Antonio Leon de la Barra

Colombia Colombia

Managing Partner at Urban Tribe LTDA, Unilever VP, CMO, Innovation Director.

Advertising / Marketing / PR

Curious, flexible, resilient self-starter with high personal standards, optimistic and great team player with world class capabilities in Marketing and consumer goods. Expert in international consumer marketing, brand development and Innovation. Able to deliver sharp brand positioning, powerful category strategy, effective in-market execution and award winning communication. A proven record of transforming under-achieving brands into undisputed market leaders. Expert in a wide range of markets, from rural areas in LatAm, Africa and SEA to the most competitive environments in Europe, the US and Japan. Advanced understanding and management of marketing tools such as market research, consum...