Out of the box - creativity training
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The document discusses thinking outside the box, which refers to thinking creatively and unconventionally. It provides examples of people throughout history who failed to think outside the box and underestimated new technologies like television and computers. The document also presents techniques for developing creative thinking, such as being curious, making connections between different fields, challenging assumptions, and cultivating new ideas through activities like daydreaming. The overall message is that creative, out-of-the-box thinking is important for problem solving and developing new opportunities.
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Out of the box - creativity training
- 1. THINKING OUTSIDE THE BOX Wake up your brain!
- 2. THINKING OUT SIDE THE BOX (also called "thinking out of the box" or "thinking outside the square") W W W. R A B E N - G R O U P. C O M is to think differently, unconventionally, or from a new perspective. This phrase often refers creative thinking also in business.
- 3. W W W. R A B E N - G R O U P. C O M „Television won’t be able to hold onto any market it captures after the first six months. People will soon get tired of staring into a box every night.” Darryl F. Zanuck, Head of 20th Century Fox, 1946
- 4. „That’s an amazing invention, but who would ever want to use one of them?” R.B.Hayes, US Prasident, after participating in a trial phone conversation between Washington and Philadelphia in W W W. R A B E N - G R O U P. C O M 1876
- 5. „I think there is a world market for about five computers” W W W. R A B E N - G R O U P. C O M Thomas J. Watson Sr., Chairman of IBM, 1943
- 6. THE NINE DOT PROBLEM To solve… 1. Below are nine dots arranged in a set of three rows. Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 2. Start from any position 3. Each line must start where the last line finished. W W W. R A B E N - G R O U P. C O M
- 7. THE NINE DOT PROBLEM To solve… 1. Below are nine dots arranged in a set of three rows. Your challenge is to draw four straight lines which go through the middle of all of the dots without taking the pencil off the paper. 2. Start from any position 3. Each line must start where the last line finished. W W W. R A B E N - G R O U P. C O M
- 8. LOOK BEYOND… …the current definition of the problem Analyse the definition Are there any rules? Look for other definitions Do not accept other people's definitions. They may be wrong. W W W. R A B E N - G R O U P. C O M
- 9. INVESTIGATE… …the boundaries What are the boundaries which the solution must fit into? Are the boundaries your own perceptions or reality? What are the possibilities if you push the boundaries? What are the benefits of small boundary changes? W W W. R A B E N - G R O U P. C O M
- 10. HARD WORK… …not always is the solution Repeating the same wrong process does not work. You can be very close to a solution while not getting any closer to it. W W W. R A B E N - G R O U P. C O M
- 11. puzzle Have a look at the picture. It shows someone holding a block of wood. W W W. R A B E N - G R O U P. C O M What will happen to the wood when the person lets go of it? „ D R O P T H E BLOCK”
- 12. puzzle Have a look at the picture. It shows someone holding a block of wood. W W W. R A B E N - G R O U P. C O M What will happen to the wood when the person lets go of it? „ D R O P T H E BLOCK” How about other perspective? Did you checked assumptions?
- 13. We do not see the world as it is, W W W. R A B E N - G R O U P. C O M we see it as we are!
- 14. THINK ABOUT THE SITUATION. . . … before act… What assumptions have you made? What rules have you assumed? How do you see the world and how is your view different to that of other people? What advantages and disadvantages are there of each way of thinking? W W W. R A B E N - G R O U P. C O M If you see the world from only one angle you will struggle to change it.
- 15. HOW CAN YOU THINK DIFFERENTLY? Imagine the problem from someone else's angle What happens in other countries / cultures / companies? How can you change the situation to make a solution work? Visit or read about other people's lives and try to understand why they think in the way they do. W W W. R A B E N - G R O U P. C O M
- 16. CREATIVITY „Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.” Ed McCabe
- 17. WHO HAS TIME FOR CREATIVITY ANYWAY? Did you ever use such excuses? • I have no time for that • I’m busier than I have ever been • I have too many projects for that and there are deadlines I have to meet W W W. R A B E N - G R O U P. C O M
- 18. WHO HAS TIME FOR CREATIVITY ANYWAY? This can be overwhelming for many professionals because many of the „standards” we put in place actually limit creative ability and competiveness W W W. R A B E N - G R O U P. C O M
- 19. WAKE-UP LATEND CHILDHOOD ABILITIES As children our world is dominated by stories, pictures and imagination As adults we are dominated by rules, standards and boundiaries W W W. R A B E N - G R O U P. C O M
- 20. 30 CIRCLES… Exercise… W W W. R A B E N - G R O U P. C O M 20
- 21. 30 CIRCLES… Exercise… W W W. R A B E N - G R O U P. C O M 21
- 22. HOW CAN WE TRAIN OUR CREATIVITY?
- 23. BE CURIOUS! Play – have fun! Suspend judgment Ask a lot of questions W W W. R A B E N - G R O U P. C O M „Curiosity is one of the permanent and certain characteristics of a vigorous intellect.” Samuel Johnson
- 24. MAKE CONNECTIONS Talk to people in different fields Step sideways & see another angle Try something new W W W. R A B E N - G R O U P. C O M „Creativity is the power to connect the seemingly unconnected.” William Plomer
- 25. CHALLENGE YOURSELF Take risks Accept failures Question assumptions W W W. R A B E N - G R O U P. C O M „A person who never made a mistake never tried anything new.” Albert Einstein
- 26. CULTIVATE YOUR IDEAS Daydream Give ideas time to grow Consider all the possibilities W W W. R A B E N - G R O U P. C O M Courage doesn’t always roar. Sometimes, it’s the quiet voice at the end of the day saying, I will try again tomorrow.” Unknown
- 27. Let’s all try to be more creative, W W W. R A B E N - G R O U P. C O M ouside-the-box thinkers ;)
- 28. BE CREATIVE
- 29. THANK YOU FOR YOUR ATTENTION Kasia Ostojska Research and Market Analysis Manager Raben Management Services Katarzyna.Ostojska@raben-group.com
Editor's Notes
- The beauty of this puzzle is that you literally have to "think out of the box" to solve it. The most frequent difficulty people have with this puzzle: they try to draw all the lines within the dots they do not initially want to draw lines outside it because: There are no dots to join a line to outside the puzzle they assume a boundary exists It is assumed that doing this is outside the scope of the problem, even though the problem definition does not say you are not allowed to. You are so close to doing it that you keep trying the same way but harder.
- The beauty of this puzzle is that you literally have to "think out of the box" to solve it. The most frequent difficulty people have with this puzzle: they try to draw all the lines within the dots they do not initially want to draw lines outside it because: There are no dots to join a line to outside the puzzle they assume a boundary exists It is assumed that doing this is outside the scope of the problem, even though the problem definition does not say you are not allowed to. You are so close to doing it that you keep trying the same way but harder.
- Analyse the definition - what is or isn’t allowed Are there any rules anyway? (especially valid in human related problems - there are only perceptions, not physical rules)
- Life in the fast line: in an increasingly fast paced world we don’t have time for creative activities
- Life in the fast line: in an increasingly fast paced world we don’t have time for creative activities