RELATIVE VALUES

Our sporting careers failed so we built a £1 billion brand to take on Nike

The founders of the sportswear label Castore, Tom and Phil Beahon, on how sibling rivalry fuels their business

Phil, 31, at his house in the northwest of England with his red fox labrador, Bertie, and Tom, 34
Phil, 31, at his house in the northwest of England with his red fox labrador, Bertie, and Tom, 34
JO RITCHIE FOR THE SUNDAY TIMES RICH LIST
Danny Scott
The Sunday Times

Mum was a teacher and Dad had various jobs in the construction industry. Then there was Phil and me, two brothers who were sports-mad and ultra-competitive. Arguing, fighting and always wanting to beat each other at football. Even if we didn’t have a football, we’d play with a plastic bottle top.
Both of us ended up getting to academy level with football and, like most kids in Merseyside, my dream was to play professionally. At 17 I was signed to Tranmere Rovers, so while other lads were getting girlfriends and going to the pub, I went into tunnel vision mode. Then one day I was called into the office and told they were letting me go. I was good but not good enough. OK, start