Google Ads Proposal - Format.pdf
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Digital IMC is a Google Partner marketing agency that offers services including Google Ads, keywords research, campaign setup and optimization. The proposal outlines a plan to generate leads through Google Ads targeting employees/administrators in Delhi, Pune, Mumbai, Chennai and Hyderabad. The marketing activities would include keywords research, account setup, conversion tracking and ad copy creation. Campaigns would use search and remarketing/display ads with text and image creatives. Performance is outlined for desktop, tablet and mobile with estimated clicks, cost per click, cost per lead and monthly service fee.
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Google Ads Proposal - Format.pdf
- 2. Digital IMC is a Google Partner Marketing Agency which has expertise in Growth Hacking/Inbound Marketing. We have worked with a variety of clients in different industries such as: ● Education ● Entertainment ● Development ● E-Commerce ● Medical Who is Digital IMC? (About Company)
- 3. Marketing Objective To Generate Leads through Google Ads
- 4. Type of Audience your brand would like to target: 1. Employee/ Admin 2. Services: Training / Certification 3. Delhi, Pune, Mumbai, Chennai & Hyderabad. 4. Target: Leads
- 5. Marketing Activities ● Keywords Research ● Account Setup ● Conversion Tracking ● Campaign Setup ● Campaign optimization ● Ad Copies Creation ● Account Management
- 6. Campaign Types What type of campaigns we are recommending? ● Search ● Remarketing / Display
- 7. Type of Creatives ● Text Ads ● Creatives Digital IMC will create to promote content for your brand
- 8. Top Competitors Challenge 1 Challenge 2 Challenge 3
- 9. Top Competitors Challenge 2 Challenge 2 Challenge 3
- 10. Top Competitors Challenge 3 Challenge 2 Challenge 3
- 11. Media Plan Challenge 2 Challenge 3 Campaigns Ad visibility Leads Desktops/Tablets/Mobiles Platform Campaign Type Placements Ad Type Targeting Type Clicks Avg Bid Cost CTR Reach C. Rate Leads Cost Per Lead Google Search Google Search, Creatives Bengaluru, Pune/Pimpri, Delhi, Mumbai Metropolitan Region, Chennai & Hyderabad Clicks 900 50 45,000 5.00% 18000 5.0% 45 1000 Display/R emarketin g Third Party site, Apps & Games Creatives Bengaluru, Pune/Pimpri, Delhi, Mumbai Metropolitan Region, Chennai & Hyderabad Clicks 1,000 5 5,000 2.00% 50000 1.0% 10 500 Total 1,900 50,000 68000 55 750
- 12. Service fee and other details ● Weekly time allocation (5 business days) : ● Monthly service fee retainer (Digital Marketing) : 15,000 INR (upto 1 Lakhs) ● We would need access of all the accounts to make the implementations. ● Our Monthly Deliverables: ■ Text Ads Creation ■ Campaigns Setup & Management ■ Keywords Research Terms & Conditions ❏ Price quoted are based on current requirements and assumptions. ❏ Price quoted is valid for 30 days from the offer date and will be accepted within the given time frame. ❏ Price quoted is exclusive of 18% GST taxes. ❏ The Invoice will be raised on the 1st day of each month.
- 13. Things needed from Client team ● Access to all necessary marketing accounts like social, website etc. ● Approval on all content. ● A single point of contact who would represent all marketing activities for the client. ● Minimum contract engagement of 6 months. A signed digital marketing agreement between the two parties is to be established. ● Invoices raised at the start of each month and cleared before the billable month ends.
- 14. Thank-You