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Kasenetz and Katz created the concept of bubblegum music. [[Neil Bogart]] of [[Buddah Records]] asked the duo to come up with a marketing name for their music. Between 1967 and 1969 some of their bubblegum music releases are "Beg, Borrow and Steal," "[[1, 2, 3, Red Light (song)|1, 2, 3, Red Light]]," "Goody, Goody Gumdrops," "[[Indian Giver (song)|Indian Giver]]", "Down at Lulu's," "Chewy, Chewy," "Mercy," "[[Simon Says (1910 Fruitgum Company song)|Simon Says]]," "Special Delivery," "[[Yummy Yummy Yummy]]" and "[[Gimme Gimme Good Lovin']]."
In 1966, their first production was with Christine Cooper on "S.O.S. Heart In Distress." The same year Kasenetz and Katz began working with an Ohio band, [[The Music Explosion]] who recorded "
In 1977, Kasenetz and Katz achieved another top twenty hit "Black Betty" by the group [[Ram Jam]], featuring [[Bill Bartlett (musician)|Bill Bartlett]] of the [[Lemon Pipers]].
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