This document provides an agenda and resources for a presentation on getting a local business ranked on the first page of Google search results through search engine optimization (SEO). The presentation covers 5 key steps for SEO success: optimizing the website, using Google Webmaster Tools, managing local listings, backlinking, and reputation management. Additional tips and numerous online resources are provided.
The document discusses various SEO-related topics including Google algorithm updates like Panda, Penguin, and Hummingbird. It provides 12 case studies on issues like noindex/nofollow vs noindex/follow, relaunches, domain switches, soft 404 errors, and proper hreflang implementation. The speaker is Jonas Weber, a freelance SEO consultant based in Germany.
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationVikesh Sanwalodia
I have made a sample Website Pre Seo analysis report.
Basically foucs on key points-
Present website health
SEO errors
What the plus point etc..
For more details please visit our website: http://www.orangemantra.com
The document discusses search engine optimization (SEO) fundamentals in a multi-part guide. Part II focuses on on-site and off-site optimization, including accessibility of content to search engines through sitemaps and internal linking, as well as factors that build authority such as links from other sites. The summary emphasizes creating great content, optimizing websites, and social sharing to achieve SEO success.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
The document discusses on-page SEO best practices for 2022, including optimizing HTML tags like title and meta descriptions, page structure using headings, internal linking, user experience factors like site speed and mobile friendliness, compliance issues, and using schema and social sharing. It provides examples of popular schema types and tools for analyzing SEO, links, and user generated content.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
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This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.
Website Analysis report of 4mantras CompanyNithin Kumar
This report analyzes the website 4mantras.com across several metrics including accessibility, content, marketing, technology, and social media presence. Some key findings include: the site is not fully accessible, content has not been updated in over 2 years, there are no incoming links, pages load slowly, social media influence is very low, and the site has a low global popularity ranking. The report provides specific analysis, opportunities for improvement, and recommendations to enhance the user experience and increase online visibility.
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
This document provides a summary of SEO activities and analytics for the GetCertGo website from March to April 2017. Key findings include a 31.08% increase in sessions, a 45.41% increase in organic traffic, and decreases in bounce rate and time on site for desktop versus mobile users. On-page optimizations added keywords to pages and updated the robots.txt file. Off-page activities included social bookmarking, classified listings, and directory submissions.
A panel discussion packed with practical insights on how to intelligently advance your career in digital marketing. Our speakers have a wide variety of experience helping others grow their careers, and if you’re curious about your next move or how to level up your current role, these are the people to ask.
We’ll begin the evening with a very brief overview of differing perspectives on career development, and focus the majority of the evening on Q&A, where we’ll leverage an anonymized survey to source questions so everyone feels comfortable opening up.
We hope you can join us!
Participants:
Erin Aberg, Talent Development Lead – Ovative/group
Diane Kulseth, Digital Insights Associate, St. Thomas
Katie Larson, Lead Marketing Recruiter, Celarity
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
Doing SEO Audit improve site’s overall performance, find out which keyword bring more traffic to your websites, competitor analysis, SEO audit will help you strategize your website.
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
- The document provides an overview of search engine optimization (SEO) presented over multiple segments. It discusses the speaker's background and experience, outlines the session format, and explores the anatomy of search engine results pages.
- The presentation then covers setting SEO expectations and goals, how search engines work, the pillars of SEO success, and when to consider SEO during the development process.
- A 10 step SEO checklist is provided that includes keyword research, installing SEO plugins, analytics, verifying sites, XML sitemaps, robots.txt files, on-page elements like titles and descriptions, content reviews, redirects, and local search listings.
Seo strategies for car dealers by matt osuchRalph Paglia
This document summarizes an SEO presentation for car dealers given by Matthew O'Such of PCG Digital Marketing. It discusses basic SEO techniques like keyword research, meta tagging, and social media. It then covers three advanced techniques: utilizing an umbrella/group website to push more assets to page one; microformatting with rich snippets to help search engines understand the business; and citation and link building for local SEO. The presentation concludes with a discussion of Google Analytics filters and segments to better measure SEO performance.
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
Meeta Nayyar has over 5 years of experience in online marketing and digital marketing. She is currently a Digital Marketing Associate at Askme.com where she handles SEO planning and strategy, technical audits, social media marketing, Google Analytics reporting, and paid Google and Facebook campaigns. Previously she was a Senior SEO Executive at Wildnet Technologies where she created SEO strategies for US and UK clients and managed paid campaigns. She holds Google Analytics and AdWords certifications and has expertise in SEO, web analytics, content marketing, and social media optimization.
SEO | SMO | Digital Marketing Expert - Piyush KatariaPiyush Kataria
First of all, let me introduce myself to you. My name is Piyush Kataria. I have done my B.Tech in Information Technology from Rajasthan Technical University in 2013 with 5 years of experience in SEO (On Page and Off Page), SMO, Link Building, Google AdWords (PPC), Google Analytics, Google Webmaster Tools, WordPress, HTML, CSS and Photoshop. My world revolves around the search engines. I'm a passionate visionary and technologist with the formidable knowledge of Digital Marketing related services. My hobbies are Internet Suffering, Traveling, Dancing, and Watching Movies, etc.
Specialists:
Search Engine Optimization (On & Off-page SEO)
Local SEO, Google AdWords (PPC)
Social Media Marketing (Facebook, Twitter, Instagram Ads)
Online Reputation Management
Google Analytics
Google Webmaster Tools
CMS (WordPress, Magento)
Photoshop
HTML5
CSS
Google+ Local Optimization focuses on dominating local search engine results. The document discusses principles of local SEO like having accurate business data, relevant content, high online visibility, and authentic endorsements. It provides strategies for local SEO projects including claiming a business listing, optimizing a website, getting listed elsewhere, and gaining reviews. Tactics covered include verifying listings, encouraging check-ins, diversifying reviews, and using tools like Google Maps and Google+ Local.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of implementing SEO for websites.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
The document provides an overview of search engine marketing (SEM). It discusses the brief history of search engines like Google and Yahoo. It then explains different SEM methods like search engine optimization (SEO), paid placement, and paid inclusion. It also discusses building search engine-friendly websites, factors that affect search engine rankings, and considerations for international SEM campaigns. Social bookmarking is introduced as a new potential source for SEM. Statistics are presented on the importance and effectiveness of SEM.
This document outlines advanced SEO strategies to improve search engine rankings and visibility. It discusses methods for increasing rankings on individual pages, earning rankings in alternative result types like video and maps, and improving visibility in the long tail through unique content. Optimization techniques are presented to analyze metrics, establish targeting opportunities, and better convert existing search traffic through usability and psychological factors.
This document provides an overview of search engine optimization (SEO) topics, including learning basic on-page and off-page SEO, WordPress SEO plugins, SEO strategies, outsourcing options, tracking tools, and how the Google algorithm works for organic and local search results. It also includes information on how to follow the author on social media for additional SEO help and resources.
2. Today’s Agenda
— Who am I?
— Why are we here?
— 5 Steps for getting on Google 1st Page
— Leads, calls & tracking
— SEO Checklist – 10 Steps
— 10 SEO Tips for Local Repair Businesses
— Recap
3. Quick Backstory…
— Penn State
— Entrepreneurship
— iCracked
— Vortic Watches
— Marketing Experience
— Digital Marketing for startups
— Graduation – Real World
— Google
— Learning SEO
— Current Companies:
— Momentum Digital
— Phone Repair Philly
4. Why Are We Here?
— What is Google? Alphabet?
— Apparently not a search engine?
— 3.5 Billion searches/day
— 50%+ searches now mobile
— Other search engines …
— What the hell is SEO?
— Quiz: What is Google’s search market
share in the US?
5. Seriously .. Why SEO?
— Importance!
— Paid vs. Organic
— Future of Local SEO
— Local Listings
— Knowledge Graph
— RankBrain
— Pulse
— Competition
6. — Over 90% of searches don’t click past page 1
— Losing real estate for Local
— Google forcing us to advertise
7. 5 Key Steps
for getting on the 1st Page of Google
1. Website – On page SEO
2. Webmaster (Search Console)
3. Local Listings
4. Backlinking (Off site)
5. Reputation Management
10. 1. Website (On
Page SEO)
— Fix your website for Search
compatibility
— What?
— On-site SEO, Metadata,
Content, Keywords, Structure,
Indexing, HTML, Tags, etc
— Why?
— Communicate with Google
— How?
— Website and Search Console
Access
— Follow Guide or hire SEO +
Webmaster
17. 3. Local Listings
— Submit your business information online
— Where?
— Google My Business, Listing Sites, Directories, Aggregators
— Why?
— Consistency, indexing, scraping, verification
— How?
— Hire, Manual, Aggregators, Software
— Check score on Moz Local or Yext
23. 5. Reputation Management
— Managing Reviews & Social Media
— What?
— Yelp, Google Reviews, Social Reviews, etc
— Why?
— Google caring more about reviews.
— How?
— Be active or hire firm.
25. Lead Generation
— Diversify
— Digital
— Google
— Yelp
— Social Media
— Lead Gen Sources
— FixFinder
— Advertise
— Traditional
— Flyers, stickers
— Grassroots
— Networking
— Referrals
27. 10 Additional SEO Tips – Checklist
1. Google Accounts
2. Local Keyword Research
1. Use KEI
3. Network – Link Exchange
4. Blogging
5. Photos
28. 6. Videos (YouTube)
7. Article Submission
8. Press Releases
9. Link Baiting
10. Advertising
- Adwords / PPC
- Momentum is a Premium Google Partner
10 Additional SEO Tips – Checklist
29. 10 Tips to Optimize Website for SEO
1. Choosing Domains
2. Linking Google Accounts
3. Optimize Google My Business
4. Submit & Index
5. Add & Tag Media
6. On Page Linking
7. Outbound Links
8. Content Syndication
9. Rich Snippets
10. Blogs & PR
30. How to Get Started?
— Audit
— Research
— Plan
— Implement
— Measure
— Optimize
31. Digital Audits
Everybody in attendance gets 1 FREE Audit
— Website SEO Audit ($99)
— Local Listing Audit ($99)
— Google Adwords Audit ($50/hr)
— Entire web presence – Full Audit ($250+)
32. Contact Info
Mac Frederick | mac@needmomentum.com | mac@phonerepairphilly.com
O: 1.877.585.3988 ext 600
C: (717) 377-1219
Mac Frederick - LinkedIn Page -
www.linkedin.com/in/macfrederick
Momentum Digital Website - www.needmomentum.com
Schedule a 15-minute Call for FREE -
https://calendly.com/macfrederick
33. Resources
Google Developers Info
— Main Link - https://developers.google.com/
— Structured Data Test - https://developers.google.com/structured-data/testing-tool/
— Important for Local SEO Tag
— Structured Data Markup Helper - https://www.google.com/webmasters/markup-helper
— Tag your website with HTML
— Developers Page Speed Insights - https://developers.google.com/speed/pagespeed/insights/
— Test Page Speed
Google Webmaster Tools
— Google Webmaster Tools - https://www.google.com/webmasters/tools
— XML Sitemap Generator - https://www.xml-sitemaps.com/
— Webmaster Help Center - https://support.google.com/webmasters
— Webmaster Help Forum - https://productforums.google.com/forum/#!forum/webmasters
— YouTube Account - https://www.youtube.com/user/GoogleWebmasterHelp
34. Google My Business
— Main Sign Up / Sign in Page - https://www.google.com/business/
— GMB Benefits Page - https://www.google.com/business/benefits
— Business Solutions - https://www.google.com/services/solutions/be-found.html
— Help Center - https://support.google.com/business
Google Merchant Center - If you sell online (ecommerce)
— Main Sign Up / Sign in Page - https://www.google.com/retail/merchant-center/
— Resources Page - https://www.google.com/retail/merchant-center/resources/
— Find A Google Partner -
https://www.google.com/retail/shopping-partners/find-a-partner
Resources
35. Google Apps for Work (entire Google suite for your online business - includes domains, email,
calendar, webmasters, analytics, cloud, admin, etc)
— Main Page - https://apps.google.com/
— Products Page - https://apps.google.com/products/
— Pricing Page - https://apps.google.com/pricing.html
— FAQ & Learn More - https://apps.google.com/faq/
— Find a Domain - https://domains.google.com/about/
— Domain Features - https://domains.google.com/about/features.html
— Domain Help - https://support.google.com/domains
Bing Webmaster
— Webmaster Tools - http://www.bing.com/toolbox/webmaster
— Submit site - http://www.bing.com/toolbox/submit-site-url
— Verify Site - http://www.bing.com/toolbox/verify-bingbot
— Guidelines - https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a
— How to - https://www.bing.com/webmaster/help
Resources
36. Local Listings Sites
— Moz Local - https://moz.com/local
— Yext - http://www.yext.com/
— Superpages / Dex Media - http://advertising.superpages.com/
— Yellow pages - http://www.yellowpages.com/
— Hubspot Top 50 Local Directories -
http://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx
— My Local Results - http://mylocalresults.com/
— Local Search Ranking Factors - https://moz.com/local-search-ranking-factors
On Site SEO
— Raven Tools Common SEO Mistakes - https://raventools.com/blog/most-common-seo-issues/
— META SEO Inspector (Chrome Browser Extension) -
https://chrome.google.com/webstore/detail/meta-seo-inspector/ibkclpciafdglkjkcibmohobjkcfkaef
— Wordtracker Academy - http://www.wordtracker.com/academy/learn-seo/getting-started/fix-seo-mistakes
— Tilted Pixel SEO Video - https://www.youtube.com/watch?v=kDfw4yt554g
— Yoast SEO for Wordpress - https://wordpress.org/plugins/wordpress-seo/
Resources
37. Off Site SEO
— Moz 21 Suggestions - https://moz.com/ugc/21offpage-seo-strategies-to-build-your-online-reputation
— Luna Metrics SEO Tools - http://www.lunametrics.com/blog/2015/06/08/my-15-favorite-free-seo-tools/
— Hubspot SEO Techniques -
http://blog.hubspot.com/blog/tabid/6307/bid/29278/The-8-Best-Link-Building-Tactics-to-Boost-Off-Page-
SEO.aspx
— Search Engine Watch -
https://searchenginewatch.com/sew/how-to/2356917/listing-management-the-required-foundation-for-local-seo
Reputation Management (Reviews)
— Hubspot 19 Review sites -
http://blog.hubspot.com/blog/tabid/6307/bid/33741/12-Places-Businesses-Should-Be-Collecting-Online-
Reviews.aspx
— Reputation Management Companies -
http://www.businessnewsdaily.com/7901-best-reputation-management-services.html
— Search Engine Land Techniques -
http://searchengineland.com/10-pro-online-reputation-management-tips-for-local-businesses-182230
— OnlyWire Social Media Syndication - https://onlywire.com/
Resources
38. YouTube Video Tips
— Google Local SEO Help -
https://www.youtube.com/watch?v=e2Q48xXfqGM
— MOZ SEO Checklist for New Sites -
https://www.youtube.com/watch?v=lqaE7U5q0N0
— 12 Local SEO Tips for 2016 -
https://www.youtube.com/watch?v=PIGJsR-Bzvw
— Google My Business Intro -
https://www.youtube.com/watch?v=LCzri4tXuF0
— SEO Crash Course - https://www.youtube.com/watch?v=e_JKCcs8rv8
— Many, many more. Just search on YouTube and check the Likes.
Resources