How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
The document provides guidance on using Facebook for business purposes. It defines key Facebook terminology like personal profiles, pages, groups, walls, news feeds, likes, and fans. It explains how to set up and customize a Facebook page, including changing the cover photo, profile picture, and adding administrators. The document also provides tips on formatting posts and comments, posting photos/videos, events, and using features like replies. It discusses best practices for engaging fans like post scheduling, highlighting important posts, and organizing content. Overall, the document is a quick reference guide for businesses to understand the basic functions and features of Facebook pages.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
This document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology, how to set up and customize a business Facebook page, best practices for posting content, how to measure success, strategies for generating more fans, and whether to outsource or handle social media in-house. The goal is to help businesses understand how to effectively use Facebook as part of their overall social media and marketing efforts.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
You created a Facebook Page instead of a personal profile for at least one good reason: Facebook Insights is something a Page has that a profile does not. Let's learn how to read Insights and use them to your advantage, even to toot your own horn!
Facebook is a major player in social media marketing. Let's explore its interface and best practices for social media marketing within the popular social networking site.
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
(1) The document introduces how to use Facebook for business purposes, including setting up profiles and pages and the differences between them. (2) Pages allow for unlimited connections and customization with applications and features like events that can be used for marketing. (3) The key is to provide valuable content to engage your audience and convert fans into prospects, such as by using opt-in boxes and driving traffic back to your main websites.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
This presentation discusses how to effectively utilize Facebook for marketing purposes. It begins with an overview of why Facebook is important, noting its large user base and time spent on the platform. It then covers developing a Facebook strategy, including goals and target market. Tips are provided for setting up a Facebook page and engaging users by posting regularly and interacting. Integration with other marketing channels is also recommended. The presentation also explores Facebook advertising options and analytics available through Insights. It concludes by discussing future marketing opportunities on Facebook like deals and check-ins.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
This document is a resume for Sharon Varco. It summarizes her experience working in account management roles for various companies over the past 30 years, including most recently as Director of Strategic Client Partner at ADP from 2015-2016. Her experience includes managing large enterprise clients, resolving disputes through alternative dispute resolution, and claims investigation and negotiation. She holds a Bachelor's degree in Business Administration with a minor in Legal Studies from Illinois State University.
This document discusses citizen engagement for social service delivery through regional legislations like Right to Public Services Acts in Indian states and Khyber Pakhtunkhwa province of Pakistan. It provides details on the emergence and spread of such acts across different regions, types of services notified under these acts, institutional structures for implementation, procedures for access to services, timeliness of service delivery, process simplification efforts using ICT, public awareness campaigns, penalties for non-compliance, and overall impact and challenges. Key highlights include services being delivered within timeframes, low number of appeals indicating citizen satisfaction, reduced role of middlemen and corruption, and state-led strategies with local adaptations.
Vishnu Jayakumar graduated from the University of Florida with a Bachelor of Science in Computer Science and a minor in Mathematics. He has experience developing a fantasy sports artificial intelligence using C++ and statistics from baseball and basketball. His objective is to obtain an entry-level position to continue learning programming languages like Java and C++. He is proficient in Java, Boolean Algebra, public speaking, and object-oriented programming.
This document discusses budget transparency and the Open Budget Index. It provides information on:
- Why budget transparency and accountability are important, such as for fiscal discipline and identifying spending leakages.
- How the Open Budget Index is calculated, through surveys of over 100 countries that evaluate public access to budget documents and oversight opportunities.
- The key budget documents that are assessed, such as pre-budget statements, enacted budgets, and audit reports.
- How scores on the index are assigned and interpreted, with higher scores indicating more extensive information provided to citizens.
- Trends from the last 6 years of Open Budget Index surveys showing some countries improving transparency significantly.
The document provides an overview of the Khyber Pakhtunkhwa Right to Information Act 2013. It discusses social accountability and the right to information as an important social accountability tool. It outlines key aspects of the KP RTI Act, including what information is available to citizens, the process for information requests, the role of the Information Commission, and penalties for non-compliance. The Act aims to increase transparency and civic participation through access to government-held information.
Este documento describe los procedimientos y exámenes del control prenatal, incluyendo la historia clínica, exámenes físicos, análisis de laboratorio y ecografías. El objetivo es identificar factores de riesgo, diagnosticar la edad gestacional, la condición fetal y materna, y educar a la madre para promover un embarazo saludable.
Materia de obstetricia, medicina, diagnostico de embarazo, cuidados prenatales generales, primer consulta, consultas subsiguientes, nutricion, vacunas, ejercicio, tambien para la materia de ginecologia, sirve para estudiantes de estas clases, sintomas de embarazo, signos de embarazo, probables y certeros
This document provides an overview of the topics that will be covered in a photography course, including basic concepts, digital photography techniques, composition, digital editing, and other requested topics. It emphasizes that amazing photos are about composition and light rather than technical camera properties, and it provides tips on exposure, lighting, and leading the viewer's eye through an image with effective composition. Homework assignments involve learning exposure adjustment on one's camera and analyzing lighting in photographs.
El documento describe el quilotorax, definido como la acumulación de líquido linfático en la cavidad pleural causada por la ruptura u obstrucción del conducto torácico o sus afluentes. Explica que el tratamiento incluye medidas nutricionales para reducir la producción de quilo, drenaje del líquido y, en algunos casos, cirugía para cerrar el defecto.
La silicosis es la neumoconiosis producida por inhalación de partículas de sílice, entendiendo por neumoconiosis la enfermedad ocasionada por depósito de polvo en los pulmones con una reacción patológica frente al mismo, especialmente de tipo fibroso. Encabeza las listas de enfermedades respiratorias de origen laboral en países en desarrollo, donde se siguen observando formas graves. El término silicosis fue acuñado por el neumólogo Achille Visconti (1836-1911) en 1870, aunque desde antiguo se conocía el efecto nocivo del aire contaminado para la respiración.
This document discusses various web development technologies. It covers client-side technologies like HTML, CSS, and JavaScript which are used to build the front-end interface. It also discusses server-side technologies like PHP, JSP, ASP that are used to dynamically generate the interface. Additionally, it mentions database technologies like SQL that are used to store and retrieve data, and other technologies like XML, AJAX, and Flash.
1) The document provides guidance to lawyers on creating and maximizing their online presence through various social media platforms such as Facebook, LinkedIn, Google profiles, blogs, and Twitter.
2) It discusses setting up profiles on these platforms and engaging with potential clients by sharing relevant content, events, causes and testimonials.
3) The key is consistency in posting across multiple channels while focusing on quality over quantity to build awareness and trust over time.
5 Facebook things you need to know - full setAnyssa Jane
More than half of Canadians log onto Facebook at least monthly, with 19 million doing so. About 14 million Canadians check their News Feed daily, and 9.4 million use mobile devices to access Facebook. Facebook provides businesses opportunities to engage with customers, thank both new and existing customers, and respond to any customer complaints in a professional manner. It also allows businesses to share successes with their fan base, who can help grow the business in turn.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
The future of facebook marketing in 2014Trish Barry
This document discusses the role of Facebook in marketing strategies for 2014. It notes that while Facebook provides opportunities to connect with consumers, the platform is constantly changing and marketers can no longer rely on past results. The document provides tips for effective Facebook marketing, including developing a content plan, diversifying exposure across platforms, focusing on creating excellent content, using analytics to guide strategies, and considering promotional posts to reach audiences.
This document provides information about marketing on Facebook. It lists members of a Facebook group and then discusses various Facebook tools for business managers, including features that allow managing multiple campaigns, assigning roles, and securely sharing materials. It also lists some other common marketing tools like Google Analytics and Crowdbooster. The document then discusses eight specific Facebook tools that businesses should use, including Page Insights, hashtags, stock photography, scheduled posts, and promoted posts. It provides examples of how some large companies like Coca-Cola and Starbucks have found success with Facebook marketing. However, it also discusses some examples where Facebook marketing failed for companies like Nestle and Burger King. Finally, it provides two examples of how companies in India use Facebook for
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
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This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Facebook started in 2004 as a social network for college students and has since expanded globally. It is the most popular social media site with over 500 million active users who spend over 700 billion minutes per month on the site. Facebook allows businesses to create pages and groups to promote their brand, connect with customers, and gain exposure to both registered and unregistered users. It provides analytics to understand audiences and offers advertising options to reach new customers.
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
Social media platforms can be categorized into social/professional networks, blogging/micro-blogging, video/photo sharing, mobile apps, and bookmarks/sharing. Running successful social media campaigns requires understanding your audience, setting goals for each platform, monitoring progress, and revising based on metrics like engagement, traffic, sales, and brand awareness. Facebook is a major platform that continues growing, with brands engaging customers through pages, competitions, and guidelines.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
This document discusses search engine optimization (SEO) and social media optimization (SMO) as important components of an effective web marketing strategy. It recommends establishing a presence on key social media platforms like LinkedIn, Facebook, Google+, About.me, YouTube, and creating a blog. The concept of a "hub and spoke" approach is introduced, where content is created and distributed across various "spokes" like social media channels, while driving traffic back to the main website or "hub". It emphasizes focusing on building relationships and demonstrating expertise over time rather than expecting immediate results.
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
The document provides an overview of branding and social content strategy. It discusses assessing the current media landscape, knowing the target audience, defining brand identity and mission, researching competitors, creating branded visual guidelines and a content funnel, categorizing content, planning social media ads and calendars, and maintaining a consistent brand voice across all content. The goal is to learn how to build a brand with strong social media presence and strategy.
Donna DeClemente gave a presentation on using Facebook to build brands and engage customers. She discussed how to set up a Facebook page and fan page, use Facebook advertising to build fan bases, and provided tips on engaging fans through contests, sweepstakes, and creating an editorial calendar. She emphasized the importance of transparency and valuing relationships to build trust with customers on social media.
In the past, corporate websites functioned mainly as brochures to promote products and services, but communication was not the core focus. Today, objectives of corporate websites include communicating with stakeholders, providing and sharing information and news, enhancing the corporate image, and building customer relationships. A good corporate website should reflect the company's mission and values and allow for two-way communication. It is also important to consider geographical and cultural differences in content.
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Meta AI Assistant to Roll-out on Major Social Media SitesJomer Gregorio
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Claiming your territory
1. 1.23 billion monthly active users, and still growing
Understanding how to reach and build your Facebook audience
Claiming your territory
2. AGENDA
Table
of
Contents
1. About Me
2. Why Facebook?
3. Newsfeeds
4. Status Updates
5. Facebook Apps
6. Organic/Promoted
7. Create Your Page
8. Dashboards
9. Insights
10. Important Settings
11. Targeting
12. Strategies
13. Conclusion
14. Q & A Section
15. Get in Touch
3. @JOANN LEFEBVRE
Founder
of
Shi4
2
Inbound
Marke9ng
I
am
passionate
about
helping
small
businesses
thrive
in
their
chosen
communi9es.
JoAnn
Lefebvre
Experience:
A4er
2
years
of
helping
friends
build
online
presences
for
their
businesses,
I
became
Director
of
Marke9ng
for
a
cosme9c
surgery
prac9ce
(2
years),
then
founded
Shi4
2
Inbound
Marke9ng
in
2010.
I
have
created
and
op9mized
social
networks
for
local
businesses,
including
local
marke9ng
agencies.
I
am
a
Community
Manager
for
select
clients,
as
well
as
a
Reputa9on
Manager.
Social
and
Local
Strategist
Community
Manager
Speaker
&
Trainer
Social
Media
Coach
&
Consultant
Reputa9on
Management
4. WHAT
MATTERS
MOST
Engaging with your community
The
most
important
things
to
do
on
Facebook
are;
to
educate,
entertain,
solve
problems,
be
HUMAN.
*
75%
of
users
feel
more
connected
to
a
brand
on
Facebook
“
”SOURCE:
LAB42
6. WHY USE A FACEBOOK PAGE
FOR BUSINESS?
1. Indexed in Google (Custom URL/username)
2. Viewable from the outside world
3. Facebook is the 3rd highest ranked website in
the world (non FB users can see your page)
4. Tools - insights, events, ads, offers, + more
5. Interac-ve
-‐
people
want
to
connect
with
favorite
businesses
6. Using a personal profile violates TOS
7. SEO & SOCIAL MEDIA
Social
Media
is
a
vital
part
of
your
Google
Search
strategy
Keywords
are
becoming
obsolete:
The
days
are
over
when
keywords
ruled
Google
Search
Results.
Google
is
now
heavily
focused
on
CONTENT.
Content
includes
what
is
found
in
social
media
websites.
When
it
comes
to
local
searches,
loca9on
is
generally
the
most
important
aribute
to
Google,
the
second
most
important
being
high
authority.
Facebook
is
the
3rd
most
visited
website
in
the
world.
That’s
authority!
11. Page Timeline
&
Dashboard
Click
to
use
Facebook
as
you,
or
another
page.
Click
to
return
to
your
Page’s
Timeline
Switch
from
Top
Stories
to
Recent
Stories
Engage
with
other
Pages
as
your
Page
12. STATUS UPDATES
Increase
engagement
by
focusing
on
users
1. Vary
Your
Content:
Facebook’s
algorithm
looks
for
varied
content
on
a
page.
Aim
for
mix
of
all
types
of
content,
including
original
content.
2. Understand
Your
Users:
Use
Graph
Search
and
Insights
to
know
what
your
Likers
are
interested
in.
Which
of
your
posts
get
the
most
engagement?
Do
more
of
that!
3. Mimimize
Self-‐Promo-on:
You
wouldn’t
want
to
have
dinner
with
someone
who
only
talks
about
themselves
for
3
hours,
neither
do
your
fans.
Keep
promo9onal
posts
around
10-‐12%
of
your
total
posts.
Businesses
need
to
earn
the
privilege
of
promo9ng
to
their
fans.
Social
Posts
Offers
Blog
Newsleer
Shared
PostsPhotos
Videos
Contests
13. ORGANIC VS PAID POSTS
Organic
reach
has
decreased.
You’ll
need
to
spend
some
money
on
Facebook
ads
Level
Higher
budget
Greater
Reach
<84% Of
your
fans
won’t
see
your
organic
posts.
Minimal
Reach
12,500
Reach
$250
Ad Spend
Pay
to
Promote:
Only
a
small
percentage
of
your
fans
will
see
your
posts
(16%
or
fewer).
To
increase
your
reach
Boost
posts,
and
purchase
ads.
Only
promote
valuable,
original
content.
You
can
also
promote
your
page,
app,
or
website.
You
don’t
need
to
spend
a
fortune.
Facebook
lets
you
set
a
budget
for
Boosted
Posts,
and
a
budget
and
9me
span
for
Facebook
Ads.
14. Create Your Facebook Page
Or
give
your
Page
a
makeover
RESEARCH STRATEGY CREATE PROMOTE
Visit
Pages
for
Ideas
Content
Resources
Target
Audience
Best
Apps
to
Use
Marke9ng
Strategy
Content
Strategy
Graphic
Design
Editorial
Calendar
Choose
a
Category
Profile
Image
Timeline
Cover
Image
Custom
Tabs
Boost
Post
Manage
Ad
Power
Editor
Other
Plakorms
15. Navigating the Facebook Dashboard
Learn
to
use
the
op9ons
and
marke9ng
data
that
Facebook
provides
Descrip-on:
The
Facebook
Dashboard
is
where
you
will
find
all
of
the
tools
you
need
to
manage
your
Page.
Here’s
where
you
will
find
you
demographic
data,
customizing
op9ons,
and
analy9cs
to
monitor
your
KPIs.
It’s
vital
to
get
familiar
with
this
area.
It’s
where
you
can
see
how
many
people
a
post
has
reached,
the
ages
of
your
users,
where
they
live.
This
is
also
where
you
can
customize
many
of
the
features
and
func9ons
in
Facebook.
••No9fica9ons
••Messages
••Pages
Feed
••Page
Ad
Ac9vity
••Likes
••Reach
••Visits
••Posts
••People
Insights
••Page
Info
••Visibility
••Control
Features
Semngs
16. Targeting Your Following
Ready
to
Go
!
Use
Facebook’s
Graph
Search
to
learn
what
your
(poten9al)
followers
like.
Like
other
pages.
Like,
comment
and
share
on
those
pages
Put
a
Like
Box
on
your
website,
and
a
Facebook
icon
on
all
of
your
print
marke9ng
Graph Search Engage as Your Page Show off Your Page
Promote
off
Facebook
Engaging
with
Other
PagesAffilia-ons
17. Descrip-on:
Use
Facebook,
as
well
as
other
online
sources
to
find
poten9al
customers
and
influencers.
Engage
in
human
conversa9ons
with
your
followers.
Provide
content
that
your
followers
want
to
see.
ENGAGEMENT PLAN
Find
users.
Listen
to
the
community.
Talk
to
your
followers.
Provide
Great
content.
AWARENESS Connec-on Evangelism LOYALTY
18. STRATEGIC PLANNING
Lorem
ipsum
dolor
consectetur
adipisicing
elit
Culture
Message
Strategic
KPIs
Compete9ve
Analysis
Objec9ves
Online
Personality
Cri9cal
Metrics
SWOT
Analysis
Tac9cal
Processes
Have
a
clear
message
to
share.
Develop
your
online
voice.
Research
your
audience
and
compe9tors.
Design
your
custom
Facebook
experience.
Measure
your
progress.
Adjust
accordingly.
19. FOLLOW ME
Social
Media
links
FACEBOOK
facebook.com/shift2inboundmarketing
TWITTER
twitter.com/JoAnnLefebvre
GOOGLE+
plus.google.com/JoAnnLefebvre
LINKEDIN
linkedin.com/JoAnnLefebvre
FACEBOOK
facebook.com/JoAnnLefebvre
TWITTER
twitter.com/Shift2Inbound