Patanjali Ayurved Limited is an Indian FMCG company that manufactures herbal and Ayurvedic products. It has large manufacturing facilities and state-of-the-art laboratories. Patanjali products are available in around 10 countries and the company aims to expand further. Patanjali's revenues have grown significantly in recent years and some analysts predict it could become one of the top 5 FMCG companies in India. The company utilizes promotional activities and penetrative pricing to target both rural and urban consumers.
Analysis of Consumer Satisfaction for Patanjali ProductsMansi Sadhu
This presentation is assembled by a survey conducted to analyze the consumer satisfaction level for Patanjali products. These findings are based on the studies and references from various documents.
Patanjali Ayurved was established in 2006 with the goal of combining ancient Ayurvedic wisdom with modern technology. It has expanded its product portfolio from just aloe vera gel to include other cosmetic, food, and personal care products. Key to its success has been creating a brand image of using only natural ingredients without chemicals, competitive pricing 15-20% lower than competitors, and leveraging existing distribution channels. Patanjali has seen tremendous growth in recent years through strategic partnerships and expansion into new product categories and markets, with the goal of reaching Rs. 10,000 crore in revenue by 2016-2017.
Patanjali Ayurveda Limited is an Indian FMCG company founded in 2005 by Baba Ramdev, Acharaya Ramkrishna, and Pankaj Shrivastava. It manufactures herbal and mineral products across food, beverages, cleaning agents, personal care, and ayurvedic medicines. Patanjali has experienced exponential growth, with revenues increasing from 163 crore in 2009-10 to an estimated 5,000 crore in 2015-16, making it the fastest growing FMCG company in India. The company's vision includes becoming a top ayurvedic company globally and reinventing traditional Indian knowledge of yoga and ayurveda, while its mission focuses on producing quality
Patanjali was founded in 2006 by yoga guru Baba Ramdev and Acharya Balakrishna as a private company to uplift farmers and promote healthy lifestyles in India. It has since grown to a 5000 crore company posing threats to established FMCG brands. Patanjali utilizes Baba Ramdev's popularity and appeals to nationalism by promoting ayurvedic products. However, it faces challenges from its reliance on Ramdev, limited manufacturing units, and inability to expand its traditional Ayurvedic positioning to southern and younger markets.
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
This document is a project report submitted by Avinash Pandey for the degree of Bachelor of Business Administration. The report provides an introduction to Patanjali, including its founding, vision, product range, organizational structure, revenues, production facilities, and mission. A SWOT analysis is also included, identifying Patanjali's strengths as rapid growth, marketing, brand ambassador, and employees, and weaknesses as too many products and issues with advertising councils. Key factors in Patanjali's success are identified as media attention, lower prices, retail outlets, and variety of products.
This document provides an overview of Patanjali Ayurveda Ltd., an Indian consumer goods company. It discusses the company's vision to become a leading ayurvedic company globally and reintroduce Indian ayurveda. The document outlines Patanjali's products, partnerships, achievements in becoming a giant FMCG company within 5 years, and future goals such as achieving 10,000 crore in business and expanding globally within the next 5 years.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
Patanjali Ayurved is the fastest growing FMCG company in India. It was founded in 1997 as a small pharmacy in Haridwar by Yog-Guru Ramdev. Patanjali manufactures over 300 medicines and 400 consumer products across categories like personal care, food, and home care. It has a nationwide supply chain including 5000 franchised stores. Patanjali differentiates its products based on Ayurveda and natural ingredients and prices them 15-30% lower than competitors through low advertising spending. Baba Ramdev promotes Patanjali through his large yoga following.
- The document provides an overview of the Indian FMCG sector and Patanjali Ayurved Ltd. It notes that the Indian FMCG sector grew at a CAGR of 11-12% from 2003-2015 and is one of the fastest growing in the world. Food and personal care are major growth opportunities.
- Patanjali Ayurved Ltd started as a small pharmacy in 1997 and today produces over 800 products across categories. It has seen strong growth with revenues increasing from Rs. 1185 crore in FY2014 to Rs. 2028 crore in FY2015.
- The document analyzes Patanjali's business model, value chain, strategies and competitive position versus
Patanjali Ayurved Ltd is an Indian FMCG and healthcare company established in 2006 by Acharya Balkrishna. It is headed by Yogrishi Ramdev Baba and has its headquarters in Haridwar, India. Patanjali manufactures over 300 herbal medicines and has expanded into other product categories like food, cosmetics, and home care. It has an annual turnover of around 2000 crore rupees and provides products that are cheaper than foreign competitors. Patanjali is developing new products like fertilizers and clothing and some current products like its shampoos are in the growth stage of the product lifecycle.
Patanjali Ayurved Ltd is an Indian consumer goods company founded in 2006 by Baba Ramdev and Acharya Balkrishna. It has grown rapidly to become a leader in the herbal and ayurvedic products category in India. The company generates over $1.6 billion in annual revenue primarily through products like ghee, toothpaste, soap and medicines. Patanjali attributes its success to strategies like sourcing raw materials directly from farmers, pricing products significantly lower than competitors, and associating the brand closely with health and Indian culture through the promotion of Baba Ramdev. The company aims to continue expanding its product portfolio and distribution channels both within India and globally.
Patanjali Ayurved is an Indian FMCG company established in 2006 and headquartered in Haridwar, Uttarakhand. It manufactures herbal and Ayurvedic products in categories such as food, personal care, home care, and medicines. The company has grown exponentially in recent years with revenues reaching 50 billion INR in 2015-2016. Its success is attributed to affordable prices, quality natural products, and promotion through Baba Ramdev's yoga teachings and media appearances. Patanjali is projected to continue high growth and become the second largest FMCG company in India by focusing on rural expansion, R&D, and increasing exports.
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
Patanjali Ayurveda Ltd. was founded in 2006 in Haridwar, India by Acharya Balkrishna. It started as a small pharmacy but expanded into manufacturing herbal medicines, foods, beverages and cosmetics. Under Baba Ramdev, Patanjali adopted an indigenous "Swadeshi" approach to provide an alternative to FMCG companies. It has grown from 150 outlets to over 10,000 outlets across India. Patanjali aims to be a top Ayurvedic company and establish Ayurveda in India by providing good quality products at cheaper rates than MNCs through its organic and low-cost business model.
Dabur India Limited is India's leading FMCG company with a turnover of Rs. 5,283 crore. It produces ayurvedic medicines and consumer products that are marketed in over 50 countries. Some of Dabur's top selling brands include Dabur Chyawanprash, Dabur Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has manufacturing plants in India and several other countries, and continues to expand its operations both domestically and globally through new product launches, acquisitions, and facility investments.
The document discusses Patanjali Ayurveda Limited, an Indian FMCG company founded in 2006 that produces ayurvedic medicines and consumer products. It provides an overview of Patanjali's products, growth, marketing strategies, organizational structure, SWOT analysis, financial ratios, and target demographics for its dental product Dant Kanti. The document analyzes Patanjali's position in the oral care market and strategies for differentiating its ayurvedic toothpaste from competitors.
After devoting my time and energy to the research about Patanjali Ayurved Limited, I have created this presentation under the guidance of Dr. Deepak R Gupta which includes the 4 Ps of Marketing along with the Segmentation, Targeting, and Positioning is done by the brand. It would be a pleasure if you give some time in watching this presentation and share your valuable feedback in the comment section below.
Research project on marketing strategy on Patanjali AyurvedaSPIDEYSHAIKH
Here is my research project on marketing strategy on paatanjali ayurveda. It has content about their various specific products and their distribution and you can also use as your topic for your research project it has complete data in it.
Patanjali Ayurveda was established in 2006 by Acharya Bal Krishna and Baba Ramdev to establish Ayurveda according to modern science and technology. It started by manufacturing medicines and has expanded into food, cosmetics, and other FMCG products. Patanjali uses natural ingredients and herbs in its products. Key products like ghee, toothpaste, and hair oils have significantly contributed to Patanjali's rising revenues and profits. Patanjali aims to become a top Ayurvedic company and compete with MNCs using disruptive marketing strategies focused on rural areas, digital promotion, and association with Baba Ramdev's yoga teachings.
Patanjali Ayurveda Ltd. was founded in 2006 by Acharya Balkrishna and Baba Ramdev as an Indian FMCG company selling ayurvedic products. It has become the fastest growing FMCG company in India through its wide range of affordable, natural products and extensive promotion through Baba Ramdev. Patanjali aims to create a healthier India and has seen tremendous success through its marketing strategies like competitive pricing, large production, and promotion of Indian goods and self-sufficiency. It now generates over Rs. 5000 crores annually and continues to expand its product lines and global reach.
This document provides an overview of Patanjali Ayurveda Pvt. Ltd., an Indian FMCG company founded in 2006 by Acharya Bal Krishna and Baba Ramdev. It discusses Patanjali's history, products, market share, revenues, and vision to promote Indian goods and self-reliance. The company aims to establish Ayurveda using modern technology while maintaining ancient wisdom. It has experienced rapid revenue growth in recent years and become one of the fastest growing FMCG companies in India.
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
Patanjali Ayurved Limited was established in 2006 in India by Baba Ramdev and Acharya Balkrishna to provide ayurvedic products. It has since grown rapidly to become a major FMCG company in India, generating over $780 million in revenue in 2015-2016. Patanjali uses a "branded house" strategy, promoting all products under the single Patanjali brand to reduce costs. It also prices products much lower than competitors like HUL and focuses on rural and price-conscious consumers. Through these strategies and Baba Ramdev's large following, Patanjali has captured significant market share in industries like medicines, ghee, toothpaste and soaps from established companies in
Patanjali Ayurved Ltd. is an Indian consumer goods company founded in 2006 that produces food, personal care, and Ayurvedic medicine products. Its vision is to become a top Ayurvedic company and introduce traditional Indian Ayurveda and yoga to the world. It chooses natural ingredients and aims to provide high quality, effective products at affordable prices. In 2016-17, Patanjali achieved a revenue of over 10,000 crore rupees and has become one of the largest fast-moving consumer goods companies in India in only 10 years.
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company founded by Baba Ramdev. It discusses Patanjali's vision, products, marketing strategies, and competitors. Key points include:
1) Patanjali aims to reintroduce Indian Ayurveda and produce good quality products at cheaper rates than competitors.
2) It manufactures over 300 medicines and 400 FMCG products across categories like personal care, food, and home care.
3) Patanjali's low-cost strategy allows it to price products 15-30% lower than competitors, aided by limited advertising expenses.
4) Baba Ramdev promotes Patanj
The document discusses the marketing mix of Patanjali Ayurveda, an Indian FMCG company. It covers the 4Ps - Product, Price, Place, and Promotion. For Product, it offers over 400 items across food, beverages, healthcare, medicines, and personal care. For Price, it aims to provide quality at low prices using natural ingredients. For Place, it has a wide distribution network across India and other countries. For Promotion, it relies heavily on advertising across various media and brand ambassador Baba Ramdev to promote its natural and Ayurvedic products.
Prakriti Ka Ashirwad is an Indian consumer goods company founded in 2006 and headquartered in Haridwar, Uttarakhand. It produces food, beverages, cleaning agents, and personal care products. The company has a market share of 5% in India and targeted revenues of 10,000 crore rupees for 2016-17. It employs over 6,000 people directly and over 200,000 indirectly through retailers. The company's strengths include its founder Baba Ramdev's brand image and following of yoga, lower prices, and herbal products. However, it also faces threats from competition and potential increased foreign direct investment in retail.
Decoding marketing strategies of patanjaliPooja Patel
Baba Ramdev's decades-long promotion of yoga and Ayurveda created a large, loyal consumer base when Patanjali was launched. Patanjali offers affordable herbal products that appeal to Indian nationalism while providing healthier alternatives to mainstream brands. Through word-of-mouth promotion, large production facilities, and an emphasis on natural ingredients, Patanjali has achieved great success, becoming a top FMCG company in India within only 5 years and posing a major threat to multinational corporations.
This document provides an overview of Patanjali Ayurved Limited, an Indian FMCG company, and discusses opportunities for expanding its business into Malaysia. Some key points:
- Patanjali has experienced strong revenue growth in India and manufactures over 400 products across nutrition, grocery, medicine, homecare, and personal care categories.
- Malaysia has a population of over 28 million people, including a sizable Indian population, and there is existing demand for ayurvedic and traditional medicines.
- Expanding Patanjali's business to Malaysia could leverage cultural compatibility with ayurveda and traditional treatments, as well as opportunities presented by the Malaysian government to promote cooperation in traditional medicine.
Patanjali was founded in 2006 by Baba Ramdev and Acharya Balkrishna with a vision of creating a healthy society through Ayurveda and yoga. It manufactures herbal products like medicines, cosmetics and food. It achieved success through affordable pricing, nationalism, Baba Ramdev's popularity, and extensive distribution network. However, it saw some downfall in 2018 due to GST introduction and lack of advertising. Currently it produces over 300 medicines and 1000 products. It aims to expand globally with a planned research park and production facility.
This document provides an analysis of Patanjali Ayurveda, an Indian FMCG company founded by Baba Ramdev. It discusses how Patanjali started as a yoga school and expanded into Ayurvedic medicines and consumer products. Patanjali produces herbal products at lower prices than competitors and educates customers about herbal alternatives. The document examines Patanjali's business model, marketing strategies, expansion tactics, SWOT analysis, and monitoring of sustainability. It concludes that Patanjali has achieved success through spiritual connections, innovative R&D, and low prices, but will need to diversify suppliers and market segments to remain sustainable against growing competition.
This document provides an overview of Patanjali Ayurved Ltd., an Indian FMCG company founded in 2006 by Acharya Balkrishna and Baba Ramdev. It discusses the company's vision, marketing mix, strategies, product lines, and success formula. Key points include that Patanjali aims to promote Ayurveda and Indian products, offers affordable herbal products, and has experienced rapid growth through strategies like yoga promotions and distribution expansion. It analyzes Patanjali's strengths in natural products and distribution against weaknesses like over-reliance on Ramdev and potential controversies.
Patanjali Ayurved Limited is an Indian FMCG company established in 2006 by Balkrishna and Baba Ramdev with the objective of establishing Ayurveda in accordance with modern technology. It operates in foods, FMCG, and Ayurvedic products. Patanjali positioned itself on spiritual values, health, and self-esteem and expanded from local to global markets. Its brand strategy focuses on brand trust, value, and emotional connection. Marketing strategies include affordable products distributed widely through various promotional activities and partnerships. The company aims to become a globally recognized brand through expanding rural access and digital platforms while strengthening international ties.
Patanjali is an Indian FMCG company founded in 1990 that manufactures Ayurvedic medicines and products. It is 92% owned by Acharya Bal Krishna and Baba Ramdev. Patanjali aims to introduce Indian Ayurveda to the modern world and become a top Ayurvedic company globally. It has experienced rapid growth, with revenues increasing over 2000% in the last 5 years, and plans to continue its expansion in India and internationally.
Patanjali Ayurveda is an Indian FMCG company founded in 1997 that manufactures Ayurvedic products. It has experienced dramatic growth in the last decade becoming one of the fastest growing FMCG companies in India. The company's vision is to make India self-reliant through indigenous Ayurvedic products. It currently operates over 4000 franchise stores nationwide and manufactures over 400 products across food, personal care, and medicines. Going forward, Patanjali plans further expansion of its product range and international exports to maintain its strong growth trajectory.
The document discusses common barriers to communication and best practices for effective listening. It identifies 12 common barriers including semantics, poor channel choice, distractions, status differences, emotions, perceptions, filtering information, evaluating the source, lack of feedback, information overload, and poor listening. It then provides guidance on overcoming these barriers through practices like using feedback well, listening to understand rather than respond, using simple and appropriate language, and supportive rather than defensive communication. Key aspects of supportive communication include being descriptive, problem-oriented, specific, owned, validating, and flexible. The document emphasizes the importance of listening without interrupting and removing distractions to truly understand others.
India's aviation industry can be divided into military and civil aviation, with Bangalore as the manufacturing hub constituting 65% of production. India is the ninth largest civil aviation market currently and is expected to become the third largest by 2020 and largest by 2030. Domestic air passenger traffic in India grew 23.14% from January to August 2016 and is projected to exceed 100 million passengers by 2017. Major players in the industry include national carriers Air India and Pawan Hans, and listed companies SpiceJet, IndiGo, and Jet Airways along with private operators GoAir, Air Asia, and Vistara. The government has taken steps to promote growth through initiatives like regional air connectivity scheme UDAN and allowing 100
This document contains a 9 question survey about plastic pollution. The survey asks questions about where the respondent uses plastic products, whether they ensure plastic is biodegradable, how they dispose of plastic waste, their awareness of techniques and laws around plastic pollution in India, and daily habits to reduce plastic pollution. The respondent is also asked for their name, age, occupation and gender.
Plastic pollution is a major concern in India. Studies show that trillions of plastic particles cover the Earth and plastic waste entering oceans will increase 20% by 2025. Solutions proposed include source reduction and global cleanup, but cleanup should focus on coasts and industries rather than ocean garbage patches according to a study. The documents discuss the impacts of plastic pollution, including chemical effects on hormones, ingestion by marine life, and proposed solutions like bans and alternatives. Research objectives include awareness of laws and reducing individual contributions to pollution.
The capital market deals in long-term investment instruments like bonds, equities, and mortgages. It connects investors with surplus funds to those with deficits, facilitating capital formation. There are two types of capital markets: primary markets for new issues and secondary markets for previously issued securities traded through stock exchanges. Major reforms to India's capital market include establishing the Securities and Exchange Board of India to regulate the market and increasing electronic transactions to reduce costs and paperwork.
Harshad Mehta was involved in a Rs. 50 billion stock market scam in India in 1992. He manipulated the stock market through various illegal means such as using fake bank receipts to borrow money to invest in stocks. The scam had major repercussions and led to reforms in the banking system and regulations in the stock market in India.
A example of business promotional advertisementPriyesh Neema
Lavanya offers an exquisite collection of trendy and traditional fashion jewelry, handbags, clutches, sling bags, lingeries, cosmetics, and fashion accessories at affordable prices. Located at Shop No. 32, Kakade Terrace in Warje Malwadi, Pune, Lavanya provides imitation jewelry, bags, and more for customers.
Tata Motors is an Indian automotive manufacturing company that was founded in 1945 and is a member of the Tata Group, one of India's largest business conglomerates. The company manufactures a wide range of commercial and passenger vehicles and has expanded internationally through acquisitions such as Jaguar Land Rover in 2008. Tata Motors aims to be among the top three automotive companies globally and in India through innovation, financial performance, and delivering exciting new products.
The European Monetary Union (EMU) originated from the European Monetary System (EMS) established in 1979 to implement fixed exchange rates. The EMS has since developed into a more extensive economic and monetary union with coordinated policies among member countries. The EU and EMU were formed to create a unified European market, enhance political stability and economic growth, and eliminate risks from separate currencies. Currently 19 EU member countries use the euro currency as part of the EMU.
A smart city utilizes information and communication technologies to be more efficient, sustainable and liveable. It excels in economic, mobility, environmental, lifestyle and government areas through strong human capital, social capital and ICT infrastructure. Key smart city features include smart parking, traffic management, tele-care, urban lighting and waste management. The Indian government aims to develop 100 smart cities by allocating 70,600 crore rupees and modernizing existing cities with smart technologies and features.
Steve Jobs co-founded Apple in 1976 and led the company through many innovations such as the Macintosh in 1984 and iPod in 2001. However, Jobs resigned in 1985 due to struggles at Apple. When Jobs returned in 1997, Apple's fortunes changed and it saw success with products like the iMac in 1998 and iPhone in 2007. After Jobs' death in 2011, Tim Cook became CEO and has overseen changes like increased diversity, acquisitions, openness, and donations to humanitarian causes to continue Apple's success. However, growth under Cook has been slower than in Jobs' period, though Apple remains highly profitable and innovative.
The document discusses human rights and duties as outlined in the Indian Constitution. It describes several key rights such as:
- Right to equality, freedom of speech, religious freedom, education, and constitutional remedies.
- Prohibition of practices like trafficking, child labor, untouchability.
- Duties of citizens include abiding by the constitution, promoting national harmony, striving for excellence.
However, it questions whether these rights are truly upheld given examples like a girl jailed for comments on social media and thousands of children working in factories, suggesting some rights are being violated.
The document discusses human rights and duties as outlined in the Indian Constitution. It describes several key rights such as: the right to equality; freedom of speech, expression and peaceful assembly; religious freedom; freedom from exploitation like trafficking and child labor; the right to education and culture; and the right to constitutional remedies. It also discusses corresponding fundamental duties of citizens to promote national harmony, renounce practices against women's dignity, strive for excellence, and protect the environment. However, it questions whether these rights are truly respected in practice by providing examples where certain rights like freedom of speech and protection from exploitation appear to have been violated.
A decision support system (DSS) is a computer-based information system that supports business or organizational decision-making activities. It can handle large amounts of data from different sources, provide flexible reporting and presentations, and perform complex analysis and comparisons using advanced software. DSSs serve management, operations, and planning levels of an organization by supporting activities like sensitivity analysis, "what-if" analysis, and goal-seeking analysis to evaluate alternative decisions and help choose the best option. The example described is a DSS used at RUKMANI BAJAJ in Indore to help the CEO and management make informed decisions.
An induction furnace is an electrical furnace that uses induction heating to melt metals. It provides a clean and efficient melting process compared to other methods. Induction furnaces range in size from less than one kilogram capacity up to 100 tonnes, and are used to melt metals like iron, steel, copper and aluminum. Their advantages include precise temperature control and preventing loss of alloying elements during melting.
Domino's Pizza was founded in 1960 in Michigan and now has over 8,000 stores globally. It targets families, teenagers, and college students. Domino's emphasizes fast 30-minute delivery to customers' homes. Pizza Hut was founded in 1958 in Kansas and is owned by Yum! Brands. It offers pizza, appetizers, drinks, and desserts. Pizza Hut's strategy focuses on the dining experience over fast delivery. Both chains have expanded internationally but Domino's has more localized menus and a greater number of outlets globally through its focus on efficient supply chains and non-traditional locations.
Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.
The document discusses and compares the marketing strategies of Nike and Adidas. It notes that while Nike remains the global leader in sportswear, Adidas is growing rapidly and becoming a strong competitor. Both companies focus on innovation, sponsoring athletes, and expanding internationally. However, Nike's strategy emphasizes aggressive celebrity sponsorships, while Adidas focuses more on sponsoring major events. Sustainability is also a key concern, with both aiming to produce more environmentally friendly products and reduce their carbon footprints over time.
LG operates across 6 divisions - home appliances, mobile communications, home entertainment, computer products, air conditioning, and business solutions. Within each division are various product lines. For example, in home appliances LG produces refrigerators, washing machines, dishwashers, and microwave ovens. LG tailors its wide-ranging product mix to increase market share and profits across industries like consumer electronics, appliances, and telecommunications. Managing such a diverse product portfolio requires constant evaluation and adjustment to customer demands.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
This discussion will dive into marketing analytics discussions and look at different parts of the analytics data offered and what you can do with the information in your content marketing strategy.
Key Takeaways:
What the most important data metrics are to overview
How to turn data analytics into actionable next steps in your content strategy
When to check in with your analytics to not overwhelm yourself
samsung frametv campaign .pdf by pooja patni ( ppt )piapatni26
S A M S U N G ’ S # F R A M E T V C A M PA I G N
I N T RO D U C T I O N O F C A M PA I G N
Samsung’s Frame Tv campaign aspires to reinvent home
entertainment by merging cutting -edge technology and
creative beauty.
This campaign portrays the television as more than simply a
device for watching material; it is also a configurable piece of
art that complements home design. O V E RV I E W
•The campaign highlights the Frame Tv’s
unique ability to change into a digital art
display while not in use, with customizable
bezels to match a variety of interior styles.
•It emphasizes Samsung’s creativity in
combining technology andart,appealing to
both tech fans and design -conscious
customers.
C A M PA I G N S T R AT E G Y
Influencers and media: working with interior
designers, artists , and lifestyle influencers to
exhibit the Frame TV in a variety of context.
Storytelling: emphasizing the TV’s dual use as
an entertainment device and an art showcase.
Events and pop -ups: creating pop -up galleries
and virtual tours for potential customers to
see The Frame Tv. M E D I A M A R K E T I N G & I T S I M PA C T
Platforms used include social
networking, video commercials,
and digital advertisement.
Engagement strategies include
teasers, user generated content, and
behind -the-scenes peeks at the
Frame Tv’s design and functioning. •Sales growth: sales increased significantly
because of the unique selling proposition.
•Brand perception: improved brand
perception, establishing Samsung as a
leader in innovative and design.
•Market differentiation: successfully
separated from competitors by combining
technology and art. K E Y S U C C E S S F A C T O R
Innovative features include Art mode, adjustable
frames, and smart TV capabilities.
Aesthetic Appeal: the television merges in with
home décor and serves as an art piece.
User experience: high -quality digital artwork and
easy smart features improve the viewing
experience.
F U T U R E M I L E S T O N E S
•Expanding Art store: increasing the number of artworks
offered on The Frame TV .
•Enhanced customization: more bezel options and
personalized art curation.
•Smart home integration: connecting The Frame TV to other
smart home devices.
C O N C L U S I O N
Samsung's The Frame TV campaign is an excellent example of
smart marketing that combines technology and aesthetics.
Samsung has set a new standard in the home entertainment
business by emphasizing the product's distinguishing qualities
and appealing to a wide range of consumers, resulting in
increased sales and brand recognition.
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
This presentation is for you whether you are:
- Web Developers
- Computer Science Students and Graduates
- Digital Marketers
- SEO Specialists
- Switching to Tech or SEO Roles
- Or even for tech-savvy entrepreneurs and startup founders
This slide is for those who want to understand the intersection of web development & SEO and how it impacts SEO visibility.
- Learn how to build websites that rank well in search engines.
- Make yourself more marketable in a competitive tech market.
- Real case studies that reflect the impacts of SEO in the web ecosystem and it's visibility.
CleverlyBox Review 2024:Revolutionizing Email Marketing with Advanced AI ToolsABDERRAOUF MEHENNI
In the fast-paced world of digital marketing, staying ahead of the competition requires innovative solutions that deliver results. CleverlyBox emerges as a game-changer in email marketing, leveraging the power of artificial intelligence to turn cold emails into hot sales and achieve a 99.9% inboxing rate.
Ormax Media - Streaming Originals Mid-Year Report.pdfSocial Samosa
Ormax Media has released its ‘Streaming Originals Mid-Year Report’. It covers the top original shows and films in Hindi, Telugu, Tamil, and International languages.
Content Atomization with LLMs unveils the transformative approach of breaking down existing content into smaller, highly targeted pieces, amplified through the power of Large Language Models (LLMs). This strategy enables marketers to maximize their content's reach and relevance across diverse channels and audience segments. In this presentation, we dive deep into leveraging LLMs to dissect comprehensive content into digestible, engaging elements that cater to specific interests and needs. Attendees will learn practical techniques for storytelling, content atomization, strategies for seamless integration across platforms, and insights on measuring the impact of atomized content. Emphasizing efficiency and effectiveness, this session is designed for marketers aiming to enhance their content strategy with AI-driven precision and scalability. Join us to explore the synergy of content atomization and LLMs in revolutionizing content marketing, ensuring your message resonates with precision across the digital landscape.
Key Takeaways:
1. Efficient Content Utilization: Discover how to transform singular content pieces into a multitude of targeted, micro-content across various platforms, ensuring maximum utilization of every created piece.
2. Enhanced Audience Engagement: Learn strategies to tailor atomized content that resonates with different audience segments, significantly improving engagement rates by meeting diverse preferences and needs.
3. Streamlined Content Production: Understand how LLMs generate unique, high-quality micro-content at scale, significantly reducing production time and costs while maintaining consistency and quality.
Outsourcing digital marketing is collaborating with specialised companies to handle a variety of online marketing duties, including SEO, PPC, social media, content production, and email campaigns. Aspire globus provides access to professional knowledge, powerful tools, and cutting-edge trends without the requirement for in-house resources. Key techniques include identifying objectives, selecting the best partner, maintaining regular contact, successfully controlling costs, and making data-driven decisions. Businesses can improve their online presence, increase productivity, and achieve better marketing outcomes by implementing these methods while remaining focused on their core activity.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
State of Marketing & Data and trends with strategies + best practices for mar...
Patanjali
3. Name: Patanjali Ayurveda Pvt.
Company type: Unlisted Public Company
Category: Company Ltd By Shares
Industry Type: Manufacturing (FMCG)
Authorised Capital: INR 5000.00 Lakhs
Board Of Directors: 7 Members
Head Director: Mukta Nand
Managing Director: Acharya Balakrishna
Number of employees: 200000(2011-2012)
website: www.patanjaliayurvedic.net
9. Patanjali Ayurved Limited is a leading manufacturer and
marketer of herbal, nature based products and medicines.
Its products are today available in around 10 countries
across the world through authorized channels , helping
people move towards a more healthy and natural lifestyle.
Backed by one of the largest manufacturing facilities in the
world and state of art laboratories comprising modern
instruments & equipments to ascertain and maintain strict
quality control, Patanjali overseas business today spans
key countries in almost all continents.
Organization is registered with US FDA and is an active
member of many government and semi-government trade
promotion organizations.
12. Patanjali Ayurved Limited is an Indian FMCG
company.
Patanjali’s Manufacturing units and
headquarters are located in the industrial area
of Haridwar while the registered office is
located at Delhi.
The company manufactures mineral and herbal
products.
It also has manufacturing units in Nepal under
the trademark Nepal Gramudhyog and imports
majority of herb
in India from Himalayas of Nepal.
According to CLSA and HSBC, Patanjali is the
fastest growing FMCG company in India.
13. Baba Ramdev’s Patanjali Yogpeeth is looking forward
to reach one lakh locations in India in the fast moving
consumer goods (FMCG) market. The expansion will
be done via franchise mode as well as company-owned
stores.
Patanjali currently operates 17,000 Patanjali Swadeshi
Kendra and Patanjali Ayurvedic Chikitsalaya across
India.
Of the total count, 5000 of them are franchisee-run
centres. Patanjali aim to reach more than one lakh
locations in the near future.
14. Pantanjali manufactures 444 products currently.
Nutrition and Supplement- chawanprash, badampak, Ghee,
Honey, health drinks, and fruit juice
Grocery- Biscuits, spices, candy, herbal tea, jam murabba,
sonpapadi, natural sugar, broken cereals, pickles, salt, mustard
oil, rice, noodles, oats, papad.
Medicine- kwath, vati, bhasma, syrup, churna, arishta, asava,
guggulu
Homecare- agarbatti, dish wash bar, herbal gulal, hawan samagri
Personal care- face packs, face wash, face cream, body lotion,
aloe vera gel, Shaving gel, scrub, tooth paste, tooth brush, tooth
powder, shampoo, hair oil, conditioner, hair color, lip balm,
detergent powder
Books & Media- Mp3, Vcd, Dvds, books, audio cassettes
Health care- digestives, health & wellness
15. In addition to allopathic medicine, the major systems of
medicine practiced in Malaysia include Ayurveda,
siddha, unani, traditional Chinese medicine.
The Malaysian people believe that ayurvedic medicines
and traditional methods of curing ailments are better
than the allopathic medicines. The reasons being:
The traditional culture and believes of Malaysians.
A survey conducted showed that 31.2 % of the
population prefer ayurvedic medicines. 16.2% prefer
traditional methods of treatment.
23.9% of Malaysians do Yoga.
16. Creating a "Disease Free Society - Medicines Free
World", Swamiji's cherished dream.
It is claimed that after extensive research of the valuable
effects of Pranayama Yoga during last numerous years, it
has been proved now that proper Breathing Technique's
practice can cure all diseases completely without
medicines or surgery.
Patanjali Yog Ashram has set up 535 branches and 15
more centers are in the process of being established.
This is working towards creating a new USP wherein any
requirement of the customers can be catered to without
delay.
Targeted large market by focusing on economically and
resources constraint masses
17. Behavioral segmentation: (Ayurvedic medicines)
Benefits Sought
This group likes to try new things and live a healthy
lifestyle, but knows they should make healthier choices
than they do. These shoppers represent all levels of
education.
Target market- Age group above 40 years
Positioning statement - “Let food be the medicine and
medicine be the food”
18. Behavioral segmentation: (Personal care)
Buyer Readiness Stage
Groups individuals according to their readiness to purchase the
product. This segmentation model is particularly useful in
formulating and monitoring the marketing communication
strategies employed to move consumers towards purchase of a
product or brand.
We have selected this as we want to move our customers from
the different stages which constitute under this segment and
move customers from Awareness, Knowledge, liking,
preference, conviction, and finally purchase.
Target market- Above 25 years
Positioning statement - “Walk With Us For A Better Life”
19. Product :
Ayurvedic Medicines
Personal care
Skin care
Dental care
Hair care
Body care
20. Price- Penetration pricing
Penetration pricing is the practice of offering a low
price for a new product during its initial offering in
order to attract customers away from competitors.
21. Promotion- Free yoga camps and medical check up to be
set up in various location both in urban and rural areas
with corporation with Malaysian government to promote
the awareness about Ayurveda and aim to popularize
Ayurveda, the ancient medical science in India, and
promote the company’s product usability and benefits by
educating the customers about the products benefits and
attributes.
22. Place- The product is to be supplied to various
convenient stores and supermarkets, The Company can
do so by establishing a strategic alliance with a domestic
company to bring its product to the customer as close as
possible.
Patanjali can introduce its products to supermarkets such
as
- ÆON Group, City Grocer, GCH retail etc
Patanjali marks the entry into the E commerce space of
Malaysia by making its product available in popular e-
commerce sites in the country such as
Lazada.com.my
Lelong.com.my
Groupon.my
23. Patanjali Ayurved, which is breaking conventional
marketing norms, sales are inching up month on
month. Sources in the know believe Patanjali
could have clocked monthly sales of around Rs
600-700 crore in January and February, which
means Baba Ramdev's baby could become a
billion-dollar entity, with its annualized turnover
expected to cross the Rs 7,000-crore mark before
the end of fiscal 2017.
At that level, Patanjali could become the fifth
largest FMCG company in the country, after
Hindustan Unilever, ITC, Nestle India and
Britannia Industries. This would bring it well ahead
of traditional FMCG players like Dabur, Godrej
Consumer Products and Marico.
Even at the current level of Rs 4,500-crore
24. During the fiscal year, Patanjali ghee
had sales of Rs1,467 crore.
Its oral care brand Dant Kanti was
Rs940 crore.
Hair care brand Keshkanti Rs825 crore
Herbal soap Rs574 crore.
It sold honey worth Rs350 crore which
it hopes take to Rs500-600 crore next
year.
Its kachhi ghanimustard oil will cross
Rs1,000 crore in sales next year from
25. The company draws one-third of its
turnover from rural areas where its
products are sold through 7,000-
8,000 swadeshi kendras or small
kirana stores.
Patanjali's products are priced below
regular brands because the
company consciously operates on
thin margins.
The company is expanding their
reach through tempos which can go
deeper into rural markets. They had
begun with 500-600 tempos and will
27. Slogan : दाम कम QUAILITY में दम |
Punch line : "Patanjali apnaiye, desh ko arthic
aazadi dilaiye" (switch to Patanjali, give the
country financial freedom)
28. Marketing campaign being run by the company is a
modest and lesser-known Delhi-based agency Vermillion
Communication.
Vermillion is a 360-degree specialised brand building and
full-service communications solution agency founded by
Deepak Hiremath.
Vermillion handles all Patanjali products barring three -
its ghee, Noodles and Dant Kanti -- the mandates for
which are with DDB Mudra North. Currently, the TVCs for
Kesh Kanti, Aloe Vera and Amla Juice, honey,
Chyawanprash and biscuits are on air. In addition to being
the creative AoR for Patanjali, the agency also handles
media duties for the brand.