This document provides an overview of key concepts related to product marketing including:
1) It defines products, different types of consumer products, and discusses product items, lines, and mixes.
2) It describes the marketing uses of branding, packaging, and labeling. It also discusses global issues related to branding and packaging.
3) It explains the importance of product warranties as a marketing tool and defines express and implied warranties.
Havells India Limited is an electrical goods company founded in 1958 that manufactures ceiling fans. Havells fans fall under five categories: regular fans, energy saving fans, special finish fans, decorative fans, and premium underlight fans. Premium underlight fans are the most expensive but also the most attractive, energy efficient, high performing, and come with features like copper blades and remote controls. The document provides examples of different types of Havells ceiling fans and their key features.
The document discusses key marketing concepts related to products. It defines products, consumer products, and different types of consumer products. It also defines product items, product lines, and product mixes. The document then describes marketing uses of branding, packaging, labeling, and product warranties. It discusses how branding can benefit companies through product identification, repeat sales, and new product sales. Global issues in branding and packaging like adaptations and labeling requirements are also covered.
Marketing presentation of product conceptSantosh Gauda
This document discusses various aspects of products including definitions, classifications, product mixes, life cycles, packaging, and labeling. It defines a product as anything offered in a market to satisfy a want or need. Products are classified as consumer or industrial, with consumer further broken down into convenience, shopping, and specialty products. It provides examples of product mixes and discusses the typical life cycle stages of introduction, growth, maturity, and decline. The document also defines packaging and labeling, covering their primary functions to protect, store, and transport products, as well as secondary functions like promotion and sales.
A product is defined as a bundle of attributes that have the potential to satisfy customer wants in the form of goods and services. There are different categories of products including product classes like washing powder, product forms like granulated, and product brands like Persil. Consumer products are classified as convenience products, shopping products, specialty products, or unsought products based on buyer behavior. Convenience products are most frequently and routinely purchased with minimal interest in comparisons while shopping products involve more focus on quality or price comparisons. Specialty products have strong brand conviction and loyalty. Unsought products include existing products that are no longer wanted or totally new, unfamiliar products. A product consists of potential, augmented, expected, core benefit, and basic components.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
This document provides tips and tools for developing an iPhone app from concept to product release. It covers conceptualizing the app idea, designing interfaces with tools like Balsamiq and Photoshop, developing with considerations for APIs, push notifications, and testing, distributing beta versions through services like TestFlight, monitoring performance on the App Store, and responding to user reviews. The overall process progresses from Concept to Design to Develop to Beta testing to Release.
The document summarizes the GT LL (Groupe de Travail Logiciel Libre) conference in 2011. It discusses the projects presented, including those related to distributed systems/cloud (Neopodd, Compatible ONE, Easi Cloud, Aeolus), embedded systems (RTEL4I, Couverture), green IT (Deskolo), developer tools (Squale, Coclico, etc), middleware (Easy SOA), and more. It also addresses the challenges of cloud computing including optimizing resource use, security, interoperability, and legal issues.
HTML5 will become the dominant application platform across devices like mobile phones, PCs, and televisions in the coming years. Traditional web applications will be replaced by a new generation that can be used both inside and outside the browser, and distributed through app stores and the web. Developers will need new tools and frameworks to build applications that provide a unified experience across multiple platforms and form factors.
HTML5 will become the dominant application platform across devices like mobile phones, PCs, and televisions in the coming years. Traditional web applications will be replaced by a new generation that can be used both inside and outside the browser, and distributed through app stores and online. Developers will need new tools and frameworks to build applications that provide a unified experience across multiple platforms and form factors.
The document discusses various ways to share knowledge, including pair programming, meetings, emails, chats, phone calls, mailing lists, and online forums. It notes that remote collaborations and online communities are also important ways knowledge is shared. The focus is on leveraging different communication and collaboration methods to effectively share knowledge among colleagues, remotely, and within developer communities.
The document discusses using the Titanium framework to build native iOS applications using JavaScript. It provides an overview of Titanium, covering how to set it up, the supported mobile architecture and modules, and demonstrates how to access device functionality like the camera and make network requests. The presentation encourages developers to use Titanium to build data-driven web apps, games, and utilities for iOS and other mobile platforms.
Karthik Gaekwad is a member of the cloud team at National Instruments who owns the Canopy user management and licensing platform. He discusses National Instrument's approach to cloud development which includes short monthly iterations to incrementally develop and deploy new features. Key aspects of their approach include modeling the end-to-end system, designing features to be reusable across platforms, extensive testing and monitoring, and getting early user feedback through demos.
Jonathan bright - collecting social media data with the python programming la...oiisdp
This document summarizes a presentation on collecting social media data using the Python programming language. The presentation introduces computer programming concepts for social scientists and provides practical lab sessions to get hands-on experience collecting Facebook share counts and news content through RSS feeds using Python scripts. The goals are to help social scientists access and analyze large social media datasets and to bridge the divide in skills between quantitative and qualitative researchers.
Javascript Views, Client-side or Server-side with NodeJSSylvain Zimmer
The document summarizes a presentation on building applications that can render on both the server and client using a single codebase. It discusses how traditional server-side and client-side apps are structured, then shows how server-side JavaScript allows building a single app with a shared core that can adapt for the server or browser through the use of adapters. It demonstrates this approach with a sample app and discusses benefits like serving HTML versions for search engines or legacy browsers. Key aspects covered are rendering on the server/client with a View class and handling browser history across environments.
The document discusses the business of Drupal and building products rather than just websites. It describes how Drupal distributions and modules can be packaged and sold as products, and how companies like Acquia are building services and products around Drupal, such as developer tools, hosting, and apps. These products and services create more sustainable businesses for Drupal developers and agencies compared to building one-off websites.
How to Make Entities and Influence Drupal - Emerging Patterns from Drupal Con...Ronald Ashri
Drupal 7 introduced Entities as the main unit of data alongside an API to manipulate entities. This is changing the way we can develop Drupal-based applications. The aim of this presentation is to identify emerging patterns of usage to inform further refinement and development and support the spread of best practices for development.
The document discusses an introduction to Android development in Uganda. It provides an overview of key Android concepts like activities, intents, services, and user interface design. It encourages attendees to get hands-on with Android app development by exploring the Android framework and APIs, and mentions prerequisites like Java programming skills. The document also highlights example Android views, layouts and app components to help explain building basic Android apps.
This document provides an overview of a book on JUnit testing. It introduces JUnit and its origins, and discusses the importance of testing software. It also outlines the book's structure, which begins with the basics of JUnit and then covers more advanced testing strategies and techniques. The first chapter will provide a quick introduction to testing concepts. Subsequent chapters explore topics like coarse-grained testing with stubs, mock objects, integration testing, running tests in build processes, and various JUnit extensions.
Building Eclipse Plugins and RCP applications with Tychojsievers
Tycho is a build tool that uses Maven to build Eclipse plugins, features, repositories, and RCP applications. It reuses PDE metadata and concepts and integrates with Maven and p2. The document provides an overview of Tycho and then gives a hands-on tutorial demonstrating how to build an RCP application with Tycho including creating a plugin, adding tests, creating a feature, repository, product, and using a target file.
Marcel Gehlen, Software Tester with 10 years of experience, talks about QA for PAYBACK’s new App:
What needs to be tested manually? What needs to be automated? Which part play Beta- and Crowd-Tests? And how can you piece it all together?
At PAYBACK we ran into all these questions and we like to share our possible answers with you.
Final Cut Pro was a relatively intuitive video editing software with simple controls for basic editing. However, it had some issues including being unable to import footage from external or network drives, lacking precise control when zoomed in, not showing manual save options or indications that the project had saved, and having limited export file types and options. While the software was useful, these issues were irritating to the user and they questioned why Final Cut Pro was considered the best editing software.
Similar to iPhone App from concept to product (20)
What Not to Document and Why_ (North Bay Python 2024)Margaret Fero
We’re hopefully all on board with writing documentation for our projects. However, especially with the rise of supply-chain attacks, there are some aspects of our projects that we really shouldn’t document, and should instead remediate as vulnerabilities. If we do document these aspects of a project, it may help someone compromise the project itself or our users. In this talk, you will learn why some aspects of documentation may help attackers more than users, how to recognize those aspects in your own projects, and what to do when you encounter such an issue.
These are slides as presented at North Bay Python 2024, with one minor modification to add the URL of a tweet screenshotted in the presentation.
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
Interaction Latency: Square's User-Centric Mobile Performance MetricScyllaDB
Mobile performance metrics often take inspiration from the backend world and measure resource usage (CPU usage, memory usage, etc) and workload durations (how long a piece of code takes to run).
However, mobile apps are used by humans and the app performance directly impacts their experience, so we should primarily track user-centric mobile performance metrics. Following the lead of tech giants, the mobile industry at large is now adopting the tracking of app launch time and smoothness (jank during motion).
At Square, our customers spend most of their time in the app long after it's launched, and they don't scroll much, so app launch time and smoothness aren't critical metrics. What should we track instead?
This talk will introduce you to Interaction Latency, a user-centric mobile performance metric inspired from the Web Vital metric Interaction to Next Paint"" (web.dev/inp). We'll go over why apps need to track this, how to properly implement its tracking (it's tricky!), how to aggregate this metric and what thresholds you should target.
Are you interested in dipping your toes in the cloud native observability waters, but as an engineer you are not sure where to get started with tracing problems through your microservices and application landscapes on Kubernetes? Then this is the session for you, where we take you on your first steps in an active open-source project that offers a buffet of languages, challenges, and opportunities for getting started with telemetry data.
The project is called openTelemetry, but before diving into the specifics, we’ll start with de-mystifying key concepts and terms such as observability, telemetry, instrumentation, cardinality, percentile to lay a foundation. After understanding the nuts and bolts of observability and distributed traces, we’ll explore the openTelemetry community; its Special Interest Groups (SIGs), repositories, and how to become not only an end-user, but possibly a contributor.We will wrap up with an overview of the components in this project, such as the Collector, the OpenTelemetry protocol (OTLP), its APIs, and its SDKs.
Attendees will leave with an understanding of key observability concepts, become grounded in distributed tracing terminology, be aware of the components of openTelemetry, and know how to take their first steps to an open-source contribution!
Key Takeaways: Open source, vendor neutral instrumentation is an exciting new reality as the industry standardizes on openTelemetry for observability. OpenTelemetry is on a mission to enable effective observability by making high-quality, portable telemetry ubiquitous. The world of observability and monitoring today has a steep learning curve and in order to achieve ubiquity, the project would benefit from growing our contributor community.
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
AI_dev Europe 2024 - From OpenAI to Opensource AIRaphaël Semeteys
Navigating Between Commercial Ownership and Collaborative Openness
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How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
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MYIR Product Brochure - A Global Provider of Embedded SOMs & SolutionsLinda Zhang
This brochure gives introduction of MYIR Electronics company and MYIR's products and services.
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comprehensive solutions based on various architectures such as ARM, FPGA, RISC-V, and AI. We cater to customers' needs for large-scale production, offering customized design, industry-specific application solutions, and one-stop OEM services.
MYIR, recognized as a national high-tech enterprise, is also listed among the "Specialized
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GDG Cloud Southlake #34: Neatsun Ziv: Automating AppsecJames Anderson
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The Pains of Manual AppSec:
This section will explore the time-consuming and error-prone nature of manually triaging security issues, including the difficulty of prioritizing vulnerabilities based on their actual risk to the organization. It will also discuss the challenges in determining ownership for remediation tasks, a process often complicated by cross-functional teams and microservices architectures. Additionally, the inefficiencies of manual checks within CI/CD gates will be examined, highlighting how they can delay deployments and introduce security risks.
Automating CI/CD Gates:
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Triaging Issues with Automation:
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Identifying Ownership Automatically:
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How Netflix Builds High Performance Applications at Global Scale
iPhone App from concept to product
1. iPhone App
from concept to product
Tips & Tools to get the job done
Joey Simhon (@joeysim)
CTO and Co-Founder DoAT
Thursday, July 28, 2011
2. Hello World
Growing Internet babies since 2000
Growing real ones since 2008
Passionate about engineering and the culture around it
Owned and managed a few businesses
Built and architected a few products
Bottom line - I must be a Persistent fella
Thursday, July 28, 2011
3. I got a confession to make
Thursday, July 28, 2011
4. My name is Joey and I’m a
procrastinator
“The best part about
procrastination is that
you are never bored”
Thursday, July 28, 2011
5. Procrastination = Tools
I call it productive procrastination (an oxymoron)
I love finding new tools that solve real problems (which
I don’t necessarily have)
I’ll do my best to share the right tools to achieve what
you want, quickly and without re-inventing the wheel
Thursday, July 28, 2011
9. The Erasable Marker
When you start with your first concept, try and envision
the core UI element of the product you’re try to build
Jot down how it looks & behaves.
Verify technical implementation boundaries (and be
sure to break some :) )
DoAT - Swiping between live apps
Concept
Thursday, July 28, 2011
10. iPhone Screenshots
Take screenshots of things that get you emotional (love
it / hate it!)
Some of the work was already done for you
http://mobile-patterns.com/ (or god forbid
http://www.androidpatterns.com/ )
Concept
Thursday, July 28, 2011
11. Mockups
When you need to communicate it to a larger /
distributed group of people
My tool of choice - Balsamiq
Concept
Thursday, July 28, 2011
13. Photoshop
I’ll settle for paint / gimp / Paint.net for that matter
PSD to use - http://www.teehanlax.com/blog/
iphone-4-gui-psd-retina-display/
Design for x2 (Retina)
Ziv Meltzer wrote a post ‘bout it
http://blog.zivmeltzer.com/post/3628811523/tips-the-
design-process-for-ios-apps
Design
Thursday, July 28, 2011
14. Your Hand
Reviewing a design on large screens is a NO GO.
Do it on your PHONE.
Easy solution - Send by email and save image to album
Tool - Liveview (for Mac)
http://zambetti.com/projects/liveview/
Design
Thursday, July 28, 2011
15. Don’t forget to RTFM
Apple’s UI Guidelines is something you’d want to know
by heart when designing
http://developer.apple.com/library/ios/#documentation/
UserExperience/Conceptual/MobileHIG/Introduction/
Introduction.html
Design
Thursday, July 28, 2011
17. API and Server Logic
Design your API early
Use static responses while you do
Try and keep as much logic on server’s end - easier
maintenance and cross platform future
If you work in a distributed manner - document your
API, you’ll move faster
We created Gondor for this
(coming to Apache’s near you soon. NGINXs too)
Follow @doatgeeks to know when
Develop
Thursday, July 28, 2011
18. Create multiple targets
Will allow you to have your team install several versions
Will allow you to stage new server APIs as well
Will reduce the clutter and keep your logs / analytics
coherent
Create separate DefaultProperties.plist for each target
Do yourself a favor and use git
(Didn’t know wherelse to put it so...)
Develop
Thursday, July 28, 2011
19. No such thing as alpha
Not always accurate (managed to prove it once... sorta)
But you will definitely find yourself with “legacy” POC
code running in production
Try and draw the line between experiments and THE
product
Don’t refactor before you’ve hit the ceiling but when
you have to - do it like mad
Develop
Thursday, July 28, 2011
20. Incorporate URL Schemes
This is the link of the app era
Allows you be to be accessed in context?
Be sure to communicate it externally so others can use
it.
Some examples -
instagram://camera - launches their camera
lastfm://artist/Cher/similar - Cher similar artist radio
lastfm://globaltags/rock - Plays rock global tag radio
More examples - http://handleopenurl.com/scheme
Develop
Thursday, July 28, 2011
21. Push notification
Make sure to at least enable basic
(default behavior is launching the app on swipe / View
button)
Urbanairship is a good starting point
http://urbanairship.com
Deep links are an important addition, you can respond
to launches from push messages
Develop
Thursday, July 28, 2011
22. Metrics Driven Approach
Try and collect as many events and params as
possible cause you never know what question
comes up about user’s behavior
Tools - Flurry, Localytics, Google Analytics, Home
brew. Most will do event name + KV params
We use Flurry - has some disadvantages
The matrix is
update time | events support | user segmentation |
reporting
Develop
Thursday, July 28, 2011
23. Understand iOS Simulator
There’s an inherent problem with it - it’s too darn fast
and has too much juice
Sometimes has weird issues
You don’t hold it in your hand
Good for coverage testing with different SDKs (e.g.
autoplay video on iOS 4.3.x)
Develop
Thursday, July 28, 2011
25. Provisioning Beta Versions
You’ll start with IPAs sent by email
Supporting this is hell (“Yes, drag it to your iTunes, oh
you don’t have it.... blah blah blah”)
You can try using BetaBuilder
http://www.hanchorllc.com/betabuilder-for-ios/
TestFlight is our weapon of choice
http://testflightapp.com
There’s also HockeyKit (open source too)
http://hockeykit.net/
Beta
Thursday, July 28, 2011
26. Stabilize - Crashes
The #1 tool to get you stability
and eliminate crashes - a
crash reporting tool
iPhone logs are worth nothing
without the debugging
symbols make sure you keep
them
PLCrashReporter and CREP
(“holly crep I got a new crash”)
Beta
Thursday, July 28, 2011
27. Stabilize #2 - Memory
Static code analysis - 80/20 rule applies here
XCode Instrumentation tools - memory is the thing
you’d worry ‘bout most of the time
Beta
Thursday, July 28, 2011
29. Text is all you got
Think about what you want to write
Competition texts is sometimes a good starting point
Autocomplete is one you’ll surface
Search results is the other
They are scored differently
Release
Thursday, July 28, 2011
30. And images too
You can get creative here
Release
Thursday, July 28, 2011
31. Take your time
Submit when you ready
Reject binary if things get messy
App approval took ~7 days
App updates took 1-5 days
Tool - http://148apps.biz/app-store-metrics/
Release
Thursday, July 28, 2011
32. Monitor
iTunesConnect only keeps 14 days of past reports
And will only tell you how many downloads/updates
A combination of AppAnnie (free) and appFigures (paid)
will do the job
You can also setup a geckoboard if you want this info
and analytics shown together
Release
Thursday, July 28, 2011
33. Respond to user reviews
This is a real-life case I had with one of our users
Release
Thursday, July 28, 2011
34. Last few bits
You can ask for an “expedited review” if you have a
good reason - we got an app approved within the day
before TC Disrupt
Use it wisely and rarely
CoreData and version updates - be careful here (and
any other local data)
WebViews can sometimes allow you to release
products faster
Release
Thursday, July 28, 2011
35. Thank You.
Joey Simhon (@joeysim)
CTO and Co-Founder DoAT
Thursday, July 28, 2011