A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)Shawn Calvert
This document provides an overview of graphic design by discussing its history as both visual art and commercial art used for advertising. It also examines graphic design as a profession that utilizes visual communication and computer skills to solve design problems. The document explores graphic design as a means to inform and persuade audiences through the effective use of images and type to convey ideas. It suggests graphic design both humanizes society and reveals cultural symbols and signs that have evolved over time.
This document provides an overview of typography concepts including:
1. The importance of typography and how typefaces can affect readability and aesthetics.
2. Common type classifications like serif, sans-serif, display, and script and examples of popular typefaces within each classification.
3. Guidelines for combining typefaces effectively including considering factors like contrast, weight, structure, style, hierarchy, classification, color, texture, and mood.
The document provides five fun facts about graphic design: 1) The NBA logo depicts Jerry West, not Michael Jordan. 2) Tim Berners-Lee launched the first website, http://info.cern.ch, in 1992. 3) Facebook uses the Klavika typeface for its logo. 4) Graphic designer is among the top 25 jobs young people want. 5) Adobe Systems was named after Adobe Creek near the home of one of the company's founders.
Graphic design uses visual elements like color, shape, and typography combined with design principles such as contrast, hierarchy, and alignment to create visual representations for communication. Key mediums include painting, drawing, engraving, and lettering. Graphic design applies these visual elements and principles to decide on the look and function of various designs through a process involving thinking, problem solving, and practicality. Popular graphic design jobs include advertising, branding, web design, and magazine layout.
The document provides an overview of graphic design principles and best practices. It discusses the graphic design process, elements of design like line, shape, texture, and color, principles of design like balance and emphasis, guidelines for effective layouts, and common design problems to avoid. The key points covered are analyzing the audience, organizing content, choosing appropriate formatting and layout, and creating a unified design that guides the reader's eye through balanced and emphasized use of visual elements.
Graphic design is the process of visual communication and problem-solving using elements such as typography, photography, illustration, and more. It involves creating visual representations of ideas, experiences, and messages through combining images and text. Graphic designers use principles such as balance, hierarchy, scale/proportion, and software programs to design logos, websites, advertisements, packaging, and other materials for businesses and publications. The goal is to effectively convey information to consumers through memorable and meaningful visual design.
The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.
The document provides 10 rules for graphic design composition:
1. Find your focal point
2. Use leading lines to guide the eye
3. Employ scale and hierarchy to emphasize important elements
4. Balance your design elements
5. Ensure elements complement each other
6. Boost or reduce contrast to draw attention
7. Repeat design elements for consistency
8. Leverage white space to improve clarity
9. Align elements for visual cohesion
10. Divide the design space into thirds for focal point placement
Design is everywhere in our daily lives and influences everything from products to environments. It can be defined as an activity that translates an idea into a blueprint for something useful. While design shapes many aspects of our world, good or conscious design is not always present. The document goes on to explain that design fundamentals include elements like shape, line, color, and principles for combining those elements such as proportion, balance, emphasis and movement. Students are asked to create visual examples of the elements and principles of design using various materials.
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
Traditionally Graphic Design focused on design for print including brand and identity systems, books, maps, icons, advertising campaigns, posters etc. Today, it is a part of the Communication Design discipline, an umbrella term which explores designing strategic messages, creating functional solutions and engaging with the target audience through the use of appropriate language, visuals, moving images and digital experiences. The presentation explores basic principles and key trends of basic design.
This document provides a historical overview of publication design from ancient times to the present. It discusses how early forms of writing like hieroglyphics and cuneiform evolved into alphabets. During the Middle Ages, illuminated manuscripts were created by hand. Gutenberg's invention of movable type in the 15th century allowed for mass printing. In the 19th century, lithography enabled color printing. In the 20th century, technological advances supported magazine design and allowed for greater experimentation with typography and imagery, especially with computers.
Graphic design for marketing professionalsJason Tham
This document discusses key principles of graphic design including typography, layout using C.R.A.P. (Contrast, Repetition, Alignment, Proximity) principles and establishing visual hierarchy. It explains how typography like serif vs. sans serif fonts and layout features like leading and justification impact readability. C.R.A.P. principles are outlined for organizing content visually. The concept of visual hierarchy is introduced, noting that less is more in battling for attention and emphasizing essential information over clutter. The document concludes with a recap of the covered topics.
The document provides a history of writing systems from early pictographs to the development of alphabets and discusses the invention of the printing press. It then explains the role of typography in graphic design in communicating messages and includes definitions of key typographic terms such as typefaces, serifs, and measurements like points and picas.
This document discusses principles of effective typography design. It explains that typography helps audiences understand information by organizing it and creating relationships between different types of content. Key principles include legibility, similarity and alignment, uniformity and consistency, and creating contrast and hierarchy. Font choices, sizing, spacing, and other typographic elements influence how clearly audiences can read and comprehend the information.
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
Graphic design involves using visual elements like images, symbols, and words to communicate ideas. It is commonly used to create things like logos, websites, product packaging, magazines, books, menus, business cards, and advertisements. The key elements of graphic design include lines, color, shape, texture, and typography. Graphic designers use both traditional tools like pens and paint on canvas as well as digital tools to arrange visual elements on a page according to principles of page layout.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
This document provides EXIT REALTY's logo, signage, and branding standards. It specifies acceptable colors, fonts, and formats for the EXIT logo depending on the medium. Detailed instructions are given for standard, knock-out, monotone, and signage versions of the logo. Guidelines are also provided for acceptable typefaces and positioning of brokerage names below the logo. Finally, specifications are outlined for various signage types including lawn signs, open house signs, and billboards to ensure uniform brand recognition.
Colours affect the psychology of customers and can determine the success of a brand. An unappropriate logo color can put off customer and give the wrong signals. For more info go to http://www.logodesignprosreviews.com/tag/logo-design-pros-reviews/
or to http://www.logodesignproscomplaints.com/tag/logo-design-pros-reviews/ !
The document discusses how different colors have different meanings and associations that can impact branding. It notes that people make quick judgments about products and brands based largely on color. It then outlines the common meanings and associations of different colors like red, blue, green, yellow, pink, orange, brown, white and how they may be best used depending on the culture, industry and desired messaging for a brand. The document encourages researching how colors will be perceived in the target market and choosing ones that align with and reinforce the identity you want to convey.
Paulo Coelho is considered one of the most influential authors of our time, having sold over 150 million books worldwide translated into 80 languages. Born in 1947 in Rio de Janeiro, Brazil, Coelho had a rebellious youth and endured torture after being imprisoned for his political activism, experiences that influenced his writing. Two of his most famous books are The Alchemist, about a shepherd's mystical journey, and Veronika Decides to Die, questioning the meaning of life. Coelho found fame after walking the Road to Santiago de Compostela in Spain in the 1980s, inspiring him to write The Pilgrimage.
The document provides background information on Paulo Coelho and his novel The Alchemist. It describes Coelho as a Brazilian author and discusses the challenges he faced from his family regarding his career path. It also provides a brief summary of the plot of The Alchemist, focusing on Santiago's journey from Spain to North Africa and Egypt following his dreams and personal legend. Key symbols in the novel like Santiago's sheep, alchemy, and the desert are also summarized.
The document summarizes Paulo Coelho's novel The Alchemist. It includes an overview of the author Paulo Coelho, the context and publication details of the novel, main ideas and lessons from the story, and an overview of the plot which follows Santiago's journey. The story emphasizes following your dreams and personal legend, and that the universe conspires to help those who want something achieve it. It encourages pursuing your dreams with determination.
The document discusses packaging and its importance in marketing. It defines packaging as designing and producing containers for products. Packaging serves several functions like protection, promotion, and providing product information. Distinctive packaging helps differentiate brands and aids in consumer decision making. The document outlines factors considered in package design and discusses criticisms of packaging like waste and deceptive practices. It provides an example of ITC's use of innovative packaging to market premium Indian foods internationally and lists companies that spend the most on packaging.
This document provides 10 branding tips for developing a strong brand identity. The tips discuss making customers feel comfortable with the brand, tapping into emotions, establishing expectations, understanding brand perception, having a clear big idea, authenticity, applying cognitive science principles, talking not lecturing customers, creating an effective strategy, and developing a consistent identity. The overall message is that strong brands create familiarity and trust with customers through emotional connection, clear communication of what the brand stands for, and consistency in how the brand is presented.
I am a graphic and branding designer and often host workshops on how to build an effective brand strategy. Here are some slides I prepared for a workshop hosted with Copywriter and strategist Ihunna Eberendu of 2ndwindpro; I have taken out her slides so this deck focusses on visuals alone.
This document provides information and guidance on branding, logos, and design briefs. It discusses the importance of branding as reflecting a company's values and consistency. Logos should be simple, memorable, timeless, versatile, and appropriate. Color psychology and common logo mistakes are covered. A design brief should outline business objectives, target markets, specifications, and provide examples for reference. Overall tips emphasize clarity, detail, and finding inspiration from other designs.
The document discusses branding and defines it as "a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." It notes that branding is about getting prospects to see a company as the only provider of a solution to their problem, rather than just choosing a company over competitors. Good brands clearly deliver their message, build trust, connect emotionally, and motivate and create customer loyalty. The rest of the document provides tips on defining a company's brand through its products/services, qualities, target market, tagline, and developing a brand personality.
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
The document discusses branding and defines it as a name, term, sign, symbol or design that identifies a seller's goods/services and differentiates them from competitors. It states that a brand is a promise that represents quality, performance and other values that set a business apart. An effective brand delivers a clear message, confirms credibility, connects emotionally to targets, and motivates action to create loyalty. The document provides examples of well-known brands and advises that every business interaction should be considered through the lens of brand intention in order to engage customers and remain in control of how the brand is perceived.
The document outlines the agenda for a branding workshop for advertisers. It discusses (1) understanding the difference between products and brands, (2) different types of brands, and (3) what separates the best brands from the rest. The workshop covers how to translate consumer insights into brand ideas and the importance of 24 hour planning to connect well with consumers. It emphasizes that great brands tell compelling stories that connect with consumers on a deep emotional level by demonstrating an understanding of their lives.
A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
This document discusses branding and marketing strategies for a plain white t-shirt. It explains how perceived value is more important than real value in determining a product's worth. Brand positioning, messaging, awareness, reputation and evolution over time are key factors that influence perceived value. While a plain white t-shirt may have little intrinsic value, branding can increase its perceived value through nostalgia, quality perception and the cachet of the designer label. The document provides numerous examples and tips for how even a simple product can be effectively marketed through strong branding.
Lippy Marketing Personal Branding Presentation for Imagine Your PotentialThirza Dixon
What is personal Branding and how do you define your personal brand? Created by Lippy Marketing for Imagine Your Potential...
What can you do to develop your personal brand and your impact?
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
The document provides an overview of Ilise Benun and her company Marketing Mentor. It discusses how she founded the company in 2004 to help creatively self-employed individuals learn marketing skills. The bulk of the document then focuses on providing networking tips and strategies, including how to introduce yourself, exchange business cards, follow up with contacts, and develop your networking skills over time.
Branding Class Presentation March 2015Andrea Costa
Branding presentation as part of a workshop for graduating seniors. Students create their own brand learning every part of the process; creating their own line of denim. Class taught at FIT, NYC along with a partner-advisor for online marketing methodology from Google.
Been a Branding/Social Media Industry Advisor at FIT since 2005.
To build the strength of your brand, you need to make sure that you reach its audience in a way that is not as illuminated as possible. Using a consistent logo, colors, image and tone will combine to enhance your product in each interaction with the audience. Badges are a great way to connect with your target audience and engage with customers.
This document provides guidance on how to create a memorable brand through storytelling. It discusses that a logo and name alone do not make a brand, and that brands are complex perceptions defined over time. To be memorable, a brand needs a simple, consistent design; a good story that connects emotionally with customers; and an understanding of customers' preferences. The document outlines frameworks for crafting brand stories and discusses assessing customers to identify what would be memorable to them. It emphasizes that to build a memorable brand, a company must know what is memorable to its target customers.
o matter what message you want to create or compress, print a badge will always be there to help you. When designing political badge printing your consideration of actual construction is the size of the badge. Many people choose to wear smaller badges since they consider them to be more fashionable. But a larger badge print will show your slogan or campaign message more clearly, and there is usually little room for deception when it comes to forward your message.
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
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Gender Equity in Architecture: Cultural Anthropology in Design IdeologiesAditi Sh.
This PowerPoint presentation offers a comparative analysis between a female and a male architect, focusing on their ideologies, approaches, concepts, and interpretations for a mixed-use building project. This study prompts a reconsideration of architectural inspiration and priorities, advocating for gender equity and cultural anthropology in architectural design.
Mastering Web Design: Essential Principles and Techniques for Modern WebsiteswebOdoctor Inc
Dive into the dynamic world of web design with our comprehensive guide that covers everything from foundational principles to advanced techniques. Whether you're a beginner looking to understand the basics or a seasoned designer aiming to refine your skills, this article offers invaluable insights. Explore topics such as responsive design, user experience (UX) optimization, color theory, typography essentials, and the latest trends shaping the digital landscape. Gain practical knowledge and actionable tips to create visually appealing, functional, and user-friendly websites that stand out in today's competitive online environment. Perfect for designers, developers, and anyone passionate about crafting compelling web experiences, this guide equips you with the tools needed to elevate your web design proficiency to new heights.
Mastering the Art of Textures and Patterns in Interior Design.pdfFreixa Home Design
When it comes to enhancing your living space, interior design services play a crucial role in transforming mere rooms into personalized sanctuaries. From selecting the right textures and patterns to arranging furniture and accessories, interior design services encompass a broad spectrum of expertise aimed at creating harmonious and functional environments.
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1. HOW TO
DESIGN A LOGO
A Do-It-Yourself Guide
for Non-Designers
2. What is a brand?
A brand is the promise or expectations associated with
your product or service in your customer’s mind.
An effective brand helps your product
get noticed, liked, and remembered.
5. While important, your logo simply represents the collective
experience your customer has with all these brand “touch points”.
“A logo is the point of entry to the brand.”
—Milton Glaser, Designer
6. Before you design your logo,
you need to understand what your brand represents.
Luxury
Dependability
Creativity, Fun
7. Before you design your logo,
you need to understand what your brand represents.
Luxury
Dependability
Creativity, Fun
8. “Brands help consumers cut through the proliferation of
choices available in every product and service category.”
—Scott M. Davis, Brand Asset Management
9. Once you understand your brand…
Think about images, colors and styles that might
represent the ideas your brand stands for.
10. A few examples
McDonald’s sells hamburgers and other fast foods. Notice
that their logo doesn’t include any food items.
The golden arches are bright and friendly. They have come
to represent quality and consistency—and fast food.
11. A few examples
that stands for stability and growth.
They use a bull as their icon,
which represents strength, growth, and a rising market.
12. A few examples
Nike sells shoes and other sporting goods.
However, their logo doesn’t include shoes or sports equipment.
Instead, the Nike Swoosh is a stylized wing, representing speed
and victory—two brand ideas that Nike is associated with.
16. What about fonts?
Like icons, the fonts in a logo communicate different things.
Friendly, approachable
Creativity and fun
Trust
Natural, non-authoritarian
18. What about colors?
Blue
Tradition, safety, calm, loyalty
Green
Healthy, natural, growth, freshness, money
Yellow
Happiness, fun, energy
Brown
Responsibility, security, home
Orange
Enthusiasm, creativity, action
Red
Strength, power, passion, danger, wrath
Purple
Royalty, power, wealth, mystery, magic
Black
Elegance, formality, wealth, power, evil
White
Purity, innocence, faith
22. Hire a designer if...
You’ve thought about your brand and you still have no clue what to do.
You need more ideas.
You’re willing to take advice from a designer.
You’ve tried to do it yourself and failed.
23. Do it yourself if...
You
You
You
You
don’t have much money to spend.
just need a logo to get started.
have an idea for your logo already.
need a logo fast and can’t wait for a designer to think about it for days.