Cybertron Con 2010

Cybertron Con 2010 »
Date	July 30, 2010
City	Shanghai, China
Venue	Shanghai East Asia Exhibition Center

Cybertron Con 2010 was held at the Shanghai East Asia Exhibition Center in Shanghai, China, from July 30 to August 3, 2010. Organized by Chinese collectors website ACTOYS and sponsored by SOHU.com, it is notable for being the very first Hasbro-sanctioned official Transformers convention in Asia.

Venue

Cybertron Con 2010 was held in the Shanghai East Asia Exhibition Center.

Merchandise

Convention-exclusive toys

China dolls.

• Challenge at Cybertron

This Universe giftset features somewhat more show-accurate redecos of Galvatron, Cyclonus, and Rodimus. All specimens at the show had a "Hasbro Malaysia" sticker on them.

The number produced is not currently known; contemporary reports suggested easy availability at the convention and shortly thereafter, though major online dealers sold out quickly.

Guests

Hasbro employees

• Bill Rawley
• Michael Ballog
• Michelino Paolino

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TakaraTomy employees

• Hisashi Yuki
• ???

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Notable displays

• Stylised life-size live-action movie Bumblebee
• Hall 1: Giant encompassing installation displaying the history of the Transformers toyline, with fancy Matrix of Leadership-shaped doorway.
• Hall 2: Another encompassing installtion displaying recent, currently available and upcoming toys, with giant Allspark Cube-thing in the middle showing various Transformers: War for Cybertron videos.
• Many, many more displays with practically every Transformers toy released (including Diaclone and Micro Change), presumably provided by ACTOYS members.
• Hand-drawn storyboards, model sheets, background layouts and such presumably by Floro Dery and Toei.
• Art gallery with live-action movie Optimus Prime voice changer helmets painted in various colours and patterns.
• Resin prototype of TakaraTomy's upcoming Masterpiece Rodimus Prime.

Events

• Hasbro/TakaraTomy Designers and future product preview panel, featuring official photos of all the toys seen at the Hasbro Designers panel at BotCon 2010
• Transformers art with Bill Rawley and Michelino Paolino

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External links

• Official site
• Hasbro's press release about Cybertron Con
• ACToys' page about the event (Chinese)