the nu company is an impact food startup that rethinks food by fighting sugar, plastic and climate change. It is pioneer in organic snacks, home-compostable packaging and their ecological business model (1 product = 1 tree).
This presentation is for a company called Kaia that provides virtual physical therapy and exercise programs. It currently has over 40 million subscribers that can be reimbursed by health plans for using its services. Kaia delivers 15-minute customized daily exercise sessions through an app and has over 320 total exercises. Clinical studies show Kaia users have better outcomes than those receiving traditional physical therapy and education. The presentation contains confidential information and unauthorized dissemination is prohibited.
Skooldio is an online learning platform in Thailand that provides courses taught by experts to help individuals and companies keep their skills up to date. It has experienced rapid growth, serving over 25,000 learners across 300+ companies and generating $1 million in revenue in 2018. Skooldio aims to further expand its course offerings, pursue government subsidies, and grow its customer base and revenue through new products and services.
The document discusses the opportunity in the dog food market for General Foods Corporation in 1970. It provides background on General Foods and analyzes the dog food market landscape. The canned dog food category represented 50% of dog food sales but General Foods did not have a presence in that category. Eleven new product concepts were generated to enter the canned dog food market, including concepts targeting different life stages and needs of dogs. The document examines sociological trends that could impact dog ownership and the food market in the coming years.
Pitch Deck Teardown: Phospholutions's $10M Series A extension AgTech deckHajeJanKamps
Phospholutions is developing a new fertilizer additive called RhizoSorb to improve phosphorus use efficiency in agriculture. RhizoSorb is embedded into fertilizer during production and releases phosphorus based on plant needs rather than environmental conditions, allowing crops to utilize more of the applied nutrients. Trials have shown RhizoSorb can preserve crop yields while reducing phosphorus use by 50%. This has sustainability benefits like decreasing fertilizer costs, runoff, and greenhouse gas emissions. Phospholutions is currently selling RhizoSorb in the US and seeking funding to further partnerships and commercialization efforts to make phosphorus fertilizer use more efficient and sustainable globally.
TechCrunch Pitch Deck Teardown 83 - $30M - Series A - XyteHajeJanKamps
This document summarizes a servitization platform called Xyte. It was founded in 2020 and is located in Mountain View, New York, and Tel Aviv. Xyte has raised $37 million in funding. The platform enables equipment and device manufacturers to transition to recurring revenue models by cloudifying their connected devices and providing applications for ecommerce, support, analytics and more. Xyte sees a large market opportunity as businesses move to subscription-based models and aims to be a one-stop platform that can manage this transition end-to-end for manufacturers.
The deck we used to raise $270k for our startup Castleentercastle
Castle (entercastle.com) is a Detroit-based real estate startup that lets rental owners put their properties on autopilot. In April 2015, we closed a $270,000 angel round using this deck.
Questions? Comments? I'd love to hear from you. Email me at max@entercastle.com.
- The document discusses a marketing plan for a new wearable fitness tracker called Omega 1 produced by Olivo Healthcare.
- The plan outlines the company mission to empower consumers to lead healthier lives through an affordable, high-tech fitness tracker.
- Key elements of the plan include market segmentation targeting health-conscious individuals, distribution through both direct and indirect channels, and a marketing strategy utilizing advertising, pricing, and the 7Ps framework.
The document discusses marketing strategies for three different companies or brands. It describes Ambika Pillai's natural hair and skin care brand's joint venture with AVA Group for distribution and endorsement from celebrity clients. It outlines Veeba's 2017 aggressive media campaign to enter consumer retailing of sauces by targeting customers looking for convenience in experimental home cooking. It also summarizes the ad highlighting Veeba's value propositions of convenience and variety with its tagline "What will you eat today?"
The Perfect Pitch Deck — Designed by a VC. (updated)Iskender Dirik
Meet DoggyHut – A totally awesome and fictional startup
DoggyHut is a fictional startup invented by Iskender Dirik, a VC and entrepreneur. Based on Iskender's years of being pitched by startups, he built what he sees as the ideal pitch deck, containing the key elements needed to persuade a VC, but in the compact and focused form factor that he has seen achieve the best results.
Read the related blog article: https://medium.com/@iskender/the-perfect-pitch-deck-designed-by-a-vc-902842ce7f38
You could download the pitch deck in high resolution under:
https://go.id.vc/doggyhut
This chapter introduces marketing metrics and their importance. It defines a metric as a measuring system that quantifies trends, dynamics, or characteristics. Metrics are crucial for marketers as they encourage rigor, objectivity, and accountability. They allow marketers to measure performance, compare results over time and across contexts, and identify opportunities for improvement. Understanding key marketing metrics is essential for effective decision-making, strategy evaluation, and performance management.
Pitch Deck Teardown: Mint House's $35M Series B deckHajeJanKamps
This document provides a summary of Mint House, a company that operates tech-enabled extended stay hotels and facilities. Some key points:
- Mint House was founded in 2017 and currently has over 145 employees and operates in 16 markets with 26 properties.
- It uses an asset-light management agreement model with high gross margins and minimal capex requirements. Over half of bookings are direct and repeat customers comprise 14% of bookings.
- Mint House properties provide a superior customer experience compared to traditional hotels, with amenities like fully-equipped kitchens, digital check-in, and strong customer satisfaction scores.
- The company is experiencing rapid growth and outperforms traditional upper-upscale hotels
- L'Oreal introduced their Plenitude skincare line in 1982 in France targeting modern women. It aimed to provide technologically advanced, high-end products at an accessible price point.
- When introduced in the US, Plenitude launched with 14 SKUs across 3 categories to recreate a department store experience in mass retail channels. However, after 9 years sales plateaued despite not being profitable.
- Acceptor/rejector studies in the US found that the L'Oreal brand attracted trial but Plenitude was unknown. Younger consumers found the formulas too heavy. The large product line was seen as overwhelming versus traditional brands like Oil of Olay.
Pitch Deck Teardown: Smalls's $19M Series B deckHajeJanKamps
This document discusses a pet food company called Smalls that provides personalized cat food subscriptions. It summarizes that:
- Smalls has experienced rapid growth, doubling its business in the last 6 months while maintaining low customer acquisition costs.
- It aims to raise $12.5 million to further expand its production capacity 10x, develop new product lines like litter and toys, and explore omnichannel opportunities to become a one-stop shop for cat owners.
- The funding would allow Smalls to reach $XX million in annual recurring revenue and build out its team to diversify beyond its core cat food subscriptions.
This document discusses Homebot, a company that provides homeowners with wealth building intelligence and automated home value estimates. Homebot has 25,000 homeowners and 75 mortgage brokers as customers. It aims to help homeowners make better financial decisions regarding their largest asset - their home - and help mortgage brokers generate repeat and referral business.
Amity is a customer relationship management platform that helps SaaS companies improve customer retention, adoption, renewals, and upsells. It does this by integrating business and customer usage data with automated workflows to provide insights and actions. This transforms service delivery from a cost center to a predictable revenue engine. Amity is seeking $500k in funding to expand sales, marketing, customer success, and product development.
Sogud is a snack company seeking £100,000 in crowdfunding. They developed gluten-free, whole food snacks with experts to address the lack of healthy convenient options. Their products have received positive feedback and they have experienced strong sales growth through independent retailers and distributors. With investment, Sogud plans to increase production capacity, hire more staff, and expand marketing and sales to further grow through additional distributors, exports, and potential contracts. Their experienced team is supported by experts in branding, mentoring, and finance.
An intrapreneurial perspective on a strategetic business proposal for Seed Phytonutrients that addresses both internal and external factors.
NOTE: This proposal was produced for the sole purpose of a class project and is not affiliated with Seed Phytonutrients.
DIVINE SEEDS is a Greek ethical skincare brand committed to create and deliver environmental, social and economic value.
DIVINE SEEDS is recognized for its absolute focus in quality by formulating few, potent products, all vegan, cruelty-free and fragrance free. We try to open up new opportunities for new economic sectors such as sustainable agriculture.
All our products have prickly pear and artichoke extracts as their "hero ingredients", plants that have scarcely been used in sectors other than the food industry
Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
The document discusses whether fair trade contributes to sustainable development. It provides facts and figures on the fair trade market, which is growing rapidly. It outlines how major retailers are responding by increasing their fair trade product offerings and in some cases converting entire categories to fair trade. It also discusses future challenges and opportunities for fair trade, such as competition from local and organic products.
This document discusses several mega trends and challenges facing the packaging industry, including changing consumer demographics and behaviors, the digital world, concerns over food safety, and increasing market polarization. It provides an overview of Nestle as a company and explores some of their initiatives to address these trends, such as developing premium and affordable product lines, emphasizing sustainability in packaging design, and leveraging digital technologies.
Wessanen q4 and fy 2014 results presentationKlaus Arntz
Wessanen reported its Q4 and full year 2014 results. In 2014, Wessanen made good progress executing its strategy. It grew revenue 5.2% in Q4 and 3.4% for the full year. EBITA declined in Q4 but increased for the full year. Wessanen acquired Abafoods, strengthening its position in dairy alternatives in Italy. For 2015, Wessanen's priorities include growing its core brands, acquiring selectively, maintaining a green and entrepreneurial culture, upgrading operations, and divesting non-core assets.
Organic products and cosmetics have seen strong growth in the German market in recent years. The organic food market reached 5.9 billion euros in 2010, accounting for 3.4% of total food sales. Organic cosmetics have also grown rapidly, reaching a market volume of 795 million euros in 2010 and 6% market share. Major retailers have increasingly offered organic options, while consumers are more concerned with health, the environment, and authenticity. The market faces challenges from conventional brands entering organics and potential consumer confusion over certification labels.
Unilever is a global consumer goods company that sells products across food, home care, personal care and refreshment categories. It has a presence in over 180 countries worldwide, with around 53% of sales coming from emerging markets. Unilever pursues a strategy of winning with brands and innovation, winning in the marketplace, winning through continuous improvement, and winning with people. Emerging markets represent a major growth opportunity, and Unilever is well positioned in these markets with local roots and a global scale. Between 2005-2010, Unilever grew turnover while maintaining operating margins and increasing net profit and free cash flow.
ITC is focused on driving growth of its FMCG business through responsible competitiveness. It has created multiple brands across food, personal care, education, and other categories. ITC leverages its strengths in agriculture, manufacturing, distribution, and sustainability to achieve competitive advantage. These include world-class R&D and production facilities, an extensive supply chain network, and social and environmental programs. ITC aims to become a top 3 FMCG company in India by 2030 through portfolio expansion, digital capabilities, and meeting evolving consumer needs.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
Natureview Farm is considering options to grow its revenue beyond $20 million by 2001. Option 1 is to expand its 8-oz yogurt cups into supermarket regions, which could generate $16.1 million in revenue in 2000 and $19.3 million in 2001. Option 2 is launching a national rollout of its 32-oz cups, projected to earn $9.2 million in 2000 and $9.2 million in 2001. Option 3 is introducing children's multipacks in natural food stores, with potential revenues of $3.8 million in 2000 and $3.3 million in 2001. The recommendation is to combine Options 1 and 3 to leverage the revenue growth of supermarkets while maintaining relationships in natural food stores.
SolyPlus Pitch Deck for investors & partners February 2024.pdfSolyPlus GmbH
Suchen Investoren für disruptives Medizinprodukt: €8 Mio für Entwicklung. 🚀 Offen für verschiedene Optionen.
__
Seeking investors for disruptive medical product: €8 million for development. 🚀 Open to various options.
Nature View Farm produces refrigerated cup yogurt. It is considering three options to increase revenues by 50% in the next 23 months: 1) Expanding 6 SKU's of 8 oz cups into 1-2 supermarket regions, 2) Expanding 4 SKU's of 32 oz cups nationally, or 3) Introducing 2 SKU's of a children's multipack into the natural food channel. An analysis of the projected income statements for each option over two years determines that expanding the 8 oz cups into supermarkets would generate the greatest revenue of $44 million and is the best path forward.
Nature View Farm produces refrigerated cup yogurt. It is seeking to increase revenues by 50% in the next 23 months. It analyzed three expansion options: 1) expanding 6 SKU's of 8 oz cups into 1-2 supermarket regions; 2) expanding 4 SKU's of 32 oz cups nationally; 3) introducing 2 SKU's of a children's multipack into natural food stores. Option 1 was chosen as it generates the greatest projected revenue of $44.08 million.
TECHNO-GUIDE FOR SEA CUCUMBER (Holothuroidea) POWDER AND AMPALAYA SEEDS-10-22...AmapolaCurayag1
A Thesis
Presented to
The Graduate School
CEBU TECHNOLOGICAL UNIVERSITY
Main Campus, M.J. Cuenco Ave., Cebu City
In Partial Fulfillment
Of the Requirements for the Degree
MASTER OF ARTS IN VOCATIONAL EDUCATION
AMAPOLA M. CURAYAG
December 2021
This thesis entitled, “TECHNO-GUIDE FOR SEA CUCUMBER (Holothuroidea)
POWDER AND Ampalaya (Momordica charantia) SEEDS POWDER PRETZELS”,
prepared and submitted by AMAPOLA M. CURAYAG in partial fulfillment of the
requirements for the degree MASTER OF ARTS IN VOCATIONAL EDUCATION
(MAVEd) has been examined and recommended for acceptance and approval for Oral
Examination.
ACCEPTED AND APPROVED in partial fulfillment of the requirement for the degree of
MASTER OF ARTS IN VOCATIONAL EDUCATION (MAVEd).
Comprehensive Examination: PASSED
Date of Oral Examination: December 2021
2. what drives us
We no longer want to live at the
expense of our health and our
planet.
And we aren’t the only ones.
3. the status quo
THE PROBLEM
53%
of customers want to
reduce their sugar
consumption. (1)
tons of
sugar
37%
of consumers want to avoid
flavors and preservatives. (2)
synthetic
ingredients
51%
of consumers want to
reduce plastic waste. (3)
plastic
waste
72%
of consumers care about
the environment. (2)
climate
change
(1) Mintel, Statista 2018, (3) WU Wien, Statista, (2)(4)Statista Global Consumer Survey
4. what customers want
THE FUTURE
less
sugar
natural
ingredients
plastic-free
packaging
green
business models
6. our elaborate portfolio
THE SOLUTION
#fitnessfood #brainfood#soulfood
healthy chocolate natural protein functional snacking
With our healthy snacking portfolio, we help
get our customers through the day, no matter
what challenges they face.
LAUNCH
JUNE 2020
7. rethinking chocolate
PRODUCT #1
The first clear-conscience chocolate.
#soulfood
+ 8 indulgent flavours
+ 65% less sugar (than comparable bars)
+ natural power from hemp seeds
+ only seven organic ingredients used
8. uncompromisingly good
COMPETITION ANALYSIS
Until now, customers had to choose between indulgence, nutrition and sustainability.
With nucao consumers no longer need to compromise.
organic nutritious
sugar
content
price plastic-free
ecological
mission
Chocolate Bar
(Mars)
64 % €
Dark Chocolate
(70% Lindt)
29 % €€
Vegan Chocolate
(Vego)
✔ 39 % €€
✔ ✔ 15 % €€ ✔ ✔
9. more than protein
PRODUCT #2
The hype around protein lives on, and
we are providing the first truly natural &
sustainable alternative. #fitnessfood
+ full plant-based amino-acid profile
+ no artificial sweeteners
+ 50% plant-based protein
+ high in fibre & minerals
10. naturally outstanding (with price)
COMPETITION ANALYSIS
nupro is the first 100% plant-based protein shake, that tastes natural and delicious,
while providing you with beneficial fibre and minerals.
organic
no
artificial
sweeteners
protein
content
nutritious price tastes… plastic-free
ecological
mission
Private Label
(retail brand)
… .. € artificial
Diet/Mainstream
(foodspring)
… . €€€ artificial
Organic Vegan
(Pur Ya)
✔ .. . 4.99 bitter
✔ ✔ .. … 4.99
naturally
delicious
✔ ✔
11. 100% plastic-free
THE PACKAGING
While big players look for excuses, we present the solution: our 100%
home-compostable packaging.
100% certified
home-compostable
made of cellulose,
starch & paperprinted with
organic colours
bye bye
plastic!
12. one product = one tree
THE REFORESTATION PROJECT
We rethink consumption. We plant one tree for every
product sold, in collaboration with our partner
Eden Reforestation Projects.
> 1.5 MILLION
trees planted
309.075 t
CO2 removed
> 10 THOUSAND
workdays created
13. our vision
We aim to become a global lighthouse
project for healthy and sustainable food
and plant one billion trees.
14. the stars align
THE TARGET GROUP
willingness to pay
more for healthy
products
interested in
environmental
protection
sustainability as
major buying
argument
pursuit of
healthy lifestyleSocial Status
Values
Tradition Modernisation & Individualisation Re-Orientation
LowerMiddleHigher
LOHAS
Lifestyle of Health and
Sustainability
15. huge
potential
THE MARKET
85%
(2)
7,3m22% (4)
28m
…eat chocolate
bars regularly
… drink protein
shakes regularly
*20% of the northwestern European
population between 20 und 67 of age (1)
… eat cereal bars
regularly
∅ 4 chocolate
bars / month (3);
1,99€/bar
2,6bn €
(1) GfK Statista 2019
(2) GfK Statista 2019
(3) VuMa, Statista 2019
(4) Statista Umfrage 2019
(5) VuMa 2019
∅ 8,2 protein
shakes / month (4);
1,80€/shake
1,3bn €
52%
(5)
∅ 2 cereal
bars / month (5);
1,69€/bar
17m 0,7bn €
market potential
LOHAS
33m people* market potential
market potential
16. our usp:
covering all bases
THE BRANDSCAPE
USP:
nutrition
USP:
natural
USP:
social
USP:
vegan
17. so much achieved. so much to be done.
DISTRIBUTION
200 stores
2017 status quo end of 2021
+ China
5 000 stores 25 000 stores
GER
UK,FR
REST OF EU
starting organic growing in retail scaling up
alreadyover 1.5 millionbars sold
+ China
increase degree of distribution
(in-store-activation and awareness)
19. the powerhouse
OUR CORE
founders productionteam product development
+ RWTH Aachen
graudates
+ Bootstrapping to
2.4m revenue
+ reached break even
temporarily
+ 37 highly ambitions
employees
+ holacratic organization
structure for maximum
ownership
+ implemented OKRs
+ reliable production
partner; highly
scalable
+ complex production
method (hard to
copy)
+ in-house product
development with food
chemist and quality
management
+ quick response to
changing market trends
20. all-in commitment
THE TEAM
Mathias Tholey
M.Sc. Industrial
Engineering
RWTH Aachen
CEO
Christian Fenner
B.Sc. Industrial
Engineering
RWTH Aachen
CMO
Thomas Stoffels
M.Sc. Industrial
Engineeing
RWTH Aachen
COO
founders key employees
Stefan Schreckenbach
4y. Senior Controller
(VW AG)
3y. CFO (Teatox)
CFO
Julia Hieronymus
3y. CMO (Social Business
Consultancy)
4y. Senior Project manager
Head of E-commerce
Julius Henkys
M.Sc. Management
University of Mannheim
Head of Brand
Cora Schmelzer
Dipl. Product design
M.A. Leadership in
Creative Industries
Creative Director
Antje Kahnt
10y. Int. Key Account
Management
Head of Sales
Gloria Scheibe
Dipl. Ing. Verfahrenstechnik
TU Dresden
Head of Supply Chain / PD
21. strongly consulted
OUR ADVISORY BOARD
Prof. Utho Creusen
Management School St. Gallen
Leadership
Sebastian Diehl
Founder of Emmas Enkel
Ecommerce
Matthias Rensch
COO Business Unit
Brand Europe DMK
Offline Sales
Godo Röben
CEO Rügenwalder Mühle
PR & Product
Jens Plachetka
Former CEO Heinz Germany
Management Architecture
Juliane Schiefer
Founder of Signature Ventures
Legal & Funding
22. what others think
AWARDS & RATINGS
+ 81-85 out of 100 points
main strengths
detected:
- traction
- founders commitment
- export strength
+ victory against 20
other startups in
dm-contest, won
listing in 2000
drug stores with
nupro
+ renowned
award in UK by
professional
jury
+ main award at
biggest
organic fair of
scandinavia
+ innovation award
right when
entering the
chinese market
with our
distribution partner
23. the plan: go big or go home
THE 5-YEAR-PLAN
our goal 2024
+ 250 million products sold
+ distributed in 25 markets
+ team of 100+ employees
revenue plan 2020 - 2024 our strategy for the funding period
+ increase brand awareness (KPI: 400m contact points)
+ tackling the mass market (KPI: 25.000 POS)
+ building the portfolio (KPI: 25 SKUs)
0m €
20m €
40m €
60m €
80m €
100m €
2020 2021 2022 2023 2024
Export
55 %
Online
20 %
Conventional Retail
20 %
Organic Retail
5 %
revenue channels
2024
24. we plan to raise a series a
SERIES A IN Q1 2020
funding history:
governmental scholarship and
crowdfunding campaign (150k)
support from government
subsidies (670k)
bridge financing from family loan
(550k)
successful cowdlending-campaign
via Econeers (500k)
Series A
201820192020
Team: 20%
doubling in size
in 2020
Marketing: 30%
awareness
PR
Sales: 30%
field sales
in-store-
activation
Product: 20%
two product launches
scaling
use of
funding
26. be part of the movement
CONTACT
your contact person:
Mathias Tholey, Co-Founder
mathias.tholey@the-nu-company.com
+49 (0) 172 1417495
the nu company GmbH
Mohnstraße 2
01127 Dresden
HRB: 35792
27. This material does not constitute an offer of securities. Any offer of
securities will be subject to the obligation to publish an approved
prospectus or an exemption to such obligation. Any investment
should be considered risky and independently assessed on the
basis of the information provided in the prospect us (if any).
disclaimer