This document provides tips for writing concisely and clearly. It begins with four main rules: know what you want to say, be concise, be clear, and edit. It then elaborates on each rule with examples and additional tips. Some key points include planning before writing, cutting unnecessary words, avoiding jargon, getting feedback from others, and writing in a relaxed, human tone. Proper use of grammar like contractions is also emphasized. The overall message is to focus on distilling ideas down to their essence and using language that is easy to understand.
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
The document describes a workshop where teams will go on an "Idea Safari" to come up with ideas. They are given a problem to solve: how to make the first workshop at Cannes Lions spread widely on social media. The teams must choose an animal (Chameleon, Gorilla, Lion, Elephant) to guide their idea. They will be judged on spreading the #IdeasSafari concept and principles, with the winning team receiving €400. The workshop aims to develop a shared language for creative ideas.
Start with a Concept and Stop Designing like a MachineIdean France
From idea to execution.
The digital industry is moving fast. Creative people need to be more productive as competition is growing up everyday. While many tasks can be more and more automated, conceptualization remains a powerful, efficient and truly human tool to create strong, memorable and engaging experiences.
A keynote by Florian Cordier, Lead Creative @Backelite.
Because a good concept is nothing if it's not share with the teams, you can check this presentation about Design Systems by Audrey Hacq, Lead Designer @Backelite: http://bit.ly/2MNo1qW
Start with a concept (and stop designing like a robot)Florian Cordier
In a digital industry driven by data, research, sprints and frameworks, I still believe that finding a concept remains a powerful and refreshing way for designers to create impactful, strong and memorable experiences.
MN AIGA Design Camp 2014 - Modern Branding with Zeus JonesZeus Jones
Designers at Zeus Jones don’t just push pixels. In addition to solving a wide array of design challenges, the team actively contributes to overall brand strategy and solves real business problems to make a meaningful impact for clients. Designers are deeply involved in every step of the process — from running workshops and leading inter-departmental teams to managing client relationships.
This hands-on workshop will take you through the unique process that drives design thinking at Zeus Jones. You’ll solve a brief by identifying a strategic design opportunity, developing preliminary design treatments and preparing your pitch for the client. You’ll see how pushing your strategic and creative thinking beyond typical agency expectations can deliver bigger, better results for clients while also boosting your own capabilities across the board.
Zeus Jones believes actions speak louder than words, that modern businesses are defined not by what they say but what they do. Zeus Jones’ mission is to help build modern businesses. The company opened its doors in 2007 in Minneapolis and expanded to include a San Francisco office earlier this year. Clients include General Mills, Nestle Purina, Nike, Nordstrom and Post-It.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
The document describes a workshop where teams will go on an "Idea Safari" to come up with ideas. They are given a problem to solve: how to make the first workshop at Cannes Lions spread widely on social media. The teams must choose an animal (Chameleon, Gorilla, Lion, Elephant) to guide their idea. They will be judged on spreading the #IdeasSafari concept and principles, with the winning team receiving €400. The workshop aims to develop a shared language for creative ideas.
Start with a Concept and Stop Designing like a MachineIdean France
From idea to execution.
The digital industry is moving fast. Creative people need to be more productive as competition is growing up everyday. While many tasks can be more and more automated, conceptualization remains a powerful, efficient and truly human tool to create strong, memorable and engaging experiences.
A keynote by Florian Cordier, Lead Creative @Backelite.
Because a good concept is nothing if it's not share with the teams, you can check this presentation about Design Systems by Audrey Hacq, Lead Designer @Backelite: http://bit.ly/2MNo1qW
Start with a concept (and stop designing like a robot)Florian Cordier
In a digital industry driven by data, research, sprints and frameworks, I still believe that finding a concept remains a powerful and refreshing way for designers to create impactful, strong and memorable experiences.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Moving Innovation from Buzzword to ActionZeus Jones
People — not processes — are what build every great business. The same is true of innovation. Here's how to build a culture of innovation within any company.
This document summarizes a discussion on participatory advertising ideas. It discusses how ads are moving from broadcast messages to ideas that involve consumers through interactivity, user generation, sharing and providing utility. Effective modern ideas let users inside the brand experience, leverage social media and context, and add enduring value and utility beyond simple awareness or conversion. The ideas discussed provide examples like becoming part of daily life, giving utility, and incentivizing sharing and participation. The document stresses that a relevant creative idea is behind every successful participatory marketing example.
How I learned to stop worrying about the brandGareth Kay
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).
Empowering a Culture of Creativity - St Louis PresentationBig Spaceship
This document outlines how an agency empowers creativity in their organization. They do this by first defining their purpose and values. They develop a culture that rewards sharing and collaboration. They embrace frameworks over rigid processes and create an open and empowering work environment. They encourage exploration and discovery by allowing teams to tinker with new ideas. Their goal is to solve business problems from a digital perspective by connecting different experiences and viewpoints.
The document discusses the need for changes in the planning process for advertising. It outlines 3 main problems: 1) advertising is operating in the wrong business model and not considering culture, 2) there is a disconnect between commercial and social aspects of branding, 3) common advertising objectives like awareness are no longer effective. The document argues for a new approach where planning has a point of view on the world rather than just the category, understands social interests, and creates additive interactions rather than interruptive ads. The goal is to plan for a different outcome through new ideas that solve business problems in a culturally positive way.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
1. Now is an exciting time for advertising due to conflicts between audiences who enjoy ads and find them annoying, and discrepancies between what people recall seeing in ads.
2. This conflict has created a crisis as most advertising does not work, with brands seeing little growth and ads being seen as homogeneous.
3. This is because the wrong objectives are being focused on, such as awareness, rather than a brand's energy and point of view on the world.
Verity Evans is a strategist and partner at the brand agency venturethree. She discusses how building brands has changed and why that's beneficial. Brands now need to stand for a purpose that matters to people rather than just business goals. They should establish principles over rigid rules and make brand an operating system across the whole company. To truly connect with people, brands must back up their purpose with actions, co-create with customers, and continually evolve every day.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
This document outlines principles for conducting research when designing for social impact. It discusses the importance of putting participants first, working with local crews, staying local, inverting power relationships, and closing distances through empathic activities and conducive moments. The goal is to achieve a deeper understanding of people's lives and perspectives in order to design solutions that are effective and beneficial.
The document discusses how marketers need to change their approach and focus less on big advertising campaigns and more on understanding cultural practices and generating ideas that are participatory and spreadable. It suggests that marketers celebrate rich ideas over loud messages and focus on having a point of view on the world rather than just their product category. Successful modern ideas are those that get people to do things rather than just say things.
AdAge Digital 2010 6 Foundations of Great Digital CreativeSoap Creative
The document outlines 6 foundations of great digital creative: 1) interactive, 2) customizable, 3) contextual, 4) entertaining, 5) playable, and 6) useful. It provides examples of agencies and their work for each foundation. The document argues that digital creative offers interactivity that other mediums cannot through involving the user, being contextual, entertaining, playable, and useful.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Building an effective social media content strategy is important to ensure the best return on content investment.
2. Key components of a content strategy include understanding your audience, brand, and competition; identifying the conversation you want to have; and creating assets for different social networks.
3. Developing concepts through a concept brief helps translate insights into creative fuel by focusing on a human truth and three key elements: the backbone of the story, the creative challenge, and the audience outcome.
The document outlines key skills needed for a digital product designer, including having vision, inspiring others, being strategic, being self-reliant, understanding production processes, knowing quality, filtering ideas, and loving the product. It recommends spending time daydreaming, practicing communication, learning chess, taking online courses, researching industries, and reading various books on topics like effective thinking, selling, and measuring life. The overarching message is that a digital product designer must have strong skills in various areas and a passion for their product to be successful.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Moving Innovation from Buzzword to ActionZeus Jones
People — not processes — are what build every great business. The same is true of innovation. Here's how to build a culture of innovation within any company.
This document summarizes a discussion on participatory advertising ideas. It discusses how ads are moving from broadcast messages to ideas that involve consumers through interactivity, user generation, sharing and providing utility. Effective modern ideas let users inside the brand experience, leverage social media and context, and add enduring value and utility beyond simple awareness or conversion. The ideas discussed provide examples like becoming part of daily life, giving utility, and incentivizing sharing and participation. The document stresses that a relevant creative idea is behind every successful participatory marketing example.
How I learned to stop worrying about the brandGareth Kay
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).
Empowering a Culture of Creativity - St Louis PresentationBig Spaceship
This document outlines how an agency empowers creativity in their organization. They do this by first defining their purpose and values. They develop a culture that rewards sharing and collaboration. They embrace frameworks over rigid processes and create an open and empowering work environment. They encourage exploration and discovery by allowing teams to tinker with new ideas. Their goal is to solve business problems from a digital perspective by connecting different experiences and viewpoints.
The document discusses the need for changes in the planning process for advertising. It outlines 3 main problems: 1) advertising is operating in the wrong business model and not considering culture, 2) there is a disconnect between commercial and social aspects of branding, 3) common advertising objectives like awareness are no longer effective. The document argues for a new approach where planning has a point of view on the world rather than just the category, understands social interests, and creates additive interactions rather than interruptive ads. The goal is to plan for a different outcome through new ideas that solve business problems in a culturally positive way.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
1. Now is an exciting time for advertising due to conflicts between audiences who enjoy ads and find them annoying, and discrepancies between what people recall seeing in ads.
2. This conflict has created a crisis as most advertising does not work, with brands seeing little growth and ads being seen as homogeneous.
3. This is because the wrong objectives are being focused on, such as awareness, rather than a brand's energy and point of view on the world.
Verity Evans is a strategist and partner at the brand agency venturethree. She discusses how building brands has changed and why that's beneficial. Brands now need to stand for a purpose that matters to people rather than just business goals. They should establish principles over rigid rules and make brand an operating system across the whole company. To truly connect with people, brands must back up their purpose with actions, co-create with customers, and continually evolve every day.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
This document outlines principles for conducting research when designing for social impact. It discusses the importance of putting participants first, working with local crews, staying local, inverting power relationships, and closing distances through empathic activities and conducive moments. The goal is to achieve a deeper understanding of people's lives and perspectives in order to design solutions that are effective and beneficial.
The document discusses how marketers need to change their approach and focus less on big advertising campaigns and more on understanding cultural practices and generating ideas that are participatory and spreadable. It suggests that marketers celebrate rich ideas over loud messages and focus on having a point of view on the world rather than just their product category. Successful modern ideas are those that get people to do things rather than just say things.
AdAge Digital 2010 6 Foundations of Great Digital CreativeSoap Creative
The document outlines 6 foundations of great digital creative: 1) interactive, 2) customizable, 3) contextual, 4) entertaining, 5) playable, and 6) useful. It provides examples of agencies and their work for each foundation. The document argues that digital creative offers interactivity that other mediums cannot through involving the user, being contextual, entertaining, playable, and useful.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Building an effective social media content strategy is important to ensure the best return on content investment.
2. Key components of a content strategy include understanding your audience, brand, and competition; identifying the conversation you want to have; and creating assets for different social networks.
3. Developing concepts through a concept brief helps translate insights into creative fuel by focusing on a human truth and three key elements: the backbone of the story, the creative challenge, and the audience outcome.
The document outlines key skills needed for a digital product designer, including having vision, inspiring others, being strategic, being self-reliant, understanding production processes, knowing quality, filtering ideas, and loving the product. It recommends spending time daydreaming, practicing communication, learning chess, taking online courses, researching industries, and reading various books on topics like effective thinking, selling, and measuring life. The overarching message is that a digital product designer must have strong skills in various areas and a passion for their product to be successful.
The document discusses how to build an effective brand for promoting sustainable practices and organizations. It recommends using content marketing strategies like video, animation and graphics to engage audiences with short attention spans. The key is to create awareness of your cause through an engaging narrative that differentiates you and makes the issues feel urgent. An effective name, logo and tagline can help, but the brand is defined by people's perceptions, not what you say it is. Researching your audiences and continually refining your messaging is important to promote your cause and create brand evangelists through relevant, valuable content.
The Business of Content - SFSU PresentationDaryl Pereira
This document discusses effective content marketing strategies. It notes that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. It emphasizes understanding your audience, brand, and competition to develop an effective content strategy. Key components of a content strategy include budgets, production partners, and key performance indicators. Developing a strong concept brief that translates insights into creative fuel is important for jumpstarting creative thinking. Common story structures like Monroe's Motivated Sequence, Duarte's Sparkline, and Freytag's Pyramid can be used to craft compelling content.
Brands in the age of reduction - UX Camp Brighton 2014ash_gibson_1
Brand space has never been more accessible.
Consumers’ time has never been more scarce.
What does this mean for the way we work?
The elements we use to create attention have shrunk exponentially. The spaces we use have become cheaper and, at the same time, more precious.
Creative That Works: Design & Copy Best Practices for Better MarketingGreenRope
This document provides an agenda and overview for a presentation on effective direct marketing design and copy best practices. The presentation covers why behavioral psychology is important for marketing, effective print design techniques and examples, case studies on direct mail campaigns, how customer relationship management (CRM) and marketing automation can enhance direct mail, and how the companies Postalytics and GreenRope work together. Techniques discussed for direct mail include teased reveals, gamification, the rule of three, techniques to help information be understood at a glance, using checks, effective typeface and font sizes, storytelling, repetition, playing on emotions like pride and surprise, making promises, using secrets and time constraints.
Kling Creative is a video production company that specializes in helping businesses tell their story through video. They explain that video is a powerful way for businesses to connect with customers and generate new business through platforms like YouTube. Kling Creative can work with businesses to create customized video content that conveys their brand identity and message in an engaging way. Their basic video packages start at $3,700 and include consulting, filming, editing, graphics, and a 1-3 minute final video. They aim to help businesses leverage the potential of visual storytelling through video.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
Storytelling is an effective communication tool that can inspire change. It allows leaders to convey ideas in a memorable way and give audiences new perspectives. Leaders can use different types of stories to achieve goals like igniting action, fostering collaboration, or building their brand. Effective stories are simple, unexpected, concrete, credible, emotional, and told in a narrative format. Storyboarding is a useful tool to plan out stories and ensure they will stick with the audience by following principles like simplicity and emotions.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
This document summarizes a blog post about using Gestalt psychology principles in presentations. It discusses Karl Duncker's candle problem experiment and how it demonstrates "functional fixedness". It then explains several key Gestalt principles - figure/ground, proximity, closure, continuation, and experience - and how presenters can apply each principle when designing slides to guide audience attention and reinforce their messages.
This document provides an overview of a social entrepreneurship masterclass on digital marketing and identity. The aims of the class are to understand modern digital communication and its effects, understand the idea of a digital identity, see how people are changing, and decide where one stands in relation to digital changes. Key points covered include the rise of smartphone use, how smartphones have become hubs for people's lives, concepts of owned, bought and earned media, and some perceived side effects of social media like decreased concentration and ability to remember information. The document also discusses narrative collapse in the digital age and fragmented communication online.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This comprehensive presentation with over 320+ slides covers 36 commonly used Design Thinking frameworks, mindsets and methods for Customer Experience innovation and redesign.
A detailed summary is provided for each design framework. The frameworks in this deck span across the inspiration, ideation and implementation phases of Design Thinking.
INCLUDED FRAMEWORKS & METHODOLOGIES:
1. Design Thinking
2. Assume a Beginner's Mindset
3. Persona
4. Empathy Map
5. Interviews
6. Extreme Users
7. Point Of View
8. "How Might We" Questions
9. Design Brief
10. Stakeholder Map
11. Customer Journey Map
12. Context Map
13. Opportunity Map
14. Brainstorming
15. SCAMPER
16. Affinity Diagram
17. Ideas Evaluation Matrix
18. Prioritization Map
19. Prototypes
20. Rapid Prototyping
21. Storyboard
22. Storytelling
23. Role Play
24. 2x2 Matrix
25. Ways to Grow Framework
26. Feedback Capture Grid
27. 70-20-10 Rule
28. Kano Model
29. Customer Profile
30. Value Proposition Map
31. Value Proposition Canvas
32. Business Model Canvas
33. The Golden Circle
34. Five Whys Analysis
35. ADKAR® Model for Individual Change
36. Kotter's Change Management Model
These frameworks and templates are used in many design firms. With this comprehensive document in your back pocket, you can find a way to address just about any problem or design challenge that can arise in your organization.
The level of detail varies by framework, depending on the nature of the model. Examples and templates are provided.
This was a workshop I gave at http://csforum.eu in 2011.
DESIGNING NARRATIVE CONTENT
---------------------------------------
How can you be sure your content reaches the largest audience possible? By designing content for all contexts, that will reach your audience via any device, any phone, any laptop, anywhere.
This workshop will discuss how to create a content strategy for narrative content. We'll explore how to tailor your content, as well as your editorial workflows, for different devices and audiences. We'll use Treesaver, an open-source content layout framework to illustrate narrative content principles.
Publishing usually comes at the end of your content strategy, but by orchestrating your process for narrative content, you can ensure your stories, news, product descriptions, and more will be tailored for your audience wherever they are.
What you’ll learn
How to optimise workflow, production, and deployment for narrative content.
How to use the technology behind narrative content.
How to customise content for different contexts.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Emmett Till's brutal murder in 1955 for allegedly flirting with a white woman in Mississippi sparked national outrage and drew widespread attention to the persistent racism still prevalent in the Southern United States. His death acted as a catalyst for the civil rights movement by inspiring activists with his story and motivating them to continue fighting against racial injustices. The brutal lynching of the young black teen served to illuminate the severity of racism that African Americans still faced in the South a decade after attempts were made to desegregate the country and establish equality.
Similar to How To Write Like a Human - by Claire Dawson (20)
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationZeus Jones
On Wed, March 21 Adrian Ho gave a presentation for Minnesota Interactive Marketing Association's monthly event. The response was super positive, so we thought we'd make the deck available to folks who weren't able to attend!
While delivering experiences has become more critical for brands; changes in technology and culture are reshaping the landscape for how, where and when those experiences can be delivered. This is a practical guide (backed by light theory and example) of how to plan and design modern brand experiences.
Zeus Jones Design Homework - Gordon McIntyre-LeeZeus Jones
The homework assignment is a key element in our hiring process. There's no set rules as to how we define the assignment, but in this case we asked Gordon to get his hands dirty and solve a problem similar to something we often face in our day to day business. There's a passion for cycling in our company and when it came time to select a brand to work on, we thought a cycling brand would be interesting and fun to work on. This is completely spec work as Schwinn is not a client of ours. Needless to say the homework was given an A+ and he's now a big part of our Design Dept.
This document presents logo and uniform options for MN United FC under four categories: Conveying Unity, The Iron Range, Deer, and Natural Elements. For Conveying Unity there are 3 options that use interlocking typography. For The Iron Range there is 1 option paying homage to Minnesota's mining heritage. For Deer there is 1 option inspired by Minnesota's state animal. For Natural Elements there are 3 options inspired by the Mississippi River, North Star, and northern lights.
This document summarizes the history and evolution of Zeus Jones, a marketing and branding firm, from 2006 to 2012. It describes how in 2006 the company was just an idea, with no execution, but over time their thinking matured and their beliefs proved prophetic. By 2012, Zeus Jones had developed long-term client relationships, worked on projects instead of hourly, developed strategies and brought them to life through production, built modern brands defined by their actions, extracted value from ideas in various ways, and were paid flat fees or bonuses. The document emphasizes that the company is defined by the work they've done and decisions they've made.
This presentation, given at Planningness 2011 in Minneapolis, is about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We've tried to lay out some of the things we've learned along the way - but we're definitely still learning.
The document discusses Zeus Jones' process for designing packaging for a fragrance brand called Thymes. The process involves getting to know the client, the products, competitors, and finding open spaces in the category. Moodboards are then created and designs are developed. The document walks through applying this process to four potential Thymes fragrances, summarizing the brand assets, product personalities, competitive landscapes, and proposed directions for each. It concludes that understanding the client and category helps stand out from competitors, and collaborative design solves business problems.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
This document is a series of posts from Zeus Jones, an advertising agency, dated Monday, April 27, 2009. It discusses the differences between classic and modern branding. Modern brands are defined by their purpose and culture, deliver experiences, and build trust through transparency rather than authority. They empower customers and create communities. The roles of brands and the advertising industry need to be re-examined by asking profound questions about business models and how to produce value for customers.
This is the presentation I gave at the recent Conferência de Planejamento do GP 2008 in Sao Paulo. It\'s about the two experiences that convinced me and my partners that we needed to do something different.
This document outlines a process for brand design that includes audits and word lists, moodboards, sketches, design directions, and refinements. It presents examples of sketches including letters, a drop, shield, seed, and human. The process is meant to develop brand language and a final design.
At our recent Zeus Jones mid-year review we decided there was too much loosey goosey creative stuff going down and implemented some standardized processes and procedures.
BTW: this was a joke
This document discusses different types of interfaces based on their complexity and functionality. Interfaces can be either complex or simple in their control and software aspects, and either software-based or hardware-based in their overall design and implementation. The level of hardware or software determines the interface type.
This is the presentation we're currently giving to prospective clients to help them understand what we do. It's been modified slightly for Slideshare and to work as a standalone presentation.
Learn everything you need to know to make your content:
Relevant - your content needs to be managed throughout its entire lifecycle
Optimized – the search engines and social networks are a key channel for your content Leveragable – the content needs to serve multiple roles and be used to inform other pieces of the content universeProfitable – the success of the content should be partially measured by its impact on your organization’s bottom line
Key Takeaways:
From a content strategy perspective, you'll understand exactly what to do, how to do it right and why its the right way to do it...for your company and your audience!
Discover the power of blending AI and brand strategy to master the art of ideal client avatar attraction. This presentation outlines a cutting-edge approach to leverage Claude to gain deep insights into your target audience, craft irresistible brand messaging, and create content that resonates on a personal level. Through real-world examples and practical strategies, discover how AI can help you save time, increase engagement, and drive business growth. Attend this Masterclass to gain a competitive edge and realize the full potential of your brand strategy efforts. Whether you're a seasoned marketer or a business owner, this presentation will provide you with the insights and tools you need to succeed in the digital age.
Key Takeaways:
Integrating AI into brand-building efforts can lead to significant time and cost savings in the long run, as businesses can attract and retain more of their ideal customers with greater efficiency and precision.
Attendees can start integrating AI into their own brand-building efforts by defining their ideal client avatar, exploring AI tools like Claude, and blending AI insights with human creativity to craft compelling brand experiences.
Future-proofing your avatar attraction strategy requires staying agile, adapting to evolving customer needs and preferences, and cultivating a culture of continuous learning and experimentation.
In today's digital age, LinkedIn has emerged as a game-changing platform for professionals seeking to amplify their careers and thought leadership. However, many struggle to showcase their capabilities and establish themselves as thought leaders. This engaging session led by Kabrina Ashley, a seasoned speaker and business consultant and former Disney trainer, will unravel the secrets to becoming a LinkedIn leader. Discover why embracing LinkedIn as a thought leadership tool is pivotal for career advancement, not just for individuals, but also for the companies they represent. From creating compelling content to sharing your expertise authentically, you'll receive practical tips to spark engagement, build a loyal following, and position yourself as a go-to expert in your field. Leave with a clear roadmap on how to get started, and most importantly, with the confidence to showcase your unique brilliance to the world.
Key Takeaways:
>The Power of Influence: Understand why becoming a LinkedIn thought leader matters for your career growth and company visibility.
> Storytelling Excellence: Learn how to craft engaging narratives that seamlessly blend your personal and professional experiences, connecting with your audience on a deeper level.
> Content Creation Mastery: Gain insights into creating impactful content that resonates with your target audience, showcasing your expertise and thought leadership.
The Crucial Role of Feedback Loops in A_B Testing - VWO Webinar (1).pdfVWO
This session is designed for optimizers who are ready to move beyond rigid testing roadmaps and embrace a more dynamic, iterative approach. We'll delve into the principles of Kaizen, the Japanese philosophy of continuous improvement, and how it can revolutionize your testing practices.
In this webinar, our expert speaker, Richard Joe of Kaizen CRO, will show you how to extract valuable insights from both quantitative and qualitative data post-test analysis. We'll guide you through creating a 're-test-launch-learn' cycle, ensuring that each experiment builds on the last for ongoing optimization. By adopting a growth mindset, as championed by Carol Dweck, you'll view failures as stepping stones to success, ultimately driving higher conversion rates and richer learnings.
Join us to transform your A/B testing approach and achieve sustained growth through effective feedback loops. This session will equip you with the tools and mindset needed to navigate the complexities of experimentation and maximize your results.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Duda + Google Ads Liaison webinar, Ads and AIAnton Shulke
this presentation is part of #dudawebinar
Explore new tools and features unveiled at Google Marketing Live and how they can be applied to your marketing strategies.
Gain insights into how AI can enhance the creative elements of your ads with improved personalization and enhanced optimization.
Learn how to balance the latest technologies with the core, timeless aspects of good marketing.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
I am thrilled to share one of the best presentations I’ve made this year about e-commerce. In this presentation, I delved into the intricate details of the e-commerce landscape in Tunisia, supported by robust data and insightful analysis. As we all know, numbers speak louder than words, and real facts don't lie. This presentation aimed to shed light on the current trends, consumer behaviors, and market opportunities within Tunisia's e-commerce sector.
Impact of social media on consumer behaviour and brand perception .pdfThasma Rai
This study explores the impact of social media on consumer behaviour and brand perception in Mangaluru City. The project aims to investigate how social media platforms shape consumers' purchasing decisions, brand loyalty, and overall perception of businesses in the city. Through a combination of surveys, interviews, and secondary research.
The Evolution of Engagement Metrics in Social Media MarketingSofia Tsempera
Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing delves into the changing landscape of social media metrics, moving beyond traditional measures like likes and shares. It explores alternative metrics such as comments, time spent on content, and sentiment analysis, emphasizing the importance of meaningful engagement. The presentation also highlights the role of active engagement indicators like participation in polls and surveys, as well as metrics related to community health and brand advocacy. Attendees gain insights into connecting social media engagement to conversion metrics, leveraging social listening tools for sentiment analysis, and adapting to platform changes. With real-world examples and practical strategies, the presentation equips marketers to optimize their efforts and drive better results in today’s dynamic social media environment.
5. Figure out what you want to say
Plan what you’re going to say
Key ideas:
Image credit: Deviantart user freestarisis
6. In order to say what you mean,
you have to know what you mean.
Image credit: Threadless user Elisha Hale
7. Jumping into writing can sometimes work, especially in long form, but in a short
form like a keynote deck, it often causes the story to get muddled and told out of
order.
Instead, take a minute (or an hour, or a day) to think about what you’re really trying to
say.
Think first.
Image credit: LonelyDinosaur user Sam Smith
8. Ways to plan
Outline
Reverse Outline
Boring, but classic. Organizing your thoughts into levels of importance helps you
understand how evidence, examples, and ideas support your main points.
Start at the end and work backward. Once you’ve figured out where you want the deck
to end up, work your way through the best outline to lead you there.
Visualize
Jump In
Mind maps or bubble charts can help group ideas together and show the relationships
between them, especially if you’re a more visual thinker.
Start writing, but be prepared to go back through and destroy 90% of what you’ve
created to get to the good stuff. (This is generally what we do at ZJ. It is not, you’ll note,
the most efficient method of planning.)
9. Solution
- Belief and purpose
o Capitalize on brand history and
recognition
o Articulate core values
- Pursuits
o Show values through action
o Connect with Gen X and
Millennials through shared
values
Bring the brand back to life
History of the brand
- 225 mya – Triassic
o Birth of the brand
- 205-144 mya – Jurassic
o The classic dinosaurs – high
penetration and brand loyalty
- 144-65 mya – Cretaceous
o Declines in year-to-year sales,
loss of popularity over time
o Bottom falls out of the market
- Modern era
o Novelty brand (95% of market)
o Lifestyle brand (5% of market)
Problem
- Limited audience
o Kids are the main demo
o Educated/niche adults
secondary demo
o Gatekeeper moms
- Crowded market/competition
o Dragons
o Pirates
o Other charismatic megafauna
- What’s missing?
o Connection to heritage brand
status
o Shared values
o Actions over image
Classic Outline
How do we bring an extinct brand back to life?
Image credit: Charlotte Vogel, from Noun Project
10. Reverse Outline
Before we discuss the market, we need
to evaluate the history of the brand
- 225 mya – Triassic
o Birth of the brand
- 205-144 mya – Jurassic
o The classic dinosaurs – high
penetration and brand loyalty
- 144-65 mya – Cretaceous
o Declines in year-to-year sales,
loss of popularity over time
o Bottom falls out of the market
- Modern era
o Novelty brand (95% of market)
o Lifestyle brand (5% of market)
How do we get to that framework for
this brand?
- Pursuits
o Actions resonate with audience
o Actions bring core values to life
o Shared values drive brand equity
– and therefore, sales
- Belief and Purpose
o Capitalize on brand history
o Articulate core values
o Fuel pursuits (and make a
connection to values)
What problems do B&P solve?
- No core values
- No connections to audience
- Limited audience
o Kids
o Educated adults
- Crowded market
o Dragons
o Pirates
o Ninjas
o Charismatic megafauna
Belief, purpose, and pursuits framework can bring an extinct brand back to life.
Image credit: Charlotte Vogel, from Noun Project
11. Bring an extinct brand
back to life.
Brand history
Problem
Solution
Triassic
Jurassic
Creta.
Modern era
“Lifestyle brand”
Crowded
market
Limited
audience
Kids
Edu.
adults
NinjasPiratesDragons
What’s
missing
ActionsValuesHeritage
Belief and
Purpose
Values
History
Pursuits
Connect with
Millennials and
GenX
Mind Map
Image credit: Charlotte Vogel, from Noun Project
12. Figure out what you want to say
Plan what you’re going to say
Key ideas:
Image credit: Deviantart user freestarisis
14. No extra words
Cut what you don’t need
Short sentences are powerful
Key ideas:
Image credit: Deviantart user Ben Heine
15. It’s important that you don’t use
more words than you absolutely
need to.
Image credit: Nature of New England
16. It’s important that you don’t use
more words than you absolutely
need to.
Image credit: Nature of New England
17. Don’t use more words than you need.
Image credit: Sweetsixty via Zazzle
18. Don’t use more words than you need.
Use only the words you need.
Image credit: Kelig Le Luron, from Noun Project
19. Unless you think they’re vital for the audience to understand what you’re trying to
communicate, cut words, phrases, and sentences that are padding your text. If you
CAN get rid of them, you probably should.
When in doubt, cut extra words.
Image credit: Nature of New England
20. Unless you think they’re vital for the audience to understand what you’re trying to
communicate, cut words, phrases, and sentences that are padding your text. If you
CAN get rid of them, you probably should.
When in doubt, cut extra words.
Image credit: Sweetsixty via Zazzle
21. Get rid of anything you can.
Cut extra words.
Image credit: Kelig Le Luron, from Noun Project
22. Often, the shorter the sentence,
the more powerful it is.
Image credit: Nature of New England
23. Often, the shorter the sentence,
the more powerful it is.
Image credit: Sweetsixty via Zazzle
24. Short sentences are powerful.
Image credit: Kelig Le Luron, from Noun Project
25. No extra words
Cut what you don’t need
Short sentences are powerful
Key ideas:
Image credit: Deviantart user Ben Heine
27. Simplify
Avoid jargon*
Don’t invent words**
Key ideas:
*Unless it serves a clear purpose
**Unless you think the client needs to be impressed, and will be by invented words
Image credit: Deviantart user Mr. Jack
28. Sometimes it seems easier to use jargon as shorthand for ideas that you’re sure everyone
understands. But you’d better be really sure.
In all other cases, reducing complexity makes messages MORE powerful, not LESS.
Making yourself hard to understand doesn’t help anyone
29. Utilizing complexity in an
attempt to create
informational synergies
routinely results in your
audience’s failure to
resonate with your key
messages.
Image credit: Redbubble user Rebekie Bennington
30. When you complicate
ideas in order to connect
them to each other,
people don’t understand
what you’re saying.
Image credit: Redbubble user Lexisketch
31. Jargon can act as shorthand: When jargon allows people to express complex ideas
that everyone understands in a shorter form, it helps.
Jargon can recognize client needs: It can also be helpful in reflecting the clients’
own language so they know their priorities have been considered.
Jargon has its uses (but they’re few)
32. Even in these cases, it still might be better to say what you mean clearly, because it
helps people remember the real meaning behind the terms they’ve grown
accustomed to.
In every other case, jargon makes you less clear, and less likely to successfully
communicate your message.
You still might not need it
33. T. Rexes and raptors respond to very different RTBs.
Acronyms can provide easy shorthand for terms everyone’s clear on.
The extra clicks are going to be a big barrier to entry for the saurian demo.
Technical terms and phrases with an established meaning can reinforce authority.
Our goals for the year are awareness, trial, and conversion. We need to sell more dinos.*
Client-prioritized terms can make clients feel recognized.
*This one’s debatable. What if it said, “Our goals for the year are for people to know who we are, to try our product, and to become loyal
buyers of all dinosaur products,” instead?
Helpful use of jargon
Image credit: Redbubble userTeo Zirinis
34. We’ll bucket the learnings from our ideation session.
Complexity for no reason is a way to avoid saying what you really mean.
Better: We’ll find the themes that connect our best ideas.
The experience should be both disruptive and delightful.
Buzzwords* make your message harder to understand.
Better: The experience should be both innovative and fun.
We’ll leverage our assets to create a robust digital experience on our owned properties.
Cliches don’t sound impressive; they sound cliched. They also omit detail.
Better: We’ll create videos and tools with our partners that will live on our site.
*They can be useful for impressing the client, if that’s what needs to be done. But they also run the risk of being outdated, or of the client
hating that particular trend or concept.
Unhelpful use of jargon
Image credit: Redbubble user Nathan Davis
35. Chances are good we already have a word for what you want to say.
Try to find one first.*
Then, if you must,** you can invent a new one or change an existing one into another
part of speech.
*If you can’t find one, ask your resident grammarian. Or the internet.
**The odds of this are almost zero.
Don’t invent or reinvent words
Image credit:Eric J. Bennett
36. What we say What it means
Agree
Agree
Agree
Cover
Come back
Script
Use
Request
Assigned
Built-in
Use
Head-nod
Align
Get on the same page
Cover off on
Circle back
Talktrack
Leverage
Ask
Tasked with
Baked-in
Utilize
40. You can use them, but make a decision to do it, and do it for a reason, not because you’re unclear about
what you really want to say or because you’re being lazy.
Jargon and invented words should be a choice, not a crutch.
Image credit:Hugh Murphy, TRexTrying,tumblr.com
41. Simplify
Avoid jargon*
Don’t invent words**
Key ideas:
*Unless it serves a clear purpose
**Unless you think the client needs to be impressed, and will be by invented words
Image credit: Deviantart user Mr. Jack
43. Restate your points
Take a break and come back
Read out loud
Show someone else
Key ideas:
Image credit: Deviantart user AlexKonstad
44. Try to read what you’ve written as though you’ve never read it, and then summarize
it for yourself.
Does it make sense?
Does it say what you’re trying to say?
Are the ideas in the right order?
Restate your own ideas
Image credit: Bill Watterson
45. When you can’t figure out what you really need to say, step away from what you’re
working on and come back later (ideally, at least overnight). You can’t read your own
words over and over again and expect to see or understand what’s wrong.
This is a good reason to plan ahead so you can avoid doing things at the last minute.
There’s a reason all-nighters are a bad idea.
Give your work some time
Image credit: Redbubble user Teo Zirinis
46. Reading your work out loud will often help you catch confusing sentences and
proofreading mistakes.
Read it out loud
Image credit:Louis D. Wiyono, www.artoflou.com
47. Even great writers are only as good as their editors. Someone else’s perspective is
the best way to find errors in your writing and make the best possible changes.
You don’t have to do everything your editor suggests,* but at least you’ll be aware of
more ways to improve your work.
*Except for the grammar stuff.
Ask for help
Image credit: Piper Thibodeau, www.piperthibodeau.com
48. Restate your points
Take a break and come back
Read out loud
Show someone else
Key ideas:
Image credit: Deviantart user AlexKonstad
49. • Know what you want to say.
• Be concise.
• Be clear.
• Edit.
The Four Rules of Saying What You Mean
Image credit: Redbubble user JurassicArt
53. You are not required to avoid
using contractions.
It is awkward and makes you
sound like you cannot relax.
Image credit: Hascora, kwejk.pl
54. You are not required to avoid
using contractions.
It is awkward and makes you
sound like you cannot relax.
Image credit: Hascora, kwejk.pl
55. You’re not required to avoid
using contractions.
It’s awkward and makes you
sound like you can’t relax.
Image credit: Hascora, kwejk.pl
56. Words in a row do not
make a sentence.
Image credit: Threadless user DinoMike
57. What is the most intuitive
language we can use to easily
navigate consumers through
the optimal dinosaur
experience?
Image credit: Threadless user DinoMike
58. What is the most intuitive
language we can use to easily
navigate consumers through
the optimal dinosaur
experience?
Image credit: Threadless user DinoMike
59. What’s the most intuitive
language we can use to help
consumers easily navigate
the dinosaur experience?
Image credit: Threadless user DinoMike
60. Over the course of the recent redesign, we evolved the dinosaur experience to better
support the raptor promotion by making more of the content available, a better support
system for individual species information and results as well as ensuring enthusiasts
could easily find the page through search and our own navigation.
Parallelism is your friend.
Image credit: Deviantart user Mr. Jack
61. See?
Over the course of the recent redesign, we evolved the dinosaur experience to better
support the raptor promotion by making more of the content available, creating a better
support system for individual species information and results, and ensuring enthusiasts
could easily find the page through search and our own navigation.
Image credit: Deviantart user Mr. Jack
64. Your = belongs to you
You’re = you are
T. rex, your incorrect use of “your” means you’re not communicating well.
Their = belongs to them
They’re = they are
There = location/placeholder
When it comes to velociraptors, their impressions of how they’re communicating are
neither here nor there.
Its = belongs to it
It’s = it is
It’s not hard to see why grammar has its detractors.
Image credit: Threadless user ILOVEDOODLE