Introduction to marketing management -2.pdf

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The document outlines different marketing philosophies including the production concept focused on mass production and low costs, the product concept focused on product quality, and the selling concept focused on large-scale selling. It also discusses the marketing concept focused on customer needs and wants, the social marketing concept focused on consumer and societal well-being, and the holistic marketing concept. Additionally, it lists learning outcomes related to marketing philosophies and the steps of the marketing management process.

OSHADI RUPASINGHE
BBA (SEUSL), PGDIP (SLIM)

Learning Outcomes
 Marketing Philosophies
(Production concept; product concept, selling concept,
Marketing concept, Societal Marketing concept &
holistic marketing concept)
 Marketing Management Process

1. Production Concept
Focus on: Mass production, Low cost

Introduction to marketing management -2.pdf

2.Product Concept
Focus on: Product Quality

3. Selling Concept
Focus on: Large scale selling

4.Marketing Concept
Focus on: Customer needs and wants

5.Social Marketing Concept
Focus on : Consumers and Society well -Being

Identify the steps of Marketing
Management Process

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Introduction to marketing management -2.pdf

1. OSHADI RUPASINGHE BBA (SEUSL), PGDIP (SLIM)

2. Learning Outcomes  Marketing Philosophies (Production concept; product concept, selling concept, Marketing concept, Societal Marketing concept & holistic marketing concept)  Marketing Management Process

3. Marketing Philosophies

4. 1. Production Concept Focus on: Mass production, Low cost

6. 2.Product Concept Focus on: Product Quality

7. 3. Selling Concept Focus on: Large scale selling

8. 4.Marketing Concept Focus on: Customer needs and wants

10. 5.Social Marketing Concept Focus on : Consumers and Society well -Being

12. 6. Holistic Marketing Concept

13. Identify the steps of Marketing Management Process