WMRX-FM: Difference between revisions

Originally WGEO, the station was purchased by Maines Broadcasting in December 1983 and became WMRX. The station ran an automated Adult Contemporary Format from 1983 through 1990. The music was a more contemporary version of the MOR format of sister station WMPX. In summer of 1990, WMRX became a direct simulcast of WMPX, and later in the year both stations became an affiliate of ABC Radio's "Star Station" Adult Contemporary format. Steel Broadcasting purchased the stations in 1992 retaining the "Star Station" format. In late 1994, the stations changed format to Adult Standards and were branded as "Unforgettable" airing ABC's "Stardust" format to great success. The stations stayed with ABC as the format morphed into "Timeless Favorites" in the early 2000's2000s. In 2010, when ABC dropped the "Timeless" format, the stations became an affiliate of Dial Global's "America's Best Music" Adult Standards format. In Jan 2014, the stations dropped the satellite format and became "Sunny 97-7" airing a Soft Gold format. By 2017, competitor WHNN had changed format to AC, and the WMRX/WMPX simulcast shifted to Classic Hits, while retaining the Sunny brand, with a new logo.