One important step of evolving Threads into a fully featured social media platform is being more transparent about reach and distribution. And today, Instagram boss Adam Mosseri says the company is making it easy for anyone to see a post’s view count. “It’s important that people understand how their Threads posts perform, so we’re rolling out the ability to tap anywhere on a post to display its total view count,” he writes.

As usual, it’ll take some time before everyone gets this option — I’m not seeing it in my app or on the web just yet — but it’ll be a welcome window into performance for influencers, businesses, and regular users. If nothing else, it’s always nice to know you’re not just shouting into the void. “We’ve got more work to do, but I think this is a great first step in giving creators the some of the data they’ve been asking for,” Mosseri added.

Instagram’s X competitor has over 150 million monthly users. And in recent weeks, the app has added useful features like automatic filtering of offensive words and the ability to set your own custom phrases that you want hidden from view when using the platform. It’s also testing the ability to mute notifications for interactions with your post. 

Meanwhile, over on Instagram, the company is making an effort to increase reach for smaller creators and prioritize original content instead of letting aggregator accounts hog all the glory.