https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
Digital Marketing Trends and Must-Have Solutions for 2023 Milestone Inc
Here's a perfect recipe for search marketing strategies, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
This document summarizes the key findings of an annual survey of B2B content marketers. Some of the main findings include:
1) Nearly half of respondents expect their organization to hire more content producers in 2023 to help with increased workload.
2) Top performing content marketers are more likely to have a documented strategy, use content management tools, and feel they have the right technologies compared to average and least successful marketers.
3) In-person events have rebounded as a popular content format and are expected to see further investment in 2023, while use of paid distribution channels has decreased slightly from 2021 levels.
4) Creating content aligned across the buyer's journey and different teams remains
The Top Trends in Digital Marketing for 2023 Searchonic
Video marketing, voice search optimization, and artificial intelligence will be top trends in digital marketing in 2023. Marketers will need to focus on creating video, voice, and AI-optimized content while addressing increasing concerns around privacy and data security and providing personalized customer experiences.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
This document outlines 50 essential content marketing hacks presented by Matt Heinz, President of Heinz Marketing Inc. at CMWorld. It provides an agenda for the presentation and covers topics such as content planning, measurement, formats, distribution, influencer engagement, repurposing content, and getting sales teams to leverage content. The goal is to provide new tools, tricks and best practices to help convert readers into customers through effective content marketing.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
This document summarizes the key findings of an annual survey of B2B content marketers. Some of the main findings include:
1) Nearly half of respondents expect their organization to hire more content producers in 2023 to help with increased workload.
2) Top performing content marketers are more likely to have a documented strategy, use content management tools, and feel they have the right technologies compared to average and least successful marketers.
3) In-person events have rebounded as a popular content format and are expected to see further investment in 2023, while use of paid distribution channels has decreased slightly from 2021 levels.
4) Creating content aligned across the buyer's journey and different teams remains
The Top Trends in Digital Marketing for 2023 Searchonic
Video marketing, voice search optimization, and artificial intelligence will be top trends in digital marketing in 2023. Marketers will need to focus on creating video, voice, and AI-optimized content while addressing increasing concerns around privacy and data security and providing personalized customer experiences.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document summarizes trends from the 2012 Consumer Electronics Show (CES) in Las Vegas. It discusses how social media and new technologies like smart TVs and phones generated significant media buzz. Samsung emerged as a leader in social media conversations due to its diverse product launches. The show continued to see record attendance numbers and increasing news coverage year over year, demonstrating its importance for consumer technology companies.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdfFranchiseBatao
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
The event will honour individuals from 12 countries for their outstanding contributions. Attendees can expect a night of glitz, glamour, and inspiring performances, providing a valuable platform for networking and collaboration.
Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Dear Readers,
Client service management encompasses a range of functions aimed at ensuring optimal client satisfaction and fostering long-term relationships. Key functions include client support, where issues and inquiries are addressed promptly and effectively, and client on boarding, which involves guiding new clients through the initial setup and integration processes. Account management is another crucial function, involving regular communication and updates to keep clients informed and engaged. Additionally, client service management involves monitoring and analyzing client feedback to continuously improve services and address any emerging needs. Overall, these functions work together to create a positive client experience and drive business growth.
Here are few function explanation for better understanding.
Happy learning
1. The State of Marketing 2024 1
Navigating business growth with technology
and creativity for more human marketing
2024
2. The State of Marketing 2024 2
Explore top
marketing trends
In a competitive
the way for innovation.
INTRODUCTION
Go to section
To amplify brand presence, be easy
AWARENESS
Go to section
The strongest connections
happen via call, click,
chat, and camera.
ENGAGEMENT
Go to section
Want more big ideas? Free up
your time from manual tasks.
EFFICIENCY
Go to section
Niche audiences — meet
valuable, data-driven content.
GROWTH
Go to section
TLDR; Get on social, try
AI, and align your systems.
CONCLUSION
Go to section
THE STATE OF MARKETING
Privacy is paramount to
personalization, people!
PERSONALIZATION
Go to section
3. The State of Marketing 2024 3
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
3
In a competitive market,
for innovation.
INTRODUCTION
How marketing teams can chart a course
for scalable growth in 2024.
The State of Marketing 2024
4. The State of Marketing 2024 4
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
4
Marketing in the Age of Intelligence
A NOTE FROM LEADERSHIP
It’s no secret that the marketing landscape is changing quicker than ever.
AI and automation, alongside a fast-paced world, have the majority of marketers agreeing that marketing has transformed more in the past
three years, than over the past 50. We no longer live in a go-to-market world where having information alone is enough – those who want to
succeed must instead act on intelligence. We’ve shifted from the Age of Information to the Age of Intelligence.
growth in new ways.
we hear you. HubSpot has been working to build AI tools right into our platform that help
you achieve these goals. Our friendly AI bots make it easier to set up systems that provide information for your audience, automatically detect
At HubSpot, we’re here to help you navigate this journey. Thanks for reading and being part of our community.
ROB GIGLIO
CCO, HubSpot The State of Marketing 2024
5. The State of Marketing 2024 5
Embrace the future of productivity and unlock limitless innovation with
easy-to-use AI tools, available throughout the HubSpot platform.
ChatSpot
Ask an AI-powered assistant combining
ChatGPT with unique data sources like the
AI Content Writer
AI-powered copywriter that saves
you time and money.
Website Generator
Quickly create a single-page
website with an AI website builder
based on simple prompts.
Social Caption Generator
Produce engaging copy for your
social media posts with ease,
letting AI do the heavy lifting.
Get started free
6. The State of Marketing 2024 6
There’s a well-known phenomenon that letting your mind wander helps your brain make
connections that lead to creative ideas. Researchers found that subjects had more “aha!”
moments when they were in the shower or doing dishes than when they were “on task.” As a
long lists of tasks. But things are beginning to change.
Today, marketers have a new assistant to help with everyday tasks, brainstorming, research,
content creation, data analysis, reporting, and automation — your friendly neighborhood AI tool.
come to market at just the right time. Six in ten marketers feel that the way they spend their
budget and the ROI it produces is being scrutinized more now than in the past.
In the year ahead, marketers plan to invest in the channels that bring in the best results,
prioritize building relationships with their audience, and automate manual tasks to make
way for more human marketing.
To explore the current marketing challenges, trends, and opportunities for growth, we surveyed
over 1,400 global marketing professionals in September 2023 and talked to leaders at top brands.
Let’s get into the data.
more human marketing
THE MARKETING ROADMAP
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
6
7. The State of Marketing 2024 7
GOALS, CHALLENGES, AND TRENDS
When the marketing budget is under the microscope,
impact of everything they do, which relies on a
single source of truth and access to reporting
that ties to sales. One of the top challenges
marketers cite is sales and marketing alignment,
despite the fact that 70% of marketers report
having “high-quality leads.”
So, what’s really driving growth? Around 75% of
marketers believe a personalized experience increases
sales and the likelihood of a contact becoming a
repeat customer. But building connections across
the buyer’s journey and developing relationships at
scale introduces new operations needs.
Here’s a look into the top challenges, opportunities,
sure bets, and investment-worthy marketing trends
for 2024.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
7
Which channels have resulted in the biggest ROI this year?
Website/blog/SEO (search engine optimization)
Social media shopping tools (e.g. Instagram Shops)
Paid social media content
Email marketing
Content marketing
16%
16%
14%
14%
14%
of marketers believe
personalized experiences drive
sales and repeat business.
75%
8. The State of Marketing 2024 8
Marketers face challenges with:
In 2024, marketers want to try out:
Live streaming video
Short-form videos
Keeping up with trends
Selling directly on social media
Content showing brand values
Understanding customers and their needs
Creating interactive content like polls and games
Having low-quality data Selling on social media apps
Achieving sales-marketing alignment
These trends have generated strong results:
15%
14%
17%
15%
14%
13%
14%
14%
12%
14% 12%
14% 11%
Keeping up with the times
Trying on interactive content for size
Increasing revenue and sales
Increasing brand awareness and reaching new audiences
Increasing engagement
Improving sales-marketing alignment
2023 list their top goals for 2024 as:
24%
19%
19%
16%
15%
Sure bets from winning teams
Marketing trends that deliver ROI
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
8
of marketers plan to try experiential
marketing (engaging audiences in real life
16%
9. The State of Marketing 2024 9
from online.
AWARENESS
Brand awareness starts with establishing
trust via social media and video.
Social Media SEO
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
9
The State of Marketing 2024
10. The State of Marketing 2024 10
Facebook Instagram Youtube TikTok Twitter/X LinkedIn Snapchat Pinterest Twitch Tumblr
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
10
SOCIAL MEDIA Social search
Social media is the #1 product
discovery channel for Gen Z and
. 31% of consumers use social
to questions.
Social selling
17% of social media users report buying
a product on social. 87% of social sellers
more sales on social in 2023 than 2022.
Social service
sending a
in 2023 — up 45% from 2022. 1 in 5
younger consumers prefer customer
digital natives grow as decision-makers, we’re seeing changes to how buyers interact with businesses online. Some
of the biggest social challenges are coming up with ideas, creating engaging content that generates leads, and
gaining followers.
Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers are
investing in 2024. Twenty-seven percent of marketers who don’t use YouTube plan to start in the year ahead. For
Top Social Channels for Marketing
Get expert tips for social selling on LinkedIn and beyond
Channels marketers are using Channels that resulted in the biggest ROI
57% 55% 52%
44% 39% 37%
22% 21% 16%
9%
2%
5%
6%
6%
16%
16%
24%
26%
29% 29%
11. The State of Marketing 2024 11
In 2023, one in four consumers bought a product
.
50% of the marketers who use it planning to
shared, “Brands that partner with a select few
Creators in their niche create demand and drive
sales through channels like YouTube, Newsletters,
Podcasts, and Social. More than half of
our YouTube demand comes from Creator
partnerships. Our audiences want to learn from
credible experts over institutional brands. This
mix of owned and Creator media is helping
propel our business forward.”
INFLUENCER MARKETING
Less (followers) is more —
communities at a lower price point.
growth channel for brands.
51% of marketers say their company worked with creators or
brands and on in-house teams.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
11
1
2
3
tone, and guidelines and established awareness with their
audience, future campaigns generate similar or better results.
4
12. The State of Marketing 2024 12
Partnerships with
Creators are now
indispensable
for business
growth. KYLE DENHOFF
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
12
The State of Marketing 2024
13. The State of Marketing 2024 13
In an increasingly competitive search
environment, your content strategy
must start with what users need,
If you look at recent Google updates,
you’ll notice that Google has been
means and prioritizing the “E” for
“experience” in E-E-A-T.
Your content must be personal,
demonstrate experience, and address real
needs. And you’re already playing catch-up.
The future of content
SEO
Finding ideas for new content
Creating content that receives high levels of online engagement
(clicks, shares, comments, etc.)
Reaching your target audience
Creating content that generates leads
16%
16%
15%
15%
14%
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
13
Top 5 challenges marketers face with content marketing
BEN STEELE
Senior Editor, Search Engine Journal
14. The State of Marketing 2024 14
and creating high-engagement content.
Over the last two years, three types of ebooks at
SEJ reliably generated a higher volume of leads:
• A functional tool that readers can use.
• First-party data and insights.
• Collaborations with thought leaders.
They are core parts of a wider trend — create content directly
That makes the content personal to them without the need for
personalization data.
To address many readers this way, you must:
• Know the parameters of situations a reader might encounter.
• Predict outcomes and the reader’s education or
troubleshooting process.
• Provide them with information they don’t know they need.
Proving direct experience is SEO gold. You also need this
knowledge to provide usable tools and curate relevant data.
because users can take what they need and adapt it to their
circumstances. Now, let’s talk about the third content type:
thought leadership.
Content is a consistent
struggle for marketers
Create content personal to readers
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
14
generative AI-powered search platforms, content
that can be easily produced can be readily served in
a chat box. If an AI can write it, an AI can serve it to
users instead of a link.
I don’t believe it’s a wholesale answer to content
marketing. I predict an increased demand for
complex topics.
most challenging aspect of an
SEO professional’s job is content
strategy and production.
#1
Search Engine Journal State Of SEO 2024
15. The State of Marketing 2024 15
Search platforms curate information, but humans can curate in a way the
situations a reader might encounter. Leaning into your unique knowledge allows
you to curate experiences that address what users don’t know they don’t know —
content that surprises, delights, and provides new insights.
show users what
they expect by default. This method tends to work much better coming from a
These people have the skills to become content leaders and engagement drivers.
They know how to resonate with people and might jump at the opportunity to
bring a creative skillset to their role. Or maybe you employ genuine thought
leaders already.
Identify or create thought leaders in your organization. Guide them with
marketing best practices and audience data. Creating new leaders is, in my
opinion, how you win at content.
Create content personal to you
Create thought leaders
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
15
Search is going through one of the biggest
transformations in recent memory. We asked
20 top SEO experts how to adapt and maintain
your competitive edge. Check out this insightful
compilation of insights, best practices, and tips
to help prepare for the year ahead.
Get the Top SEO Trends
16. The State of Marketing 2024 16
AWARENESS
Decision makers are going to social for
everything — search, sales, and service.
Authentic partnerships with micro
The best content is personal. Embrace
individual personalities and creators.
Invest in Facebook, Instagram, and YouTube and
make it easy to buy from your brand on social.
work with the same partners over time.
Build thought leaders within your organization and
try new media formats like podcasts and videos.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
16
17. The State of Marketing 2024 17
ENGAGEMENT
The customer journey is shifting and brand
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
17
Chat Messaging Email Video
The State of Marketing 2024
18. The State of Marketing 2024 18
CHAT
HubSpot research found that 55% of businesses predict that by 2024,
most people will turn to chatbots over search engines for answers. AI-
individualized, user-friendly results, and gather data that helps businesses
marketing strategies in 2023 used AI and automation like chatbots versus
“It’s time to embrace bots. To get started, experiment with a marketing
bot for your website. Train your bot on your content so it can quickly
pricing, and case studies. At HubSpot, we introduced a Gen AI-powered
chatbot to our website and the results have been promising: 78% of
chatters’ questions have been fully answered by our bot, and these
customers have higher satisfaction scores.”
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
18
YAMINI RANGAN
CEO, HubSpot
Day-to-day marketing tasks
role. And 58% of marketers plan on increasing their
investments in AI and automation like chatbots in 2024.
How marketers are using chatbots
Personalized experiences
72% of marketers agree that AI and automation tools
like chatbots help them personalize the experience
customers get with their company.
Customer service and growth
24% of marketers feel that AI tools that help
customer service teams respond to tickets (chatbots,
self-service tools, generative AI emails) would help
their business most.
Want a free personal
marketing assistant
that’s available 24/7?
Try ChatSpot
19. The State of Marketing 2024 19
“The more personalized we
are, the better results we
see. Integrating [HubSpot]
with MessageMedia’s
SMS platform gave us
the power to provide a
consistent omnichannel
customer experience.”
JOBETH HARVEY
MESSAGING
In 2024, 87% of marketers plan to continue or increase their investment in mobile
Singapore are early adopters of this channel — closer to one in four marketers already
report having mobile strategies.
Automated messaging helped
Vinomofo scale the omnichannel
customer experience
The results of
personalized messaging
wine retailers, wanted to maintain a personal
touch with their customers as they grew. After
hitting roadblocks with disjointed systems, the
and
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
19
increase in sales conversions
better customer re-engagement
return on investment
21%
50%
120X
SMS for HubSpot
with MessageMedia
WhatsApp Business
integration with
HubSpot
20. The State of Marketing 2024 20
EMAIL
Email is an OG marketing and communication strategy that’s still exceptionally powerful.
Email marketing is tied for second place as the channel that provides the highest ROI.
One in three marketers reports using email and 87% plan to maintain or increase their
investment in 2024. But today, email marketers need to be ready to adapt.
HubSpot research revealed that marketers across the globe noted that the biggest
changes in marketing in the past year included:
In the year ahead, email marketing teams can create authentic and personalized
experiences using tools like AI and should be ready to respond to even the most
unexpected happenings.
Create an email with HubSpot’s AI email writer
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
20
of marketers using AI
generate email content with it.
49%
27%
25%
23%
Being ready to pivot in case of a major event
The importance of personalized experiences
21. The State of Marketing 2024 21
Litmus’ annual revealed that 41% of email marketers count email marketing as their most
1. Use dynamic content to personalize at scale 2. Integrate email programs to save time
inbox to experiment with hyper-personalization.
AI-powered
images are some of the ways brands are getting dynamic content right. Litmus Personalize
users have seen a 52% increase in conversions with dynamic content personalization —
with some companies seeing as high as a 44% increase in email-driven sales.
Sixty-two percent of email marketing teams take two or more weeks
to create an email. Let that statement really sink in! Plus, 23% of teams
times and multitasking make it harder to react quickly to changes, but
email marketing integrations can ease that pressure.
ESP is very highly
integrated with other marketing channels, which means that’s a great
email teams — EzCater actually saved 2-3 hours of production time on
every email with their Litmus integration!
Top dynamic content ideas to try this year:
• Personalized content and product
recommendations based on past purchases
• Countdown timers
• Live in-email polls
• Nearest store map
• Personalized images
• Social media feeds
• Social signals
• Weather
How to Create an Email Program That’s Ready for Anything
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
21
22. The State of Marketing 2024 22
The better news — AI-powered personalization in marketing can increase ROI
by up to 70%, and that’s just one of many ways email teams can use emerging
technologies like AI. Integrating AI tools into your email marketing process
streamlines tasks like brainstorming and QA, while also leveraging predictive
solutions that can
continuously monitor their emails, protecting against unexpected changes from
email client updates and beyond. With more opportunities than ever for great
brand engagement moments these days, brands can (and should) turn to advanced
technologies to ensure their emails result in the best possible experiences.
Make Every Send CountTM
Email isn’t going anywhere but up. Analysts expect the number of email users to
grow by 2.5% in both 2024 and 2025 until the number of email users worldwide hits
a projected 4.73 billion.
In the year ahead, email marketing teams can use the inbox to learn about and
connect with customers through dynamic, personalized experiences. Integrations,
In 2024, personalization is more important than ever. If you’re ready to start your
personalization journey, choose a tool that has powerful capabilities like quick-start
personalization templates, ,
and AI-powered product recommendations, just to name a few.
Start Your
Journey
Easily create personalized email experiences
at scale across your entire customer journey
with Litmus Personalize.
Try it now
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
22
23. The State of Marketing 2024 23
of marketers using
TikTok will increase their
investment next year, the
highest of any platform.
of marketers who don’t
use short-form video will
start in 2024.
56%
30%
VIDEO
younger audiences going right to
social video platforms to search and engage with brands, even more so than search engines. Short-form video
invest more in short-form video than any other format in 2024. And more than half of marketers who leverage
short-form video will increase their investment in 2024. Aja Frost, Director of Global Growth at HubSpot shared,
“Use social listening tools to understand which low, medium-, and high-intent questions prospects and customers
powerfully, enabling brand advocates to answer it for them.”
Build your
brand’s video
strategy
Build out your brand’s YouTube presence:
To maximize visibility via video, optimize
brand videos with important keywords and
create channels and playlists based on your
most popular content topics.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
23
Experiment with AI video tools:
Transform blog posts into videos with
AI video tools like Pictory, or create
talking head videos for your brand
using AI avatars on Synthesia.
24. The State of Marketing 2024 24
As search fragments and
consumers take their queries to
TikTok and Reddit before Google,
Growth and Social Media
teams need to forge a
new partnership.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
24
AJA FROST
Director of Global Growth, HubSpot
The State of Marketing 2024
25. The State of Marketing 2024 25
ENGAGEMENT
Embrace chatbots to create a more
personalized marketing experience.
Chat, messaging, and video are growing
as important channels globally.
Be ready to adapt and pivot
your marketing plan at all times.
Use chatbots on your website for visitors and try
conversational tools for day-to-day tasks.
and TikTok into your marketing program.
Use data to guide every decision and work with a
more agile mindset, planning a few months out.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
25
26. The State of Marketing 2024 26
personalization, people!
PERSONALIZATION
the only way to personalize content.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
26
Privacy Targeting
The State of Marketing 2024
27. The State of Marketing 2024 27
DATA + PRIVACY
The way marketers collect data about their visitors and customers is changing dramatically. Google
addressed privacy concerns with an initiative to help reduce individual tracking online by phasing out third-
party cookies
The answer is in the inbox. Email is the perfect place to since most data
them, you can build consent and insights into your marketing and break your reliance on third-party data.
The report revealed that while 87% of marketing leaders say email is critical to
their success, only 24% of email marketing programs are highly integrated into other marketing channels —
now is the time to use email as a hub of insights you apply across all channels.
Source: Litmus - Email: The Perfect Place for Building First-Party Data
1. Consider what data you have and what you still need
2. Identify what data points to prioritize
3. Keep your data collection gentle — it shouldn’t feel like a customer interrogation
4. Hierarchically set data priorities based on your current database
Not sure
Yes
No
12%
47%
41%
Is your company working on a plan to
approach cookie-free targeting?
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
27
28. The State of Marketing 2024 28
Personalization drives business growth.
Generative AI and automation are supporting a more personalized customer experience.
77% of marketers who use generative AI say it helps them create more personalized content. 72% of
marketers who use AI and automation say it helps them personalize customer experiences. And 7 in 10
marketers using AI and automation report that it helps them improve the overall customer experience.
Switching to a newer
tech stack is allowing us
to get into loyalty and
personalization at a much
bigger, better, deeper level.
JUSTIN DRY
Chief Entrepreneur and
TARGETING
and an annoying or unsettling experience.
say personalization is important — only 35% of marketers feel that customers
currently get a very personalized experience with their brand.
Targeted content improves the customer experience
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
28
1
2
3
29. The State of Marketing 2024 29
Third-party cookies are so yesterday —
PERSONALIZATION
Great data starts
with well-organized systems.
Use generative AI to learn more about
your audience and their needs.
Collect data from your audience via email and use
Invest in marketing operations solutions that
provide a single source of truth.
Create personalized content at scale with AI tools
to generate more business.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
29
30. The State of Marketing 2024 30
EFFICIENCY
When systems are operating smoothly and
you’ve got some AI help, anything’s possible.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
30
AI + Automation Marketing Ops, Systems, + Tools
The State of Marketing 2024
31. The State of Marketing 2024 31
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
31
AI + AUTOMATION
marketing, and 38% of those who don’t
use AI plan to in 2024.
using data
to inform marketing strategy became
more important from 2022 to 2023. And
data with AI.
of marketers see AI as an assistant that helps them across their
job duties. 81% of marketers
them in their role.
For ideas and
inspiration
To create outlines
To draft content
To write content
created at least in part with the help of generative AI. So
far, 56% of marketers who use generative AI for content
creation say it performs better than content created without it.
The top most successful use case for AI is
research — 33% ranked it as #1, above context
creation (31%) and data analysis and reporting
automation use Generative AI to do research.
Get the guide: Using Generative AI to Scale Content Operations
Get on the AI train
made easier
Is AI the new Clippy?
How marketers use AI to create content
GAI content performs
The #1 way to use AI is research
45%
31%
6%
18%
32. The State of Marketing 2024 32
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
32
AI + AUTOMATION
manual, administrative, or operational tasks. But
with AI tools, marketers are saving 3 hours per
piece of content and 2.5 hours per day overall.
And the work they’re producing is working.
Eighty-four percent of marketers using AI are
are creating more personalized content. The top
repurposing content, writing copy for social posts,
emails, blogs, and more, and generating images.
who use generative AI to make content are
concerned it can harm their brand’s reputation due
to bias, plagiarism, or misalignment with brand
values. Here’s how to address AI risks.
AI stealing jobs
AI taking over most of their job duties.
Bias, plagiarism,
and brand safety
AI tools will add source and fact-checking
features. Companies will hire legal and
compliance specialists to guide AI usage.
Security risks Companies will hire AI security and IT
experts, and only choose trusted tools.
Unsure how to
use it
Companies will provide AI training
AI specialists.
33. The State of Marketing 2024 33
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
33
MARKETING OPS, SYSTEMS, + TOOLS
Now more than ever, a single source of truth is vital to maintaining a top-notch customer
experience. Seventy-seven percent of marketers agree that having audience data is important
to marketing — it helps them successfully reach their audience, understand which strategies are
access to linked sales and marketing data, and a lack of a single source of truth to guide strategy.
Social media
analytics
Website
analytics other than HubSpot
LinkedIn
Navigator
Zoominfo Terminus
Which tools does your company leverage to target accounts?
of marketers say
data increases
the ROI of their
of marketers with a
single source of truth
their organization.
26% 93%
marketers say their
marketing data is
fully integrated with
their tools.
1 in 4
45% 41% 38% 37% 33%
27% 25%
34. The State of Marketing 2024 34
EFFICIENCY
more time back to be creative.
Use AI to automate manual
tasks and improve targeting.
— invest in trainings and policies.
give them the resources and time they deserve.
Try AI to learn more about your audience and to
scale personalized outreach.
AI is here to stay — create clear guidelines on how
to use AI tools and share tips with coworkers.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
34
35. The State of Marketing 2024 35
GROWTH
Content marketing teams are working closely
with sales to share engaging campaigns.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
35
Content Marketing Sales Enablement
The State of Marketing 2024
36. The State of Marketing 2024 36
CONTENT MARKETING
As the B2B marketing landscape continues to evolve,
marketers face a growing challenge: reaching and
cookies are no longer a viable option. As a result, there
personalized content. This surge in AI adoption is a
strategic move by marketers to elevate the quality and
bear the imprint of AI assistance.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
36
GIUSEPPE CALTABIANO
of marketers believe generative AI will have a
transformative impact on content creation in 2024.
85%
A staggering 81% of marketers leveraging generative AI report it enhances their roles.
it’s about creating content that outperforms
of marketers report
that AI improved
content quality.
of marketers said AI
in creating content.
85% 84%
of marketers said that AI
increased their capabilities
for content production.
of marketers felt that AI
helped them craft more
personalized content.
This aligns with the prevalent trend seen in platforms like
WriterAccess — an integrated model with AI tools. They use AI for
checking, and adherence with the brand’s tone and voice. The
applications of generative AI encompass data analysis, research,
compelling copy, and creating visually appealing images.
82% 77%
37. The State of Marketing 2024 37
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
37
using marketers are wary of potential biases, plagiarism, or
misalignment with brand values. This cautionary approach
of AI with the imperative of maintaining brand integrity.
With the rapidly changing landscape of data privacy
regulations, marketers are acutely aware of the impact these
changes have on their strategies. An overwhelming 84% of
privacy changes, with Google’s phased withdrawal of third-
party cookies at the forefront of their concerns.
The reliance on third-party cookies is pronounced, with 81%
stating that their marketing activities depend on them to some
Two frontrunners have emerged: social media targeting
targeted social media ads as a potential solution and 25%
Innovative content types, like interactive content from
platforms like Rock Content’s Ion
marketing world.
Overcoming barriers to AI adoption Adapting to data privacy changes
As a testament to
the evolving nature
of marketing, 40% of
companies have taken
a proactive step by
hiring dedicated AI
experts to support their
marketing teams.
of marketers are actively exploring
alternatives to third-party cookie targeting.
47%
38. The State of Marketing 2024 38
Amidst these challenges posed by data privacy changes, marketers face a core battle in
understanding their target audience. Less than half possess comprehensive data on audience
the unique preferences and needs of the audience.
In light of the challenges, a mere 35% of marketers claim customers receive a highly personalized
collaboration of AI
Around seven in ten marketers credit AI with enhancing the overall customer experience.
who embrace this paradigm shift will not only navigate the challenges
of data privacy changes and AI integration but will also unlock the
potential for unparalleled customer engagement and satisfaction.
The future of B2B marketing lies in the hands of those who can
seamlessly blend human creativity with the transformative
capabilities of AI. This ongoing progression towards a more
the way businesses connect with their target audience.
Revolutionizing customer experience through personalization
Blending human creativity with the
transformative capabilities of AI
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
38
Meet AI
Our AI tool swiftly analyzes gaps, crafting
optimized content briefs for higher Google
way to identify content creation opportuni-
of marketers
report that GAI
helps create more
personalized
content.
77%
39. The State of Marketing 2024 39
Smarketing alignment
SALES ENABLEMENT
Just 35% of marketers say their sales and marketing teams are strongly aligned. Oof. Sales and marketing teams
don’t have a single source of truth, or access to each other’s data, which is leading to disconnection between teams.
•
•
•
• Wasted marketing budgets
• Lost sales and disengaged leads
• A poor, impersonal customer experience
Top sales and marketing alignment challenges Results of sales and marketing misalignment
Set up your sales and marketing teams for success, get the SLA template
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
39
40. The State of Marketing 2024 40
GROWTH
AI elevates content marketing
quality and performance.
The fastest-growing businesses have
aligned sales and marketing teams.
High-performing brands have
a single source of truth.
Get on board with AI tools, but always incorporate
a human touch and your unique brand voice.
Alignment starts with shared data and extends
into collaborative goals.
Integrate your marketing and sales data in one
place to guide all customer-facing teams.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
40
41. The State of Marketing 2024 41
CLOSING
access to data and personalization at scale.
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
41
The State of Marketing 2024
42. The State of Marketing 2024 42
Introduction
Awareness
Engagement
Personalization
Growth
Conclusion
42
More human
CLOSING
Some of the biggest impacts to how businesses operate
today are the rapid advancement of technology, the rise of
digital natives in the workplace, and overarching economic
conditions. All of these factors are driving marketing teams
customer experience. The most successful, fastest-growing
companies are investing in the right tools, processes, and
systems to drive growth, all while emphasizing creativity
and connection.
If you haven’t given AI a try yet, what’s stopping you?
It’s time to jump on the AI bandwagon and head into the
future of innovation, a bit more magically.
up with trends, best practices, and more.
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43. The State of Marketing 2024 43
Industries represented
Methodology
We conducted a survey in September 2023 with a total of
1,400+ global B2B + B2C marketers across industries to gain
these data points.
Report created in collaboration with CXD Studio.
www.cxd.studio • hello@cxd.studio
Countries represented
Australia, Canada, Denmark, Finland, France, Germany,
Japan, Luxembourg, Netherlands, Norway, Singapore, Sweden,
United Kingdom, United States
Advertising or marketing
Agriculture, food, and beverage
Business or consumer services
Chemicals and metals
Communication services
Construction
Consumer product manufacturing
Defense or aeronautics
Education
Electronics
Emergency services
Energy, utilities, and waste management
The State of Marketing 2024
Financial services and insurance
Government
Healthcare or public health
Information Technology
Retail eCommerce
Transportation and logistics
Travel and hospitality
Waste management or water systems