Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
This document provides an overview of key marketing concepts and best practices. It discusses the importance of having a clear brand and target audience. The document also outlines different marketing tactics ("sheepdogs") like direct mail, advertising, social media, and public relations. Throughout, it includes quotes from marketing experts about topics like branding, advertising, and differentiating yourself in the market. The document concludes by providing contact information for the author to learn more.
Arizona Book Publishing Association Offers Full-Day Conference
“Manuscript to Marketing: Publishing in the 21st Century”
Christine K. Bailey www.christinekbailey @theazadventurer and Kathleen O’Brien Thompson www.professionalpunch.com @profesionapunch
Christine and Kathleen will discuss the marketing strategy used to promote Christine’s latest edition of her Arizona travel planning guide (http://theazadventurer.com/). They will discuss how to write your book so that it’s easy to market, what your publisher can and will do, how to create a blended marketing plan that includes traditional marketing and social media, when to ask for help, and how to utilize different marketing channels to create additional book sales, writing and revenue opportunities.
The document provides tips for bloggers on how to attract clients, media mentions, and get noticed by major brands. It discusses optimizing content and social media presence, building a solid media kit, and crafting the perfect pitch. Key recommendations include telling a story through optimized content pages, being savvily social aware of audiences, forming strategic partnerships, and creating a media kit that highlights deliverables, advertising options, and rates. The document also reviews common mistakes bloggers make and reasons a company may not work with a blogger.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
This document discusses what a brand is beyond just a logo or product. It states that a brand is defined by how people feel about a product or organization on a gut, emotional level. A great brand isn't just about having a great product - it's about connecting with people. The document emphasizes that a brand should commit to core principles over time to build loyalty, rather than just campaigning for short-term gains. It also stresses the importance of understanding what customers say a brand stands for and living up to that through consistent actions.
Connect with People who Need what You Offersvparker
This document provides guidance for small business owners on how to overcome fears of sales and successfully sell their products or services. It emphasizes that sales are essential to business success. It recommends business owners focus on understanding their customers' needs and desires rather than just promoting features. The document then outlines key steps in the sales process, including making a human connection, understanding the customer's goals, developing a solution together, and following up to ensure satisfaction. Overall, the document promotes a customer-centric approach to sales that focuses on addressing customers' needs and values.
Attract, Sell, Wow - sales and marketing best practices for growing businessesRamon Ray
The document discusses the concept of lifecycle marketing, which involves attracting leads, selling to them, and wowing them as customers. It emphasizes the importance of providing value to leads through educational content ("lead magnets"), establishing relationships rather than just making sales, and going above and beyond expectations to wow customers. This helps build trust and goodwill over time ("emotional bank account") in order to increase referrals, repeat sales, and opportunities for adding on additional products and services. The document is presented by Ramon Ray from Infusionsoft and promotes their customer relationship management software as a way to help businesses implement lifecycle marketing strategies.
This document provides tips for turning a soap making hobby into a business. It advises developing a business plan that includes defining a niche market and brand identity. Key steps include budgeting, finding the right profit margins, choosing social media platforms to advertise the business, and having patience. The overall message is that passion, planning, and persistence are needed to successfully transition a hobby into a commercial soap making enterprise.
This document discusses strategic approaches for advertising, including being product-oriented or consumer-oriented. It defines key strategic concepts like unique selling proposition, positioning, brand image, and lifestyle. The main strategic approaches are product-oriented, which focuses on product features, benefits, and uniqueness, and consumer-oriented, which focuses on brand image, desired lifestyles, and attitudes. The document emphasizes examining the product, competition, consumer behavior, and target markets to develop an effective advertising strategy.
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
This document outlines strategies for using LinkedIn to generate leads and sales. It discusses defining target customers and contacts, connecting on LinkedIn by optimizing profiles and building a network, and engaging with contacts by sharing content, endorsements, and groups. It also covers converting connections into customers through a sales process and measuring success. The presentation provides tips, worksheets, and an action plan template to help users implement an effective LinkedIn strategy.
Pam Perry provides a training on branding and marketing strategies. The training covers clarifying one's brand, mastering messaging, and telling one's story to media. Participants are coached on defining their ideal client, called an "avatar," to help target marketing. The training emphasizes authenticity, consistency, and knowing one's avatar. Homework involves developing a PR plan, getting a branded email, clarifying one's story and brand, and completing a client avatar worksheet. The goal is to help participants increase their visibility, leads, and develop a simple marketing plan through PR outreach.
How to Grow Your Business with Pinterest & Instagram (updated)Molly O'Kane
This document provides information about using Pinterest for business purposes. It discusses how to set up a Pinterest business account with an eye-catching profile and featured boards. It recommends creating boards with clear names and descriptions and pinning at least once daily. The document discusses the types of content that performs best, such as tutorials and inspiration photos. It also covers using hashtags, engaging with other users, running contests, and analyzing Pinterest analytics. Tools for hashtag research, rich pins, and ads are presented. Success stories from Buzzfeed, Sephora, Forevermark and Caribou Coffee demonstrate how businesses have increased traffic and engagement through Pinterest.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
The Ultimate Guide to Promoting a Book Launch [Preview Edition]BookBub
Developing a marketing plan for your new book? Download The Ultimate Guide to Promoting a Book Launch for a walkthrough and ideas from successful authors! Download the complete guide: https://insights.bookbub.com/ultimate-guide-promoting-book-launch/
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
UXcamp Europe 2014: Let's Talk about inspirationPascal Clausen
The document discusses inspiration and how it relates to the creative process. It summarizes interviews with designers, developers and marketers on their views of inspiration. Some key points are that inspiration is important for both big ideas and maintaining motivation. While inspiration cannot be forced, there are techniques like taking time, changing perspectives, making observations, and studying the work of others that can make a person more open to inspiration. The document concludes that finding inspiration is personal and depends more on one's own mindset than any specific method.
Method overloading in Java allows methods within a class to have the same name but different parameter types. When an overloaded method is called, Java determines which version to execute based on the types and number of arguments passed. The example shows three overloaded test() methods that print different messages based on the parameters. Constructor overloading also allows multiple constructors with the same name but different parameters. This implements polymorphism by allowing classes to have multiple forms.
Inheritance allows for the creation of class hierarchies where subclasses inherit properties from parent classes. A superclass defines common traits shared among related items, which subclasses can then inherit and extend with their unique attributes. For example, different types of bicycles like mountain bikes, road bikes, and tandems share basic bicycle characteristics but have distinguishing features. Inheritance establishes a parent-child relationship where subclasses inherit all data and methods from the superclass.
Seven Key Things to Consider When Outsourcing Customs ProcessingJonathan Robinson
The document discusses 7 key things to consider when outsourcing customs entry processing:
1. Cost and pricing models - how outsourcing can reduce labor costs by 40-60% and the importance of establishing pricing models.
2. Business benefits beyond cost savings - benefits like increased flexibility, customer service, and improved cash flow.
3. Identifying opportunities for outsourcing - functions like courier processing, complex entries, and after-hours work that are good candidates while customer service should be kept in-house.
4. Service levels for speed and accuracy - setting targets for completion times and auditing to ensure quality from outsourcers.
5. Effective transition and implementation - planning
Method overriding allows a subclass to provide a specific implementation of a method that is already provided by its superclass. The subclass method must have the same name, parameters and return type as the superclass method. This allows the subclass to modify the behavior as needed and is how polymorphism is implemented. The super keyword can be used to call the superclass method from the overriding method.
The document provides guidance on how to establish and strengthen a brand for a salon business, including defining the brand's identity and target customer, designing visuals and marketing materials that reflect the brand, and communicating the brand consistently across the salon space, retail products, and online presence in order to attract and retain customers. It also discusses building staff buy-in, defending the brand against negative feedback, and evolving the brand over time based on metrics and feedback.
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
This document provides tips for bloggers on how to successfully pitch sponsored content opportunities to brands. It outlines a 5-step process: 1) carefully select brands that align with your own brand, 2) audit the brand's social media presence to understand how you can help, 3) build a relationship with the brand by engaging with them socially, 4) pitch specific ideas for how your content can provide ROI for the brand, and 5) celebrate successes and refine your approach based on feedback. Additional tips include being authentic, creative, and narrating content in your own voice to build trust with readers. Proper reporting after campaigns is also emphasized to maintain good relationships with brands.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
This document provides tips for building a successful Facebook community by treating it like a party. It discusses appealing to audiences by being creative, offering discounts and contests. It also emphasizes the importance of understanding audiences through analytics and feedback, adapting based on customer service and focus groups, and driving awareness through engagement, brand ambassadors, and review programs. The key message is that successful Facebook communities focus not just on size but on providing personalized, rewarding experiences that keep fans engaged and encourage them to bring others.
This document discusses how to raise your brand profile through effective branding and marketing strategies. It defines what a brand is - the emotional connection people feel with an organization based on their interactions and impressions. It emphasizes that brands are defined by individuals, not companies alone. It also highlights why branding is important to manage the impressions people have and ensure they are positive. The document then provides tips on how to raise a brand profile, such as creating a clear proposition, understanding unique selling points, defining target audiences, choosing appropriate communication tools, developing partnerships, and increasing brand awareness over time.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
This document discusses how to create an ideal brand. It explains that a brand is a roadmap for the customer experience and internal team expectations, not just logos or marketing. It emphasizes understanding target customers and filling their needs consistently through habit or standard procedures. The brand should be unique while meeting needs, and allow the customer community to promote it through lived experience. Measuring financial and customer feedback results helps innovate the brand over time. Building a brand requires understanding the target, consistency, uniqueness, community engagement, and continual improvement.
The document discusses branding strategies for startups. It defines startups and branding, noting that branding for startups involves conveying the company's core message and values to build a loyal customer base. The document provides tips for startups on developing their brand identity, positioning, and messaging as well as strategies for low-cost branding using free online tools and social media. It also discusses common branding mistakes to avoid and provides examples of successful startup branding through case studies.
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
This document provides guidance on branding and marketing for small businesses. It discusses developing a brand story and defining the target market. Key aspects of branding covered include coming up with a name, choosing colors, building credibility, and creating consistent branding across all marketing materials. The document also distinguishes between marketing and sales, emphasizing that marketing is long-term relationship building while sales focuses on individual transactions. It provides tips on digital marketing tools like websites, social media, and email marketing to promote small businesses.
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
This webinar discusses how virtual services brands can stand out during the COVID-19 crisis. It covers opportunities for virtual services businesses during today's turbulent landscape. The webinar teaches that remarkable brands focus on heart, soul, and service to captivate audiences. It instructs attendees to map their ideal audience, choose emotions and personality traits to trigger in the audience, and develop a brand blurb using those traits. The takeaways are to understand customers, develop a brand personality to connect emotionally, and define what makes the brand distinct from competitors to stand out.
Similar to Deliverin' the Love to Create Bigger Brand "Fans" (20)
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Deliverin' the Love to Create Bigger Brand "Fans"
2. Think a rock band can’t
possibly be legendary
marketers?
Think again! The Grateful Dead
made marketing history by setting
the standard in content marketing,
blazing the path for social
networking and teaching us all how
to create the ultimate customer
experience!
So let’s explore how this out-of-
sight band helped change the
way we do marketing today!
Register for a Chance to Win
Cmoteam.com/neat-giveaway
A copy of the book that will change
the way you market your brand!
3. Chalk Talk
• What is a brand “fan”?
• How do I start building brand “fans”?
• How do I keep my new
“fans” in the buying groove?
• What are “freemiums” and
how can I get some?
4. What’s a Brand “Fan”?
A brand “fan” is a
passionate and
loyal advocate of
your company’s
services or
products, your
company’s goals,
and your
company’s culture.
5. START BY BUILDING
A STRONG MARKETING
FOUNDATION
Direct Marketing Experts Say …
6. Break the Industry Mold
• Rock the World
Rethink the traditional marketing approach to your industry and seek out
new methods and alternatives not yet used.
• Change the Channel
Don’t follow your competitors, observe and create a new path.
• Sock It to ‘Em
Experiment with new marketing methods to
provide the ultimate brand experience.
Your “fans” will respect your brand more
as you connect with them in different ways.
7. Be Memorable
• Stand Out with the In Crowd
It’s true, the name of your company is a unique and defining factor, and
should be unmistakable. Take a common word and use a different
spelling (googol=Google) or just be wild and generate something totally
unique (Häagen-Dazs).
• Do Your Own Thing
Create a new look that separates you from the
competitors, using defining brand elements,
custom color palettes, and clear messaging.
• Take Care of Business
Focus on the customers and the brand experience;
purchases and brand acceptance will follow.
9. Get It Together with Solid
Brand Management
Think Beyond Project Manager
Choose someone who
inspires and can bring the
marketing team together to
create the harmony that
your customers want.
THE GRATEFUL DEAD TEACHES US TO
FIND TALENTED PEOPLE OUTSIDE OF
OUR INDUSTRY AND COMFORT ZONES.
-David Meerman Scott,
Marketing Lessons from the Grateful Dead
11. Deliver the Love Through ...
• Direct Mail
• Social Media
• Blogging/Industry
Content (Thought
Leadership)
• Hosted Events
• Cause-Related Marketing
• Community Experiences
12. Direct Mail
• What’s the Skinny?
Research your target market and create market segments to help refine your messaging.
• Get Personal, Man.
Use Variable Data to add a personal touch in your messaging and design.
• Tell It Like It Is.
Make the message clear, short and direct.
• Use the Right Lingo.
Use words that relate to your audience and are easy to understand.
Make them feel like they’re in the know.
• Make a Statement with Fab Imagery.
Use imagery and design appropriate for the audience and message.
• Create a Good Vibe.
Appeal to the emotions of the recipient for a stronger connection.
• What’s the Deal?
Include a call to action (answer, “What’s in it for me?”).
13. Social Media
• Share the Love
Build a community that provides a platform for brand advocates to share and interact with one another.
• Do Your Own Thing
Find the best “voice” and message to have on each platform to make each experience unique.
• Be Up-Front
Be open and direct to create a stronger connection with your community, especially during difficult times.
• Get with the Words
Engage with the audience through conversations and posts; it’s the only way to truly connect with your
customers and receive honest, open answers.
• Don’t Create a Bad Scene
Moderate and make your forums friendly for continued engagement from all customers.
• Be There or Be Square
Hold social media campaigns to encourage audience engagement.
• Don’t Lose Your Cool
Have a plan for proactively handling disgruntled customers,
customer service requests, etc.
14. Blogging/Content Generation
• Clue Them In
Write about what you know; niche writing can help you create a place for your brand and separate
you from your competitors.
• Change the Channel
Mix it up! Promote your content by integrating with social media and sharing via direct mail and email.
• Get the Skinny
Encourage customer insight and feedback; there is no better way to get the true feelings of a customer
than to open your content for questions and discussion.
• Become a Bookbuster
Research and study what your customers’ interests are, what they
like to read, what they like to do. Doing this will help you generate
engaging content.
• Avoid a Brain Drain
Encourage guest blogging/writing from community to create
content that comes from all perspectives.
• Sock It to ‘Em
Moderate and be timely with responses to articles.
15. Events
• Make It Happening
Events can be online, offline, in person or virtual. The key is to make it a memorable experience
for your customers.
• Make Them Part of the “In Crowd”
Be personal, appeal to their desire to be part of a community.
• Keep Them On the Hook
Use integrated marketing (a mix of direct mail, digital and social content generation) to create
the buzz.
• Create the Experience
Organize and keep it interesting with activities, interactive elements, and
unique opportunities (answer the question, “Why do I want to participate?”).
• Bring It Full Circle
Follow up the experience with personalized marketing.
• Create the Ultimate After-Party
Keep the event “alive” by creating a sense of community
online and off.
16. Cause-Related Marketing
• Tune In to Hear More
Make it personal; tell your “fans” how your brand feels about issues that concern
them and how you plan on making a difference.
• T.C.B. (Take Care of Business)
Use your actions to showcase your intentions, and encourage
"fans" to help you reach your company’s goals in making a difference.
• Create THE Scene
Build a community to support the cause; rally around “fan”
content generators that promote and share.
• Make It Real, Make It Heavy
Turn it into an event; make it a point to emphasize your
company’s commitment to the cause and to your “fan” community.
17. The Community Experience
• Get In the Groove
When you find your “fans” that will help you define your community, embrace them.
The ones that create change are the movers in their peer groups.
• Avoid the Marketing Hype
Remove the marketing speak, become personal and engaged. Don’t sell through
your community, let the community sell for you and engage with them regularly.
• Take Them on a Journey
Build your marketing around a customer journey,
and let your brand “fans” be part of that journey.
Make them an equal part and they will reward you for it.
LET YOUR COMMUNITY DEFINE YOU,
RATHER THAN TRYING TO DICTATE WHAT’S
SAID AND HOW ABOUT YOUR COMPANY.
-David Meerman Scott,
Marketing Lessons from the Grateful Dead
18. Passionate, Loyal Fans
-David Meerman Scott,
Marketing Lessons from the Grateful Dead
• Go Steady
Create passionate “fans” by putting them first. Remember, customers who believe
in your brand will continue to come back time after time.
• Capitalize on What Makes Your “Fans” Different
Look for the ways that your “fans” can help create your brand’s counterculture;
appeal to them to create a close-knit community.
HAVE YOU NOTICED THAT PEOPLE WHO ARE
PASSIONATE ABOUT SOMETHING ARE EAGER TO
TALK IT UP, JUST LIKE FANS OF THE GRATEFUL
DEAD WANT TO TALK UP THEIR FAVORITE BAND?
YOUR JOB IS TO CREATE AN EXPERIENCE THAT’S
UNIQUE, ONE THAT ECCENTRICS WILL GRAVITATE
TO, AND ONE THAT THEY WANT TO TALK UP.
20. Nifty S.W.A.G. (Something We All Get)
• Templates
• White Papers
• Videos
• Sample Products
Bring your “fans” closer to your brand by giving
out free useful content, sample products, trial
subscriptions and other beneficial materials (no
strings attached!).
Companies who successfully
use freemiums to reel us in!
MailChimp (mailchimp.com)
HootSuite (hootsuite.com)
• Trial Subscriptions
• Free Consultations
• Webinars
• Etc.!
21. Lay It On Us ...
We’ve been helping our clients
rock their marketing for 5 years!
Let us help you get your
marketing groove on and
Deliver the Love to your “fans.”
www.cmoteam.com
Call us today! 678-594-0048
22. Become a Marketing Guru
Your journey to ROI nirvana begins
when you register for a chance to win
Marketing Lessons from the Grateful
Dead for truly transcendental
marketing enlightenment.
Get insights from rock stars and other
enlightened souls on the best practices for
generating mail that helps make true
believers of any brand. Pick up the secrets of
integration and learn how to guide customers
to the next level of “brand consciousness.”
Register for a Chance to Win
Cmoteam.com/neat-giveaway
Drawing Ends
August 8, 2014