This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org
Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.
This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.
Presentation for the Connect JS conference in Atlanta, GA
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Small UX teams have unique challenges, however knowing what those are only part of the battle — how you then deal with having fewer resources and possibly feeling creative isolation, or worse organizational ignorance and/or hostility is the fun part. This presentation will explore some real life team situations that small teams and solo UX practitioners work in, walk you through a UX Strategy canvas thats small and agile enough to not feel like you're bringing 'process in for process sake', but powerful enough to actually track, measure and learn how to continuing building great products.
The goal of this talk is to arm every attendee with better tools and knowledge by creating a personalized plan for their UX practice.
This is less about generating design artifacts, and instead focused on ensuring the problems, assumptions and success criteria have been outlined that would then lead feed into how the designs would be created & iterated on.
Vince Baskerville gave a presentation on mobile user interface design. He discussed considerations for designing mobile experiences like simplicity and speed. Baskerville covered topics like mobile-first versus responsive design, constraints of mobile like touch and location services, information architecture, and reducing cognitive loads. The presentation provided examples of good and bad mobile designs and discussed balancing user engagement with usability.
This was for a 2 hour workshop session, which covered various LEAN user experience methods and showed how to actually apply the principles to our projects.
Designing great experiences is one thing, delivering them is another. Lean UX is a method to help us deliver faster so that we can learn faster and improve our products.
In this introductory class, you will learn the principles, processes and tools of the Lean User Experience methodology, and how to apply these principles to your projects to rapidly deliver improvements - no matter the size of your budget or team.
This introduction to UX will cover one of the most integral parts of the design process, wireframes. Wireframing is a way to express a flow through a process or individual screens in a product, and ensure proper communication.
This short workshop will provide a basic overview of wireframing in UX design.
Vince Baskerville, a senior UX expert at Salesforce, presented on how to create and execute a non-reactionary UX strategy. The presentation covered defining problems and assumptions, identifying high-level components like vision and themes, determining success metrics, clarifying scope, and preparing for presentations using a UX Strategy Canvas. The goal is to focus on user problems and needs to iteratively design great products, even without proper resources, by articulating a clear strategic plan and working approach.
Vincent Baskerville gave a presentation about mobile metrics and analytics. He discussed understanding user behavior through metrics on content viewed, user paths, and engagement. Baskerville covered different mobile analytics tools and categories of metrics including content, user behavior, technical factors, and different types of engagement metrics. He emphasized the importance of lowering cognitive load on users while maintaining engagement.
This is my deck for the mini-workshop on Mobile Analytics for Internet Summit 2012 in Raleigh, NC.
Use mobile analytics to forecast what features to cut, expand or attract more attention to with 8 actionable metrics to start learning about your users.
In brief, in this presentation at That Conference I tried to illustrates why you should be using LESS in your current & future projects, an overview of it's features and make you a pro :D
CSS is an amazing language that keeps evolving and incorporating more and more awesome features; however, utilizing LESS will extend CSS with dynamic behavior like variables, mixins, operations and functions thus adding even more *awesomeness* to this language and smoothing out your workflow.
If you missed my presentation, still give it a shot, the *variables* alone will make it worth while!
This was presented at the Penn State Web 2012 Conference.
With the flood of consumers using various media devices, web designers & developers now have to try and create products that will retain the same aesthetic look & feel on multiple platforms. With the screen real-estate ranging from a 27″ desktop monitor, 13″ laptop monitor set at a 800×600 video resolution, tablet devices like the iPad, and a plethora of mobile phones with a wide variety of sizes. However, by taking advantage of some of the new syntax, creatives can create a dynamic website that can alter a pages’ visual layout while still maintaining control of the overall user experience. This presentation will help explain the importance of why it is necessary to plan ahead to build an adaptive website versus just 'getting it done'
A very hands on 3 hour workshop where participants had to sketch and prototype specific app ideas per team.
The presentation was projected onto a whiteboard where I wrote notes, sketches & examples needed.
CSS is an amazing language that keeps evolving and incorporating more and more awesome features; however, utilizing LESS will extend CSS with dynamic behavior like variables, mixins, operations and functions thus adding even more *awesomeness* to this language and smoothing out your workflow.
This presentation will take you through utilizing web frameworks like Bootstrap, Boilerplate in your development process and dig into some advanced CSS usage via LESS. In brief, I'll show you why you should be using LESS in your current & future projects, an overview of it's features, make you a pro and show you how to use it with other frameworks.
Slide deck for a presentation during a JavaScript meetup in Atlanta, GA.
This is an intro into titanium with a twist being that I focused on explaining some of the power titanium gives developers by allowing them to easily create their own UI versus using native graphics.
Presentation given to an audience of sports journalists wanting to have a better understanding of how and why they should embrace social media & blogging.
18. Unlike Page View metrics,
(visitors, returning visitors,
& conversions), nothing
instantly tells you what
you need to know.
VINCENT BASKERVILLE | @whoisvince
31. steps to put a
ring on it
VINCENT BASKERVILLE | @whoisvince
32. 1. MAKE A STRONG FIRST
IMPRESSION
VINCENT BASKERVILLE | @whoisvince
33. ; EXPLAIN HOW YOUR PRODUCT WORKS
; MOTIVATE OUR USERS TO GET STARTED
; LET YOUR USERS KNOW HOW TO
GET HELP, IF & WHEN THEY NEED IT
VINCENT BASKERVILLE | @whoisvince
40. DEEPER BENEfiTS SHOULDN’T BE
FOCUSED ON IMMEDIATELY.
WHO CARES ABOUT DATA ANALYTICS
BEFORE THEY HAVE DATA, OR
KEYBOARD SHORTCUTS BEFORE
THEY’VE USED ANY FEATURES?
VINCENT BASKERVILLE | @whoisvince
41. 3. ANNOUNCE FEATURES &
IMPROVEMENTS IN THE
APPLICATION
VINCENT BASKERVILLE | @whoisvince