PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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15 Ways To Improve Conversion Rates In Google Ads
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year.
Google Marketing Live 2024: The Ultimate Recap For Advertisers
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement.
How To Use The Google Ads Search Terms Report
Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI.
![[Expert Panel] New Google Shopping Ads Strategies Uncovered](https://www.searchenginejournal.com/wp-content/uploads/2024/04/featured-3-224-760x400.webp)
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Discover how to create powerful product listings with Google Shopping Ads and measure your success using best-in-class metrics.
SEM Vs. SEO: What’s The Difference?
Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage.
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images.
Google: Proximity Not A Factor For Local Service Ads Rankings
Google states proximity to the searcher is no longer a primary factor in ranking local service ads.
Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises
Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.
Google Performance Max For Marketplaces: Advertise Without A Website
Google launches Performance Max for Marketplaces, letting sellers advertise products without websites.
Google Ads To Automatically Pause Low-Activity Keywords
Google Ads will automatically pause inactive keywords starting in June.
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
Google Ads Performance Max Updates For Full-Funnel Optimization
Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.
Google Testing IP Proxies: What This Means & How You May Be Impacted
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
10 Paid Search & PPC Planning Best Practices
Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features.
Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns.
12 Types Of Google Ads Extensions, Now Assets
Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide.
Google Ads To Retire Customizers For Text Ads
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.
SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come
Get ready for 2024 with a solid SEM plan. Learn how to overcome challenges and optimize your search marketing efforts for optimal results.
Google Updates Definition Of ‘Top Ads’ In Search Results
Google redefines “top” ads in search results, which can now appear above or below organic results.
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google’s 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.
Try These PPC Strategies For Your B2B Business In 2024
If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new.
Use Offline Conversions To Tune Google Ads For Profit
Understand how to fine-tune Google Ads for more profits with offline conversions. This guide shows how to set up tracking, integrate CRM and measure success.
PPC Automation Layering: How To Get More From Google Ads
Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns.
Google Ads Introduces Customizable Automation With “Solutions”
Google Ads launches “Solutions,” offering customizable automation for simplified campaign management, empowering advertisers of all skill levels.
Microsoft Offers Tips For Better Ad Copy With Prompt Engineering
Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
12 Hidden PPC Features You Should Know About
Elevate your ad game with hidden optimizations in Google Ads and Microsoft Ads for enhanced campaign performance and efficiency.