Mozilla Open Design – branding without walls
Mozilla are updating their brand identity and they’re doing it in the open. A brave, but fascinating move.
Evolving the Firefox Brand - Mozilla Open Design
I’m impressed by Mozilla’s commitment to designing in the open—one of the hardest parts of any kind of brand work is getting agreement, and this process must make that even more difficult.
I have to say, I quite like both options on display here.
Related links
A cohesive and unified identity for IndieWeb protocols · Paul Robert Lloyd
I really enjoyed hanging out with Paul at Indie Web Camp in Nuremberg last weekend. And I like the iconography he’s proposing:
This design attempts to bring together a set of icons that share the concept of a node – a line and a point – and use this to add counters to each letter shape.
The first visual identity for UK Parliament
Some lovely branding work for the UK Parliament, presented very nicely.
How to Redesign a Tech Logo + Subtraction.com
I think Khoi might be on to something here …but I also think this change in priorities is no bad thing:
Consider the macro trend of these brands all visually converging alongside the industry’s current mania for design systems. That juxtaposition suggests that we’re far more interested in implementing ideas than we are in ideas themselves.
Arrival – Mozilla Open Design
Mozilla’s audacious rebranding in the open that I linked to a while back has come to fruition.
I like it. But even if I didn’t, congratulations to everyone involved in getting agreement across an organisation of this size—never an easy task.