Dr. T.V. Rao began creating educational content on various websites like articlesbase.com which received positive feedback. This encouraged him to contribute to more sites like slideworld.org and scribd.com. He joined medmicrobes.com as an editorial member, creating over 350 topics on microbiology. His work was recognized by WHONET.org and he became an editorial board member on slideshare.com, gaining over 1 lakh viewers. However, one challenge is creating courses that meet clear learning objectives. He finds the best approach is getting feedback from learners and revising content based on their needs. Overall, accepting change and contributing value to learners is the key to surviving in e-learning