making it the fastest growing FMCG company in India. The company's vision includes becoming a top ayurvedic company globally and reinventing traditional Indian knowledge of yoga and ayurveda, while its mission focuses on producing quality
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Patanjali Ayurveda Limited
- 1. College of engineering and technology, Bikaner Seminar presentation on PATANJALI AYURVEDA LIMITED Submitted To: Submitted By: Mrs. Alka Swami Palak Jha Assistant Professor
- 2. Contents: • Introduction • overview • Vision • Mission • Products line • Success rate • Future plans
- 3. Introduction Type private Founded 2005 Founder Baba Ramdev, Acharaya Ramkrishna, Pankaj Shrivastava Headquarters Haridwar, India Revenue 5000 crore Products foods, beverages, cleaning agents, personal care products and ayurvedic medicines.
- 4. Overview: • Patanjali Ayurveda limited is an Indian FMCG company. • The company manufactures mineral and herbal products. • According to HSBC, Patanjali is the fastest growing FMCG company In India. • Ramdev baba has stated in his interview with CNN-News 18 that profit from products goes to charity.
- 5. Vision 1. To be a top Ayurveda company among all MNC’s 2. To Re-introduce the Indian ayurveda 3. To crack the world’s attraction to our India 4. To work for the welfare of Humanity 5. To reinvent our traditional knowledge of Yoga and Ayurveda
- 6. Mission 1.To reach the great heights 2.To restart the swadeshi movement 3.To produce good quality products at cheaper rates 4.To introduce Indian ayurveda to this modern world 5.To crack the maximum market share.
- 7. Product line NUTRITION & SUPPLIMENTS BADAM PAK CHYAWA NPRASH GHEE HONEY HEALTH DRINK FRUIT JUICE GROCERY CANDY GRAM FLOUR CORN FLAKES HERBAL TEA MUSTARD OIL RICE SALT, SPICES MEDICINES ASAVA BHASMA GUGGUL PARPATI SYRUP VATI PISHTA CHURNA HOME CARE AGARBATTI DISH WASH BAR HERBAL GULAL PERSONAL CARE BODy LOTION TOOTH BRUSH ,TOOTH PASTE EYE CARE FACE CREAM ,AGING CREAM HAIR OIL, SHAMPOO, CONDITIONE R BOOKS & MEDIA AUDIO CASSETTE AUDIO CDS/MP3 ELECTRONIC ITEMS DVDS & VCDS BOOKS HEALTH CARE DIGESTIVE HEALTH & WELLN ESS
- 8. Year Revenues (in crore Rs) 2009-10 163 2010-11 317 2011-12 446 2012-13 850 2013-14 1,200 2014-15 2,006 2015-16 5,000
- 9. Future plans and goals • Patanjali ayurved is targeting the turnover of Rs. 10,000 crore in 2016-17. • They are hoping to generate employment, by taking the product of those farmers who are affected the drought situation , as raw material for their processing plant. • In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is reported to manufacture not only traditional clothes such as kurta payjama but also popular western clothes such as jeans.
- 10. Thank you!