How to leverage the power of video marketing on 2014
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How to Leverage the Power of Video Marketing on 2014 ? Discover how to promote and market your business using YouTube advertising, Facebook video ads, Instagram video marketing and other powerful methods. Presentation created by Lasse Rouhiainen from www.lasserouhiainen.com
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How to leverage the power of video marketing on 2014
- 1. How to Leverage The Power of Video Marketing on 2014 Lasse Rouhiainen @lasseweb20 LasseRouhiainen.com
- 5. BIG CHANGES IN MARKETING
- 6. GRANDES CAMBIOS EN MARKETING
- 10. 82%
- 12. IMPORTANCE OF SHORT VIDEOS
- 15. 1. PLANNING
- 16. IDENTIFY YOUR IDEAL CLIENT - Age & Gender -Geographical location - Interest categories -Websites they visit -Motivation to buy
- 17. PLANNING YOUR VIDEOS - How to tutorials - Generate trust and credibility - Case study videos showing proof -Questions and answers videos
- 18. HOW TO CREATE VIDEO THAT SELLS 18 Video Benefit 1 / tip 1 Benefit 2 / tip 2 Question Call to action Phone Form
- 20. - Leads - Prospects -Customers
- 22. VIDEOS IN FACEBOOK •Facebook is testing “autoplay” videos •Videos are important on Facebook
- 23. VIDEO – 785% GROWTH ON FACEBOOK
- 24. CASE STUDY – GERRY OGINSKI - Medical malpractice trial lawyer in NY, USA - Achieved settlements of $8.6 million from people who came from YouTube & blog - Created 1200 videos on YouTube
- 25. CASE STUDY – GERRY OGINSKI
- 26. ADDITIONAL TIP MISTAKES Title: Biggest mistakes ______ make 3 biggest mistakes of ______
- 28. 28 CÓMO BTENER SEGUIDORES
- 29. 2. RECORDING
- 30. RECOMMENDED VIDEO EQUIPMENT 30 Microphone: - Samson Meteor Mic USB Studio Microphone (video interviews) - Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone (for your camera) Camera Web: Logitech HD Pro Webcam C920 (webcam) Professional video camera: Canon VIXIA HF G30 HD Camcorder with HD CMOS Pro Reflex Camera: Canon EOS 600D Copyright © LasseRouhiainen.com
- 32. VIDEO MARKETING & MOBILE MARKETING
- 33. 3. PROMOTION
- 34. PROMOTION -Create YouTube channel -Optimize videos with keywords - Promote with paid advertising
- 35. 35
- 36. 36
- 38. FIRST PAGE GOOGLE RANKING
- 41. YOUTUBE ADVERTISING ALLOWS YOU TO o Generate more views o Find your target audience o Sell your products and services
- 42. VIDEOS TO USE -Webinar & white paper promo videos 50 seconds or less - Tip + call to action 50 seconds or less - Case study videos 50 seconds or less
- 43. TIPS ON USING YOUTUBE ADVERTISING - Use “unlisted” videos on YouTube - Use remarketing on YouTube - Select your target audience You have a lot of different options to choose from
- 44. YOUTUBE ADVERTISING - RESULTS
- 46. LASSE EN AMAZON
- 47. LASSE EN AMAZON
- 48. LASSE EN AMAZON
- 49. LASSE EN AMAZON
- 50. LASSE EN AMAZON
- 51. LASSE EN AMAZON
- 52. WHATSAPP MARKETING & VIDEO MARKETING
- 56. TOOLS
- 57. NOW
- 58. NOW
- 60. 60 CÓMO BTENER SEGUIDORES
- 61. YOUTUBE AUDIO LIBRARY youtube.com/audioli brary
- 62. YOUTUBE EDITOR youtube.com/ editor
- 63. FUTURE OF VIDEO MARKETING
- 64. FUTURE DE VIDEO MARKETING
- 67. Thank You Lasse Rouhiainen lasserouhi@gmail.com LasseRouhiainen.com