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The document appears to be a draft questionnaire for conducting market research on motorcycle brands. It contains questions to assess respondents' perceptions of the brand personalities of CBZ Xtreme, Pulsar, and Apache motorcycles. For each brand, respondents are asked to rate their level of agreement with 14 statements describing potential brand personality traits on a 7-point scale. The questionnaire also includes open-ended brand audit questions about motivations for purchase and characteristics that differentiate the CBZ Xtreme brand now and in the future.

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ChatGPT and the Future of Work - Clark Boyd

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next

Tessa Mero

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

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Imc Ques.

1. DRAFT QUIESTTIONAREGENERAL DETAILS:NameAge SexEducationOccupationBRAND PERSONALITY: (CBZ XTEREME)Q1-I think CBZ-Xtreme is sincere:Ans.-Disagree1234567Agree Q2- I think the brand is whole some:Ans.-Disagree1234567Agree Q3-Overall I think CBZ- Xtreme is down to earth:Ans.-Disagree1234567Agree Q4-I think the brand is cheerful:Ans.-Disagree1234567Agree Q5-I think the brand is very daring:Ans.-Disagree1234567Agree Q6-I think it is very spirited:Ans.-Disagree1234567Agree Q7-I think it is imaginative:Ans.-Disagree1234567Agree Q8-Overall the brand is very up-to-date:Ans.-Disagree1234567Agree Q9- The brand is very reliable:Ans.-Disagree1234567Agree Q10-It is very intelligent:Disagree1234567Agree Q11-Overall it is a successful brand:Ans.-Disagree1234567Agree Q12-The brand is very charming:Ans.-Disagree1234567Agree Q12- It is a symbol of upper-class:Ans.- Disagree1234567Agree Q13- Is CBZ-Xtreme tough:Ans.-Disagree1234567Agree Q14-The brand is outdoorsy:Ans.-Disagree1234567Agree BRAND PERSONALITY: (PULSAR)Q1-I think Pulsar is sincere:Ans.-Disagree1234567Agree Q2- I think the brand is whole some:Ans.-Disagree1234567Agree Q3-Overall I think Pulsar is down to earth:Ans.-Disagree1234567Agree Q4-I think the brand is cheerful:Ans.-Disagree1234567Agree Q5-I think the brand is very daring:Ans.-Disagree1234567Agree Q6-I think it is very spirited:Ans.-Disagree1234567Agree Q7-I think it is imaginative:Ans.-Disagree1234567Agree Q8-Overall the brand is very up-to-date:Ans.-Disagree1234567Agree Q9- The brand is very reliable:Ans.-Disagree1234567Agree Q10-It is very intelligent:Disagree1234567Agree Q11-Overall it is a successful brand:Ans.-Disagree1234567Agree Q12-The brand is very charming:Ans.-Disagree1234567Agree Q13- It is a symbol of upper-class:Ans.- Disagree1234567Agree Q14- Is Pulsar tough:Ans.-Disagree1234567Agree Q15-The brand is outdoorsy:Ans.-Disagree1234567Agree BRAND PERSONALITY: (APACHE)Q1-I think Apache is sincere:Ans.-Disagree1234567Agree Q2- I think the brand is whole some:Ans.-Disagree1234567Agree Q3-Overall I think Apache is down to earth:Ans.-Disagree1234567Agree Q4-I think the brand is cheerful:Ans.-Disagree1234567Agree Q5-I think the brand is very daring:Ans.-Disagree1234567Agree Q6-I think it is very spirited:Ans.-Disagree1234567Agree Q7-I think it is imaginative:Ans.-Disagree1234567Agree Q8-Overall the brand is very up-to-date:Ans.-Disagree1234567Agree Q9- The brand is very reliable:Ans.-Disagree1234567Agree Q10-It is very intelligent:Disagree1234567Agree Q11-Overall it is a successful brand:Ans.-Disagree1234567Agree Q12-The brand is very charming:Ans.-Disagree1234567Agree Q13- It is a symbol of upper-class:Ans.- Disagree1234567Agree Q14- Is Apache tough:Ans.-Disagree1234567Agree Q15-The brand is outdoorsy:Ans.-Disagree1234567Agree BRAND AUDIT: (CBZ XTEREME)Q1-What does motivate you to buy the brand and again what will make you to buy it in the future?Q2-What unique characteristics makes the product different from others and what in future will make it differentiated from others in the future?Q3-Which characteristics that doesn’t serve ant practical purpose makes you differentiate it from others?Q4- Which personality best describes the blend of emotional and functional characteristics of the brand?BRAND AUDITCurrentProposedMotivatorsFunctional DiscriminatorsNon- Functional DiscriminatorsPersonalityPositioning

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