Travel and tourism Presentation

 Travel and Tourism is the largest service industry
in India. It provides heritage, cultural, medical,
business and sport tourism. The main objective
is to develop and promote tourism, maintain
competitiveness of India as tourist destination
and improve and expand existing tourism
products to ensure employment generation and
economic growth. In this section, we provide
information about various tourist destination,
modes of travel, accommodation and approved
travel agents.

 The Concept of Tourism has been derived
from the Latin word “TOMOS” & Hebrew word
“TORAH” .
 Tourism in reality is not an industry but an
activity. It is defined as an activity that takes
place when people move to some other place
for leisure or for business and stay at least
for 24 hours.

What is a Tourism Industry?
•A Tourism Industry may be defined as a group
or cluster of small firms which deals in
providing attractive and affordable holiday
packages to its customers, either within a
state, country or at international level.
•Examples:- Cox & King, Thomas Cook, SOTC,
Incredible India!.

 Incredible India! :- AAMIR KHAN. (Brand Ambassador)
 Gujarat Tourism :- AMITABH BACHCHAN. (B.Amb)
 Kingdom of Dreams:- SHAHRUKH KHAN. (B.Amb)
 Goa Tourism:- PRACHI DESAI. (B.Amb)
 Kerala Tourism:- Govt. of Kerala (Incredible India!).
 Rajasthan Tourism:- Govt. of Rajasthan(Incredible
India!).
 Madhya Pradesh Tourism:- Govt. of MP(Incredible
India!).

Government Initiatives
 Incredible India – Under this program the
govt create promotes India through various
integrated marketing programs.
 Atithie Devo Bhava – Under this program
the govt create awareness among Indian
people who come in contact with the tourist.
 Various Infrastructure building initiatives.
 Encourage religious tourism.

•A Business Environment comprises both
the Internal & External Factors which affect
the overall smooth running of any firm,
Industry or a large Business Organization.

•As far as Tourism Industry is concerned, it is
also affected by both; the Internal & External
factors i.e its Business Environment.
•In order to judge the Internal factors of a
Tourism Industry, a SWOT analysis has to be
performed by each and every Tourism Industry
respectively.

INTERNAL FACTORS
Internal factors are those which are controllable and
exists within the boundary of the business.
They depict the:
1. Strength
2. Weakness
3. Opportunity
4. Threats

SWOT Analysis of Tourism Industry
STRENGTHS
•Pleasant Weather .
•Ideal Geographical location.
•Good Image of the Company.
•Good Hospitality.

•Lack of proper Marketing & Advertisement.
•Dependency on Third Party.
•Lack of adequate Infrastructural support.
•Funds constraining the development of
region.

•Stiff Competition among various Tourism Industry.
•Environmental factors also impose a threat.
•Exploration of new tourist spots and hubs.

EXTERNAL FACTORS AFFECTING
TOURISM INDUSTRY
External factors are those which are
uncontrollable and lie beyond the boundary
of an Organization. They depict the
Opportunities & Threat.
 Political Factors
 Economical Factors
Technological Factors
 Legal Factors
 Environmental Factors

ADVANTAGE OF TRAVEL AND TOURISM IN INDIA
 Advantages-
Tourists spend money. This provides
employment and a tax base for reinvestment in
infrastructure. Hospitality jobs often require some
education ,so governments that provides tourism are
likely to promote primary education. Tourism requires
safe place and upgraded facilities, so there will be
more focus on development in the areas. Tourism is
an excellent way to highlight the beauty of your place
and gain people’s interest in protecting it.

DISADVANTAGES OF TRAVEL AND TOURISM IN
INDIA
 Disadvantages-
Income in hospitality industries are lopsided
towards the low-wage end. Companies that provide
hospitality are often foreign companies, so the profits are
drained away from the host. Tourism tends to monopolize
economies, making them more vulnerable. The industry is
vulnerable to economic crises and natural disasters.
Tourism presents an opportunity for special ecological
problems-habitat destruction, overuse of resources,
general disruptions. Tourism can dilute cultural traditions
and cause conflicts between competing interests. Tourism
can promote certain illicit industries, as either products for
the tourists or because they reply on the ease of travel
intended for tourists.

Types of Tourism
 Medical Tourism
 Pilgrimage Tourism
 Adventure Tourism
Wildlife Tourism
 Eco Tourism
 Culture Tourism

MEDICAL TOURISM
Tourists form all over the world have been thronging India to avail themselves
of cost-effective but superior quality healthcare in term of surgical procedures
and general medical attention. There are several medical institutes in the
country that cater to foreign patient and impact top quality healthcare at a
fraction of what it would have cost in developed nations such as USA and
UK. It is expected that medical tourism in India will hold the values around
US$ 2 billion by 2012 . The city of Chennai attracts around 45% of medical
toursits from foreign countries.

PILGRIMAGE TOURISM
India is famous for its temples and that is reason that among the different
kinds of tourism that among the different kinds tourism in India, pilgrimage
tourism is increasing most Rapidly. The various places for tourists to visit in
India for pilgrimage are Vaishno Devi, Golden temple Char Dham, and
Mathura Vrindavan

ADVENTURE TOURISM
As a kind of tourism in India, adventure tourism has recently grown in India.
This involves exploration of remote areas and exotic locales and engaging in
various activities. For adventure tourism in India ,tourists prefer to go for
trekking to places like Ladakh, Sikkim, and Himalaya, Himachal Pradesh and
Jammu and Kashmir are popular for the skiing facilities they offer. Whitewater
rafting is also catching on in India and tourists flock to place such as
Uttranchal, Assam, and Arunachal Pradesh for this adrenalin-packed activity.

WILDLIFE TOURISM
India has a rich forest cover which has some beautiful and exotic species of
wildlife – some of which that are even endangered and very rare. This has
boosted wildlife tourism in India. The places where a foreign tourist can go on
wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana
National Park, and Corbett National Park.

ECO TOURISM
Among the types of tourism in India, ecotourism have grown recently.
Ecotourism entails the sustainable preservation of a naturally endowed area or
region. This is becoming more and more significant for the ecological
development of all regions that have tourist value.

CULTURAL TOURISM
India is known for the rich cultural heritage and an elements of mysticism,
which is why tourists come to India to experience it for themselves. The
various fairs and festivals that tourists can visit in India are the Pushkar fair,
Taj Mahotsaw and Suraj Kund mela

SCOPE OF TOURISM
Flourishing all over the world
Experiencing a high period of growth
Becoming an important player in the global
market.
Contributes most to the Indian GDP,
employment and foreign exchange reserves.
Back-bone of other allied sectors

Benefits of Tourism in
India

 Tourism benefits India in three ways-employment,
foreign currency and infrastructure development.
Over 20 billion people work in India’s tourists industry. This
includes jobs in hotels, transport, attractions and restaurants and
retails shops. Tourism generates over$ 11 billion in foreign
currency, assisting the country’s trade balance. Another benefits is
infrastructure development such as hotel construction, airport
improvements and ground transportation system. As an example,
the government set a deadline for opening a major expansion of
Delhi’s metro system concurrent with the opening of the 2010
Commonwealth Games. The city met the deadline and welcomed
thousands of tourists with improved transportation throughout the
city . In addition, tourism promotes understanding among people,
both among Indians from different parts of the country, and with
foreigners.

GROWTH CHART OF (FTA)
8000000
6000000
4000000
2000000
0
-2000000
2005 2006 2007 2008 2009 2010 2011 2012 2013
Foergin Tourists Arrials(FTAs) Annual Growth (%)

 Its boom time for India’s tourism and
hospitality sector.
A 5,000 year history , culture ,religion and
alternative medicine fascinate both budget
and luxury travelers alike.
 The focus of the industries on the “Atithi
Devo Bhavah”campaign, targeted at the
inbound foreign tourists in the country.
Translated literally this means “Guest is
God”.

Travel and tourism Presentation

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