The document provides guidance on designing one's career using a framework developed by Richard Banfield. It discusses establishing core values, developing a core purpose and vivid vision, creating a "BHAG" or big hairy audacious goal, and focusing on being the best in the world at one's core purpose. The framework draws from Jim Collins' concepts of going from good to great by focusing on what one is deeply passionate about and can be the best in the world at, in a way that drives their economic engine. The document walks through exercises to help apply this framework to career design.
UnFIX, l’anti framework d’agilité à l’échelle ?ThomasClavier5
Nouveau venu cette année dans l’univers de l’agilité à l’échelle, le modèle unFIX se veut prendre le problème autrement : proposé une alternative basée sur l’innovation continue et l’expérience humaine. Pour faciliter un changement incrémental, des équipes dynamiques et avec un rôle à jouer pour les managers.
Créé par Jürgen Appelo et fortement inspiré par par le best seller Team Topologies, cet outil veut aider les organisations à évoluer en continu. Comment ça fonctionne ? Quelle en est notre compréhension ? Est-ce que ça marche pour tout le monde ? Et si on essayait de l’appliquer à un cas concret ?
À travers cette conférence, nous vous proposons de faire le tour du modèle avant de l’appliquer à un cas très concret : l’hypercroissance de Scaleway.
Par ce REX sur un modèle en pleine évolution, nous vous invitons à venir réfléchir avec nous sur le futur de vos organisations.
This document discusses transforming organizations to agile practices. It begins by outlining common goals for going agile such as predictability, quality, and innovation. It then discusses considerations for transformation based on organization size and dependencies. The key aspects for transformation are identified as backlogs, teams, and working tested software. Governance structures, metrics, and teaming strategies are also discussed. Transformation is framed as a journey, and quadrants are used to illustrate where organizations are currently and where they aim to go.
Product Backlog - Refinement and Prioritization TechniquesVikash Karuna
This presentation describes the important techniques used in Product Backlog refinement and prioritization in Agile development. The various techniques described here are very useful for product managers, product owners, scrum masters, and agile teams.
Agile Capitalization For Greater Business ValueCA Technologies
With disruptive technology advances, software assets play an increasingly important role in creating a competitive advantage. It’s time for organizations to recognize and manage business software as a strategic corporate asset.
To keep up with the speed of business, companies turn to agile practices to deliver better customer value faster.
Challenge: agile software development is too often misunderstood and misreported, impacting taxation, higher volatility in Profit and Loss (P&L) statements, and dramatic, unnecessary staff cuts in an economy where talent retention is paramount to foster innovation.
To avoid those negative implications, companies can evolve their financial reporting practices to leverage the financial advantage of agile so they can benefit from the significantly increased tax savings and investor interest associated with agile capitalization.
This session will unravel the benefits of agile capitalization and explain how to appropriately interpret and apply generally accepted accounting standard (GAAP SOP 98-1 and ASC 350-40) so your organization can increase its agile adoption to deliver more business value faster to customers.
For more information, please visit http://cainc.to/Nv2VOe
This document discusses product validation through product discovery. It notes that 64% of software features are rarely or never used, so product discovery is important to ensure the right product is built for the right audience. Product discovery involves understanding customer needs through techniques like ideation, opportunity assessments, customer discovery, story mapping, MVP testing, prototypes, and user testing to minimize risks and learn fast. The goal is to gain evidence that the product engineers build will not be a wasted effort. Product discovery is then followed by product delivery to build and ship the product.
Comic Agile Volume One_ When ag - Luxshan Ratnaravi.pdfTunde Renner
This document provides introductions and forewords to the book "Comic Agilé" which uses comic strips and accompanying advice to educate readers about challenges with implementing agile practices in organizations. The forewords discuss how comics have been used for social and political commentary throughout history and how the characters in these comics reflect archetypes seen in organizations. The introductions explain that the goal of the book is to use "edutainment" through comic strips to both entertain readers and motivate them to make needed changes to fully realize the benefits of agile practices by depicting realities that undermine agility.
The document discusses strategy execution and outlines four learning objectives: 1) defining strategy execution and distinguishing it from strategy, 2) explaining why strategy execution is critical for organizational success, 3) identifying causes of strategy execution failures, and 4) improving the quality of strategy executions. Strategy execution involves translating strategies into daily actions and can fail due to various market, strategic, structural, process, human, and financial factors within an organization. Common causes of failure include poor change management, unclear roles and responsibilities, unrealistic plans, and lack of monitoring. Effective strategy execution is key to organizational performance and success.
This document outlines Netflix's culture of freedom and responsibility. It discusses that Netflix values high performance over loyalty or effort. The document emphasizes that Netflix aims to attract and retain "stunning colleagues" who embody nine key values: judgment, communication, impact, curiosity, innovation, courage, passion, honesty, and selflessness. It explains Netflix gives employees freedom but expects responsibility in return. Those who do not meet performance standards are let go, to make way for higher performers. The goal is to sustain success over many generations by maintaining a culture of excellence.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
The document contains instructions for drawing a summer meadow scene with specific elements like flowers, grass, cows, birds, and a sun. It begins with more open requirements to draw blue and red flowers with cows and birds under a sun. Then it provides closed, detailed requirements specifying the number and characteristics of each element to include in the drawing. The document discusses the difference between open and closed requirements.
This guide summaries a successful Agile transformation in Telco with a related case study.
Do not take the described steps of this guide as the only way to be successful, there can be many other alternatives for sure. However, this guide explains a way thats experienced to be successful in many companies and under different circumstances.
Looking forward to hear your comments & suggestions
Thanks
Full Study: Performance Reviews Get a Failing GradeAdobe
We surveyed 1,500 U.S. office workers for their thoughts on performance reviews, and unsurprisingly, people aren't fans of them. What we did unearth though are interesting reactions and feelings about the process. Shift through the full report.
Curious about how we've ditched the reviews for the Check-In? More on that here (https://adobe.ly/2j5NLUe) with resources to employ the Check-In for your org here: http://www.adobe.com/check-in.html
The document discusses strategic thinking and provides guidance on how to structure the strategic thinking process. It defines strategic thinking as establishing a plan to go from the current state to the desired goal. The strategic thinking process involves analyzing the current status, identifying opportunities and threats, determining desired and undesired outputs, and structuring problems. It recommends using tools like root cause analysis to structure problems and benefit-cost analysis to find solutions. The process of finding solutions involves developing hypotheses, gathering data, testing hypotheses, and drawing conclusions. Overall, the document provides a framework to guide strategic thinking from problem identification to solution development.
- The document discusses the findings of a survey conducted to understand the challenges facing businesses in Northern England and how they are responding.
- It summarizes the top challenges as being apprehension about recession/future growth and regulatory changes. Businesses are focusing on retaining talent in response.
- The survey found that most respondents planned to focus on growth through new products/markets, marketing improvements, and technology to drive growth. Large businesses focused more on cost reduction while smaller businesses were more confident in growth.
Culture is something we take pride in at LinkedIn. As the collective personality of our organization, it sets us apart, defines who we are and shapes what we aspire to be.
Hundreds of companies have defined their unique cultures on SlideShare as part of the Culture Code campaign. We thought it was important for LinkedIn to join in this effort; we want everyone, including our current and our future employees, to know exactly what it’s like to work here.
The document provides an overview of job-to-be-done (JTBD) framework for marketers. It discusses key concepts like understanding customer demand rather than supply-side product features, the four forces that drive or hinder customer demand, and tips for conducting effective customer interviews. The document emphasizes moving beyond supply-side thinking, not ignoring customer habits and anxieties, and talking to prospects to ask the right questions that uncover their real motivations and problems. The goal is to help marketers create better messaging that resonates with customers and build products that satisfy their actual needs.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
Slides Dave Skrobela recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Creating Valuable PI objectives v1.1.2 - OLD VERSIONSjoerd Kranendonk
This document provides guidance on creating valuable PI Objectives in SAFe organizations. It defines PI Objectives as summaries of business and technical goals for an Agile Release Train (ART) in an upcoming Program Increment (PI). The document outlines benefits like focus, alignment, and learning. It discusses potential struggles and offers templates to help teams craft clear, measurable objectives. Examples demonstrate how to make objectives specific and focus on user/business impact. Metrics and acceptance criteria are emphasized to evaluate if objectives were achieved. Finally, case studies show potential outcomes with and without proper use of PI Objectives.
The Biology of Design: How Human Biology Influences Designfresh tilled soil
Our biology is the greatest influence over the way we use technology and digital tools. Understanding how our biology triggers our interactions gives us insight into design.
This document summarizes the capabilities of a design firm that focuses on creating user experiences to build brand loyalty for companies. The firm believes user experiences are what create brands, not the other way around. They strategize, design, and code user interfaces for websites, web applications, and mobile apps using agile development methods in iterative cycles to ensure project success. The firm has designed over 470 digital projects for clients in 9 countries since 2006.
More people are shopping and doing business on mobile devices than ever before. The burgeoning market of smartphones, tablets and phablets combined with increasingly faster network speeds has led to the prediction that mobile devices will surpass desktop devices for browsing, shopping and connecting online by 2015. Last year alone, mobile payments increased by 190% -- a stastistic that will seem tiny when compared to 2013 growth. Are you prepared to satisfy these mobile bound customers? Your answer to this critical question may determine whether your business is going to thrive or dive over the next five years.
5 Things Biology Can Teach Us About Breakthrough Designfresh tilled soil
Biology can teach us 5 things about designing for an ambiguous future. (1) Innovation occurs when environmental pressures are significant, so prototypes should be tested with real people in real contexts. (2) Mobile is our default state, so design for how people naturally engage rather than new technologies. (3) The best products extend our biological abilities. (4) Experiences and products become specialized over time. (5) Designing products that make people feel good, safe, and human drives engagement.
Designing Revenue: How top businesses use design to impact the bottom linefresh tilled soil
The document discusses how design can disrupt businesses and drive growth. It provides examples of companies like Apple, Target, and About.me that used intuitive and engaging design to grow rapidly. It emphasizes that good design reduces customer acquisition costs, increases lifetime customer value, and is key to achieving profits. The document encourages focusing design on the user experience and pulling customers through the sales funnel.
Design Visual and Engaging Meetings Using MethodKitMURAL
Let's face it: meetings are hard to get right. They either lack structure or are too structured. People don't feel their voices are heard, and it's hard to reach consensus.
"Create an agenda in advance," the experts advise us. But that doesn't seem to help. And running remote meetings is even harder.
There's a better way. Using the MethodKit for Workshop Planning cards we will show you how you can use cards to design dynamic meetings that hit the sweet spot between structure and creativity.
The principle is simple: most projects have recurring steps. Don't recreate them each time. Instead, use cards to focus the discussion on the project and be confident you won't leave anything out. It's easy, flexible and engaging.
To learn more, watch this free webinar with Ola Möller.
HIGHLIGHTS
- The value of using MethodKit cards
- How cards provide better overview and engage teams
- How to use cards in remote team activities
ABOUT THE PRESENTER
Ola Möller is a researcher and designer that founded MethodKit. The 23 kits released so far, address everything from urban planning and public health to app development. Users can be found at Apple, Google, Spotify, Ikea and Volvo. Ola blogs at MethodKit Stories and tweets at @olamoller
To try MURAL go to http://mural.ly
or http://twitter.com/mural
To learn more about MethodKit go to http://methodkit.com
or http://twitter.com/methodkit
How the Best Design Leaders Get to the Top: Insights into the Top Design Stud...fresh tilled soil
What makes a leader of a digital design team successful? How do they build the best possible team? What was their journey? What is their approach to culture, process and management? What are the core factors that influence their decisions? For a long time Richard Banfield has been fascinated by Digital Design Leadership, so he made it the focus of a two-year long study. The objective of the study was to gain insights into what makes leaders of successful digital design studios and digital product companies different from the rest. He is half-way through the study and so far and has interviewed 50+ studio founders, digital product company CEOs, and product leads. The interviews have already taken him to Vancouver, Calgary, Toronto, Portland, Boulder, Denver, NYC, Austin, Philadelphia, Portland, San Francisco, Jacksonville, Bristol, Boston, London and Madrid. In this talk, Richard will share what he has learned so far and will begin to reveal the patterns of how we can all mimic this success.
The Design Sprints are a 2-5 days process for answering critical business questions through design, prototyping, and testing ideas with customers.
In this keynote I present you the Google Venture Design Sprints Methodology.
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Printavo
David Kelbaugh from Tacklebox Brand Partners explains the what, why, and how of branding your business. Presented at Printavo's PrintHustlers Conf 2019, this presentation helps any business with branding. What does your business believe? Dive deep into developing a coherent, powerful, and meaningful brand for your print shop or screen printing business with this presentation.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
This document summarizes an expert's advice on pitching startups to investors. The expert emphasizes starting the pitch with the "why", focusing on the purpose and passion behind the idea. Investors care most about the team, so the pitch should introduce the founding team and their relevant experience. The pitch also needs to clearly explain what problem is being solved, why it can succeed now, and how the idea will be marketed and grow into a large business. Simply explaining features and plans is not enough without properly addressing these core questions upfront to engage and convince the investor.
The document discusses the key qualities needed to build powerful brands: vision to link brand and business strategy, insight to connect the organization to customers, and dedication to consistently deliver the brand promise over time. It emphasizes that strong brands require people with these visionary, insightful, and dedicated leadership qualities.
The document discusses the key qualities needed to build powerful brands: vision to link brand and business strategy, insight to connect the organization to customers, and dedication to consistently deliver the brand promise over time. It emphasizes that strong brands require people with these visionary, insightful, and dedicated leadership qualities.
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people with these key qualities.
Kite was founded out of a love for fashion and eyecare, and a desire to redesign the eye care experience. They are seeking a marketing executive to join their startup and be responsible for all local and online marketing efforts including managing social media, events, the website and customer relationships. The ideal candidate will be creative, experienced in marketing, excellent with people, and comfortable with technology. They offer an exciting work environment, autonomy, training, and a salary and bonus package for the right person.
Tips on how to turn your hobby into a business. For more information, check out the rest of the lesson: http://grasshopper.com/academy/creating-a-business-idea/brainstorming-company-culture/
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people committed to these qualities.
This document provides tips on turning a hobby into a successful business. It discusses that the success depends on the founder and the market. The founder must be passionate about the hobby-turned-business and ensure it remains enjoyable. Testing the market is important to validate demand before fully committing. Common obstacles like lack of staffing and scaling up can be overcome by getting feedback, abandoning unprofitable aspects, thinking creatively, taking breaks, and planning ahead. The first steps are thorough research, adjusting based on results, and financially planning without quitting the current job.
Based on Phil’s upcoming book, Beyond The Obvious, learn the unique and proven approach to asking the right questions—the ones all companies must ask to survive.
This speech is full of real-world examples that will change the way you operate, innovate, and create.
The use of the killer questions will re-frame the way you see your products, your customers, and the way the two interact.
The document provides guidance for validating a new business idea before beginning development. It discusses the importance of validating demand through customer feedback. The author recommends getting feedback from 100 potential customers to better understand if there is a viable market for the idea. It emphasizes the importance of honesty when evaluating one's intentions and motivations for starting a business. Exercises are provided to help the reader identify goals, motivations, and passions to increase the likelihood of success.
Afternoon Keynote: Renewing Your Business Via Strategic Innovationfeitwincities
Afternoon Keynote Speaker Leo Hopf, author of Rethink, Reinvent, Reposition, presents the final session of FORWARD 2011- Renewing Your Business Via Strategic Innovation
Graeme codrington sustained success in a turbulent world - iran 2014-1Graeme Codrington
The document discusses the need for new thinking in four key areas for leaders to achieve sustained success in a turbulent world. It outlines how leaders need new thinking about 1) customers as behaviors shift digitally, 2) competition as new competitors emerge, 3) disruptive future trends through environmental scanning, and 4) developing and retaining top talent as a new generation enters the workforce with different expectations. The document advocates for adaptive leadership that can navigate constant change by developing new approaches in these important areas.
This document provides information on Forever Living Products for February 2017, including:
- A product testimony from Vijay Pandiya in Ahmedabad about the effects of Forever products.
- Details on new product launches in February including Forever Active HA and Forever Pro X2 protein bars.
- A spotlight on distributors Rinku & Deo Narayan Mandal who have innovated successfully.
- Guidelines for photographs of distributors who have achieved different levels to be published.
The document provides biographical details about Tony Hsieh and outlines his involvement in several business ventures. It notes that after selling LinkExchange to Microsoft for $265 million in 1998, Hsieh invested in Zappos.com in 1999 and served as CEO until it was acquired by Amazon in 2009 for $1.2 billion. It also discusses Hsieh's Downtown Project, a $350 million investment to redevelop downtown Las Vegas focused on small businesses, startups, education/arts, and real estate with the goals of creating a walkable, community-focused city that accelerates collisions, co-learning and connectedness.
The document discusses various topics related to branding in 2012, including the challenges of too many products and advertisements creating a marketing nightmare for consumers. It covers tools for branding like research, blueprinting, finding the big idea, brand advertising, and integrating branding with a company's story. It provides examples from companies like Monocle magazine and discusses focusing branding efforts, being original, relevant, reliable, and inspirational.
What can you do to make your business more successful? Click through to view presentations from Alex Charraudeau, LinkedIn, and Darren Ryemill, Opus Recruitment Solutions, on how to grow your brand and your business at scale.
When considering what makes a great product designer we often make the mistake of lumping a wide range of skills under one role. This might make writing a job description easier but it makes it harder to focus on what needs to be done and how to get the best out of product design roles. Identifying the right skills for the right role, and aligning that with the product vision is of critical importance. In this workshop, we’ll be focusing on the day to day skills a designer needs to have to address the challenges in a world of ever-evolving products.
What activities will you be participating in during this workshop?
- Explore the evolving role of the product designer.
- Understanding where your company sits on the product design and digital evolution scale, and what this means for you.
- Learn how high-performing product teams align their product vision, strategy and priorities to deliver results.
- Develop a model to reliably select the right priorities and metrics to measure the performance of your product design
- Understanding how to use customer feedback to drive results and unblock obstacles.
- Learn how to work with others on your team to navigate through the inevitable challenge of change.
What will you take away from this workshop?
Lifelong skills in understanding product design and how it fits into an organization. Flexible and versatile models for managing your path through fast-changing organizations and dynamic product environments. Product design management skills to build a stronger team whether you’re an individual contributor or a team leader. The knowledge that will help you find a better fit, or better role, in your current or future organization.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design. fresh tilled soil
Biology can teach us important lessons about designing products for the future. Products should foster an environment where users can adapt through constant feedback and near wins. They should enhance human capabilities by extending our senses rather than focusing solely on technology. While experiences may solve similar problems, their designs should be specialized to different contexts. Most importantly, products should make users feel emotions like safety, recognition and belonging in order to drive behavior change.
The document describes the Design Sprint process, which is a time-boxed framework for solving problems through understanding, diverging, building, and testing solutions over the course of a sprint. It provides examples of exercises used in each phase, such as empathy mapping to understand users, storyboarding and prototyping to generate and refine ideas, and assumption mapping to test prototypes and gather feedback. The goal is to increase the chances of creating solutions that people want by involving the team in collaborative problem solving and rapid iteration.
Laura Fitton (@pistachio) Interview on "We Love Boston Entrepreneursfresh tilled soil
Laura Fitton, founder of oneforty, talks entrepreneurship with Richard Banfield of Fresh Tilled Soil on "We Love Boston Entrepreneurs."
Read more here: http://www.freshtilledsoil.com/laura-fitton-oneforty-we-love-boston-entrepreneurs/
Design tells a story about a brand and allows customers to understand a company's value at first glance. It is how customers will experience a website or app and forms their expectations of quality. Good design simplifies content and removes unnecessary elements to avoid confusion. It can impact key business metrics like customer acquisition, support costs, and lifetime value. Companies should focus on streamlining user flows, clear messaging, and ensuring the digital experience matches any physical one.
Richard Banfield CEO of Fresh Tilled Soil, a lead web design firm in Boston interviews Jason Henrichs COO of Perkstreet.
Read full interview here:
www.freshtilledsoil.com/we-love-entrepreneurs-jason-henrichs/
We Love Boston Entrepreneurs: Interview with Dharmesh Shahfresh tilled soil
Fresh Tilled Soil CEO and Founder Richard Banfield, interviews local Boston-based entrepreneur Dharmesh Shah from Hubspot.
Read more at: http://www.freshtilledsoil.com/we-love-boston-entrepreneurs-dharmesh-shah/
2. a lil’bit
Aboutus
443
Web and mobile
32
Full-time, on-
9
Countries we’ve
2
Offices in Boston,
design projects site designers got clients in and
since 2005 and developers San Francisco
freshtilledsoil.com @freshtilledsoil
5. We need more of
astrategythantactics
“Where do I start?”
class of summer 2012
freshtilledsoil.com @freshtilledsoil
6. ...and
astrategyisn’tplanning
“The things I’m going to be working
on haven’t been invented yet”
rhys banfield, summer 2012
freshtilledsoil.com @freshtilledsoil
12. Let’s start with
astoryofvision
“As the duo poured their sorrows into
their drinks, they realized that the
one part of the site that was actually
doing well — the deals — could be
combined with their love of design.”
freshtilledsoil.com @freshtilledsoil
16. Let’s start with
astoryofvision
“I’m doing my dream job, and I’m building the
company I’m meant to run.”
Jason Goldberg
freshtilledsoil.com @freshtilledsoil
17. canitreallybethissimple?
Passion?
Best in
Market
the
opp?
world?
freshtilledsoil.com @freshtilledsoil
20. Jim Collins’
goodtogreat
Can a good company
become a great company,
and if so, how?
freshtilledsoil.com @freshtilledsoil
21. Jim Collins’
goodtogreat
Greatness is not primarily a
function of circumstance, but
largely a matter of conscious
choice, and discipline.
freshtilledsoil.com @freshtilledsoil
22. Jim Collins’
goodtogreat
Collins was talking about
businesses not individuals
but it turns out it still works
freshtilledsoil.com @freshtilledsoil
23. Can you really
designacareer?
Where would you start?
&
What does the process look like?
freshtilledsoil.com @freshtilledsoil
26. Jim Collins’
goodtogreat
Get the right Get the wrong
people on the bus. people off the bus.
Get the right people
Put who before what.
in the right seats
freshtilledsoil.com @freshtilledsoil
27. Can you really
designacareer?
How do you know who gets on the
bus and who gets off?
freshtilledsoil.com @freshtilledsoil
33. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
about?
What can you What drives
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil
34. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
BHAG about?
What can you What drives
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil
35. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
about? Passion?
Best in
Market
the
opp?
What can you What drives world?
be the best at your economic
the world at? engine?
freshtilledsoil.com @freshtilledsoil
37. Let’s get started
designyourcareer
Step 1: Create a list of core values
Guidelines:
create as many as you want
be prepared to share
core = emotional & motivational
freshtilledsoil.com @freshtilledsoil
38. fresh tilled soil’s
corevalues
Keep things simple
Own the work
Make the team look good
Grow with quiet confidence
freshtilledsoil.com @freshtilledsoil
39. Teaching Company
corevalues
Excellence
Cultivate every resource
Results-oriented work ethic
Fair and generous relationships
Integrity. Period.
freshtilledsoil.com @freshtilledsoil
40. designyourcareer
Step 2: make a short list
determine the three to
five values that you feel best
represent you
freshtilledsoil.com @freshtilledsoil
41. designyourcareer
Step 3: test your values
spend a few minutes answering yes or
no for each of the values you’ve chosen
Here are your questions...
freshtilledsoil.com @freshtilledsoil
42. designyourcareer
Question One
if you were starting your career
today would this value be valid
regardless of the industry or trends?
freshtilledsoil.com @freshtilledsoil
43. designyourcareer
Question Two
Is this value timeless, no matter
what changes in the outside world?
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44. designyourcareer
Question Three
would you hold onto this value
no matter what others say?
freshtilledsoil.com @freshtilledsoil
45. designyourcareer
Question Four
would you change jobs before
compromising this value?
freshtilledsoil.com @freshtilledsoil
46. designyourcareer
Question Five
if you had enough money to retire
comfortably would you still
continue to believe in this value?
freshtilledsoil.com @freshtilledsoil
47. designyourcareer
Step 4: select the best values
eliminate the values that didn’t
pass the yes/no test
freshtilledsoil.com @freshtilledsoil
48. designyourcareer
Step 5: write a single core purpose
describe in one sentence the core
purpose of your career
...and can you be the best at this?
freshtilledsoil.com @freshtilledsoil
52. designyourcareer
Step 6: write a vivid vision
describe in a paragraph how you
visualize your purpose happening
freshtilledsoil.com @freshtilledsoil
53. designyourcareer
“We will be as people-oriented as HP. ...
We will attain customer satisfaction unsurpassed even
by Nordstrom. ... We will continually gain market share
despite a price premium on commodity products. ...
We will be studied by business schools for our
sophisticated use of technology.”
freshtilledsoil.com @freshtilledsoil
54. Jim Collins’
thehedgehogconcept
Step 7: create your hedgehog
What are you
deeply
passionate
about?
What can you What drives
be the best at your
the world at? economic
engine?
freshtilledsoil.com @freshtilledsoil
55. designyourcareer
Step 8: write a bhag
create a timeless and audacious
goal that will excite you and
motivate others to be part of
freshtilledsoil.com @freshtilledsoil
56. Jim Collins’
thehedgehogconcept
What are you
deeply passionate
BHAG about?
What can you What drives
be the best at your economic
the world at? engine?
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