Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
This document provides a brief history of graphic design and printmaking from ancient China to the present. It covers major periods and styles including Chinese block printing in the 1st century AD, woodcut prints of the Renaissance, lithography of Art Nouveau, and modernist styles of the 20th century like Bauhaus, Pop Art, and Op Art. Key characteristics are described for each period along with examples of fine artists who exemplified the predominant styles of their time.
The document provides a history of writing systems from early pictographs to the development of alphabets and discusses the invention of the printing press. It then explains the role of typography in graphic design in communicating messages and includes definitions of key typographic terms such as typefaces, serifs, and measurements like points and picas.
The document provides an overview of the history and principles of graphic design. It discusses early examples of visual communication from cave paintings to the invention of writing systems. Key developments included Johannes Gutenberg's printing press and the establishment of typography. The document outlines important typefaces and designers that advanced principles like functionality, simplicity and optical spacing. It explores concepts such as dynamic planes, space, and the work of designers like Josef Muller-Brockman, László Moholy-Nagy, Paul Rand and Saul Bass that helped establish graphic design as an art form.
A PowerPoint presentation defining Photomontage and how the technique is done. It also include some examples of photomontage works done by four well known artists who used the technique
This document discusses the art of typography. It begins by defining typography as the arrangement of type to make language visible, which involves selecting typefaces, point sizes, line lengths, and spacing between letters and lines. It then provides background on the history of typography, from early alphabets to movable type and modern digital typography. The document also covers topics like legibility, readability, type classification, color, page layout, and the results of research studies on factors that influence reading ease.
The document provides guidance for non-graphic designers on the basics of graphic design, outlining key considerations like target audience, content, image area, color, and printing before beginning a design project. It also discusses design principles like simplicity, emphasis, and white space and common dos and don'ts such as using high resolution photos for print versus low resolution for web. The overall message is that effective visual communication is the goal of graphic design rather than absolute right and wrong.
Yr 9 Typography Project Intro Lesson June 2022.pptmissfcmay
This document provides an overview of graphic design and the role of graphic designers. It explains that graphic designers create visual concepts to communicate ideas using both computer software and hand-created artwork. They develop graphics and illustrations for various applications such as advertisements, packaging, and branding. The document lists specific areas of graphic design work like typography, book design, illustration, merchandise design, branding, websites, and more. It encourages readers to consider the graphic design elements of everyday objects. It also discusses typography as a communication method and provides examples of creative typography work by different designers.
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Balance in design refers to the symmetrical or asymmetrical distribution of elements on a page. Symmetrical designs have mirroring shapes on both sides of a central axis, while asymmetrical designs do not. Elements like shape, line, form, and space can be used to create balanced designs with positive and negative space. Emphasis, dominance, unity, pattern, movement, and rhythm are other principles that involve arranging elements in intentional ways, such as through proportion, complexity, tone, or repetition, to direct attention or create a sense of flow.
This document discusses logo design principles and guidelines. It states that logos should clearly represent an organization's identity and be simple, effective at both large and small scales, and in color or black and white. The document provides examples of descriptive logos that represent what an organization specializes in through symbols and images, as well as symbolic logos that use symbols to represent concepts like knowledge. It outlines the logo design process, including researching, brainstorming, considering fonts, developing forms and colors, and finalizing the design. The document also discusses redesigning logos to represent change, highlight new services, or apply themes while keeping the original identity.
This slideshow provides an introduction to graphic design. It illustrates the growth of it, especially during the Web 2.0 age. This was presented by Viraj and Veena, our designers at MindTree Limited.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
The document discusses various typography concepts including:
1) Font style can communicate a message and evoke different moods, while selecting the wrong font can negatively impact a design.
2) Typography enhances design when combining images and letters, and can be used to create patterns as the main design feature.
3) Changing font direction, size, and style (e.g. bold, italic) improves legibility and ensures the message is communicated visually.
History of Visual Communication | Guide to Visual Communication by ADMEC Mult...Ravi Bhadauria
Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.
The document discusses the elements and principles of design. The elements are the basic materials used in design, such as line, shape, color, value, texture, size, and space. The principles are rules for organizing the elements, including contrast, repetition, alignment, and proximity. Contrast uses difference to make elements stand out, repetition creates unity and patterns, alignment connects elements visually, and proximity groups related items together.
This document provides biographies of 15 graphic designers: Paul Rand, Eddie Opara, Stefan Sagmeister, Chip Kidd, Paula Scher, Michael Bierut, David Carson, Jacqueline Casey, Ruth Ansel, Massimo Vignelli, Herbert Matter, Alvin Lustig, Lillian Bassman, Cipe Pineles, and Milton Glaser. Each biography summarizes the designer's background, education, notable works, employers, and contributions to the field of graphic design.
The document defines various artistic elements and concepts used in visual art including:
- Line: Different types of lines including outlines, contours, expressive, sketch, and calligraphic lines. Characteristics of lines like width, length, direction, focus, and feeling.
- Shape: Geometric, organic, positive, negative, static, and dynamic shapes.
- Color: Primary, secondary, tertiary colors. Analogous, complementary, monochromatic, warm, and cool colors.
- Space: Positive and negative space, picture plane, composition, and focal point.
- Perspective: Linear and nonlinear perspective using techniques like size variation, overlapping, and convergence of lines.
- Texture: Real
Graphic design is a creative process that combines words, symbols, and images to visually convey messages to targeted audiences. While graphic design activities first began in cave paintings and illuminated manuscripts, the term "graphic design" was coined in 1922. Key developments included Gutenberg inventing the printing press in 1450 and William Morris publishing arts and crafts works in the late 1800s that showed there was a market for graphic design. In the 20th century, graphic design expanded from books to utilitarian purposes like posters, packaging, and logos, growing into a large industry.
A brief history of graphic arts using videos from United Streaming. As we transition from the past to the future, what will the next big milestone in history be?
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)Shawn Calvert
This document provides an overview of graphic design by discussing its history as both visual art and commercial art used for advertising. It also examines graphic design as a profession that utilizes visual communication and computer skills to solve design problems. The document explores graphic design as a means to inform and persuade audiences through the effective use of images and type to convey ideas. It suggests graphic design both humanizes society and reveals cultural symbols and signs that have evolved over time.
On the first anniversary of the Be Responsive meetup let’s take a look back at the year of responsive web design and how it's fast become just best practice. The accomplishments, the hurdles, the battles still being fought and sharing some of the lessons the team at Isobar have learned along the way.
Early writing tablets were pieces of clay that contained some of the earliest forms of writing in the world, with the oldest known example dating back to Mesopotamia around 3300 BC. These early tablets were mostly used as accounting records, with one example recording daily beer rations for workers. Humans developed writing systems primarily for purposes of business and commerce.
Styleguide-Driven Development: The New Web DevelopmentJohn Albin Wilkins
The session was originally titled "Managing Complex Projects with Design Components”, but the training I took to become a certified ScrumMaster blew my mind.
Integrating agile development with web development is actually very simple. It's called Styleguide-Driven Development.
In this session, we will discuss the two requirements for Style Guide Driven Development: component-based design and automated style guides.
In the open market, the train of thought that goes
from Competition to “Advantage” to “Special”
runs at over 100mph to Design.
But if competitiveness is likely
to come from design that way,
why aren't more companies already good at it?
Design involves understanding customer needs and creating new processes and products to satisfy those needs. Invention creates something new, while innovation implements something new for customers. Effective design starts with understanding students and their abilities, challenges, and motives, rather than just focusing on content coverage. Good design requires more front-end planning to engage students, which increases learning, while poor design leads to more back-end remediation. The design process involves understanding needs, brainstorming ideas, prototyping solutions, and measuring engagement and achievement.
The document provides 10 lessons learned from experience in filmmaking, entrepreneurship, and UX design. The lessons emphasize focusing on the user rather than the stakeholder; using research, analytics and testing to inform design; building prototypes to validate ideas before running out of resources; designing with constraints and intention; solving problems through an iterative process of learning from failures; and delivering value to users.
Beyond fun - Principles for designing games with purpose Phil Stuart
The document outlines six principles for designing games with purpose:
1. Work with what games do best like engagement, role-playing, and learning through doing.
2. Involve experts as key members of the design team to validate designs and provide ideas.
3. Test designs early and often and consider how players will behave.
4. Simplify complexity by utilizing expert knowledge and understanding the audience.
5. Ensure the mechanics, dynamics, and aesthetics embody the purpose so winning strategies achieve transformational goals.
6. Have ambitious goals to change behaviors, perceptions, and ways of thinking through the games.
Applying Perceptual Control Theory (PCT) to UX design to break out of the stimulus-response trap. Users have ultimate goals: by testing and designing for their purpose instead of simple design response, UX professionals can better promote our products.
Presentation by Grant Young at Design Thinking Sydney meetup, Feb 2016. Looks at some of the differences in applying common UX, design thinking and lean startup methods in a for-purpose context. Touches on defining value, flearning, engaging stakeholders, behaviour change, metrics and traction.
Solution Thinking and the Design of DevelopmentMalcolm Ryder
This document discusses solution thinking and the design of development. It presents a model of solution development that involves four stages: exploration, expectation, modeling, and experimentation. Each stage addresses five key issues: cases, instances, circumstances, proofs, and acceptance. The stages help mature the solution towards final acceptability. Design is considered part of the development process, where the goal is to progress the solution from a problem state to an agreed-upon solution state. Solution thinking uses design to guide this development process.
Miles introduces himself as a graphic designer and problem solver who grew up in Fond du Lac, Wisconsin. He studied graphic arts in college with minors in studio arts and gender studies, and spent a semester abroad in Australia. Miles has experience with photography as a student photographer for Marian University sports and performances. He also has experience in graphic design and videography. Miles emphasizes that he is a creative problem solver who is adaptable, flexible, and always learning. He includes that he works hard and considers himself a funny person.
This document contains a list of random words with no clear meaning or connection between them. It provides no coherent ideas, story, or message to summarize in 3 sentences or less.
The document discusses the emergence and evolution of postmodern graphic design from the late 1960s onwards. It provides examples of seminal postmodern designers from different regions who broke away from modernist conventions by incorporating historical references, decoration, and vernacular elements. These designers explored new techniques enabled by emerging digital technologies. Their experimental work expanded typographic and layout possibilities, combining images, textures and type in new ways. This movement coincided with broader cultural changes and a rejection of uniform styles in favor of diversity and individual expression.
LECTURE 4 - History of the Typographical Form - VDIS10020 Typography 1Virtu Institute
This document provides a brief history of typography from its origins in Mesopotamia over 6,000 years ago through its evolution into modern digital typography. It traces the development of early writing systems and the Latin alphabet. Mass printing was revolutionized by Gutenberg in the 15th century. Typography continued to develop over subsequent centuries, influenced by trends in architecture and design. The 20th century saw major innovations including the Bauhaus movement and the development of Swiss Typography in the 1950s-60s. American graphic design emphasized bold, impactful designs for advertising. Typography continues to evolve with new digital formats.
This document provides an overview of the rise of print culture and commercial graphic design from the 15th century to the late 20th century. It discusses the key developments in printing technology that enabled the growth of print media, including standardized paper, moveable type, steam powered presses, and techniques like wood engraving. This led to an explosion in printed ephemera, magazines, newspapers, books, and advertisements. As print reached a wider audience, graphic design emerged as a profession to design these printed materials. The document traces the evolution of graphic design through historical periods and influential designers, covering developments in branding, propaganda, and the expanding role of designers in creating total brand identities.
This document provides an overview of the rise of print culture and graphic design from the 15th century to the late 20th century. It discusses the technological developments that enabled mass printing, the growth of print media like newspapers and magazines, and the role of print in shaping public discourse. As printing became mechanized in the 1820s, it led to the emergence of graphic design as a distinct profession. The document traces the evolution of graphic design through major historical periods and highlights influential designers who advanced the field through their work in publication design, branding, and visual communication.
The document summarizes the key developments in literature between 1915-1946 known as the Modern Age. It describes how World War I shattered optimism and faith in social institutions, leading writers to experiment with fragmented styles reflecting the modern world. Modernist works often rejected traditional narratives and forms in favor of stream-of-consciousness, free verse, and techniques from surrealism and imagism to depict psychological realities. Notable movements included the Lost Generation expatriates and the Harlem Renaissance, while authors like Hemingway, Fitzgerald, and Faulkner gained international recognition.
The document discusses the history of print culture from its origins in China to its spread across Asia and later Europe. It notes that printing began in China using woodblock printing before spreading to Japan and Korea. Marco Polo then brought knowledge of printing back to Europe from China. Johannes Gutenberg later invented the mechanical printing press in the 1450s, vastly increasing the production and spread of printed materials. This led to the emergence of a new reading public and a major cultural and social transformation known as the print revolution.
The Arts and Crafts Movement began in 1860s Great Britain as a reaction against the poor quality of goods produced by the Industrial Revolution. It valued traditional craftsmanship and used simple, natural designs inspired by nature. William Morris was a leading figure who founded the Kelmscott Press to publish beautifully crafted books with idealistic messages. The movement spread to America, Europe, and Japan with national variations but shared a focus on well-made objects and enjoyment of the work.
The Pop Art Movement began in the 1950s in Britain and the US and lasted until the late 1960s. It featured bold, colorful works depicting popular culture and mass media imagery. A key work was Andy Warhol's 1962 painting Marilyn Diptych, which depicted Marilyn Monroe. The movement reflected the increasing influence of advertising, celebrities, and consumerism in postwar Western culture. While initially popular, it declined as the Vietnam War intensified and social values shifted in the late 1960s.
The Second World War had a huge global impact and ended with the atomic bombings of Hiroshima and Nagasaki in 1945. Japan surrendered unconditionally and underwent 7 years of American occupation. The war accelerated technological developments and the use of experimental materials in design. It also increased graphic design and propaganda. Art during the war chronicled different nations' experiences and perspectives. The Holocaust resulted in the systematic murder of approximately 12.7 million people under the Nazi regime.
The document discusses how modern art movements in the early 20th century, such as Cubism and Expressionism, influenced graphic design. It describes Pablo Picasso's Cubist works which analyzed subjects from multiple viewpoints using geometric planes. Cubism challenged Renaissance traditions and its emphasis on shapes influenced graphic composition. Expressionist works exaggerated color and proportion to depict subjective emotions. Both styles influenced graphic illustration and poster art by emphasizing social and political messages.
1) Printing was first developed in China in the 7th century through woodblock printing of Buddhist texts and then spread to other East Asian countries like Japan and Korea.
2) The technology made its way to Europe in the 15th century via Italy after Marco Polo's return from China. Johannes Gutenberg then developed the printing press in Germany which accelerated book production.
3) The emergence of print culture had wide-ranging impacts such as the growth of literacy, new reading publics, religious and political debates, and the development of national languages and cultures across Europe and other parts of the world.
Class : 10th
Subject : History
Topic : Print culture and the modern world
#CBSE , #NCERT
Hope this will help you guys .
Regards from a "NAVODAYAN" .
Thank you .
Graphic design is a modern field that involves using visual combinations of text and images to communicate effectively through print. Earlier, printers would design printed materials themselves, but since the 1820s graphic designers have specialized in just the design aspects while printers handle production. Technological advances like steam power and iron printing presses in the 1820s led to an explosion in printed materials. This rise of print created a need for graphic designers as a distinct profession focused on visual communication. The Bauhaus further revolutionized design thinking in the early 20th century. Graphic design now plays a key role in advertising and branding as consumer culture expanded in the postwar era.
The journey of storytelling can be sectioned based on the mode of storytelling -
As old as 30,000 B.C. where primitive art would portray the different cultures and lifestyles.
The masses with cave paintings and murals reflecting the episodes of hunting, or any rituals.
Around 1000 B.C. ago, Greek mythology and legends were discovered and gained prominence
1. The document discusses the history of printing and print culture from its origins in China to its spread and impact in Europe and India. Key developments include Gutenberg inventing the printing press in the 15th century, the spread of printing presses throughout Europe by the late 15th century, and printing arriving in India with missionaries in the 16th century.
2. Printing led to new forms of publication like novels and newspapers, debates around religious and political ideas, and the emergence of new reading publics. It contributed to social changes like the scientific revolution and spread of Enlightenment ideas.
3. In India, printing arrived with missionaries and helped circulate religious and social reform debates in the 18th-
The document discusses the history of print culture and its impacts. It describes how Johannes Gutenberg invented the printing press with movable type in the 15th century, vastly increasing access to printed materials and spreading ideas. This led to new reading publics and religious and intellectual debates. Print helped popularize Enlightenment ideas and created a culture of discussion that questioned social traditions and authority. It also discusses the development and spread of printing technologies and printed materials in India and their role in religious and social debates.
Graphic design is a modern field that involves visual communication using combinations of text and images organized to have maximum impact. Earlier, printers would design printed materials themselves, but since the 1820s graphic designers have specialized in just the design aspects while printers handle production. Technological advances like steam power, iron presses, and wood engraving in the 1820s led to an explosion in printed materials. This helped graphic design emerge as a distinct profession. Mass print communications reached wider audiences and there was enough work for skilled designers, illustrators, and advertisers. The Bauhaus revolutionized design thinking in the 1920s-1930s emphasizing simple, functional forms appropriate to their purpose. In the 1960s, graphic design collaborated with
'PRINT CULTURE AND MODERN WORLD CLASS 10' with you.pptxsidarthkkl
This document provides an overview of the development and spread of print culture in India and around the world. It discusses how printing began in China and spread to other Asian countries like Japan. It then covers the introduction of printing to Europe via Marco Polo and the innovations of Johannes Gutenberg that led to the Printing Revolution. The document also summarizes the growth and impact of print culture in India, including how it influenced religious and political debates and connected people across the subcontinent.
The origins of contemporary art, historical, social and cultural context in t...rosabrito
The document provides historical context for contemporary art from the 19th century. It discusses the Scientific Revolution which questioned religious authority and led to discoveries like gravity and evolution. The Industrial Revolution introduced mass production and new technologies. The Enlightenment promoted rational thinking and inspired revolutions. The Romantic era emphasized nature, emotion and individualism. The 19th century saw many political and social changes including revolutions across Europe and Latin America which led to new nation-states. Industrialization brought social, economic and political reforms. Artistic movements like Romanticism, Realism and Impressionism reflected these changes.
This document provides an overview of the history of print from its origins in East Asia to its spread and impact in Europe and India. It discusses the early development of printing technologies like hand printing of books in China and their spread to Japan. It then covers the invention of the printing press in Europe by Johannes Gutenberg and the ensuing "print revolution." The document also examines the social and cultural impacts of the spread of print, including the growth of new reading publics and debates around religion. It provides examples of the development and role of print culture in different regions like China, Japan, Europe, and India over time.
Vista Blinds Catalogue Brochure by Vista FashionsVista Fashions
Vista is the forefront leader in India’s premium window blinds. Boasting over 40 years of industry expertise, we provide a diverse range of top-quality products tailored to meet the unique requirements of consumers across the nation, ensuring satisfaction and excellence.
How to Choose the Perfect Exterior Paint Colors for Your Home.pptxAnit Kapoor
Choosing the perfect exterior paint colors for your home can make all the difference! Check out our ultimate guide to find the best hues that will boost your home's curb appeal and reflect your personal style.
https://bresdel.com/blogs/599388/How-to-Choose-the-Perfect-Exterior-Paint-Colors-for-Your
Building Accessibility into your Design SystemsResolute
Accessibility is transforming from a mere buzzword to a crucial design principle, essential for creating inclusive experiences that cater to all users, including those with disabilities. Overlooking accessibility can alienate potential users, highlighting the importance of incorporating it to ensure equality and a seamless user experience. At the heart of ensuring consistent, quality experiences lies the concept of a design system, defined by Diana as "the single source of truth" for all teams involved in product development.
Integrating accessibility within design systems from the outset is not only more efficient and cost-effective but also fosters a cohesive and inclusive digital environment across design, development, and product management, ensuring that products serve everyone's needs right from the beginning.
Catálogo Platos Ducha Sanycces 2024 Amado Salvador distribuidor oficial ValenciaAMADO SALVADOR
Descubre el catálogo completo de platos de ducha Sanycess, una selección cuidadosamente diseñada para ofrecerte la máxima calidad y estilo en tu baño. Como distribuidor oficial de Sanycess, Amado Salvador presenta esta última gama de productos que redefinen el concepto de relajación y bienestar en el hogar.
Sumérgete en la excelencia del diseño español con los platos de ducha Sanycess, fabricados con materiales de primera calidad y pensados para brindarte una experiencia de ducha única. En este catálogo, encontrarás una amplia variedad de modelos que se adaptan a todos los estilos y necesidades, garantizando confort y elegancia en cada detalle.
Los platos de ducha Sanycess son el resultado de la innovación y la tecnología, ofreciendo no solo un aspecto estético excepcional, sino también durabilidad y funcionalidad incomparables. Con Amado Salvador como distribuidor oficial de Sanycess, accede a lo mejor en diseño y bienestar para tu cuarto de baño.
Desde platos de ducha extraplanos hasta modelos antideslizantes y con sistemas de hidromasaje, nuestra colección cubre todas las preferencias, asegurando un espacio de relax donde puedas rejuvenecer cuerpo y mente. Descarga este catálogo y descubre cómo Amado Salvador, distribuidor oficial de Sanycess, transforma el concepto de confort en el hogar.
Renueva tu baño con los platos de ducha Sanycess y experimenta la combinación perfecta entre calidad, estilo y salud. Confía en Amado Salvador, distribuidor oficial de Sanycess en Valencia, para llevar el lujo y el bienestar a tu hogar con la última innovación en productos para el baño.
2. • To the average audience the
difference between “graphic
design” and “art” may seem
indistinguishable.
• To better understand this
distinction let us first define
the two terms…
The art or profession of using design elements (as typography
and images) to convey information or create an effect.
Something that is created with imagination and skill and that is
beautiful or that expresses important ideas or feelings.
3. Design is…
• One of the first questions you
might ask is why should I care
about graphic design history?
• One of the best tools to be a
great designer is to have a wide
visual vocabulary - history gives
us that library of elements to
pull inspiration from.
• Having a visual library of images
stored in your memory, gives you a
smarter and more varied toolset.
• The other point is that design is not
Darwinian, that is, it doesn't get better
over time. Design simply reflects the
culture and the period of time in
which it was created.
5. • Prehistoric cave paintings found throughout the
Pyrenees regions of southern France and northern
Spain are among the world’s first-known works of
written communication.
• At least two hundred painted caves date back to
30,000 BCE. But the question is are these simply
writings, works of art, or is this the 1st use of design?
• Because these paintings represent written
documentation, they a depict knowledge of social
hierarchy, hunting techniques and seasonality.
• This is the first findings of visual communication
depicted by a primitive culture.
6. • Ancient Egyptian hieroglyphs were originally based
on the Sumerian script and later adopted into a
formal “language” around 3200 BC.
• Egyptian language was not fully understood until the
discovery of the Rosetta Stone in 1798 by Napoleon.
• Hieroglyphs which first appeared on papyrus are
considered to be the first phonetic language to be
scribed on parchment.
• The Papyrus of Ani is one of the earliest papyrus
manuscripts compiled within the more commonly
known Book of the Dead. This text contained
illustrations alongside cursive hieroglyphs which
included spells to help the deceased in their afterlife.
7. • Like today, new inventions during the mid-to-late
19th century changed the way people lived/worked
• Culture shifted from an agrarian agricultural-based
society to a more “industrialized” way of life.
• With new machines mass manufacturing began to
allow for the duplication of items. Suddenly products
were available in huge quantities at faster rates.
• Previously citizens made their own clothes and
household items – no two items/texts were identical
• Prior to the Industrial Revolution, valuable texts (ie:
Homer, The Iliad, The Bible) were written by hand
and had to be traveled to in order to seen.
8. • Along with competition came the opportunity for
widespread mass communication.
• 1454: The printing press was invented by German
Johannes Gutenberg who was commissioned by
the Holy Roman Empire.
• The Gutenberg Bible was the first book printed in
Western Europe using movable metal type,
introducing text reproduction to the masses.
• This not only expedited the printing process but
permitted written material and ideas to quickly
spread, thus reaching a wider audience.
• Similar to today’s marketing efforts, the end
objective was asserting influence.
9. This mass production created competition. This is the
genesis of modern advertising and design. In order to
compete, manufacturers turned to posters, placards and
ads to convince consumers to use their products.
10. • Reflects values of that period: clear class
structure, sexual restraint, and a strict code
of conduct
• Britain was at the height of its empire, with
colonies around the globe
• Elaborate ornamentation and mixing of
styles from other cultures reinforced the
British empire's colonial strength
• Paired with images that reflected idealized
nostalgia and moral goodness
• Individual letterforms made of metal
had a size limitation – larger headline
metal plates would break apart
• American printer, Darius Wells, began
making letterforms out of wood
• This was the birth of the American
wood type poster
• The handmade quality gave a sense of
the human touch, which feels warmer
and less clinical
12. In the late 1800s, society was bombarded with products and
inventions that celebrated the machine made. In theory,
factories were making items that made everyone's life better.
Every family on the block could now own a well made and
identical tea pot. Class distinctions would disappear, and a
unified society would emerge.
The reality was crowded slums, a massive increase in urban
pollution, bad quality products, child labor, and the slow
removal of all things hand made. Art Nouveau, or The New
Art, was a style that sought to counter this. Art Nouveau
forms are typically fluid and flat. The ideas of a return to
natural forms also influenced architects, product designers,
and furniture makers.
13. • 20th Century ushered in a time for new
ideas and fresh approaches to design with
less clutter
• Lucian Bernhard's approach strips
unnecessary items away from a design, to
determined the core message
• This solution is the beginning of modern
graphic design today that relies
on symbols and shapes rather than literal
illustration to promote an idea
• The 1914 World War I began in Europe
• Austria-Hungary, Germany, Russia, France
and Britain all now needed to promote their
own message to recruit volunteers, rally the
troops, and convince the public that their
fight was good, and victory was possible
• There was no radio, television, internet or
social media, but new cost efficient printing
technologies allowed for mass production
of posters, and these became the primary
tool for war propaganda
15. When Russia enters World War I, there were widespread food
shortages and there was tremendous inflation. People
questioned why they were fighting in a war for leaders, who
neglected their citizens. This disillusionment triggered the
explosion of revolution. In 1918, the people rise up against
the Czar, the Russian Army abandons the war against
Germany and the Soviet state is born.
At the onset of the revolution, designers with radical new
ideas were welcomed into the movement. And over the next
two decades, created most of the work we now know as
Constructivist.
16. • Perhaps the most important influence on
contemporary design is the Bauhaus
• The Bauhaus was a school in Germany training
designers in all fields
• The guiding principle at the Bauhaus was that
design could make the world a better place
• Walter Gropius founded the Bauhaus in
1919. Like the leaders of the other movements
at the time, he believed the old order of
aristocracy and corruption had led Germany
into the catastrophic war. Design would create
a new society and a better way of life
18. • Unemployment during the Depression was
as high as 25 percent.
• Franklin Roosevelt initiated a new federal
program, the Works Progress
Administration, or W.P.A.
• The W.P.A. employed millions of
Americans. They built dams, bridges,
roads, and federal buildings.
• Designers were urged to speak to the
masses in the least elitist way possible.
• Adolf Hitler, was appointed Chancellor of
Germany, on January 30th, 1933. After
establishing the Nazi party, they
immediately began a mass media
campaign to rule the German people.
• By 1934, the Nazi propaganda
machine used films, books and graphic
design to communicate it’s message.
• Nazi party adopted many of the modernist
ideas: simple messages, iconography and
strong forms.
20. • After the war, the International Style, or
Swiss Typography, predominated
European graphic design.
• It relied on order, mathematical
proportions, and a rigid grid structure. A
preference for clarity and structure based
on rigid rules led to Swiss typography.
• A grid structure was used to organize
elements. Typography and visual elements
were scaled mathematically.
• By 1966, San Francisco was the epicenter of
the counter-culture revolution.
• Designers began making posters that
followed a style that was fluid and complex.
• The point at the time was to reject legible
Swiss modernism in favor for a more
organic and a less rigid experience
• The Fillmore poster designers rejected hard
edged modernism and consumer driven
culture in an anti-capitalism movement.
23. In Psycho, here again Saul setup a visual narrative by
representing a broken title sequence with the use of
angles and lines to convey a sense of unease.
Something is not right and we as the audience
immediately get a sense of urgency and alarm. The
entire Bass/Hitchcock also is shrouded in controversy
surrounding Bass’s contribution to what is arguably the
most famous scene in U.S. cinema - the shower scene
in Psycho. Serious discussion over Bass’s contribution
during collaboration, from novel and script to musical
score - remains unsolved, as many suspect he was the
one who first conceptualized the scene, not Hitchcock.
25. Saul Bass’ poster for a Man with a Golden Arm (1955) with a jagged arm and
off-kilter typography, starkly communicates the protagonist's struggle with
heroin addiction. Bass's iconic Vertigo (1958) poster, with its stylized figures
sucked down into the nucleus of a spiral vortex, captures the anxiety and
disorientation central to the film. His poster for Anatomy of a Murder (1959),
featuring the silhouette of a corpse jarringly dissected into seven pieces, makes
both a pun on the film’s title and captures the moral ambiguities of the story.
27. Saul Bass was an American graphic designer and Academy
Award winning filmmaker, best known for his design of motion
picture title sequences, film posters, and corporate logos
(including AT&T and United Airlines). During his 40-year career
Bass worked for some of Hollywood's most prominent
filmmakers, including Alfred Hitchcock, Otto Preminger, Billy
Wilder, Stanley Kubrick and Martin Scorsese. His work continues
to inspire the work of others even today, with films like Catch
Me If You Can, and AMC’s TV series Mad Men.
29. • Carmen Jones (1954)
• The Big Knife (1955)
• The Man with the Golden
Arm (1955)
• The Racers (1955)
• The Seven Year Itch (1955)
• The Shrike (1955)
• Around the World in Eighty
Days (1956)
• Storm Center (1956)
• Attack (1956)
• Edge of the City (1957)
• Saint Joan (1957)
• The Pride and the Passion
(1957)
• The Young Stranger (1957)
• Bonjour Tristesse (1958)
• Cowboy (1958)
• Vertigo (1958)
• The Big Country (1958)
• Anatomy of a Murder (1959)
• North by Northwest (1959)
• Psycho (1960)
• Spartacus (1960)
• The Facts of Life (1960)
• Exodus (1960)
• Ocean's 11 (1960)
• West Side Story (1961)
• Something Wild (1961)
• Advise and Consent (1962)
• Walk on the Wild Side
(1962)
• The Victors (1963)
• Nine Hours to Rama (1963)
• It's a Mad, Mad, Mad, Mad
World (1963)
• The Cardinal (1963)
• In Harm's Way (1965)
• Bunny Lake Is Missing
(1965)
• Grand Prix (1966)
• Not with My Wife, You Don't!
(1966)
• Seconds (1966)
• Such Good Friends (1971)
• That's Entertainment, Part II
(1976)
• Broadcast News (1987)
• Big (1988)
• The War of the Roses
(1989)
• Goodfellas (1990)
• Cape Fear (1991)
• Doc Hollywood (1991)
• Mr. Saturday Night (1992)
• The Age of Innocence
(1993)
• Higher Learning (1995)
• Casino (1995)
• Alcoa (1963)
• AT&T Corporation (1969)
• Avery International (1975)
• Boys & Girls Clubs of
America (1978)
• Celanese (1965)
• Continental Airlines
(1968)[11]
• Dixie (1969)
• Frontier Airlines (1978)
• Fuller Paints (1962)
• Geffen Records (1980)
• General Foods (1984)
• Girl Scouts of the USA
(1978)
• Japan Energy Corporation
(1993)
• J. Paul Getty Trust (1993)
• Kibun Foods (1984)
• Kose Cosmetics (1991)
• Lawry's Foods (1959)
• Minami Sports (1991)
• Minolta (1978)
• NCR Corporation (1996)
• Quaker Oats (1969)
• Rockwell International
(1968)
• Security Pacific Bank (1966)
• United Airlines (1974)
• United Way (1972)
• US postage stamp, "Science
and Industry" (1983)[12]
• Warner Communications
(1974)
• Wienerschnitzel (1978)
• Wesson Oil (1964)
• YWCA (1988)
30. • With the advent of modern technology,
mobile devices and the internet – are we
becoming immune to the “Swiss” type style?
• What trends do you witness in today’s
design world, how is culture shifting?