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Complete Digital Marketing Proposal Format (1).pdf
- 2. Objectives of marketing campaigns Generate Regular Leads 3 Drive Traffic through SMM, SEO, Google & FB Ads 2 Start online Brand visibility 1
- 3. Digital Marketing Platforms XXX - Company Channels/Networks Google Ads/LinkedIn Ads SMM SEO ORM/Branding Facebook/Instagram Ads
- 4. Phase #1 : Research and strategy we will ● Build customer personas including demographics, pain points and marketing message for each persona. ● Build strategy for website( Facebook, Google and Instagram) based on persona mapping, network influence and more.. ● Setup all analytics tools on the website including Google Analytics, Facebook Pixels, Hotjar tracking and more in order to track user behaviour.
- 5. Phase # 2 : Digital Marketing Funnel Branding (Awareness) Engagement (Consideration) Sales (Leads)
- 6. FB & Insta Ads Facebook ads is advertising on Facebook, and it's broader audience network and its additional applications like Whatsapp and Instagram. ● Reach ● Brand Awareness ● Traffic ● Engagement ● Video View What type of campaign we will be running?
- 7. Google Ads Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. ● Search Ads ● Display Ads ● Remarketing Ads What type of campaign we will be running?
- 8. YouTube Ads Marketing LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods. Linkedin Ads is a powerful marketing tool for B2B & B2C companies to build leads, online recognition, share content, and more. ● TrueView (In-Stream or Discovery) ● Pre-Roll Video Ads ● Bumpers Ads ● In-Display Ads What type of campaigns we will be running?
- 9. LinkedIn What type of campaigns we will be running? ● Lead Generation ● In-mail ● Traffic LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods. Linkedin Ads is a powerful marketing tool for B2B & B2C companies to build leads, online recognition, share content, and more.
- 10. SMM Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers ● Monthly calendar plan ● Creatives creation ● Posting ● Group Sharing ● Relevance Posts Comments ● Post Tagging ● Post URL Sharing ● Post URL sharing on high traffic website ● Adding story (If possible) ● Respond to comments What type of activity we will be running?
- 11. SEO Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. ● On-Page Page Optimization ● Sitemap Optimization ● Blog Optimization ● Off-Page Optimization and Link Building ● Off-Page SEO Activities - Directory Submission - Social Bookmarking - Micro Blogging - Image Submissions/Infographics - PDF/Doc Submission - PPT Submission ● Google My Business listing & optimisation ● Quora ● Local Listing websites ● External Blog Post & Platform optimization What type of activity we will be running?
- 12. ORM/Branding Activities ● Google Alerts ● Addictomatic Tool ● Traffic ● Social Media Tool ● Video Postings ● Social Mentions ORM or Brand/Reputation Management This is the case that we generally follow during the optimization of online brand while raising its reputation on the online market.
- 13. Team structure Project Manager Ads and analytics expert Content Marketing Head Writer Designer
- 14. Weekly Processes and Ops. Wednesday Thursdays Mondays 1)Content production by Marketing Masala Tuesdays 2)Approvals from Client team 3)Content and advertising goes live 4)Reports and KPIs sharing by Marketing Masala Fridays
- 15. Monthly Deliverables/Progress: - Monthly email reports containing all activities. - A tracker of all KPI’s and details on what was achieved through the week and plans for next week would be shared. KPI’s Month 1 Month 2 Month 3 New customers and leads Revenue and CAC Conversion % Content engagement
- 16. Service Fee and Deliverables: ● Monthly service fee retainer: 2 Lakh INR + GST ● Our Monthly Deliverables: ■ Google Ads Management. ■ FB/Instagram/LinkedIn Ads Management. ■ SMM Management. ■ SEO Activities. ■ Website Optimization/Changes.. ■ ORM/Branding.
- 17. Our Requirements ● Website & Blog Access. ● Analytics & Search Console Access. ● Email id & Phone number (for profile listing activities). ● Google Ads Access ● FB Manager Access ● Required Content
- 18. Thanks