This document discusses best practices for using various social media platforms to promote events and build relationships. It provides tips for using Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, YouTube, Flickr, Foursquare, social bookmarking sites, SlideShare, and intention-based social networks. The key recommendations include creating branded profiles, sharing engaging content, listening to audiences, driving participation through promotions and contests, integrating social media into the overall event experience, and measuring results. The document emphasizes using social media to strengthen relationships and create memorable brand experiences.
This document discusses how branded communities can benefit companies by enabling customer engagement and driving product discussions. It provides examples of how communities have helped lower support costs, leverage word-of-mouth marketing, gather customer insights for new products, and engage entire user bases. The bottom line is that customer communities can improve the customer experience and generate valuable customer contacts across the lifecycle.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social Insight Connect is a Facebook application that allows companies to interact with, understand, and activate their Facebook fans. It provides private feedback channels within a brand's Facebook page to learn fans' attributes, actions, and attitudes through surveys and forums without fans leaving Facebook. This helps brands build insights over time to inform interactions, product development, and strategy. The application also provides tools to engage fans in co-creation, concept testing, and viral marketing campaigns to create value from Facebook fans.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
The document provides tips and best practices for developing an effective social media strategy and content plan for an association. It recommends publishing different types of content on a regular basis, such as a daily news update, weekly tip, monthly newsletter, quarterly webinar, and annual conference. It also stresses the importance of aligning social media goals with the overall marketing plan and using consistent branding across channels. Additional tips include engaging members through training, using hashtags to increase reach at events, and tracking metrics like impressions and engagement to measure success.
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
The document discusses abilities required for the hiring process at multinational companies. It identifies abilities like initiative, creativity, commitment and enthusiasm. It then discusses practicing these abilities through activities like time management exercises, public speaking practice, and group presentations. The document also summarizes profiles of European students and multinational companies, and provides scenarios for role playing interviews at different multinational companies in various countries. It emphasizes respecting yourself, finding a work-life balance, and experiencing multicultural activities.
The document outlines an agenda for a workshop on Franklin D. Roosevelt, the Great Depression, and the New Deal. The workshop includes presentations on FDR and the Depression from a history professor and strategies for using resources like oral histories and images to teach about the New Deal. It also lists connections to Massachusetts history standards covering causes and impacts of the Depression, key policies and figures of the New Deal era, and how the Depression and New Deal affected American society. Participants will practice skills like analyzing primary sources and considering historical perspectives.
The document discusses Wikis and their educational uses. A Wiki is a website that allows multiple users to collaboratively create and edit content. Wikis can be used for a variety of educational purposes, including as a collaborative textbook, for sharing student work, as a class encyclopedia, and for project planning. Setting guidelines around who can view and edit a Wiki is important. Wikis provide benefits like demonstrating the thought process behind content development and allowing students to take ownership of their work. Teachers should consider questions around implementation like intended use, access levels, and moderation before creating an educational Wiki.
The document provides an agenda for a conference on immigration and labor that compares historical and modern topics. The agenda includes welcome and introductory sessions in the morning followed by concurrent workshop sessions in the afternoon on Yankees and immigrants and a guided tour of an immigrants exhibit. Standards for teaching with historic places are referenced as a way to help students connect with and understand those who lived in other time periods.
Roosevelt contracted poliomyelitis while vacationing at his summer home in Campobello, New Brunswick. The article reports that the 39-year old Roosevelt was stricken with a fever and pain in his legs on August 10th and has developed a case of poliomyelitis. Doctors are attending to him at his home on Campobello Island but the severity of his illness is still unknown.
Ron Curran has had an accomplished career developing reports, products, and educational programs in the dairy industry. Some of his achievements include conceptualizing and developing AgSource's highest value report, the Profit Opportunity Analyzer, leading the development of new herd health reports in collaboration with UW-Madison, and developing successful new detachers and identification technology while at Bou-Matic. He also taught business and agriculture courses at the university level and in continuing education programs, receiving positive reviews for making information engaging and practical for students. Throughout his career, Curran has focused on communication, problem-solving, and helping others through new programs, training, and volunteer involvement in the dairy community.
The document discusses gifted education in Romania. It provides context on international laws supporting gifted education, outlines the mission of EDUGATE - the Romanian Consortium for the Education of Gifted and Talented Children and Youth, and discusses its partnerships with international organizations like the World Council for Gifted and Talented Children.
Comparing the Emancipation Proclamation & the Emancipation Manifesto - AshleyKara Gleason
The document compares the Emancipation Proclamation issued by President Lincoln in 1863 that freed slaves in Confederate states to the Russian Emancipation Manifesto issued by Tsar Alexander II in 1861 that freed serfs. Both were issued to modernize their economies - Lincoln also aimed to undermine the Confederacy and Alexander II wanted to prevent peasant uprisings. They granted former slaves and serfs new legal rights and freedoms but also posed economic issues for slave/serf owners who lost their workforce.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
This document provides an overview of social media marketing from a training session. It discusses the key areas of building social media success: using the right social media platforms for your business, tips for using social media as part of everyday business, and the four S's of social media success - strategy, social, SEO, and search. It also covers topics like different types of social media, how businesses can use social media, measuring social media performance, and using tools like Hootsuite to target audiences and schedule posts.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
This document outlines a 9-step social media planning and strategy process. The steps include listening to understand conversations about the brand, identifying business needs for using social media, understanding the target audience, setting goals, developing strategies to achieve goals, selecting appropriate social media channels, creating engaging content, tracking performance, and building a team to execute the plan. The strategies aim to increase brand awareness, engagement, actions, and loyalty through an active presence and inspiring content across key social platforms. Metrics like impressions, engagement, and conversions will track success.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
This document discusses key trends in social commerce identified at the Social Commerce Summit 2011. It identifies four main principles: 1) Social media provides immediate feedback that gives brands insights to improve business impact. 2) Social interactions are conversations, not one-way campaigns. 3) Social media initiatives must scale across an organization. 4) Social media gives consumers a direct voice that can benefit both brands and consumers. The document explores these themes through examples from brands like Nexxus, Argos and Nationwide Insurance that have successfully utilized social media.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
My Keynote Presentation to "Better Business Bureau 2012 Awards Gala & Annual Meeting" based on our original "Social Media Marketing Strategies, Best Practices and Analytics" slides. Condensed and with some new information added. For more extrapolated info, see our original slideshare presentation here: http://www.slideshare.net/talkingfinger/social-media-strategy-basics-best-practices-analytics-11771683
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
Meeting #2 focuses on adopting social media company-wide. Key points discussed include gaining corporate buy-in by comparing social media to other media, highlighting how competitors are using social, and finding missed opportunities. It also addresses properly organizing teams to participate in social media by identifying key stakeholders, listing participating employees, and defining roles and goals for social media use across departments. The meeting aims to get internal agreement to expand social media adoption and participation in a coordinated way.
1. Advanced
Social Media HASHTAGS:
for Events #ADVSOCIAL4EVENTS
#EXHIBITOR2013
Ian McGonnigal FOLLOW:
SVP, Client Strategy @ianmcgonnigal
& Brand Performance @jackmorton
2. Outline
Relationships
Experience
Brands
Landscape
Ecosystem
Integration
Process
Specifics
4. COMPANIES DO NOT WANT
TO HAVE EVENTS
OR SOCIAL MEDIA
CAMPAIGNS
THEY WANT TO BUILD LONG-
TERM RELATIONSHIPS WITH
THEIR AUDIENCES TO DRIVE
REVENUE GROWTH
9. Experience Drivers
TOP EXPERIENCE DRIVERS OVERALL
1. Products and services
that meet your needs
2. Understands your needs Motivate Action
3. Continues to serve and engage you EXPERIENCE DRIVERS IMPORTANT TO UNIQUE
after you’ve become a customer BRAND EXPERIENCE
4. Exceeds your expectations
5. Makes it easy to find information 1. Initial impression the brand
and buy their products, wherever makes on you
and whenever I want to shop 2. Continues to service and engage
you after you’ve become a customer
3. Understands your needs
4. Differentiates from similar products
5. Employs people who anticipate
your needs
10. “If I tell my Facebook friends about
your brand, it’s not because I like
your brand...
...but rather because I like my
friends.”
Mike Arauz, Sr. Strategist, Undercurrent
11. “Your brand is
formed primarily,
not by what the
company says
about itself, but
by what the
company does.”
Jeff Bezos, Amazon.com
13. Social media is continually
growing and showing no signs
of slowing down.
56% of Americans have
a profile on at least one
social networking site
The average Facebook
user spends about 7 hours
per month on the site
Mashable
14. Social networking
is all about mobile.
Out of 121.1B minutes spent on
social media over 2012, 5.7B of
those minutes happened to be
on the mobile web, and 40.8
happened through a mobile
app.
Nielsen, 2012
BTW, mobile phones will overtake PCs as the
preferred platform for web access by 2014.
Morgan Stanley, 2010
15. People spend 30% of their
mobile time on social
networks.
Mobile web use is up 82% from
last year.
Mobile app use is up 85% from
last year.
Nielsen, 2012
17. Events give us the means to
enhance our relationship with
our audiences
Social media enables us to
amplify and expand this
engagement
Together, these create unique
opportunities to deliver a
comprehensive brand
experience
18. Attendees are of
two minds at
every event.
Think about how
you manage both
face-to-face
& social
experiences.
20. The Ecosystem
THE CONVERSATION
LAUNCH EVENTS VIRTUAL EVENTS MOBILE TOURS
TRADESHOWS CONFERENCES WEBCASTS
PR DIRECT BROADCAST ONLINE POS SEO
PLANNED MARKETING ACTIVITIES
EMAIL CRM INTERNAL TRAINING PRINT SEM TELEMARKETING
21. Process
1. Set objectives
2. Understand audiences
3. Identify events & platforms
4. Create a strategy
5. Develop content plan
6. Develop marketing plan
7. Create content
8. Engage communities & influencers
9. Measure
26. Develop a content plan
Months -6 -3 -1 Event +1 +3 +6
Platforms
Don’t just consider what to say...
...But how to say it based on the platform.
*Think tone, voice, personality, suitable
content, etc.
27. Create Content
Evolve your program over time...
SOCIAL BRAND
EXPERIENCES
The byproduct of
successful social media initiatives, social
SOCIAL brand experiences stand to act
CHANNELS as the most trusted form
These are the vehicles of advertising. They also drive brand
(i.e. blogs or social networks) that advocacy
SOCIAL enable broader conversations and loyalty from a brand’s biggest
and social brand experiences. ambassadors.
OBJECTS
The currency of conversation, these
objects are expressions
of the social idea in the
SOCIAL IDEAS form of easily shareable digital artifacts.
A concept or
content that
consumers want
to talk about.
28. Engage Communities & Influencers
BE
PROVOCATIVE LISTEN
TO THEM
REACT
HAVE A CONVERSATION
32. Facebook
The average Facebook user:
• spends over 700 minutes per month on the site
• has 229 friends
• creates 90 pieces of content per month
• is connected to 80 community pages, groups and events
• 87% of consumers like brands on Facebook
• 75% said that they feel more connected to a brand on Facebook
• 77% of people said they have saved money from liking a brand on Facebook
• 50% of consumers will purchase your brand after “liking” it on Facebook
33. Facebook best practices
1. Think about how to present your brand using
the timeline approach
2. Brand over community (but not too much)
3. Use the Newsfeed application
4. Emphasize visualization
5. Brand storytelling through milestones
35. Linkedin
• Linkedin was founded in May, 2003
• There are over 200 million members
• 200 countries around the world, 19 languages
• 170+ Industries
• 87% trust Linkedin as source of information affecting decisions
• 49% believe it is a good source for word of mouth information on brand experiences
• Growing by 170K users per day (about 2 every second)
36. Linkedin best practices
1. Encourage users to follow your company
2. Use Advanced Search to find attendees, exhibitors,
analysts, press, media, partners, etc.
3. Use Groups for relevant associations
4. Use endorsements to identify reputable partners
or enhance own reputation
38. Twitter
• Twitter launched in 2006
• 500 million users
• 8% of all internet users are on Twitter
• 1 million new accounts are created every day
• 175 million tweets sent per day
• 182% increase in mobile Twitter use
• 67% of brand followers will purchase that brand
• 6 in 10 Twitter users are more likely to recommend a brand they follow
40. Twitter best practices
1. Share - people use twitter to get the latest news
2. Listen - monitor comments
3. Ask - this is how you can gain valuable insights
4. Respond - promptly
5. Reward - offers, discounts, deals
6. Thought leadership - share articles and links
7. Thank followers by retweeting and replying
8. Show your personality!
42. Instagram
• Instagram was founded in 2010
• 60 photos uploaded every second
• 40 million instagram users worldwide
• User base grew by 1600% between aril 2011 and 2012
43. Instagram best practices
1. Share interesting photos
from your event -
it won’t matter if it isn’t
compelling.
2. Tell a story about it - let users
experience your event
3. Expand your event audience -
connect your account
to other social networks
4. Engage - leverage #hashtags
and photo captions
to encourage contribution
from event attendees
45. Pinterest
• Pinterest was launched in 2011
• It has 10.4 million users
• 79% of its user base are women
• 11.3% of users start a shopping session after visiting Pinterest
• Pinterest users visit an average of 4 brand pages while on the site
• 0.9% make a purchase
46. Pinterest best practices
1. Create a profile that expresses who you
are
2. Create a pinboard for your event - scout
out official and unofficial media
3. Create boards around event sessions
and discussions. make them inspiring
and segmented by topic
4. Make attendee pinboards
5. Make other assets Pinterest friendly
6. Promote your pins by linking to other
social media sites
48. Google+
• Launched in June 2011
• 100 million active users
• 625K new users a day
• The +1 button is used 5 million times per day
• Websites that use the +1 button increase page traffic by 350%
• 40% marketers use it, 70% want to learn more, 67% plan on increasing site activity
49. Google+ best practices
1. Create a Google+ for business page
2. Appoint a Google+ point person
3. Drive awareness through websites, email blasts,
invitations and other communication channels
50. Google+ best practices
4. Ask speakers to host Google+ Hangouts at regular intervals
before the event
5. Drive awareness of hangouts through Google+
& other channels
6. Host a Google+ Huddle, during the event (chat backchannel)
ensure moderator present
at all times
51. Google+ best practices
7. Post relevant content (photos & videos, etc.) after the event
and link out to other Social channels
8. Add users to your circles once they add you
9. Encourage Users to +1 your content
53. YouTube & Flickr
YouTube
• YouTube is Owned by Google
• 800M+ unique users
• 5 billion videos viewed per day
• Almost 1.5 hours of video uploaded each second
• More video is uploaded in one month than the 3 major US networks created in 60 years
Flickr
• Flickr has 51 million registered members
• Hosts more than 6 billion images and growing
54. YouTube best practices
1. Create a channel
2. Upload all your video assets from event
and tag it (to be found)
3. Hire a professional videographer
4. Post videos on YouTube & create playlists
5. Cut a video trailer
6. Record interviews with everyone
55. Flickr best practices
1. Create a stream
2. Hire a professional photographer to catalogue the event
3. License all photography appropriately for use
4. Recommend users upload their photos
5. Create tags for searching & sharing
6. Comment & engage
56. Video / Photo sharing best
practices
1. Create great content
2. Upload all your assets
3. Use tags to be found
4. Reach your target audience
5. Build a home for your brand
6. Engage
7. Track, analyze and improve
8. Innovate & Integrate
58. Foursquare
• Foursquare was launched in March 2009
• Foursquare has nearly 30 million users worldwide
• Over 3 billion checkins
• There are over 1 million active businesses
• Other LBS: gowalla, brightkite, loopd, yelp
• Foursquare Drives people to your location over and over again
59. Foursquare best practices
1. Become Foursquare Friendly, and educate staff
2. incentivize staff to check-in observe & shape strategy
from their behavior
3. Own your ‘venue’ on Foursquare
4. Educate consumers. Let them know they can and should
check in
60. Foursquare best practices
5. Design fun “specials”, and change them often
6. Remember, it’s a game
7. Offer something special to those who check in
8. Give something special to mayor(s), your most loyal
customers
9. Follow those who check in on Twitter, Facebook & Linkedin
61. Foursquare best practices
10.Target first-time customers/visitors. Customers = community
11.Foster competition to encourage frequent visits by mayoral
candidates
12.Experiment with promotions
13.Track everything
62. LBS best practices
1. Participate: Subscribe & update profile
2. Promote: Create special promotions
3. Pull: Create special environments & events
4. Partner: consider cross-brand promotions
5. Piggyback: partner with local establishments, tie into local
events
64. Social Bookmarking
• Digg: social news site with 1.2M active visitors & 6M registered users
• StumbleUpon: discovery-focused search engine,15M members & 5M active users
• Reddit: user-voting social news site with 13M unique page views monthly
• Buzzfeed: pop culture focused site looks at emerging content.14.5M monthly users
• Delicious: curation & discover focused site. 5.5M Monthly users
• Tweetmeme: twitter trend based service. 5.5M Monthly users
65. Social Bookmarking
best practices
1. Research which social bookmarking sites your audiences
use
2. Create a profile on relevant Social Bookmarking sites
3. Ensure all your content is sharable using widgets like:
+ Addthis
+ Sharethis
+ Add to Any
+ Etc.
4. Post all your own content to your profile(s)
5. Identify & post other related content to your profile(s)
66. Social Bookmarking
best practices
6. Add an RSS feed of bookmarked content to your website
7. Use other’s content as research fodder to plan
the ongoing conversation
& future events
8. Use the 90:10 rule: 90% of the content should be from other
sources (not self-promotional)
68. Slideshare
• With 60 million unique visitors a month & 16+ million registered users,
Slideshare is a centrifuge of thought leadership and one of the top 150 sites on the web
69. Slideshare best practices
1. Create a profile (Branded Channel)
2. Post all event content on slide share
3. Link to slideshare from all SM platforms
4. Comment on other’s presentations
5. Ask all presenters for slide decks ahead of time
6. Create a partnership with Slideshare to feature event
7. Create a thought leadership presentation
71. Intention Web
• What are you doing to build excitement, drive anticipation, generate audience and foster
community before your event takes place?
• There are a few Intention-based social networks that specialize in driving this anticipation
72. Intention Web best practices
1. Decide on which platform(s) to use
2. Create profile(s)
3. Build your network
4. Claim your event
5. Invite others
6. Integrate info into website