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In the 1920s a new fabric, which Helly Hansen called Linox, was developed. The surface was glossy and attractive – and, best of all, non-sticky. Over the next 30 years the name Linox would transfer to a [[PVC]] (polyvinyl chloride) application.
===Product development===
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In November 2012, Helly Hansen partnered with the US Ski & Snowboard Association ([http://usskiteam.com/ USSA]) to be their official baselayer provider.<ref>USSA Names Helly Hansen Official Baselayer http://my.ussa.org/news/ussa-names-helly-hansen-official-baselayer</ref>
==References==▼
{{Reflist}}▼
==External links==
<!-- Only Official websites of HH should be added here and not stores that sell its product, unless endorsed by HH-->
* [http://www.hellyhansen.com/ Official website of Helly Hansen]
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* [http://www.helly.ca/EN/index.cfm Official website of Helly Hansen Workwear Canada]
* [http://andreasmarkessinis.com/design/lab/helly-hansen/index.html Helly Hansen brand anatomy]
▲==References==
▲{{Reflist}}
[[Category:Manufacturing companies of Norway]]
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[[Category:Companies based in Oslo]]
[[Category:Norwegian brands]]
[[Category:Organisations based in Moss, Norway]]
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