Read this for information around a program called Google Local Guides as well the importance of Verifying your Google Map Listing for your Business. You would be surprised at how many business owners and marketers are still not aware that Google gives you a FREE listing all you need to do is claim it giving you control of managing the information displayed within Google Search for your company.
Many business owners are not aware of Google’s ability to help people find businesses near them online. Mobile devices dominate Search, and we are always using our phones and computers to get directions to a store, restaurant, hospital and more.
This document provides guidance on content marketing strategies on a shoestring budget. It recommends analyzing target audiences and competitors, creating a content framework based on upcoming trends and hooks, generating ideas using brainstorming techniques, producing content by hiring freelancers, and promoting content through outreach to journalists and bloggers. The focus is on curating existing content to create listicles, mindmaps, flowcharts and DIY infographics to earn links from referring domains on a low budget.
The document discusses crawl budget and ways to improve it. Crawl budget refers to the number of pages search engine bots can crawl and index on a website within a given time frame. It can become an issue for larger sites or those with rapidly changing content if the number of pages exceeds the budget. The document provides several recommendations to improve crawl budget, including optimizing site speed, website hierarchy, internal links, limiting duplicate content, fixing technical errors, limiting orphan pages, and properly handling redirects.
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For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
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Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
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SERPs to Markup: How to Increase Your Earned TrafficKaizen
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In a World with so many available paid advertising channels, this talk delves into some of the best (tried and tested) tactics for scaling large e-commerce catalogues in order to be more profitable (failing that, waste less budget!).
Brighton SEO Autumn 2021: Core Web Vitals: Loopholes, Flaws, and Endless DelaysTom Capper
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Website traffic should not be rocket science, but sometimes it gets quite complicated. So here we are, providing you with some tips to boost your traffic! Why 3,14? Because we were thinking about Pies today.
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As a by-product, you’ll become indispensable to your clients/bosses.
This talk was presented at Brighton SEO in September 2019.
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News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
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Lançar ou migrar seu site não é apenas selecionar uma entre as várias opções disponíveis. Neste Webinar a Umbler apresenta os principais pontos que você precisa observar para garantir estabilidade na sua aplicação e uma ótima experiência para seus usuários e clientes.
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This document provides tips for optimizing apps for search engine visibility in Google Play. It recommends analyzing keywords to include in the title and description, listing the app on other app markets to increase coverage, promoting on social networks to create download peaks, and maintaining a blog and social media presence to engage users. Proper SEO, including keyword optimization and community building, can help improve an app's position in Google Play search results.
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Learn how Google Marketing Platform and other tools can help you grow your startup with Albert Mai, Head of Growth at Glam Corner. You'll learn how to get started and leverage Google Marketing Platform, learn which tools to use and when and hear personal success stories.
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*How to get started with Google Marketing Platform
*How to grow your startup
*Which tools to use and when
Optimising for Local Search - Tea-Time SEO' Series of Daily SEO Live TalksAuthoritas
Optimising for Local Search
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Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=rFRvf_h6Oe4
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
Google 101 - How to Learn to Love Google and Embrace Their Suite of Evil Geni...FSC Interactive
The document discusses how Google products like search, advertising, and Google Places can help businesses succeed online. It provides tips on search engine optimization, using keywords and analytics data to create relevant content, and setting up a Google Places listing to attract local customers. Google tools like AdWords allow precise targeting and measurement of online advertising campaigns.
Google 101 - Analytics, AdWords, Webmaster Tools and Places, FSC Interactive
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Kootenay Rockies Tourism - Google For Small BusinessScott Bauer
This is the slide deck is used during the Professional Development Days hosted by Kootenay Rockies Tourism in Cranbrook and Nelson BC. (01/31/17 - 02/02/17)
Send me an email if you have questions: scott@navigatormm.com
Measurement for Impact: Google Analytics501 Commons
Google Analytics allows non-profits to measure the impact of their digital efforts by understanding who visits their websites, how often they visit, what pages they view, and what actions they take. This data can help non-profits answer important questions about which programs and partnerships are most effective at driving traffic, how visitors engage with the site, and whether the site is meeting its goals. The document provides an overview of key metrics that can be tracked in Google Analytics, such as visitor trends over time, visitor demographics, traffic sources, popular content, and goals and conversions. It also includes setup and implementation tips for using Google Analytics most effectively.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
This document provides an overview of Google My Business, including:
- Key features like managing business listings across devices, a single dashboard, and business insights.
- Best practices for local businesses like completing a Google+ page, uploading photos, encouraging reviews, and engaging with followers weekly.
- Resources for help include an online help center, specialists for phone/email/chat support, and forums.
The presentation discusses how Google My Business allows businesses to build their online identity, be visible to customers, connect with followers, and engage with customers.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
16 Tips for Ranking Better with Google My Business - SMX Advanced Local Searc...Joy Hawkins
Trying to figure out why you don't rank well in the local pack on Google? Here are my tips on how to diagnose your ranking issues and get the most from Google My Business (GMB).
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
2020 trending digital marketing seo interview questions & answersShailendraSharma159
This document provides a list of 20 common digital marketing and SEO interview questions along with brief answers. It covers topics like Google ranking factors, cross linking, search engine updates, Google Analytics goals and events, Facebook pixels, conversions, and the launch dates of Google and SEO. The questions range from explaining technical terms to listing different campaign, ad group, and funnel types in Google Ads and Analytics.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
The document outlines an SEO audit plan with the following objectives:
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Similar to Is Your Business Verified with Google Maps? (20)
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
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Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
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Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
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Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
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The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
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TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
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Real Marketing of Pharmaceuticals (PDF) by Roshan Singh.
Is Your Business Verified with Google Maps?
1. William Rock
Internet Marketing Specialist / Coach
?Is Your Business Verified with Google Maps
?
View the Entire Slide Deck @ https://goo.gl/rWFI9Q
Have You Seen this Message?
Default Image
Gain Control of Your Business
ThisCompanyHasNotRegisteredtheirBusinesswithGoogleMaps
2. Introduction
Areas of Expertise & Skills:
I have a vast skill set gained through years of past experience and have
been developing marketing strategies for companies on Google since 1998.
Specializing In:
Conversion Analytics Strategy / Training
Business Marketing Seminars
Internet Marketing Strategy
Web Design / Marketing Forensics / Security
Video / Editing
….. and Much More
William Rock
Internet Marketing Specialist / Coach
And Proud Advocate of:
3. Proud Volunteer in the Google Help Forums
https://topcontributor.withgoogle.com/
William Rock
Internet Marketing Specialist / Coach
Hot Topics I like to help Help in the Forums:
● Google My Business Troubleshooting
● Algorithm Penalties
● Hacked Website diagnosis
4. Proud Volunteer in the Google Local Guides Program
https://www.google.com/local/guides/
William Rock
Internet Marketing Specialist / Coach
Level 5 Guide / 2,057 Updates
5. 1,595 Edits Since October 2015 - The Stars Represent NOT Verified Listings
That is a lot of Stars
Wow
6. What did I find in my research ?
1,595 photos of local business, trying
hard not to miss anyone, I found an
overwhelming percentage of maps
incomplete and/or not verified along with a
poor image, lacking in quality photo
representation.
The graphic illustrates an 11 Mile Radius
marked with a STARS all have the message
“Claim this Business”.
Over 60% of Companies had
7. Gain Control of Your Business
ThisCompanyHasNotRegisteredtheirBusinesswithGoogleMaps
Update
?
Mobile View
Get Verified @ https://goo.gl/KOK9RP
Screenshot
Found July 2016
18. Verifying Your Business with Google
The Process is Very Simple:
Quick Tip: I find it easier to edit on a desktop
You will need a Google Account to Verify the Listing
1) Click on the Link Claim this Business it will take you to
https://business.google.com
2) Confirm the information and accept the terms of service
3) Click Continue
20. Google My Business is FREE and Easy to Use
Discover how your business can capitalize on Google My Business free business
listing and start reaching new customers even without a website.
https://www.google.com/business/
21. Need Help ? Ask a Your Question in the Help Forums
@ https://www.en.advertisercommunity.com
22. I have now helped over 1,595 Companies in an 11 Mile Radius
and found that over 60% of Companies have the Claim this Business Message
24. One of My Photos Uploaded to Google Maps
As part of the Google Local Guides Program
25. One of My Photos Uploaded to Google Maps
As part of the Google Local Guides Program
26. One of My Photos Uploaded to Google Maps
As part of the Google Local Guides Program
27. One of My Photos Uploaded to Google Maps
As part of the Google Local Guides Program
28. One of My Photos Uploaded to Google Maps
As part of the Google Local Guides Program
29. One of My Photos Uploaded to Google Maps
As part of the Google Local Guides Program
30. All of these #PHOTOS have been taken from my Phone :)
The Nexus 6 - Android #ROCKS
31. Quick Audience Participation Task
1) Open Your Smart Phone
2) Search for Your Business
3) Do You See This Message ?
32. Google Local Guides Program ?
Learn More @
https://www.google.com/local/guides/
33. 22 Million Views From Photos Uploaded //
1,528 companies map listings double checked
within an 11 mile radius starting in October 2015 to Now //
I have now uploaded over 3K in photos to Google Maps,
including inside shots, food photos and more ..
More Information @ https://goo.gl/iiAIfw
34. During my research, I took photos every weekend in the morning from around 8am - 10am before all
the stores opened up working trying to get the best photos possible…. Depending on the Weather :)
What an Adventure :)
Photos Taking Each Weekend
35. Google Street View (360 Camera )
Google Local Guides (Get Close and Personal)
Foot Powered :)
Google Maps Magic: Types of Photos
36. Funny Moment Volunteering as a Google Local Guides
I found a Google Car Selfie, and replaced it with a high quality Image
Do You See the Car in
the Window ?
37. Funny Moment Volunteering as a Google Local Guides
This selfie was me in the window (Disclaimer this image was not uploaded)
38. Local Guides Community Manager / Kansas City
@ goo.gl/T4iroY
William Rock
Internet Marketing Specialist / Coach
39. Important Message to Chamber of Commerce
Managers, I need Your Help with a Project :)
40. Where, I Need Your Help, is in your Next Meeting with your Members have them
open Google Search and find their business listing.
If you see a little blue button with a shield that says Claim this Business you will need to
follow the steps to Verify the listing ..
How to Verify Your Business Help Page
@ https://goo.gl/lS7W52 ((( Take Control of your Map Page ))
41. Here is an example of the Overland Park Chamber of Commerce
and they need to also Claim their Business
42. Here is an example of the Lee’s Summit Chamber of Commerce
and they need to also Claim their Business
43. Learn More about my Local Maps Studies
Kansas City Local Guides G+ Community
@ https://plus.google.com/u/0/communities/108331276172987930769
Google Local Guide Connect Forums
@ https://www.localguidesconnect.com
Trying to FIX the World From Claim This Business Messages :)
https://www.linkedin.com/pulse/google-local-guides-fixing-one-listing-time-william-rock
Local Guides Google Plus Collection
@ https://plus.google.com/u/0/collection/UqfSTB
44. Here is a Fun Podcasts:
Search Talk Live Podcast @ https://goo.gl/OzkdEI
More to Come since my Study is not finished :)
45. Questions & Answers !
This is where the Fun Happens :)
IS
PURE
GEEKGive it a TRY :)
http://bit.ly/ROCKWEBINAR
Editor's Notes
My Photo was taken of Starbucks @ https://goo.gl/iCbKLZ on July 2016 and it is now November
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
#LocalGuide :) See all my Photos @ https://goo.gl/FiUbJu
Take a Pause and ask a question to the audience :) Maybe see if Patrick can start a quick Poll to see the % of the Audience // Not Verifed