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Types of
Advertising
Laith Eid, MBA
Marketing Manager – Ketab Technologies
Why use it ?
Institutional Advertising
Corporate Idea Benefits Philosophies
Institutional Advertising
Product Advertising
Tries to sell a product
Pioneering Advertising
Tries to develop primary demand First One
Competitive Advertising
Tries to develop selective demand
Reminder Advertising
Tries to keep the product’s name before
Thank you

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