Brands, media, and audiences used to have distinct roles in the marketing relationship. Today those roles overlap, creating new opportunities and expectations. People are now their own publishers of opinions, experiences, and preferences. They share those sentiments with each other in social spaces. Media properties are now playing host to serious conversations, with readers functioning as active contributors to the story. Brands are realizing that audiences are demanding more of them than simply shouting about their products and services — they are now expected to share back. As these forces blur together, the roles and expectations for brands, media and audiences will continue to change. Find out more at http://www.icrossing.com
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
This document discusses future trends in advertising. It predicts that in 10 years, advertisements will need to be more attention-getting, interactive, and brief due to consumers having less time and shorter attention spans. Small businesses will be able to market themselves globally through online tools. However, some consumers may want fewer product ads, so personalized advertising based on personal data and interests may become more common, though this raises privacy concerns. Celebrity endorsements and visually appealing images in ads will also remain effective strategies.
This document discusses the design elements of transmedia branding. Transmedia branding is defined as a communication process where brand information is distributed across multiple media channels to create an interactive brand experience. Some key elements of transmedia branding include harnessing collective intelligence, promoting participation as a brand value, and generating spreadability. An example discussed is Old Spice's 2010 "The Man Your Man Could Smell Like" campaign, which saw great commercial success through its creative use of multiple media channels.
2010 Outlook: Doom and Gloom for DTC? 10 Points for Winning with PatientsAdvanceMarketWoRx LLC
Now is the time to re-think DTC marketing in the 21st Century. With all of the new ways to engage with patients, here are 10 prescriptions that can help marketers improve their DTC efforts in 2010.
(As originally published in DTC Perspectives, December 2009)
This document discusses the importance of social media for marketing and promotion. It notes that social media allows companies to directly communicate with customers to understand their wants and needs. The document outlines several social media platforms that are useful for companies, such as blogs, content communities, and social networking sites. It argues that managers need to understand social media in order to effectively incorporate it into integrated marketing communication strategies. Social media is a powerful promotional tool if used correctly to target specific markets.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
WNS provides social media customer service solutions to help companies address customer queries and complaints on social media platforms. The document discusses how customer service has evolved from primarily phone calls and letters to include various online channels like email, chat, and social media. It notes that many customers now first access companies through their websites or social media instead of calling. The document then provides recommendations for how companies can begin using social media for customer service, including monitoring conversations to understand customer needs, setting up social media customer service workflows, and continuously improving the process over time based on analytics.
1) Expert content-based advertising leverages positive earned media from independent experts by curating and promoting it through paid advertising channels. This allows brands to scale the impact of trusted content beyond what is possible through earned media alone.
2) A case study found that consumers who read expert content through an expert content-based advertising program were 58% more likely to consider purchasing the product and 68% more likely to share information about the product with others, compared to a control group.
3) The case study estimated that such a program could deliver a return on investment up to 14 times the cost of the program through incremental sales revenue, highlighting the potential value of expert content-based advertising.
#Manship4002 The Power of User-Generated Social Media Content - Lecture 19Paige Jarreau
The document discusses how social media has allowed for more user-generated content about brands from consumers. It suggests that consumer opinions shared on social media have a greater influence on how other consumers perceive brands than content directly from companies. Some ways the document proposes that companies can encourage user-generated content include running contests, leveraging loyal customers to share brand experiences on video, and partnering with influencers like Tourism Australia has done by encouraging fans to share experiences on their social media pages.
Moms and Social Media. Thoughts on sharing, connecting, and the imminent role of mobile for brands and marketers to consider in their efforts to engage.
Creating Products They Want: Consumer Driven Innovation via Social Media Moni...Connie Bensen Lund
A social media monitoring tool can help companies reduce costs and shorten product development cycles by gathering feedback directly from consumers. It provides insights into what customers want by analyzing online conversations. Companies can use this information to create more desirable products, reduce marketing expenses, and identify influencers to help with development. Monitoring social media also allows companies to get post-launch feedback and find new potential markets.
"Health Impact Assesment in Confirmed Animal Feeding Operations (CAFO) Permitting" presented by Ellen Mee, JD, at the Ohio Clean Water Conference 2011.
The document presents results from a study examining phosphorus levels in Lake Erie before and after the invasion of Dreissenid mussels. Samples were taken from 8 transects across the western, central, and eastern basins in June and August 2011. Phosphorus turnover time and chlorophyll a levels were measured at varying depths from nearshore to offshore. The results showed seasonal declines in phosphorus and increases in chlorophyll a across the lake. Spatially, there was no consistent pattern of increasing phosphorus deficiency from nearshore to offshore as hypothesized. Offshore areas may be co-limited by nitrogen rather than solely by phosphorus.
What Next for Content? : Social Media Week London 2011iCrossing
The document discusses the importance of content in online marketing. It emphasizes that brands must compete for attention in digital spaces and should represent content throughout the planning process, from research to completion. Further, the document states that content should be the organizing principle and possibly the only thing some brands do online, as they need to understand audiences, be useful and present.
This document discusses high-volume hydraulic fracturing (HVHF) for extracting shale gas. It notes that HVHF uses much more water, chemicals, and produces more waste than conventional gas drilling methods. Potential environmental and health impacts include water contamination, air and water pollution, greenhouse gas emissions, and industrialization of rural landscapes. The document raises concerns that Ohio's regulations are not adequate to address the challenges of extensive HVHF development in the Utica and Marcellus Shales. It also notes that the EPA will conduct a new study on the impacts of fracking on drinking water.
Este documento presenta el plan de varias reuniones para profesores y personal de un colegio. Las reuniones cubren temas como la implementación de nuevas políticas educativas, mejorar el plan de tutoría, organizar un evento escolar y establecer objetivos para el próximo año escolar. Cada reunión describe su propósito, coordinador, metodología y duración.
iCrossing UK Client Summit 2011 - Starting at the customeriCrossing
The document discusses starting with the customer experience when designing websites and digital experiences. It provides an example of a user trying to get an insurance quote for their scooter online, but having a poor experience by not being able to easily find if scooters are covered or what the quote process entails. It advocates understanding who customers are, what their goals are, and helping them achieve their goals through user research, personas, scenarios and testing. It also notes the importance of considering the entire digital world customers interact with, not just individual websites.
המאבק על החיים של מאות אלפי תושבי האזור מתחיל עכשיו. מתקן הגז הנוזלי שמתוכנן מול חופי חדרה הווה
סכנה ברורה ומיידית לכל אחד ואחת מאיתנו. מאות אלפי קוב של גז ומיליוני ליטרים של דלק כבד יוצבו מול
בתינו במידה ומשרד התשתיות יקדם את החלטת המועצה הארצית לתכנון ובנייה להקים מולנו את מתקן הגז
הנוזלי מהגדולים והמסוכנים בעולם.
לאתר המאבק:
http://www.bomb.org.il/
The document discusses a reef cleanup effort in Pattaya, Thailand on September 25th, 2010. It mentions taking a bus and boat ride out to an island for the cleanup project and shows a photo of someone named Mathieu relaxing with Calvin and Hobbes during the boat trip to the cleanup site.
The document discusses student engagement and motivation. It defines engagement as resulting from the interaction between motivation and active learning. Motivation is influenced by students' expectations of success and the value they place on tasks. Expectancy is impacted by students' beliefs in their ability to succeed through effort. While extrinsic rewards may boost short-term motivation, intrinsic motivation from experiencing flow is most effective for deep engagement. Flow occurs when students are absorbed in challenging yet skill-appropriate tasks with clear goals and immediate feedback. The document advocates for active learning, where students dynamically participate and reflect on their learning by connecting new ideas to prior knowledge and experience.
Building and Deploying a Global Intranet with Liferayrivetlogic
Enterprise 2.0 is no longer a hype but a necessity in a new era where more enterprises are starting to have a global presence. As users' expectations of intranets grow it has become crucial for global enterprises to rise to the challenge and stay competitive by providing their employees with an effective means of collaboration, communication and socialization to not just increase productivity, but also strengthen employee loyalty.
This presentation will discuss how Liferay Portal facilitates the architecture of global intranets that meet these challenges, along with practical examples of how it can be used to achieve the results expected from an Enterprise 2.0 intranet.
Building and Deploying a Global Intranet with Liferayrivetlogic
As we all know, Enterprise 2.0 is no longer a hype but a necessity in a new era where more organizations are starting to have a global presence. It has become crucial for global enterprises to provide their employees with an effective means of collaboration, communication and socialization to not just increase productivity, but also strengthen employee loyalty.
This presentation will discuss how Liferay Portal facilitates the architecture of global intranets that meets common challenges, along with practical examples of how it can be used to achieve the results expected from an Enterprise 2.0 intranet.
Nyenrode #VCVmarcom presentatie over social media ROIKees Romkes
Social media, we kunnen niet meer zonder. Ik, Kees Romes (van KRCC), adviseer bedrijven inmiddels al twee en een half jaar over de voordelen van social media, maar ook alles wat bij internetcommunicatie komt kijken. Twee en een half jaar, dan mag ik mezelf al bijna als expert beschouwen, zeker omdat de term eigenlijk pas een jaar of vijf echt mainstream geworden is. Ik zie mezelf echter als adviseur met mijn eigen kennis, die social media inzet als communicatietool om vaker contact te hebben en houden met mijn klanten, vrienden en familie.
Veel bedrijven vragen om de ROI van social media, mijn moeder echter nooit. Die is allang blij dat ik af en toe een foto post zodat ze weet wat ik aan het doen ben.
De zin hierboven, daar zal ik het een groot deel van de avond over hebben. Want hoe persoonlijker je het maakt, hoe meer winst je op social media kan behalen. Niet dat ik je vraag alles te delen, maar wel om het persoonlijk te maken.
Daarna maak ik de stap naar corporate strategie en gaan we op grotere schaal kijken wat van belang is en nog belangrijker, wat je er mee kan bereiken door op de juiste momenten social media in te schakelen en de resultaten te meten.
Ik hou het graag (inter)actief, vragen, hoe praktisch van aard dan ook, daar duik ik graag in. Daarom gaan we ook samen kijken naar een aantal oplossingen om activiteit te meten en te documenteren.
This document summarizes a presentation on jQuery from the ground up. It introduces jQuery as a JavaScript library for document traversal, event handling, animations and AJAX. It discusses how to get jQuery, set it up, use basic selectors and the ready method. It also provides an overview of jQuery UI and plugins, and invites questions.
Show me the Money - Proving success in social mediaiCrossing
This document discusses how to prove the success of social media marketing efforts. It acknowledges that [1] investment has traditionally followed measurable sales results rather than true returns, and [2] digital journeys are complex so data should help understand user behavior. The document recommends [3] conducting a STOP analysis of social media's strategic, tactical, and organizational impacts and developing an engagement framework and measurement models aligned with objectives to prove social media's value.
This document discusses new brand management techniques, focusing on measuring relationships between consumers and brands. It describes Millward Brown's Brand Dynamics model, which measures consumer attitudes, opinions, and beliefs about brands over time to observe how marketing activities impact the brand-consumer relationship. Content marketing is also discussed, noting that today consumers generate content and brands communicate directly with consumers through their own channels on social media. The importance of engagement programs is explained, noting they allow brands to build communities and reward loyal customers with memorable experiences.
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
Social media and its applications in marketingAndrey Markin
This document discusses social media and its applications in marketing. It defines social media as media for social interaction using web-based technologies. Social media has transformed the purchase funnel by making post-purchase conversations more impactful earlier in the process. The document outlines several functions of social media marketing including brand monitoring, customer relationship management, crowdsourcing, customer support, and promotion. It concludes that companies should incorporate social media marketing into their overall marketing strategy in order to stay competitive.
This document discusses the need for brands to integrate paid, owned, and earned media into a converged media strategy. As consumer media consumption becomes more complex, occurring across multiple devices and channels simultaneously, brands must adopt an approach that combines advertising, owned content channels, and word-of-mouth promotion. However, most brands and their agency partners currently operate in silos focused on individual media types rather than taking a converged approach. While the concept of converged media is becoming more important, its implementation remains immature across the marketing ecosystem. The document examines challenges faced by brands, agencies, and technology providers in integrating paid, owned, and earned media strategies.
Altimeter: The Converged Media ImperativeApril Digital
The document summarizes key findings from a report on how brands must integrate paid, owned, and earned media, which are converging due to changes in consumer behavior and media consumption. It finds that while the integration of different media types is important, the marketing ecosystem remains fragmented. Brands organize themselves into silos that prevent converged strategies. Agencies also specialize in individual media channels rather than integrating them. Successful converged media will require better internal collaboration within brands and between brands and their agency partners.
The document summarizes key findings from a report on how brands must integrate paid, owned, and earned media, which are converging due to changes in consumer behavior and media consumption. It finds that while the integration of different media types is important, the marketing ecosystem remains fragmented. Brands organize themselves into silos that prevent converged strategies. Agencies also specialize in individual media channels rather than integrating them. Overall, the convergence of media is still immature, but brands that bring together paid, owned, and earned media will have advantages over those that do not.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Brands are increasingly becoming publishers as they seek to directly engage consumers across proliferating digital channels and platforms. However, most brands fail at publishing due to a lack of strategic vision, talent, processes, and technical infrastructure needed to continuously create and publish high-quality, engaging content. To succeed, brands must invest in these four key areas and treat content as a valuable asset by developing meaningful content tailored to each audience and stage of the consumer journey. They must also establish agile processes to rapidly test, learn from, and publish new content on an ongoing basis.
This document provides an overview of influencer marketing and its benefits for brands. It defines what influencer marketing is, explaining the hierarchy from celebrities to micro-influencers. It outlines four key reasons why brands are increasingly using influencer marketing: 1) word of mouth helps customers decide what to buy, 2) consumers trust influencers more than brands, 3) it provides a cost-effective way for brands to create content, and 4) data shows it delivers ROI by driving referrals. The document also provides tips on how to succeed in influencer marketing, including integrating paid and earned media for maximum impact.
This document discusses positioning strategies with social media. It defines positioning as how a brand presents itself to the target market through a coordinated process. Social media allows for new opportunities in positioning by providing interactive platforms for communication between brands and customers. The document outlines how social media can help brands better understand customer perceptions and promote messages accurately to the target market. However, it stresses the importance of aligning all social media efforts with the brand's core positioning statement and designing messages that the target market will want to share. Misalignment of social media campaigns with the brand's position has led to failures in the past.
Navigating the Digital Landscape: The Role of Social Media in Modern Marketingabdulwaheedsq3434
In today's digital age, the marketing landscape has undergone a significant transformation, with social media emerging as a powerful force in shaping consumer behaviour and driving brand engagement. As businesses navigate the complexities of the digital landscape, understanding the role of social media in modern marketing is essential for staying relevant and competitive.
Integrated Marketing Communication (IMC) needs to be updated to account for changes in the digital era. The consumer journey is now more complex, with many new touchpoints influencing consumers. Consistency across touchpoints is still important, but campaigns need to leverage each touchpoint's unique strengths rather than using the same execution everywhere. Successful campaigns now synchronize different creative executions across touchpoints, with media and creative planned together. They also allow two-way engagement with consumers to co-create the brand narrative. The new approach of "orchestrated marketing" coordinates all elements like an orchestra for maximum impact.
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
Social media is a potent tool for promoting services and products, offering a global platform for engagement. Its widespread reach facilitates brand visibility, customer interaction, and business growth.
Marketers must adapt their approaches to reach always-connected consumers across multiple devices and channels. The most successful brands will be those that can seamlessly span channels with a consistent message while operating with tighter budgets. To maximize their approach, brands must consider their target audience's degree of connectivity and social media engagement throughout the day. This will help determine a strong content engagement strategy. ScribbleLive is a leading content marketing platform that helps brands and organizations drive engagement and increase revenue across digital channels.
Similar to Building a Connected Brand: How Brands Become Publishers in a Real-Time Marketing World - iCrossing (20)
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
This document provides search marketing insights from the 2010 FIFA World Cup. It analyzes search trends for topics like travel, teams, players, merchandise and information. Fixtures and schedules were the most searched for information. Key moments like matches and results saw spikes in search volume. The document also compares countries by population, internet users, World Cup search interest and factors like Facebook penetration to determine promising marketing opportunities for the 2014 World Cup in Brazil.
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
What's Next Web Development Trends to Watch.pdfSeasiaInfotech2
Explore the latest advancements and upcoming innovations in web development with our guide to the trends shaping the future of digital experiences. Read our article today for more information.
How Netflix Builds High Performance Applications at Global ScaleScyllaDB
We all want to build applications that are blazingly fast. We also want to scale them to users all over the world. Can the two happen together? Can users in the slowest of environments also get a fast experience? Learn how we do this at Netflix: how we understand every user's needs and preferences and build high performance applications that work for every user, every time.
Navigating Post-Quantum Blockchain: Resilient Cryptography in Quantum Threatsanupriti
In the rapidly evolving landscape of blockchain technology, the advent of quantum computing poses unprecedented challenges to traditional cryptographic methods. As quantum computing capabilities advance, the vulnerabilities of current cryptographic standards become increasingly apparent.
This presentation, "Navigating Post-Quantum Blockchain: Resilient Cryptography in Quantum Threats," explores the intersection of blockchain technology and quantum computing. It delves into the urgent need for resilient cryptographic solutions that can withstand the computational power of quantum adversaries.
Key topics covered include:
An overview of quantum computing and its implications for blockchain security.
Current cryptographic standards and their vulnerabilities in the face of quantum threats.
Emerging post-quantum cryptographic algorithms and their applicability to blockchain systems.
Case studies and real-world implications of quantum-resistant blockchain implementations.
Strategies for integrating post-quantum cryptography into existing blockchain frameworks.
Join us as we navigate the complexities of securing blockchain networks in a quantum-enabled future. Gain insights into the latest advancements and best practices for safeguarding data integrity and privacy in the era of quantum threats.
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment.
How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.
How RPA Help in the Transportation and Logistics Industry.pptxSynapseIndia
Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.
Performance Budgets for the Real World by Tammy EvertsScyllaDB
Performance budgets have been around for more than ten years. Over those years, we’ve learned a lot about what works, what doesn’t, and what we need to improve. In this session, Tammy revisits old assumptions about performance budgets and offers some new best practices. Topics include:
• Understanding performance budgets vs. performance goals
• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• How to stay on top of your budgets to fight regressions
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
What Not to Document and Why_ (North Bay Python 2024)Margaret Fero
We’re hopefully all on board with writing documentation for our projects. However, especially with the rise of supply-chain attacks, there are some aspects of our projects that we really shouldn’t document, and should instead remediate as vulnerabilities. If we do document these aspects of a project, it may help someone compromise the project itself or our users. In this talk, you will learn why some aspects of documentation may help attackers more than users, how to recognize those aspects in your own projects, and what to do when you encounter such an issue.
These are slides as presented at North Bay Python 2024, with one minor modification to add the URL of a tweet screenshotted in the presentation.
AI_dev Europe 2024 - From OpenAI to Opensource AIRaphaël Semeteys
Navigating Between Commercial Ownership and Collaborative Openness
This presentation explores the evolution of generative AI, highlighting the trajectories of various models such as GPT-4, and examining the dynamics between commercial interests and the ethics of open collaboration. We offer an in-depth analysis of the levels of openness of different language models, assessing various components and aspects, and exploring how the (de)centralization of computing power and technology could shape the future of AI research and development. Additionally, we explore concrete examples like LLaMA and its descendants, as well as other open and collaborative projects, which illustrate the diversity and creativity in the field, while navigating the complex waters of intellectual property and licensing.
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
Video traffic on the Internet is constantly growing; networked multimedia applications consume a predominant share of the available Internet bandwidth. A major technical breakthrough and enabler in multimedia systems research and of industrial networked multimedia services certainly was the HTTP Adaptive Streaming (HAS) technique. This resulted in the standardization of MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH) which, together with HTTP Live Streaming (HLS), is widely used for multimedia delivery in today’s networks. Existing challenges in multimedia systems research deal with the trade-off between (i) the ever-increasing content complexity, (ii) various requirements with respect to time (most importantly, latency), and (iii) quality of experience (QoE). Optimizing towards one aspect usually negatively impacts at least one of the other two aspects if not both. This situation sets the stage for our research work in the ATHENA Christian Doppler (CD) Laboratory (Adaptive Streaming over HTTP and Emerging Networked Multimedia Services; https://athena.itec.aau.at/), jointly funded by public sources and industry. In this talk, we will present selected novel approaches and research results of the first year of the ATHENA CD Lab’s operation. We will highlight HAS-related research on (i) multimedia content provisioning (machine learning for video encoding); (ii) multimedia content delivery (support of edge processing and virtualized network functions for video networking); (iii) multimedia content consumption and end-to-end aspects (player-triggered segment retransmissions to improve video playout quality); and (iv) novel QoE investigations (adaptive point cloud streaming). We will also put the work into the context of international multimedia systems research.
How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
How to Avoid Learning the Linux-Kernel Memory Model
Building a Connected Brand: How Brands Become Publishers in a Real-Time Marketing World - iCrossing
1. FEBRUARY 2011
icrossing + HEarst
building a
connEctEd brand
How brands bEcomE publisHErs
in a rEal-timE markEting world
RELEASE 1.0
by Adam Lavelle - Chief Strategy Officer, iCrossing
with Brian Haven, Alisa Leonard and Rob Garner
1
3. iCROSSING: Building a Connected Brand FEBRUARY 2011
Brands are expected to share back. As audiences increasingly talk directly
to brands, brands are realizing that audiences are demanding more of them than simply
shouting about their products and services. Audiences want to hear what brands have to
say. Every day, millions of them are actively reaching out to connect with brands through
digital channels. Nearly 15 million people “like” the Skittles Facebook page —opting in to
daily messages from the candy brand. Zappos and Whole Foods each have nearly 2 million
people following them on Twitter. Shoppers even pay for the content brands provide:
witness the $.99 that iPhone users pay to download Kraft’s iFood Assistant app.
Content moves through networks at lightning speeds at a pace marketers
struggle to match. To complicate matters, one form of content can create another form
of content, and another, and another — moving through a constant cycle of replication.
Comments, re-mixes, mash-ups, parodies, derivatives — it seemingly never stops. And
as the content replicates, it spreads through networks exposing hundreds or thousands
of unique connections to audiences, creating public, visible histories of interaction.
Conquering this rapid cycle, a significant aspect of the content ecosystem, can prove
difficult.
The Takeaways:
As these three forces — brand, media and audience — blur together, the roles and
expectations of each continue to change. Most importantly, for brands there are two key
takeaways:
1) Brands are becoming their own media platforms
Brand equity is no longer being created by media spend alone. Instead ‘earned’ media
(visibility in search and social spaces, word-of-mouth, PR) and ‘owned’ media (a
brand’s website, official Facebook and Twitter pages, branded apps, etc.) are becoming
fundamental components of the story.
2) Always-on marketing is the new norm
Audiences are increasingly expecting constant, consistent engagement from brands.
Online stores are never closed, so marketing programs and customer service can’t be
either. When consumers want to know more about a product, need answers to questions
or are ready to take action, the brands are expected to be ready and responsive.
Hearst and iCrossing are committed to working with brands that recognize this
fundamental shift in marketing. Central to our approach is a marketing framework we call
connectedness, an approach that focuses on how marketing gets done in a networked
world. As our clients embrace this approach, brands become a new kind of publisher,
interacting with their audiences wherever they are, whenever they want, armed with unique
content that serves as the relationship-building currency they need. This results in higher
degrees of loyalty and brand preference — not to mention the ability to more precisely
influence purchase behaviors.
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5. iCROSSING: Building a Connected Brand FEBRUARY 2011
3 Content And Community Are
Essential Ingredients.
audiences expect brands to support them throughout their
decisioning journey, providing information and assistance in real-
time. marketers that fail to deliver erode brand equity.
At the core of a connected experience is Figure 2A: avery, home depot, and rei
content. Procter and Gamble provides recipes
and craft ideas on its Home Made Simple site,
while North Face and REI have developed
iPhone apps that report snow conditions
on popular ski trails. Pampers.com has a
complete tool set for moms including helpful
information for every stage of the child-
raising journey, and Avery helps moms stay
organized through its Organization Of Moms
Facebook community. The Home Depot has
produced hundreds of do-it-yourself videos
for its YouTube channel. The implication for
marketers who want to create connected
experiences: beyond campaigns and campaign
assets, brands need to create and distribute
meaningful content at significant scale, and at
increasing velocities.
Figure 2B: ally Bank and Best Buy
But content alone does not create a connected brand. Content may be the currency, but
active engagement is how a brand comes to life: content is shared, discussed, re-formed
and amplified. This is a new breed of communications strategy, where connected brands
participate in live, active dialogue with their audiences. Comcast, Jetblue and Best Buy
provide customer service experiences through Twitter. Skechers and bebe partner with
Kim Kardashian (armed with her 5M Twitter followers and 4M Facebook fans) to cultivate
conversations with their audiences. Ally Bank doesn’t just listen to what its customers
are saying in social spaces and on their blog, they use those conversations to inform new
products and services. In all of these examples, it’s the synergy between content creation,
sharing and community engagement that yields success.
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7. iCROSSING: Building a Connected Brand FEBRUARY 2011
To guide our clients through the essential activities for building successful and sustainable
real-time marketing programs, we’ve developed The Connected Marketing Playbook.
These activities center around the four key areas described on the previous page: listening,
creating content, engaging audiences and measurement.
A Create a customer listening program.
A gap exists between the tactics in the typical marketing
toolkit and the behavior of audiences in today’s digital land-
scape. Marketers typically turn to focus groups, surveys and
customer satisfaction analysis to understand an audience —
but they stop there. As a result, brands are out of touch with
audiences’ digital behaviors — and most of their advertising
and marketing efforts prove it. While all of these techniques
are still useful, they don’t tell the full story. There are nu-
merous techniques to understand how audiences behave,
including conversation monitoring and analysis, search data,
persona development, web analytics, campaign performance
data, social media activity data and more. These newer
techniques improve a brand’s understanding of who their
audiences are, where they are in the network, and how they
behave— a substantial enhancement of insight over mean Together, iCrossing
income and gender. and Hearst can help
marketers form a
Additionally, much of this information can be collected now, detailed and accurate
in real-time — and should be, because it’s continually chang-
ing and providing insights. This means marketers need to
picture of a brand’s
shift their thinking — audience insights don’t happen in quar- target audiences — and
terly or annual research sessions, they demand listening right ensure that it’s always
now. Knowing and understanding this information in real time up-to-date.
is essential for a connected brand to develop and maintain
an effective strategy. Audience needs and desires shift in the
moment, and marketers and audience managers need to
adapt the content accordingly to remain relevant.
Leveraging both its own resources and those of its par-
ent company, the Hearst Corporation, iCrossing helps
marketers form a detailed and accurate picture of a
brand’s audiences— and ensures that the insights are
always up-to-date.
Our listening methods are targeted specifically at digital
audiences. We leverage numerous data sources to give us a
baseline understanding of audiences’ media consumption,
technology adoption and online behavior. We layer on our
own research into how audiences make decisions online, the
roles that various media channels play in the process, and
what (or who) the influencers are at each step along the way.
We leverage best-in-class monitoring tools — like Radian6,
Buzzmetrics, Cymfony and others — to listen to online
conversations and understand what specific communities
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9. iCROSSING: Building a Connected Brand FEBRUARY 2011
B Develop a process for content creation and distribution.
There is a tendency to think that an effective tactic to marketing in an always-on
environment, rife with chatter, spam and other noise that may keep a brand from achieving
its rightful share of voice, is to simply push out massive amounts of content. After all,
consumers are likely to produce more content about your brand, more quickly than your
marketing department ever could. There is a bit of a content war going on online, and brands
are on the front lines, like it or not.
We believe success lies in distributing the right content to the right audience in the right
places at the right time. And that’s a tricky thing to figure out. What topics will engage
audiences the most? Where will content have the most impact — in a blog, on Twitter, or on
a branded website? How often does new content need to be distributed and how quickly
do audience comments need to be addressed? Even if marketers find the answers to these
questions, they still need to develop the content. Articles, stories, video, photos, blog posts,
and responses to audience-generated content — new ideas for specific pieces of content
— all need to be produced. For many marketers, the resources and expertise required for a
real-time marketing program can be daunting or just simply undoable.
With expert content strategists, content creators and premium material at our fingertips,
the unique combination of iCrossing and Hearst can help brands create and distribute
content efficiently and effectively.
iCrossing’s dedicated content team is coupled with Hearst experts and resources, giving us
access to an extensive editorial network for the development of premium content. We can
also tap Hearst’s deep archives of existing editorial content assets for brand use. And of
course, because we adjust our plans on an ongoing basis, much of the content we produce
is developed dynamically, on-the-fly. Throughout the content development process, we also
involve iCrossing’s creative and user experience experts, who ensure a smooth and consistent
brand experience as audiences follow the content trail from search to Facebook to a brand
website and beyond.
Connected Brands Create & Inspire Content From Many Participants
While content, sharing and community are at the foundation of a successful connected brand,
not all content is created equal. The digital network through which content is published,
consumed and re-purposed is increasingly multifaceted. The complexity of creating and
distributing content aligned with audiences’ needs and desires requires a robust approach.
Therefore, a content platform for a connected brand is:
Relevant to the audiences’ needs first. Many marketers put their own needs ahead
of their customers. Pressure to meet financial objectives, achieve disjointed marketing
metrics, or simply believing that buyers of the brand are still “consumers,” drive marketers
to miss the mark. Connected brands know that business objectives begin with an
audience need, and that’s no different with content creation. Content must be useful to the
audience, otherwise there’s no reason for them to engage.
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11. iCROSSING: Building a Connected Brand FEBRUARY 2011
These content sources can be classified into three primary categories: 1) Owned—fully
in the control by the brand, 2) Influenced—requested by the brand but not necessarily
controlled, and 3) Observed—outside the control of the brand, but still usable (and critical) to
a connected brand’s content strategy.
Figure 6: degrees oF content control
AUDIENCE
BRAND COMMISSIONED PARTNERED AGGREGATED CONVERSATIONAL
GENERATED
CONTENT
SOURCES OWNED INFLUENCED OBSERVED
Connected Brands Share Content at the Appropriate Velocity
Content that is created for the appropriate situation and activated by audience management
must be distributed at the necessary speed to remain relevant since content exists in many
forms and it takes varying amounts of time to prepare. Sometimes weeks or months of
research are required to answer a complex question, other times it’s a rapid and instantaneous
dialogue — and any type of content can inspire or instigate the creation of a different type. It’s
this robust cycle of content creation that demonstrates the need for content that can be shared
in a manner that:
Allows for the proper preparation time. Some content may require extensive research
or preparation, from investigative editorial article to a long-form video, these types of
content don’t happen overnight. Additionally, some content is instantaneous, from
comments on a blog to @replies on Twitter, a brand need to be prepared and have a plan
to respond. Content plans and the appropriate staff are critical components to bringing
these disparate forms of content to life in the same ecosystem.
Transforms when appropriate, spanning long-term to real-time.
Any piece of content can instigate a flurry of responses by an audience, derivative content
that can spread like wildfire. Additionally, some content should be designed for change,
allowing the audience to transform it into something completely different. Perhaps a long-
form, in-depth article motivates a days-long discussion about the implications. Or perhaps
the advice of an expert inspires the audience to test the advice and capture it on video.
Any piece of content must be designed to consider multiple forms of derivative output.
Achieves the necessary velocity of distribution. Each form of content within the
Content Continuum has a different pace for development. As content moves from Owned
to Influenced to Observed, the pace becomes evermore explosive. As a result, different
content development strategies are employed given the preparation times involved. In fact,
there are different types of people employed along the way, but they all must work in a
tight knit, integrated fashion to ensure a fluid process.
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13. FEBRUARY 2011
C Actively Manage Content and Communities
Content alone does not produce a successful connected marketing program. Nor does a
stand-alone Facebook page or Twitter account. No matter how strong their initial foray into
branded content or social media, many marketers lack a plan for sustaining their efforts on a
long-term basis. Today’s real-time, networked environment requires that brands produce rich,
engaging content on an ongoing basis and continually cultivate relationships with audiences.
Brands that can’t keep up with these constant demands will see their online presence start
to languish, along with their opportunity to reach audiences and convert them to brand
advocates.
Hearst and iCrossing believe that there’s a synergy between a strong content strategy and an
active audience management plan. Through this approach, we compound the value of our
clients’ real-time marketing efforts. We develop and execute a Communications Architecture,
that requires specific strategy and planning skills to leverage the expertise of individuals who
understand the reciprocal relationship between content, community and crafting ongoing
brand narratives across multiple touch points through content and conversation.
Whether it’s reaching out to audiences in existing communities or fostering dialog and
relationships in communities that we build, iCrossing’s teams work on behalf of the brand
to engender deeper engagement with audiences. Depending on the client and the content
strategy, our daily efforts might include posting updates to a brand’s Facebook page,
responding to questions or comments on Twitter, or directly emailing influential bloggers
within a community. But beyond simply publishing content, our community managers
play an active role in iterative content development. We turn audiences’ comments into
conversations by creating polls, open questions, and other dialogue-based content intended
to amplify conversation and interaction within a community. We leverage the Content
Continuum to create assets, publish them to appropriate media formats, and propagate them
across the brand’s digital ecoystem (see Figure 8: Connected Marketing Ecosystem). All
delivered within the wrapper of a defined governance model, and brought to life through an
engagement strategy.
Figure 8: connected marketing ecosystem
MEDIA Partner
.com Brand 3rd Party Facebook YouTube
PLATFORMS Site Flickr
Blog Site Twitter
• Article • Editorial Article • Blog Post • Status Update • Tweet
CONTENT • Story • Brand Mention • Blog Comments • Facebook “Like” • Retweet
• Photo • Comments • Blog Link • Facebook Comment • Twitter Follow
TYPES • Video • Link to Brand • Video Embed • Facebook Poll Response • Twitter @Reply
AUDIENCE MANAGEMENT
AUDIENCE
BRAND COMMISSIONED PARTNERED AGGREGATED CONVERSATIONAL
GENERATED
OWNED INFLUENCED OBSERVED
CONTENT DEVELOPMENT
GOVERNANCE
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15. FEBRUARY 2011
Create and inspire derivative content. Just like spreading the word is a role for the
audience, so is the creation of content. An effective audience manager actively encourages
the audience to create new content or enhance and modify content contributed by the
brand. It’s a process of co-creating that furthers engagement and brings people closer to
the brand.
Build relationships with influencers. Some audience members are of significant
importance because they are key influencers — they also inspire the audience. The
audience manager constantly seeks out and identifies these influencers and engages in
relationships with them to help promote both the brand, and the influencer themselves.
This mutual benefit helps motivate these influencers to amplify brand messages.
Contribute to an enhanced audience experience. In many ways, the audience manager
becomes an extension of the brand’s products or services. The engaging interactions they
inspire contribute directly to the overall brand and audience experience. Connected brands
differentiate themselves from the competition by using audience management and robust
content strategies to enhance the experience.
D Measure and optimize.
The point of connected marketing is to help brands maximize their marketing spend by
creating deeper engagement with audiences. While many marketers have jumped on the
social media bandwagon to create a branded presence on Facebook or Twitter, they’re just not
seeing results. Or worse: they don’t even know how to measure their performance. In order to
take full advantage of their investments in real-time marketing, marketers need to understand
what content is getting the most traction in the community — and how it’s performing across
paid, owned and earned media.
Our dedicated measurement teams and proprietary technology enable us to quantify the
results of our marketing programs and make strategic adjustments to our approach over time
— ensuring a positive ROI.
We start by creating an initial baseline for audiences’ conversations around a brand. We
benchmark KPIs such as blog mentions, social signals and referral traffic and then monitor
these metrics over time to understand what’s working — and what’s not. We measure
conversions from Facebook fan pages and referral traffic from Twitter followers, which allow
us to determine the actual value of a brand’s participation on these sites. Our real strength lies
in our proprietary platform that tracks audience behavior across SEO, SEM, display, brand
websites, and social spaces in order to create a robust understanding of who’s engaging
with what content and where. In addition, our custom Web-based marketing intelligence
dashboards enable our clients and our internal teams to view all content performance data
at a glance.
Once we understand how certain pieces of content are performing in different contexts, we’re
able to adjust the content strategy and master content plan accordingly — creating additional
content around a hot topic or scaling down our efforts on a particular site. Often, we’re able to
adjust our programs that same day. Our ability to continually fine-tune our approach ensures
that brands are always getting the most of their marketing budget.
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17. FEBRUARY 2011
Brands can leverage the authenticity and authority associated with brands like Good House-
keeping, Esquire, Popular Mechanics and Seventeen by tapping Hearst’s vast editorial net-
work and its archive of evergreen articles and images. Hearst offers premium content in the
following areas such as Luxury, Beauty, Family, Men, Moms, Food & Home, Technology and
Young Women.
Figure 9: hearst content category Breakdown
LUXURY
MEN
MOMS
FOOD &
HOME
YOUNG
WOMEN
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19. FEBRUARY 2011
6 How can we help you?
iCrossing and Hearst have joined forces to help marketers create communities around rich,
engaging content. We’re developing powerful connected marketing programs for some of the
world’s top brands — and our combined expertise in social media, search technology, content
creation, distribution and community cultivation means that we can help marketers sustain
these programs for years to come.
You might want to talk to us if you:
Struggle to keep up with the rapid changes in your audience’s needs, wants,
interests and conversations online.
Want to figure out the right level of active participation for your brand.
Aren’t sure what kind of content will best engage consumers.
Aren’t ready to build an internal editorial department.
Lack the resources to continually engage with your consumers.
Seek skills and approaches to measure the ROI of your social media efforts.
We want to help you succeed in today’s real-time marketing environment. Please connect
with us:
Join the dialogue:
http://thecontentlab.icrossing.com
Email us:
thecontentlab@icrossing.com
Call us:
866.620.3780
Follow us on Twitter:
twitter.com/icrossing
Become a fan on Facebook:
facebook.com/icrossing
Read our minds a Great Finds, the iCrossing blog:
greatfinds.icrossing.com
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