View source for Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs

==Draft Objectives== <!--T:15-->
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Currently published are the highest planning level - the "'''Objectives'''".

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The next level - the draft "'''Key Results'''" (KR) for each finalised objective are provided below.

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The underlying "'''Hypotheses'''" for each KR are also published below will be updated on the relevant project/team's wiki pages throughout the year to be updated throughout the year as lessons are learned.
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{{anchor|WE Objectives}}
{| class="wikitable"
! colspan="5" |<translate><!--T:25--> [[<tvar name="1">#Wiki Experiences</tvar>|Wiki Experiences]] (WE) draft objectives</translate>
|-
! <translate><!--T:20--> Objective</translate> !! <translate><!--T:21--> Objective area</translate> !! {{Tunit|20|Objective}} !! <translate><!--T:23--> Objective context</translate> !! <translate><!--T:24--> Owner</translate>
|-
!WE1{{anchor|WE1}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#WE1 Contributor experience|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:26--> Contributor experience</translate>
|<translate><!--T:27--> Both experienced and new contributors rally together online to build a trustworthy encyclopedia, with more ease and less frustration.</translate>
|<translate><!--T:28--> In order for Wikipedia to be vibrant in the years to come, we must do work that nurtures multiple generations of volunteers and makes contributing something people want to do. Different generations of volunteers need different investments -- more experienced contributors need their powerful workflows streamlined and repaired, while newer contributors need new ways to edit that make sense to them. And across these generations, ''all'' contributors need to be able to connect and collaborate with each other to do their most impactful work. With this objective, we will make improvements to critical workflows for experienced contributors, we will lower barriers to constructive contributions for newcomers, and we will invest in ways that volunteers can find and communicate with each other around common interests.</translate>
| [[user:MMiller (WMF)|Marshall Miller]]
|-
!WE2{{anchor|WE2}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#WE2 Encyclopedic content|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:29--> Encyclopedic content</translate>
|<translate><!--T:30--> Communities are supported to effectively close knowledge gaps through tools and support systems that are easier to access, adapt, and improve, ensuring increased growth in trustworthy encyclopedic content.</translate>
|<translate><!--T:31-->
Encyclopedic content primarily on Wikipedia can be increased and improved through continuous engagement and innovation. Tools and resources (both technical and non-technical) that are available for contributors to use for their needs can be made more discoverable, and reliable. These tools should be better supported by WMF, through feature improvements achievable in short cycles. In view of recent trends around AI assisted content generation and changing user behaviour, we will also explore groundwork for substantial changes (e.g. Wikifunctions) that can assist scaled growth in content creation and reuse. Mechanisms to identify content gaps should be easier to discover, and plan with. Resources that support growth of encyclopedic content, including content on sister projects, projects such as Wikipedia Library, and campaigns can be better integrated with contribution workflows. At the same time, methods used for growth should have guardrails against growing threats, that can ensure that there is continued trust in the process while staying true to the basic tenets of encyclopedic content as recognised across Wikimedia projects.

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Audience: Editors, Translators</translate>
| [[User:Runab WMF|Runa Bhattacharjee]]
|-
!WE3{{anchor|WE3}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#WE3 Consumer experience|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:33--> Consumer experience (Reading & Media)</translate>
|<translate><!--T:34--> A new generation of consumers arrives at Wikipedia to discover a preferred destination for discovering, engaging, and building a lasting connection with encyclopedic content.</translate>
|<translate><!--T:35-->
Goals:

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Retain existing and new generations of consumers and donors.

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Increase relevance to existing and new generations of consumers by making our content more easy to discover and interact with.

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Work across platforms to adapt our experiences and existing content, so that encyclopedic content can be explored and curated by and to a new generation of consumers and donors.</translate>
|[[User:OVasileva (WMF)|Olga Vasileva]]
|-
!WE4{{anchor|WE4}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#WE4 Trust & Safety|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:39--> Trust & Safety</translate>
|<translate><!--T:40--> Improve our infrastructure, tools, and processes so that we are well-equipped to protect the communities, the platform, and our serving systems from different kinds of scaled and directed abuse while maintaining compliance with an evolving regulatory environment.</translate>
|<translate><!--T:41--> Some facets of our abuse fighting capabilities are in need of an upgrade. IP-based abuse mitigation is becoming less effective, several admin tools are in need of efficiency improvements, and we need to put together a unified strategy that helps us combat scaled abuse by using the various signals and mitigation mechanisms (captchas, blocks, etc) in concert. Over this year, we will begin making progress on the largest problems in this space. Furthermore, this investment in abuse protection has to be balanced by an investment in the understanding and improvement of community health, several aspects of which are included in various regulatory requirements.</translate>
|[[User:SCherukuwada (WMF)|Suman Cherukuwada]]
|-
!WE5{{anchor|WE5}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#WE5 Platform evolution|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:42--> Knowledge platform I (Platform evolution)</translate>
|<translate><!--T:43--> Evolve the MediaWiki platform and its interfaces to better meet Wikipedia's core needs.</translate>
|<translate><!--T:44--> MediaWiki has been built to enable the creation, moderation, storage, discovery and consumption of open, multilingual content at scale. In this second year of Knowledge Platform we will take a curating look at the system and begin working towards platform improvements to effectively support the Wikimedia projects core needs through the next decade, starting with Wikipedia. This includes continuing work to define our knowledge production platform, strengthening the sustainability of the platform, a focus on the extensions/hooks system to clarify and streamline feature development, and continuing to invest in knowledge sharing and enabling people to contribute to MediaWiki.</translate>
|[[User:BMueller (WMF)|Birgit Müller]]
|-
!WE6{{anchor|WE6}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#WE6 Developer Services|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:45--> Knowledge platform II (Developer Services)</translate>
|<translate><!--T:46--> Technical staff and volunteer developers have the tools they need to effectively support the Wikimedia projects.</translate>
|<translate><!--T:47--> We will continue work started to improve (and scale) development, testing and deployment workflows in Wikimedia Production and expand the definition to include services for tool developers. We also aim to improve our ability to answer frequently asked questions in the field of developer/engineering workflows and audiences and make relevant data accessible to enable informed decision making. Part of this work is to look at practices (or lack of such) that currently present a challenge for our ecosystem.</translate>
|[[User:BMueller (WMF)|Birgit Müller]]
|}

{{anchor|SDS Objectives}}
{| class="wikitable"
! colspan="5" |<translate><!--T:53--> [[<tvar name="13">#Signals and Data Services</tvar>|Signals and Data Services]] (SDS) draft objectives</translate>
|-
!{{Tunit|20|Objective}}
!{{Tunit|21|Objective area}}
!{{Tunit|20|Objective}}
!{{Tunit|23|Objective context}}
!{{Tunit|24|Owner}}
|-
!SDS1{{anchor|SDS1}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#SDS1 Shared insights|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:210--> Shared insights</translate>
|<translate><!--T:55--> Our decisions about how to support the Wikimedia mission and movement are informed by high-level metrics and insights.</translate>
|<translate><!--T:56--> In order for us to effectively and efficiently build technology, support volunteers, and advocate for policies that protect and advance access to knowledge, we need to understand the Wikimedia ecosystem and align on what success looks like. This means tracking a common set of metrics that are reliable, understandable, and available in a timely manner. It also means surfacing research and insights that help us understand the whys and hows behind our measurements.</translate>
|[[User:KZimmerman (WMF)|Kate Zimmerman]]
|-
!SDS2{{anchor|SDS2}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#SDS2 Experimentation platform|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:57--> Experimentation platform</translate>
|<translate><!--T:58--> Product managers can quickly, easily, and confidently evaluate the impacts of product features.</translate>
|<translate><!--T:59--> To enable and accelerate data informed decision making about product feature development, product managers need an experimentation platform in which they can define features, select treatment audiences of users, and see measurements of impact. Speeding the time from launch to analysis is critical, as shortening the timeline for learning will accelerate experimentation, and ultimately, innovation. Manual tasks and bespoke approaches to measurement have been identified as barriers to speed. The ideal scenario is that product managers can get from experiment launch to discovery with little or no manual intervention from engineers and analysts.</translate>
|[[User:TTaylor (WMF)|Tajh Taylor]]
|}

{{anchor|FA Objectives}}
{| class="wikitable"
! colspan="5" |<translate><!--T:65--> [[<tvar name="18">#Future Audiences</tvar>|Future Audiences]] (FA) draft objective</translate>
|-
!{{Tunit|20|Objective}}
!{{Tunit|21|Objective area}}
!{{Tunit|20|Objective}}
!{{Tunit|23|Objective context}}
!{{Tunit|24|Owner}}
|-
!FA1{{anchor|FA1}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#FA1 Test hypotheses|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:66--> Test hypotheses</translate>
|<translate><!--T:67--> Provide recommendations on strategic investments for the Wikimedia Foundation to pursue – based on insights from experiments that sharpen our understanding of how knowledge is shared and consumed online – that help our movement serve new audiences in a changing internet.</translate>
|<translate><!--T:68--> Due to ongoing changes in technology and online user behavior (e.g., increasing preference for getting information via social apps, popularity of short video edu-tainment, the rise of generative AI), the Wikimedia movement faces challenges in attracting and retaining readers and contributors. These changes also bring opportunities to serve new audiences by creating and delivering information in new ways. However, we as a movement do not have a clear data-informed picture of the benefits and tradeoffs of different potential strategies we could pursue to overcome the challenges or seize new opportunities. For example, should we...</translate>
* <translate><!--T:69--> Invest in large new features like chatbots or social video on our platform?</translate>
* <translate><!--T:70--> Bring Wikimedia's knowledge and pathways to contribution to popular third-party platforms?</translate>
* <translate><!--T:71--> Something else?</translate>
<translate><!--T:72--> To ensure that Wikimedia becomes a multi-generational project, we will test hypotheses to better understand and recommend promising strategies – for the Wikimedia Foundation and the Wikimedia movement – to pursue to attract and retain future audiences.</translate>
|[[User:MPinchuk (WMF)|Maryana Pinchuk]]
|}

{{anchor|PES Objectives}}
{| class="wikitable"
! colspan="5" |'''<translate><!--T:78--> [[<tvar name="1">#Sub-buckets</tvar>|Product and Engineering Support]] (PES) draft objective</translate>'''
|-
!{{Tunit|20|Objective}}
!{{Tunit|21|Objective area}}
!{{Tunit|20|Objective}}
!{{Tunit|23|Objective context}}
!{{Tunit|24|Owner}}
|-
!PES1{{anchor|PES1}}
{{Blue button|link=Talk:Wikimedia Foundation Annual Plan/2024-2025/Product & Technology OKRs#PES1 Efficiency of operations|text={{MediaWiki:talk/{{PAGELANGUAGE}}}}}}
|<translate><!--T:79--> Efficiency of operations</translate>
|<translate><!--T:80--> Make the Foundation's work faster, cheaper, and more impactful.</translate>
|<translate><!--T:81--> Staff do a lot in their regular work to make our operations faster, cheaper, and more impactful. This objective highlights specific initiatives that will both a) make substantial gains toward faster, cheaper, or more impactful; and b) take coordinated effort and change of formal and informal practices at the Foundation. Essentially, the KRs included in this objective are the hardest and best improvements we can make this year to operational efficiency of work touching our products and technology.</translate>
|[[User:Abittaker (WMF)|Amanda Bittaker]]
|}

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