Canvas4

Editor's Notes

1. Ask / reframe question to get the group thinking Question assumptions constantly Don’t restrict or limit statements / claims unnecessarily Post-It Notes Write one idea per post-it Try to write legibly No Judgment / Don’t Filter Write down anything that seems relevant; don’t trust your memory!!! (including things others say as well as your own thoughts) Find a spot to place every post-it on the template Make sure to identify unknowns / unanswered questions as you go It’s ok to go back to earlier sections to add more ideas
2. Ask / reframe question to get the group thinking Question assumptions constantly Don’t restrict or limit statements / claims unnecessarily Post-It Notes Write one idea per post-it Try to write legibly No Judgment / Don’t Filter Write down anything that seems relevant; don’t trust your memory!!! (including things others say as well as your own thoughts) Find a spot to place every post-it on the template Make sure to identify unknowns / unanswered questions as you go It’s ok to go back to earlier sections to add more ideas
3. It would be cool to show an animation that took one ven diagram for a previous technology and showed the techconnect process as identifying a new product. Can also animate in other alternatives that exist onto the job. e.g., Breast Cancer assessment technology, breast cancer diagnosis as job, challenges of approvals >> evolve over to other job, non-destructive material assessment in manufacturing, alternatives, go to market implications… Technology, Core Competencies, Capabilities, uniqueness – what are competencies and technology.
4. Ask / reframe question to get the group thinking Question assumptions constantly Don’t restrict or limit statements / claims unnecessarily Post-It Notes Write one idea per post-it Try to write legibly No Judgment / Don’t Filter Write down anything that seems relevant; don’t trust your memory!!! (including things others say as well as your own thoughts) Find a spot to place every post-it on the template Make sure to identify unknowns / unanswered questions as you go It’s ok to go back to earlier sections to add more ideas
5. First Deconstruct Technology What functions or tasks can the technology accomplish? Under what conditions can it accomplish these things? (include other unique / interesting aspects of how it does things) In what instances are these strengths / when might this be good? (also when might this seem like a weakness or seem bad) Second Construct Relevant Jobs What customer jobs require these functions or tasks? (e.g., what are situations when these tasks are useful) Which jobs are currently unmet and which have alternatives? (also identify alternatives or competitors when they exist) What are the advantages of this technology in each job? (consider the complete process within the job and the consumption chain for this product / service vs. alternatives)
6. Maybe this is the place to reiterate the challenge to translational / applied research This slide mixes the definition of technology as well as the unintended jobs. Table should maybe be labeled ‘job’. Potentially order for this section: A single technology can solve different problems / serve market needs / do multiple jobs (defines technology and job – also each job can be done with multiple technologies < leave this till later but point back to this) Technologies achieve commercial success in unexpected areas / doing unexpected jobs (turn into unexpected products?) Technologies / core competencies / capability and competitive advantage / differentiation. Jobs to be done framework Product as a Technology <> Job match.
7. Maybe this is the place to reiterate the challenge to translational / applied research This slide mixes the definition of technology as well as the unintended jobs. Table should maybe be labeled ‘job’. Potentially order for this section: A single technology can solve different problems / serve market needs / do multiple jobs (defines technology and job – also each job can be done with multiple technologies < leave this till later but point back to this) Technologies achieve commercial success in unexpected areas / doing unexpected jobs (turn into unexpected products?) Technologies / core competencies / capability and competitive advantage / differentiation. Jobs to be done framework Product as a Technology <> Job match.
8. Knowledge occurs when an individual (or other decision-making unit) learns of the innovation’s existence and gains some understanding of how it functions. Persuasion occurs when an individual (or other decision-making unit) forms a favourable or unfavourable attitude toward the innovation. Decision occurs when an individual (or other decision-making unit) engages in activities that lead to a choice to adopt or reject the innovation. Implementation occurs when an individual (or other decision-making unit) puts an innovation into use. Re-invention is especially likely to occur at the implementation stage. Confirmation occurs when an individual (or other decision-making unit) seeks reinforcement of an innovation-decision that has already been made, but the individual may reverse this previous decision if exposed to conflicting innovation.