WMRX-FM (97.7 FM) is a radio station licensed to Beaverton, Michigan in the United States, broadcasting a classic hits format. In January 2021, the station began branding as "Mid Michigan's Favorite Hits". The station also is Tiger Baseball affiliate with a strong Midland Focus on local news, sports, and community events.
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| Broadcast area | Central Michigan |
|---|---|
| Frequency | 97.7 MHz |
| Branding | Sunny 97.7 |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner | Black Diamond Broadcasting |
| History | |
First air date | September 15, 1980 (as WGEO-FM) |
Former call signs | WGEO-FM (12/3/79-12/14/83) |
| Technical information | |
| Facility ID | 39674 |
| Class | A |
| ERP | 4,100 watts |
| HAAT | 122 meters (400 ft) |
| Links | |
| Webcast | Listen Live |
| Website | www |
WMRX History
For years, WMRX was branded as "Unforgettable" airing a satellite fed Adult Standards format from 1995 through 2013. In Jan of 2014, "Unforgettable" 97-7 and 1490, became branded as "Sunny 97-7" with a format change to a "Soft" Classic Hits format. By 2017, competitor WHNN had changed format to AC, and the WMRX/WMPX shifted to mainstream Classic Hits, while retaining the Sunny brand, with a new logo.
In 2019, WMRX broke simulcast with WMPX, as WMPX added 107-7 repeater for 1490 and became Country Gold "107-7 The Highway" featuring a 90's based Classic Country format. The station is branded as "Country's Greatest Hits."
Sources
External links
- WMRX in the FCC FM station database
- WMRX in Nielsen Audio's FM station database
43°53′17″N 84°31′44″W / 43.888°N 84.529°W
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