Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
In a digital world where brands are fighting to dominate the search and social landscape across our all devices, we must never forget those companies are made up real people who hold much power as advocates for their business. Mel will take you through some best practices for effective personal branding and demonstrate how learning to stand up and stand out in your niche can reap not just personal rewards, but be an effective marketing strategy for your company as a whole.
Björn Owen Glad "Advertising and content marketing works best when they work together" during Power of Content Marketing in Warsaw, 28 May 2015.
Björn will do a presentation about the strength of traditional advertising and content marketing working together to create great effect and reach the goals. Three different cases will show how the work can (and should) be done.
Three take aways:
- How to use traditional advertising to drive traffic to your content and gather a loyal audience.
- How to take advantage and prolong the attention you get from investments in paid media.
- How to create content that isn't just good enough but is fantastic and relevant to your audience.
Content Discovery - The Moment Before Purchase Intent | Ayal Steiner, Outbrai...Bench
The document discusses content discovery and the moment before purchase intent. It notes that winning consumer attention has become harder as search and social media need to own the pre-search moment. Both performance marketers and brand marketers need to move beyond traditional engagement and reach metrics to show real results and contribution to sales. The solution proposed is using content discovery to generate demand for ecommerce and tourism by adding relevant content to landing pages through a self-learning machine that targets the right audience and analyzes on-page actions and context for actions.
The document discusses three types of advertising - direct response, truth, and demand enhancement. Direct response advertising aims to elicit a specific action, can be targeted, and is measurable. It is the most logical choice for businesses with limited budgets seeking immediate results. The summary should focus on comparing the three advertising types and recommending direct response as the best option for businesses with limited budgets.
This document discusses 4 steps to building a successful, data-driven online brand: 1) determine key performance indicators (KPIs) like visits, conversion rate, and average order value to measure revenue, 2) establish normal ranges for metrics by analyzing historical trends, 3) investigate exceptions outside normal ranges to find problems or opportunities, and 4) compare metrics like conversion rates across channels to understand what's working best. It emphasizes the importance of tracking traffic sources and viewing the customer experience holistically across channels.
Everyday Internet life is changing, there is massive increase in volumes of user using Internet and today digital marketing is booming because of such change. Marketers have started keeping good percentage of their marketing money for online promotions. To know more, see this-
This document outlines the services provided by a digital marketing agency, including areas of expertise like content engagement, digital direct marketing, ecommerce, mobile marketing, and more. It provides examples of past work creating websites, mobile apps, social media management. It also discusses search engine marketing, digital media planning and buying, and YouTube marketing services. The document promotes collaborating with the agency by providing a business brief, proposal, and discussing performance over tea.
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
This document summarizes Neil Patel's presentation on the future of digital marketing. Some key points include:
1) Marketing is becoming omni-channel, with different channels providing varying returns on investment. User metrics and branding will become more important than search engine rankings.
2) Personalization, such as chat and product tours, can significantly increase conversions rather than traditional tactics like popups.
3) To succeed, marketers need to continuously learn from the best in the industry through mentorship and by analyzing what high performing competitors are doing.
Connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
Kevin Getch, Founder + Director of Digital Strategy at Webfor is going to show you how to develop a customer centric digital strategy using a simple framework. He'll also share a visual that has helped him get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
[Webinar] Building Your Organizations Experimentation Engine - Chris Goward &...Chris Goward
The document discusses optimization and experimentation techniques from WiderFunnel Marketing Inc. It provides examples of experiments run for clients, highlighting insights gained from wins as well as losses. These insights are used to further refine experiments and improve processes. The document emphasizes establishing a formal experimentation process, building a culture of learning from failures, and leveraging expertise in areas like persuasion to continually advance results. The goal is to help clients develop a robust "Growth Program" using WiderFunnel's PACET framework of Process, Accountability, Culture, Expertise and Technology.
Gha hack your mind process your growthRein Mahatma
This document discusses growth hacking strategies. It defines growth hacking as using non-traditional marketing techniques to quickly grow a company's user base and social reach. Popular growth hacking techniques discussed include viral referral programs, A/B testing, influencer outreach, and optimizing acquisition, activation, retention and referral of users. The document also emphasizes the importance of a growth hacking mindset of curiosity, innovation, focus and boldness. It provides examples of growth hacks used by YesBoss, an on-demand services company, such as waiting lists, referrals, tweets and retention algorithms.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
How to Win the Zero Moment of Truth - iCrossing and Google WebinariCrossing
On November 15, 2011, Google and iCrossing partnered for a Webinar titled, "How to Win the Zero Moment of Truth". The Webinar was led by Jim Lecinksi, Google's Managing Director of U.S. Sales and Operations and author of Winning the Zero Moment of Truth, and Rachel Pasqua, iCrossing's Vice President of Mobile. For more information, please contact FindOut@icrossing.com.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
The document discusses how brands need to adapt to operating in a networked world where people consume media across multiple platforms. It introduces the concept of "connectedness" which refers to focusing on audiences, engaging in dialogue, and developing trust. It then outlines metrics that can be used to measure how connected a brand is through their visibility, usefulness, usability, desirability, and engagement. Specific data is provided on metrics for top brands like Google, Coca-Cola, and others. The document concludes by briefly discussing key stats on how people use social media platforms like Facebook, Twitter, and Foursquare.
How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Fo...iCrossing
To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Paid search involves advertising within search engine sponsored listings targeted by keywords. It is a pull medium where the customer finds the advertisement and pays on a pay-per-click model. Paid display involves advertising on websites, mobile apps, social media and video targeted using first and third party data, paying on a cost-per-thousand-impressions model. Pairing paid search and display throughout the customer funnel helps capture customers at different stages of the acquisition process. Choozle fits into a comprehensive digital strategy by providing a data management platform and demand-side platform to enable targeted advertising across channels like display, video, mobile and social using third party data with real-time reporting.
The document discusses automating infrastructure using configuration management tools like Chef. It provides an overview of Chef, including its architecture and key components. Chef uses cookbooks and recipes to describe infrastructure in code. Cookbooks contain attributes, recipes, and artifacts. Recipes operate with reusable resources. The Chef server stores node configuration and cookbooks. It communicates with nodes via its REST API. Nodes run Chef client which uses Ohai to discover attributes and executes recipes to ensure nodes match configurations.
The 10 step to build a successful e-Commerce strategy document provides an overview of the key steps to building a successful e-commerce strategy. These include: (1) defining a value proposition; (2) developing a business plan; (3) integrating online and offline channels; (4) transforming internal organization; (5) evolving logistics processes; (6) implementing direct marketing; (7) establishing a commercial strategy; (8) planning product assortments; (9) creating product data sheets; and (10) focusing on user experience. The document emphasizes that e-commerce success relies more on strategic and business transformation factors rather than technological aspects alone.
Il canale digitale offre possibilità di crescita ed espansione molto rapide, ma non sempre di semplice gestione. La giusta strategia, i driver di crescita allineati alle esigenze di business, le scelte organizzative e tecnologiche giuste garantiscono un business case proficuo e solido.
Future of commerce: Understanding Southeast Asian consumers- AccentureAccenture ASEAN
Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
Morpheus Drive – A Simple File Sharing UI for Alfresco that Solves the Dropbo...rivetlogic
Enterprises of all shapes and sizes are struggling with the Dropbox "problem", which has surfaced as employees within most every organization are now using simple and easy-to-use consumer file sharing services such as Dropbox and Google Drive. The "problem" for the enterprise is that security, control, and ultimately the bottom line, are compromised. The enterprise has no way to track and control what content is where, and what happens to it once it's in the consumer cloud.
Enter Morpheus Drive, a new simple and easy-to-use file sharing UI for Alfresco, and an open source solution sponsored by Rivet Logic. You can take Morpheus Drive and use it as is, or you can easily morph it into whatever custom ECM solution your enterprise needs today and tomorrow.
The document describes Mobiso's unified speech assistant solution for Mitel, highlighting key benefits such as enhancing customer relationships, boosting productivity, and freeing employees from keypads. It also outlines Mobiso's cloud-based speech recognition services which allow IP PBX providers to offer speech capabilities with no local hardware/software requirements. Finally, it provides an overview of how partners can set up a free hosted pilot of Mobiso's services using SIP registration.
Raytheon Reports 2007 Second Quarter Resultsfinance12
Raytheon reported second quarter 2007 earnings. Key highlights include:
- EPS from continuing operations of $0.79, up 30% from the previous year.
- Net sales of $5.4 billion, up 9% from the previous year.
- Bookings of $5.0 billion and backlog of $33.3 billion.
- The company increased its full-year 2007 guidance for EPS, bookings, and return on invested capital.
The document is the 1999 annual report of Manpower Inc. It discusses the company's financial highlights for 1999, including increased systemwide sales, revenues, and operating margin compared to previous years. It summarizes the company's strategies to focus on providing workforce solutions, investing in technology, improving efficiency, and expanding in professional and specialty staffing. The report discusses how these strategies helped drive growth while improving profitability in 1999.
The document welcomes visitors to Ashland University for its 121st annual meeting of the Ohio Academy of Science on April 14, 2012. It also advertises that the Ashland University Bookstore will be open from 10am to 3pm that day, located on the first floor of the Hawkins-Conard Student Center, selling clothing, gifts and various reading materials.
1) The document discusses how gaining consumer attention is becoming the most important metric in digital advertising in 2015 and beyond. Advertisers are shifting budgets from standard banners to mobile, video, and native formats that are better at capturing attention.
2) Success metrics are also shifting from quick metrics like impressions and click-through rates (CTRs) to metrics that show interactions and post-impression actions, which indicate a brand fully captured a user's attention.
3) Viewability is important but not a guarantee of attention on its own; creative, format, and placement must be optimized to engage users and garner their attention once an ad is viewable.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
This document discusses strategies for connecting with Mexican consumers in 2014 through mobile and digital advertising. It provides the following key points:
- Nearly 50% of Mexican 16-45 year olds now use smartphones. Smartphone penetration in Mexico is above the global average.
- Smartphones are the dominant connected device used in Mexico, with Mexicans spending more time on smartphones each day than the global average.
- Smartphones are used constantly throughout the day, with only sleep breaking their hold. TV briefly dominates in the evening but people now routinely use multiple connected devices simultaneously.
- Marketers must be aware that receptivity to advertising is lower on personal devices like smartphones. But smartphones connect people across all touch
Consumers are spending more time on mobile devices like smartphones and tablets. They use these devices simultaneously with TV watching and while shopping in stores. Brand marketing is changing to adapt, with strategies like second screen syncing between TV and mobile apps. Research shows mobile advertising can be 2-4 times more effective than PC-based online ads. Multi-channel campaigns that coordinate messaging across platforms see a 50% increase in performance. The document recommends brands mobilize their owned media, include mobile in all plans, experiment with new mobile marketing, and test to learn how to leverage mobile connectivity.
The document discusses how mobile connectivity is changing brand marketing to consumers. It finds that consumers, especially younger generations, are spending more time on their smartphones and tablets than desktop computers or TV. As a result, brands are changing their marketing strategies to focus more on mobile platforms. The document presents research showing that integrated multi-screen campaigns across TV and digital are more effective than campaigns using individual channels alone. It recommends that brands mobilize their owned media, include mobile advertising in all plans, and experiment with new forms of mobile connected marketing to leverage the opportunities of mobile and avoid falling behind competitors.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
Building Brands with Integrated Campaigns - Millward BrownMerlien Institute
This document provides a summary of key insights from the Insight Valley Asia 2013 conference held on May 16-17 in Bangkok, Thailand. The conference discussed optimizing integrated marketing campaigns through the effective use of multiple communication channels including television, print, radio, outdoor and online. Presentations showed that while television remains important for awareness, online and other channels are more effective for brand engagement. An optimal integrated marketing strategy uses multiple channels to maximize reach beyond television alone and deliver additional synergistic benefits. Getting the online creative element right also significantly impacts campaign performance.
2014 Luxury Ecommerce Market Research Survey ResultsDavid Matthews
The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include:
- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include:
- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
1) Smartphone usage in Colombia is rising rapidly, with over 30% of Colombians already using smartphones. Mobile internet subscriptions in Colombia are projected to increase to 65 million by 2018.
2) Smartphones are the dominant connected device in Colombia, with Colombians spending 38% of their daily screen time on smartphones. Smartphones are used constantly throughout the day.
3) To effectively engage Colombian consumers and grow their brands, marketers need to utilize mobile advertising and follow consumers as they increasingly interact via smartphones. However, testing is needed to maximize the impact and ROI of mobile investments given lower receptiveness to ads on personal devices.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
1. Native advertising has experienced phenomenal growth in recent years, increasing over 340% from 2014 to 2018.
2. Native advertising generates a significant portion of revenue for many publishers, accounting for 100% of Buzzfeed's revenue, 30% of Forbes' digital ad revenue, and 50% of Huffington Post's total revenue.
3. Native advertising can be traced back over 100 years through early examples like Michelin guides and soap operas, but has seen renewed popularity as a way to deliver compelling content seamlessly within a user's normal media consumption.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
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This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
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Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
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Let Me Tell You a Visual Story - iCrossingiCrossing
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Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
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In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
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In today's fast-paced and digitally-driven world, the role and importance of digital marketing in business cannot be overstated. With the rise of the internet and social media, traditional marketing strategies have taken a back seat, making way for digital marketing to become a crucial component of business success. In this blog, we will explore the importance of digital marketing and how it benefits businesses, leading to significant business growth with digital marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mailchimp- The Best Email Marketing Tool.pptxRakesh Jalan
Slide 1: Title Slide
Mailchimp: The Best Email Marketing Tool
Slide 2: Introduction
What is Email Marketing?
- A crucial digital marketing strategy that can boost sales significantly.
- Vital for targeting and nurturing prospects effectively.
Slide 3: Why Choose Mailchimp?
Mailchimp Overview:
- Leading Email Service Provider.
- Ideal for small businesses and startups.
- Provides comprehensive marketing solutions.
Slide 4: Audience Management
Key Features:
- Marketing CRM to build customer relationships.
- Create unlimited signup forms.
- Segment audiences for targeted campaigns.
- Use behavioral targeting and predicted demographics.
Slide 5: Creative Tools
Enhance Your Content:
- Content Studio for storing creatives and templates.
- AI-powered Creative Assistant for quick design creation.
- Dynamic Content for personalized email experiences.
- Subject Line Helper to boost open rates.
- Access to pre-designed campaign templates.
Slide 6: Marketing Automation
Automate Your Campaigns:
- Customer Journeys to create personalized workflows.
- Date-Based Automations for special events.
- Over 250+ integrations with other web apps.
Slide 7: Insights & Analysis
Optimize with Insights:
- Detailed reports for each campaign.
- Smart Recommendations for product promotion.
- A/B Testing to determine the best strategies.
- Surveys for valuable audience feedback.
- Content Optimizer to compare and improve content.
Slide 8: Benefits of Mailchimp
Pros:
- Free plan for up to 2000 contacts.
- Import custom email templates.
- Social Media Marketing and PPC Ads.
- Built-in photo editor and live preview.
- User-friendly interface.
Slide 9: Considerations
Cons:
- Becomes expensive as contact list grows.
- Free plan includes Mailchimp branding in email footers.
- Limited A/B Testing in the free plan.
- Phone support only available for premium plans.
- Not ideal for affiliate marketing.
Slide 10: Additional Features
Boost Online Presence:
- Website and online store builder.
- Appointment scheduling and domain services.
Slide 11: Pricing Overview
Mailchimp Pricing Plans:
- Free for up to 2000 contacts.
- Paid plans offer advanced features and customer support.
Slide 12: Conclusion
- Mailchimp is a powerful tool for starting and scaling email marketing campaigns.
- Offers a range of features from automation to insights and analysis.
Slide 13: Call to Action:
- Visit Digital Samaaj website for digital marketing courses in Hindi- https://digitalsamaaj.com
- Learn how to generate multiple income streams with low-risk investments.
The three stories all A/E/C marketers must master are: About Me, About My Firm, and Whom We've Helped. Presented by David Lecours at the SMPS Amplify Conference 2024 in Salt Lake City, UT
Cut Through the Noise to Drive More ConversionsVWO
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Content Atomization with LLMs unveils the transformative approach of breaking down existing content into smaller, highly targeted pieces, amplified through the power of Large Language Models (LLMs). This strategy enables marketers to maximize their content's reach and relevance across diverse channels and audience segments. In this presentation, we dive deep into leveraging LLMs to dissect comprehensive content into digestible, engaging elements that cater to specific interests and needs. Attendees will learn practical techniques for storytelling, content atomization, strategies for seamless integration across platforms, and insights on measuring the impact of atomized content. Emphasizing efficiency and effectiveness, this session is designed for marketers aiming to enhance their content strategy with AI-driven precision and scalability. Join us to explore the synergy of content atomization and LLMs in revolutionizing content marketing, ensuring your message resonates with precision across the digital landscape.
Key Takeaways:
1. Efficient Content Utilization: Discover how to transform singular content pieces into a multitude of targeted, micro-content across various platforms, ensuring maximum utilization of every created piece.
2. Enhanced Audience Engagement: Learn strategies to tailor atomized content that resonates with different audience segments, significantly improving engagement rates by meeting diverse preferences and needs.
3. Streamlined Content Production: Understand how LLMs generate unique, high-quality micro-content at scale, significantly reducing production time and costs while maintaining consistency and quality.
Outsourcing digital marketing is collaborating with specialised companies to handle a variety of online marketing duties, including SEO, PPC, social media, content production, and email campaigns. Aspire globus provides access to professional knowledge, powerful tools, and cutting-edge trends without the requirement for in-house resources. Key techniques include identifying objectives, selecting the best partner, maintaining regular contact, successfully controlling costs, and making data-driven decisions. Businesses can improve their online presence, increase productivity, and achieve better marketing outcomes by implementing these methods while remaining focused on their core activity.
5. #iXdisplay
How are you integrating your display advertising with marketing channels?
Onsite Content 42%
Paid Search 42%
Social Media 8%
Email 8%
6. #iXdisplay
What barriers, do you currently face when running your display activity?
Attribution
25%
Budget
31%
Value/Understanding
13%
Measurement
19%
Cross Channel Impact
13%
8. #iXdisplay
9.50AM: Managing your data: How to move from gathering data to processing and applying it
correctly in a cross platform efficient manner
- Lucia Mastromauro, DoubleClick
10.10AM: How Hearst are planning for a future where content, display innovation and
performance marketing meet’ – Stephen Edwards, Hearst
10.40AM: Coffee Break
11.00AM: The age-ism of Paid Social – Sean Mazur & James Mortimer, iCrossing
11.30AM: reed.co.uk case study: How they broke YouTube records
- Jamie Bodkin, Reed & Oliver Hughes, iCrossing
12.00PM: Taking advantage of mobile display - Max Macintosh, Google
12.20PM Panel discussion Q&A – iCrossing, Google and reed.co.uk
12.40PM: Closing
12.45PM: Networking & Refreshments
Agenda
Display Day 14
18. #iXdisplay
Agree or disagree – ‘More than 50% of our digital visitors will be via
mobile by 2015’
60%21%
19%
Agree
Neutral
Disagree
Source: econsultancy
22. #iXdisplay
Audience duplication across networks & devices
Reliant on publisher execution
Expensive workflows
Poor brand safety
Competitive network bidding
Wastage
Lack of Actionable insight
Missed Conversions
Expensive lunches
23. #iXdisplay
Audience duplication across networks & devices
Reliant on publisher execution
Expensive workflows
Poor brand safety
Competitive network bidding
Wastage
Lack of Actionable insight
Missed Conversions
Expensive lunches
A thing of the past.
24. #iXdisplay
Media buying in 2014.
One strategy, approach and platform: Display. Paid Social. Video.
Search.
By Life Stage:
Tailor the search
experience for Super
Moms
By Customer Status:
People who
purchased in the past
will be cross-sold other
products
By Shopping Phase:
Show a “closer” offer
to customers who
have shown intent by
visiting your site
By Interest:
Make creative that
resonates with
people with certain
interests & hobbies
26. #iXdisplay
Media buying in 2015?
One strategy, approach and platform: Display. Paid Social. Video.
Search. TV. Digital Outdoor. Interactive Print. Radio.
By Life Stage:
Tailor the search
experience for Super
Moms
By Customer Status:
People who
purchased in the past
will be cross-sold other
products
By Shopping Phase:
Show a “closer” offer
to customers who
have shown intent by
visiting your site
By Interest:
Make creative that
resonates with
people with certain
interests & hobbies