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How to run
a design sprint
Hyejeong Park
2019-05-24 @ Xoxzo LearnDay #9
01 Material
● By Jake Knapp
● Designer
● Spent 10 years at Google and
Google Ventures
● https://www.thesprintbook.com
Book “Sprint”
Workshop
● By Shaza Hakim
● UX Principal
● Co-Founder of Stampede
02 What is the ‘Sprint’ ?
To build and test a prototype in just
five days
● Brainstorming workshop isn’t really helpful.
● Short deadline / Working with intense focus
/ Prototyping
Sprint
03 How it works
● Right challenge
● Right team
● Time and space
0. Set the Stage
● Right challenge
○ The most important problem of a team
○ Prototype is the key
0. Set the Stage
● Right team
○ 4-7 people
○ Decision maker
○ Designer / Engineer / Marketer / Customer representative / ...
○ Facilitator
0. Set the Stage
● Time and space
○ From Monday to Friday, 10am to 5pm.
○ Room with big whiteboards.
○ No devices in the room.
0. Set the Stage
● Write agenda, introductions, explain the sprint
● Set a long-term goal
○ Why are we doing this project?
○ Where do we want to be in six months, a year, or even five years
from now?
● List sprint questions
○ How could we fail? Turn these fears into questions you could
answer this week.
1. Map
● Draw a journey map
for your persona*
* Persona is a representation of
a type of customer.
1. Map
● Ask the experts
● Organize How
Might We notes
1. Map
1. Map
● Vote on How Might
We notes
2. Sketch
● Lightning demos
2. Sketch
● Solution sketch
○ Anyone can sketch
○ Concrete beats abstract
○ Work along together
● Recruit users for test
3. Decide
● Art museum
3. Decide
● Heat map
● Supervote
3. Decide
● Make a storyboard
4. Prototype
● Pick the right tools
● Divide and conquer
● Prototype!
● Stitch it together
● Do a trial run
● Finish up the prototype
● Write interview script
5. Test
● Two rooms
● Set up hardware
● Set up video stream
5. Test
● Take notes as you watch
5. Test
● Stick up notes
● Look for patterns
● Wrap up
04 Why sprint?
● Answers to a set of vital questions
● Notes, user journey maps, storyboards, information architecture
diagrams, etc.
● Prototypes
● Report from the user testing with the findings
● A plan for next steps
● Validate or invalidate hypotheses before committing resources to
build the solution
Deliverables
https://en.wikipedia.org/wiki/Design_sprint
Thank you !

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How to run a design sprint - LearnDay@Xoxzo #9

  • 1. How to run a design sprint Hyejeong Park 2019-05-24 @ Xoxzo LearnDay #9
  • 3. ● By Jake Knapp ● Designer ● Spent 10 years at Google and Google Ventures ● https://www.thesprintbook.com Book “Sprint”
  • 4. Workshop ● By Shaza Hakim ● UX Principal ● Co-Founder of Stampede
  • 5. 02 What is the ‘Sprint’ ?
  • 6. To build and test a prototype in just five days ● Brainstorming workshop isn’t really helpful. ● Short deadline / Working with intense focus / Prototyping Sprint
  • 7. 03 How it works
  • 8. ● Right challenge ● Right team ● Time and space 0. Set the Stage
  • 9. ● Right challenge ○ The most important problem of a team ○ Prototype is the key 0. Set the Stage
  • 10. ● Right team ○ 4-7 people ○ Decision maker ○ Designer / Engineer / Marketer / Customer representative / ... ○ Facilitator 0. Set the Stage
  • 11. ● Time and space ○ From Monday to Friday, 10am to 5pm. ○ Room with big whiteboards. ○ No devices in the room. 0. Set the Stage
  • 12. ● Write agenda, introductions, explain the sprint ● Set a long-term goal ○ Why are we doing this project? ○ Where do we want to be in six months, a year, or even five years from now? ● List sprint questions ○ How could we fail? Turn these fears into questions you could answer this week. 1. Map
  • 13. ● Draw a journey map for your persona* * Persona is a representation of a type of customer. 1. Map
  • 14. ● Ask the experts ● Organize How Might We notes 1. Map
  • 15.
  • 16. 1. Map ● Vote on How Might We notes
  • 18. 2. Sketch ● Solution sketch ○ Anyone can sketch ○ Concrete beats abstract ○ Work along together ● Recruit users for test
  • 20. 3. Decide ● Heat map ● Supervote
  • 21. 3. Decide ● Make a storyboard
  • 22. 4. Prototype ● Pick the right tools ● Divide and conquer ● Prototype! ● Stitch it together ● Do a trial run ● Finish up the prototype ● Write interview script
  • 23. 5. Test ● Two rooms ● Set up hardware ● Set up video stream
  • 24. 5. Test ● Take notes as you watch
  • 25. 5. Test ● Stick up notes ● Look for patterns ● Wrap up
  • 27. ● Answers to a set of vital questions ● Notes, user journey maps, storyboards, information architecture diagrams, etc. ● Prototypes ● Report from the user testing with the findings ● A plan for next steps ● Validate or invalidate hypotheses before committing resources to build the solution Deliverables https://en.wikipedia.org/wiki/Design_sprint